Kestrel Technology Adoption in E-commerce
Discover 2.4k verified e-commerce stores using Kestrel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.9k domains. 2.4k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.4k verified active stores out of 2.9k detected · 81.1% verification rate
E-commerce Platforms Distribution
Custom leads with 50.0% of stores with physical delivery (1,189 stores) , followed by nopCommerce (28.5%) and Wake (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,189 stores
678 stores
335 stores
70 stores
40 stores
14 stores
13 stores
13 stores
7 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1189 | 50.02% |
| nopCommerce | 678 | 28.52% |
| Wake | 335 | 14.09% |
| QDM | 70 | 2.94% |
| Smartstore | 40 | 1.68% |
| WooCommerce | 14 | 0.59% |
| GrandNode | 13 | 0.55% |
| Salla | 13 | 0.55% |
| ShopUp | 7 | 0.29% |
| nopCommerce with Venture Theme and SevenSpikes Plugins, nopCommerce | 7 | 0.29% |
| nopCommerce, nopCommerce with Venture Theme and SevenSpikes Plugins | 5 | 0.21% |
| Storbie | 2 | 0.08% |
| Nexaseller E-commerce Platform | 2 | 0.08% |
| Wake, SAP Commerce Cloud | 1 | 0.04% |
| Stock Manager Advance (SMA) with Shop Module | 1 | 0.04% |
All Stores Distribution
Custom holds 43.1% share of all Kestrel e-commerce stores (1,189) , with nopCommerce at 29.0% and Wake at 13.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,189 stores
798 stores
380 stores
75 stores
44 stores
41 stores
16 stores
13 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1189 | 43.14% |
| nopCommerce | 798 | 28.96% |
| Wake | 380 | 13.79% |
| QDM | 75 | 2.72% |
| Smartstore | 44 | 1.60% |
| WooCommerce | 41 | 1.49% |
| GrandNode | 16 | 0.58% |
| Salla | 13 | 0.47% |
| ShopUp | 10 | 0.36% |
| nopCommerce with Venture Theme and SevenSpikes Plugins, nopCommerce | 8 | 0.29% |
| nopCommerce, nopCommerce with Venture Theme and SevenSpikes Plugins | 5 | 0.18% |
| Storbie | 124 | 4.50% |
| Nexaseller E-commerce Platform | 41 | 1.49% |
| Wake, SAP Commerce Cloud | 1 | 0.04% |
| Stock Manager Advance (SMA) with Shop Module | 11 | 0.40% |
Categories Distribution
Clothing & Accessories leads with 18.8% of all stores (367 stores) , followed by Business & Industrial (16.3%) and Health & Beauty (9.9%) .
Base: 1,952 AI-verified stores with physical delivery and detected product categories (81.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
367 stores
319 stores
194 stores
164 stores
160 stores
148 stores
118 stores
113 stores
97 stores
76 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 367 | 18.80% |
| Business & Industrial | 319 | 16.34% |
| Health & Beauty | 194 | 9.94% |
| Food & Beverages | 164 | 8.40% |
| Sporting Goods & Outdoor Gear | 160 | 8.20% |
| Electronics & Technology | 148 | 7.58% |
| Tools & Hardware | 118 | 6.05% |
| Home & Garden | 113 | 5.79% |
| Vehicles & Parts | 97 | 4.97% |
| Toys & Games | 76 | 3.89% |
| Gifts & Special Occasions | 53 | 2.72% |
| Furniture & Home Decor | 47 | 2.41% |
| Jewelry & Watches | 39 | 2.00% |
| Arts & Entertainment | 33 | 1.69% |
| Books & Media | 24 | 1.23% |
Payment Providers Distribution
PayPal leads with 16.6% among AI-verified physical stores (222 stores) , followed by Stripe Connect (11.6%) and American Express (11.0%) .
Base: 744 AI-verified physical stores with detectable payment providers (25.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
222 stores
155 stores
147 stores
134 stores
105 stores
93 stores
86 stores
86 stores
72 stores
60 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 222 | 16.64% |
| Stripe Connect | 155 | 11.62% |
| American Express | 147 | 11.02% |
| Boleto | 134 | 10.04% |
| Apple Pay | 105 | 7.87% |
| Google Pay | 93 | 6.97% |
| JCB | 86 | 6.45% |
| MasterCard | 86 | 6.45% |
| Mercado Pago | 72 | 5.40% |
| Klarna | 60 | 4.50% |
| Braintree | 57 | 4.27% |
| Bolt | 37 | 2.77% |
| VISA | 35 | 2.62% |
| Hipercard | 23 | 1.72% |
| SEPA | 22 | 1.65% |
Shipping Carriers Distribution
Correios leads with 20.5% among AI-verified physical stores (163 stores) , followed by UPS (15.7%) and DHL (13.4%) .
