Kestrel Technology Adoption in E-commerce
Discover 4.3k e-commerce stores using Kestrel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 69.6% of stores with physical delivery (2,975 stores) , followed by nopCommerce (18.5%) and Wake Commerce, Wake (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,975 stores
789 stores
208 stores
202 stores
47 stores
23 stores
15 stores
7 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2975 | 69.64% |
| nopCommerce | 789 | 18.47% |
| Wake Commerce, Wake | 208 | 4.87% |
| Wake, Wake Commerce | 202 | 4.73% |
| Smartstore | 47 | 1.10% |
| WooCommerce | 23 | 0.54% |
| GrandNode | 15 | 0.35% |
| TradePending | 7 | 0.16% |
| Magento | 2 | 0.05% |
| Wake Commerce, SAP Commerce Cloud, Wake | 1 | 0.02% |
| HCL Commerce | 1 | 0.02% |
| SAP Commerce Cloud, Wake, Wake Commerce | 1 | 0.02% |
| BigCommerce | 1 | 0.02% |
| Fastspring, FastSpring | 0 | 0.00% |
| Optimizely Commerce | 0 | 0.00% |
All Stores Distribution
Custom holds 65.0% share of all Kestrel e-commerce stores (2,975) , with nopCommerce at 21.7% and Wake Commerce, Wake at 4.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,975 stores
991 stores
218 stores
212 stores
55 stores
58 stores
18 stores
37 stores
3 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2975 | 65.04% |
| nopCommerce | 991 | 21.67% |
| Wake Commerce, Wake | 218 | 4.77% |
| Wake, Wake Commerce | 212 | 4.63% |
| Smartstore | 55 | 1.20% |
| WooCommerce | 58 | 1.27% |
| GrandNode | 18 | 0.39% |
| TradePending | 37 | 0.81% |
| Magento | 3 | 0.07% |
| Wake Commerce, SAP Commerce Cloud, Wake | 1 | 0.02% |
| HCL Commerce | 2 | 0.04% |
| SAP Commerce Cloud, Wake, Wake Commerce | 1 | 0.02% |
| BigCommerce | 1 | 0.02% |
| Fastspring, FastSpring | 1 | 0.02% |
| Optimizely Commerce | 1 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 18.5% of all stores (619 stores) , followed by Vehicles & Parts (15.9%) and Business & Industrial (12.3%) .
Top 10 Categories
619 stores
533 stores
411 stores
364 stores
339 stores
221 stores
162 stores
137 stores
122 stores
115 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 619 | 18.46% |
| Vehicles & Parts | 533 | 15.90% |
| Business & Industrial | 411 | 12.26% |
| Electronics & Technology | 364 | 10.86% |
| Health & Beauty | 339 | 10.11% |
| Food & Beverages | 221 | 6.59% |
| Tools & Hardware | 162 | 4.83% |
| Home & Garden | 137 | 4.09% |
| Sporting Goods & Outdoor Gear | 122 | 3.64% |
| Furniture & Home Decor | 115 | 3.43% |
| Office Supplies | 102 | 3.04% |
| Arts & Entertainment | 86 | 2.56% |
| Jewelry & Watches | 53 | 1.58% |
| Gifts & Special Occasions | 50 | 1.49% |
| Books & Media | 39 | 1.16% |
Payment Providers Distribution
PayPal leads with 14.6% among AI-verified physical stores (184 stores) , followed by American Express (12.5%) and Boleto (10.0%) .
Base: 848 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
184 stores
157 stores
126 stores
120 stores
118 stores
96 stores
92 stores
83 stores
80 stores
57 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 184 | 14.63% |
| American Express | 157 | 12.48% |
| Boleto | 126 | 10.02% |
| MasterCard | 120 | 9.54% |
| Stripe Connect | 118 | 9.38% |
| Apple Pay | 96 | 7.63% |
| Bolt | 92 | 7.31% |
| Google Pay | 83 | 6.60% |
| JCB | 80 | 6.36% |
| Klarna | 57 | 4.53% |
| VISA | 44 | 3.50% |
| BitCoin | 31 | 2.46% |
| Hipercard | 26 | 2.07% |
| Braintree | 24 | 1.91% |
| SEPA | 20 | 1.59% |
Shipping Carriers Distribution
Correios leads with 18.4% among AI-verified physical stores (159 stores) , followed by UPS (14.6%) and DHL (12.3%) .
