Kestrel Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using Kestrel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.6k domains. 2.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3k verified active stores out of 2.6k detected · 88.8% verification rate
E-commerce Platforms Distribution
Custom stores with 51.9% of stores with physical delivery (1,211 stores) , followed by nopCommerce (26.1%) and Wake (15.3%) .
Base: 2,332 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,211 stores
609 stores
356 stores
75 stores
36 stores
14 stores
13 stores
7 stores
5 stores
1 stores
Visual Distribution
1,211 stores
609 stores
356 stores
75 stores
36 stores
14 stores
13 stores
7 stores
5 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1211 | 51.93% |
| nopCommerce | 609 | 26.11% |
| Wake | 356 | 15.27% |
| QDM | 75 | 3.22% |
| Smartstore | 36 | 1.54% |
| WooCommerce | 14 | 0.60% |
| GrandNode | 13 | 0.56% |
| ShopUp | 7 | 0.30% |
| Salla | 5 | 0.21% |
| nopCommerce, Faprika | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 46.1% share of detected Kestrel e-commerce signals (1,211) , with nopCommerce at 27.2% and Wake at 15.1% (June 2026) .
Base: 2,625 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,211 websites
715 websites
396 websites
78 websites
38 websites
46 websites
17 websites
10 websites
5 websites
1 websites
Visual Distribution
1,211 websites
715 websites
396 websites
78 websites
38 websites
46 websites
17 websites
10 websites
5 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1211 | 46.13% |
| nopCommerce | 715 | 27.24% |
| Wake | 396 | 15.09% |
| QDM | 78 | 2.97% |
| Smartstore | 38 | 1.45% |
| WooCommerce | 46 | 1.75% |
| GrandNode | 17 | 0.65% |
| ShopUp | 10 | 0.38% |
| Salla | 5 | 0.19% |
| nopCommerce, Faprika | 1 | 0.04% |
Categories Distribution
Business & Industrial stores with 14.1% of all stores (328 stores) , followed by Clothing & Accessories (12.9%) and Health & Beauty (8.6%) .
Base: 2,332 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
328 stores
301 stores
201 stores
173 stores
150 stores
148 stores
119 stores
108 stores
97 stores
62 stores
Visual Distribution
328 stores
301 stores
201 stores
173 stores
150 stores
148 stores
119 stores
108 stores
97 stores
62 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 328 | 14.07% |
| Clothing & Accessories | 301 | 12.91% |
| Health & Beauty | 201 | 8.62% |
| Food & Beverages | 173 | 7.42% |
| Electronics & Technology | 150 | 6.43% |
| Sporting Goods & Outdoor Gear | 148 | 6.35% |
| Home & Garden | 119 | 5.10% |
| Tools & Hardware | 108 | 4.63% |
| Vehicles & Parts | 97 | 4.16% |
| Toys & Games | 62 | 2.66% |
Payment Providers Distribution
PayPal accounts for 20.3% of displayed detection occurrences (255 occurrences) , followed by Stripe Connect (14.1%) and American Express (11.9%) .
Base: 1,256 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
255 occurrences
177 occurrences
150 occurrences
129 occurrences
118 occurrences
105 occurrences
98 occurrences
89 occurrences
72 occurrences
63 occurrences
Visual Distribution
255 occurrences
177 occurrences
150 occurrences
129 occurrences
118 occurrences
105 occurrences
98 occurrences
89 occurrences
72 occurrences
63 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 255 | 20.30% |
| Stripe Connect | 177 | 14.09% |
| American Express | 150 | 11.94% |
| Boleto | 129 | 10.27% |
| Apple Pay | 118 | 9.39% |
| Google Pay | 105 | 8.36% |
| MasterCard | 98 | 7.80% |
| JCB | 89 | 7.09% |
| Mercado Pago | 72 | 5.73% |
| Klarna | 63 | 5.02% |
Shipping Carriers Distribution
Correios accounts for 21.5% of displayed detection occurrences (156 occurrences) , followed by UPS (17.8%) and DHL (14.3%) .