Base: 625 AI-verified physical stores with detectable shipping carriers (21.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 163 | 20.48% |
| UPS | 125 | 15.70% |
| DHL | 107 | 13.44% |
| DPD | 62 | 7.79% |
| GLS | 58 | 7.29% |
| Estes | 50 | 6.28% |
| FedEx | 49 | 6.16% |
| Royal Mail | 46 | 5.78% |
| USPS | 44 | 5.53% |
| TNT | 24 | 3.02% |
| PostNL | 17 | 2.14% |
| Giaohangnhanh | 15 | 1.88% |
| Hermes | 15 | 1.88% |
| Ceska Posta | 11 | 1.38% |
| BRT | 10 | 1.26% |
Store Launch Timeline
Over the past 12 months, 528 new stores were launched in Kestrel , with the highest activity in 2026-02 (55 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
55 stores launched
50 stores launched
42 stores launched
26 stores launched
37 stores launched
33 stores launched
36 stores launched
49 stores launched
50 stores launched
108 stores launched
39 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 55 | 10.42% |
| 2026-01 | 50 | 9.47% |
| 2025-12 | 42 | 7.95% |
| 2025-11 | 26 | 4.92% |
| 2025-10 | 37 | 7.01% |
| 2025-09 | 33 | 6.25% |
| 2025-08 | 36 | 6.82% |
| 2025-07 | 49 | 9.28% |
| 2025-06 | 50 | 9.47% |
| 2025-05 | 108 | 20.45% |
| 2025-04 | 39 | 7.39% |
| 2025-03 | 3 | 0.57% |
Active Stores by Launch Year
Currently, 2,365 active stores in Kestrel are tracked in our database , with the most stores launched in 2026 (105 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
105 active stores
544 active stores
257 active stores
172 active stores
137 active stores
145 active stores
140 active stores
78 active stores
76 active stores
86 active stores
41 active stores
39 active stores
38 active stores
62 active stores
43 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 105 | 4.44% |
| 2025 | 544 | 23.00% |
| 2024 | 257 | 10.87% |
| 2023 | 172 | 7.27% |
| 2022 | 137 | 5.79% |
| 2021 | 145 | 6.13% |
| 2020 | 140 | 5.92% |
| 2019 | 78 | 3.30% |
| 2018 | 76 | 3.21% |
| 2017 | 86 | 3.64% |
| 2016 | 41 | 1.73% |
| 2015 | 39 | 1.65% |
| 2014 | 38 | 1.61% |
| 2013 | 62 | 2.62% |
| 2012 | 43 | 1.82% |
| 2011 | 48 | 2.03% |
| 2010 | 37 | 1.56% |
| 2009 | 36 | 1.52% |
| 2008 | 34 | 1.44% |
| 2007 | 22 | 0.93% |
| 2006 | 21 | 0.89% |
| 2005 | 19 | 0.80% |
| 2004 | 21 | 0.89% |
| 2003 | 25 | 1.06% |
| 2002 | 22 | 0.93% |
| 2001 | 40 | 1.69% |
| 2000 | 30 | 1.27% |
| 1999 | 15 | 0.63% |
| 1998 | 17 | 0.72% |
| 1997 | 11 | 0.47% |
| 1996 | 4 | 0.17% |
Geographic Distribution
Brazil leads with 20.1% (348 AI-verified stores) , followed by United States (12.3%) and Germany (8.5%) .
Base: 1,733 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
348 AI-verified stores
213 AI-verified stores
147 AI-verified stores
143 AI-verified stores
96 AI-verified stores
92 AI-verified stores
86 AI-verified stores
86 AI-verified stores
80 AI-verified stores
76 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 348 | 20.08% |
| United States | 213 | 12.29% |
| Germany | 147 | 8.48% |
| United Kingdom | 143 | 8.25% |
| Turkey | 96 | 5.54% |
| Vietnam | 92 | 5.31% |
| Uruguay | 86 | 4.96% |
| Netherlands | 86 | 4.96% |
| Czechia | 80 | 4.62% |
| Belgium | 76 | 4.39% |
| South Africa | 54 | 3.12% |
| Italy | 43 | 2.48% |
| Spain | 40 | 2.31% |
| India | 40 | 2.31% |
| Switzerland | 37 | 2.14% |
| Canada | 36 | 2.08% |
| Poland | 33 | 1.90% |
| Romania | 30 | 1.73% |
| Slovakia | 27 | 1.56% |
| Greece | 26 | 1.50% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Tools & Hardware
Wake - Clothing & Accessories
Custom - Toys & Games
Wake - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
nopCommerce
Nexaseller E-commerce Platform
Wake
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 2.0k | 66.91% |
| Phones | 800.0 | 27.24% |
| Ecommerce platform | 2.9k | 97.62% |
| Couriers | 625.0 | 21.28% |
| Payment Providers | 744.0 | 25.33% |
| Categories | 2.0k | 69.25% |
| Social Media | 1.8k | 62.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kestrel e-commerce landscape:
Analyze 2.4k verified e-commerce stores on Kestrel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kestrel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kestrel e-commerce intelligence?
-
We track 2.4k verified Kestrel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.4% among stores with at least one detectable social profile (1,351 stores) , followed by Instagram (23.9%) and YouTube (15.5%) .
Base: 1,823 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,351 stores
1,029 stores
666 stores
377 stores
301 stores
268 stores
139 stores
87 stores
75 stores
4 stores
Visual Distribution