Base: 741 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 159 | 18.40% |
| UPS | 126 | 14.58% |
| DHL | 106 | 12.27% |
| Estes | 83 | 9.61% |
| GLS | 76 | 8.80% |
| FedEx | 55 | 6.37% |
| DPD | 54 | 6.25% |
| Royal Mail | 47 | 5.44% |
| USPS | 42 | 4.86% |
| TNT | 36 | 4.17% |
| PostNL | 24 | 2.78% |
| Giaohangnhanh | 20 | 2.31% |
| Hermes | 15 | 1.74% |
| Ceska Posta | 11 | 1.27% |
| BRT | 10 | 1.16% |
Store Launch Timeline
Over the past 12 months, 818 new stores were launched in Kestrel , with the highest activity in 2025-11 (54 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54 stores launched
77 stores launched
58 stores launched
58 stores launched
71 stores launched
72 stores launched
133 stores launched
58 stores launched
63 stores launched
75 stores launched
60 stores launched
39 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 54 | 6.60% |
| 2025-10 | 77 | 9.41% |
| 2025-09 | 58 | 7.09% |
| 2025-08 | 58 | 7.09% |
| 2025-07 | 71 | 8.68% |
| 2025-06 | 72 | 8.80% |
| 2025-05 | 133 | 16.26% |
| 2025-04 | 58 | 7.09% |
| 2025-03 | 63 | 7.70% |
| 2025-02 | 75 | 9.17% |
| 2025-01 | 60 | 7.33% |
| 2024-12 | 39 | 4.77% |
Active Stores by Launch Year
Currently, 4,225 active stores in Kestrel are tracked in our database , with the most stores launched in 2025 (779 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
779 active stores
532 active stores
337 active stores
306 active stores
329 active stores
291 active stores
152 active stores
164 active stores
156 active stores
83 active stores
84 active stores
78 active stores
96 active stores
84 active stores
86 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 779 | 18.44% |
| 2024 | 532 | 12.59% |
| 2023 | 337 | 7.98% |
| 2022 | 306 | 7.24% |
| 2021 | 329 | 7.79% |
| 2020 | 291 | 6.89% |
| 2019 | 152 | 3.60% |
| 2018 | 164 | 3.88% |
| 2017 | 156 | 3.69% |
| 2016 | 83 | 1.96% |
| 2015 | 84 | 1.99% |
| 2014 | 78 | 1.85% |
| 2013 | 96 | 2.27% |
| 2012 | 84 | 1.99% |
| 2011 | 86 | 2.04% |
| 2010 | 67 | 1.59% |
| 2009 | 56 | 1.33% |
| 2008 | 61 | 1.44% |
| 2007 | 59 | 1.40% |
| 2006 | 41 | 0.97% |
| 2005 | 41 | 0.97% |
| 2004 | 46 | 1.09% |
| 2003 | 38 | 0.90% |
| 2002 | 37 | 0.88% |
| 2001 | 80 | 1.89% |
| 2000 | 59 | 1.40% |
| 1999 | 25 | 0.59% |
| 1998 | 31 | 0.73% |
| 1997 | 17 | 0.40% |
| 1996 | 10 | 0.24% |
Geographic Distribution
United States leads with 22.2% (633 AI-verified stores) , followed by Iran (15.6%) and United Kingdom (11.4%) .
Base: 2,854 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
633 AI-verified stores
445 AI-verified stores
325 AI-verified stores
304 AI-verified stores
189 AI-verified stores
123 AI-verified stores
90 AI-verified stores
87 AI-verified stores
83 AI-verified stores
71 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 633 | 22.18% |
| Iran | 445 | 15.59% |
| United Kingdom | 325 | 11.39% |
| Brazil | 304 | 10.65% |
| Turkey | 189 | 6.62% |
| Vietnam | 123 | 4.31% |
| Uruguay | 90 | 3.15% |
| Czechia | 87 | 3.05% |
| Netherlands | 83 | 2.91% |
| Germany | 71 | 2.49% |
| South Africa | 70 | 2.45% |
| Italy | 62 | 2.17% |
| Russia | 61 | 2.14% |
| Canada | 54 | 1.89% |
| Spain | 53 | 1.86% |
| India | 48 | 1.68% |
| Saudi Arabia | 40 | 1.40% |
| Australia | 40 | 1.40% |
| Portugal | 40 | 1.40% |
| Poland | 36 | 1.26% |
Featured Stores
Discover the strongest performers and newest entrants in Kestrel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Wake Commerce — Clothing & Accessories
Wake Commerce — Clothing & Accessories
Custom — Jewelry & Watches
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.6k | 100.00% |
| Emails | 3.1k | 66.29% |
| Phones | 1.4k | 30.01% |
| Ecommerce platform | 4.6k | 98.69% |
| Couriers | 741.0 | 15.96% |
| Payment Providers | 848.0 | 18.27% |
| Categories | 3.6k | 78.03% |
| Social Media | 3.1k | 67.30% |
Starter Package
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Maximize Your ROI
Use our detailed Kestrel E-commerce Database to:
Gain actionable insights into 4.3k physical stores in Kestrel.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Kestrel online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Kestrel E-commerce Database?
-
Our database covers over 4.3k Kestrel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.3% among stores with at least one detectable social profile (2,214 stores) , followed by Instagram (23.6%) and YouTube (16.0%) .
Base: 3,124 stores with any detectable social profile (67.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,214 stores
1,849 stores
1,253 stores
904 stores
539 stores
537 stores
208 stores
192 stores
135 stores
5 stores
Visual Distribution