Base: 725 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
156 occurrences
129 occurrences
104 occurrences
68 occurrences
59 occurrences
51 occurrences
45 occurrences
44 occurrences
44 occurrences
25 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 156 | 21.52% |
| UPS | 129 | 17.79% |
| DHL | 104 | 14.34% |
| DPD | 68 | 9.38% |
| GLS | 59 | 8.14% |
| Royal Mail | 51 | 7.03% |
| FedEx | 45 | 6.21% |
| USPS | 44 | 6.07% |
| Estes | 44 | 6.07% |
| TNT | 25 | 3.45% |
Store Launch Timeline
Over the past 12 months, 442 new stores were launched in Kestrel , with the highest activity in 2026-05 (58 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
58 stores launched
61 stores launched
41 stores launched
42 stores launched
40 stores launched
34 stores launched
20 stores launched
31 stores launched
23 stores launched
32 stores launched
42 stores launched
18 stores launched
Monthly Trend
13.1% of last 12 months
13.8% of last 12 months
9.3% of last 12 months
9.5% of last 12 months
9.0% of last 12 months
7.7% of last 12 months
4.5% of last 12 months
7.0% of last 12 months
5.2% of last 12 months
7.2% of last 12 months
9.5% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 58 | 13.12% |
| 2026-04 | 61 | 13.80% |
| 2026-03 | 41 | 9.28% |
| 2026-02 | 42 | 9.50% |
| 2026-01 | 40 | 9.05% |
| 2025-12 | 34 | 7.69% |
| 2025-11 | 20 | 4.52% |
| 2025-10 | 31 | 7.01% |
| 2025-09 | 23 | 5.20% |
| 2025-08 | 32 | 7.24% |
| 2025-07 | 42 | 9.50% |
| 2025-06 | 18 | 4.07% |
Active Stores by Launch Year
Currently, 2,312 active stores in Kestrel are tracked in our database , with the most stores launched in 2026 (254 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
254 active stores
397 active stores
230 active stores
176 active stores
123 active stores
145 active stores
138 active stores
70 active stores
71 active stores
79 active stores
40 active stores
38 active stores
35 active stores
60 active stores
41 active stores
Distribution by Launch Year
11.0% of tracked active stores
17.2% of tracked active stores
9.9% of tracked active stores
7.6% of tracked active stores
5.3% of tracked active stores
6.3% of tracked active stores
6.0% of tracked active stores
3.0% of tracked active stores
3.1% of tracked active stores
3.4% of tracked active stores
1.7% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
2.6% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 254 | 10.99% |
| 2025 | 397 | 17.17% |
| 2024 | 230 | 9.95% |
| 2023 | 176 | 7.61% |
| 2022 | 123 | 5.32% |
| 2021 | 145 | 6.27% |
| 2020 | 138 | 5.97% |
| 2019 | 70 | 3.03% |
| 2018 | 71 | 3.07% |
| 2017 | 79 | 3.42% |
| 2016 | 40 | 1.73% |
| 2015 | 38 | 1.64% |
| 2014 | 35 | 1.51% |
| 2013 | 60 | 2.60% |
| 2012 | 41 | 1.77% |
Geographic Distribution
Brazil stores with 15.2% (355 active verified stores) , followed by United States (8.3%) and Germany (6.4%) .
Base: 2,332 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
355 active verified stores
193 active verified stores
149 active verified stores
133 active verified stores
123 active verified stores
109 active verified stores
91 active verified stores
87 active verified stores
57 active verified stores
51 active verified stores
Visual Distribution
355 active verified stores
193 active verified stores
149 active verified stores
133 active verified stores
123 active verified stores
109 active verified stores
91 active verified stores
87 active verified stores
57 active verified stores
51 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 355 | 15.22% |
| United States | 193 | 8.28% |
| Germany | 149 | 6.39% |
| United Kingdom | 133 | 5.70% |
| Turkey | 123 | 5.27% |
| Vietnam | 109 | 4.67% |
| Czechia | 91 | 3.90% |
| Uruguay | 87 | 3.73% |
| Netherlands | 57 | 2.44% |
| Italy | 51 | 2.19% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wake - Home & Garden
Custom - Tools & Hardware
Custom - Toys & Games
Wake - Clothing & Accessories
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Wake
Wake
Salla - Electronics & Technology
Salla - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 1.9k | 70.63% |
| Phones | 1.2k | 46.32% |
| Ecommerce platform | 2.6k | 97.22% |
| Couriers | 619 | 23.58% |
| Payment Providers | 791 | 30.13% |
| Categories | 2k | 74.97% |
| Social Media | 1.6k | 61.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kestrel e-commerce landscape:
Analyze 2.3k verified e-commerce stores on Kestrel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kestrel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kestrel e-commerce intelligence?
-
We track 2.3k verified Kestrel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.5% of displayed detection occurrences (1,241 occurrences) , followed by Instagram (24.5%) and YouTube (15.9%) .
Base: 4,209 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,241 occurrences
1,031 occurrences
670 occurrences
372 occurrences
324 occurrences
256 occurrences
155 occurrences
81 occurrences
75 occurrences
4 occurrences
Visual Distribution
1,241 occurrences
1,031 occurrences
670 occurrences
372 occurrences
324 occurrences
256 occurrences
155 occurrences
81 occurrences
75 occurrences
4 occurrences