K2 Technology Adoption in E-commerce
Discover 212 verified e-commerce stores using K2. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 299 domains. 212 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
212 verified active stores out of 299 detected · 70.9% verification rate
E-commerce Platforms Distribution
Custom stores with 63.2% of stores with physical delivery (134 stores) , followed by VirtueMart (27.8%) and HikaShop (5.2%) .
Base: 212 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
134 stores
59 stores
11 stores
6 stores
1 stores
1 stores
0 stores
Visual Distribution
134 stores
59 stores
11 stores
6 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 134 | 63.21% |
| VirtueMart | 59 | 27.83% |
| HikaShop | 11 | 5.19% |
| JoomShopping | 6 | 2.83% |
| Magento | 1 | 0.47% |
| WooCommerce | 1 | 0.47% |
| VirtueMart, 1C-Bitrix | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 44.8% share of detected K2 e-commerce signals (134) , with VirtueMart at 37.8% and HikaShop at 10.4% (June 2026) .
Base: 299 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
134 websites
113 websites
31 websites
6 websites
1 websites
6 websites
1 websites
Visual Distribution
134 websites
113 websites
31 websites
6 websites
1 websites
6 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 134 | 44.82% |
| VirtueMart | 113 | 37.79% |
| HikaShop | 31 | 10.37% |
| JoomShopping | 6 | 2.01% |
| Magento | 1 | 0.33% |
| WooCommerce | 6 | 2.01% |
| VirtueMart, 1C-Bitrix | 1 | 0.33% |
Categories Distribution
Tools & Hardware stores with 16.5% of all stores (35 stores) , followed by Health & Beauty (12.7%) and Business & Industrial (11.8%) .
Base: 212 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
35 stores
27 stores
25 stores
19 stores
18 stores
15 stores
10 stores
9 stores
9 stores
7 stores
Visual Distribution
35 stores
27 stores
25 stores
19 stores
18 stores
15 stores
10 stores
9 stores
9 stores
7 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 35 | 16.51% |
| Health & Beauty | 27 | 12.74% |
| Business & Industrial | 25 | 11.79% |
| Home & Garden | 19 | 8.96% |
| Food & Beverages | 18 | 8.49% |
| Sporting Goods & Outdoor Gear | 15 | 7.08% |
| Jewelry & Watches | 10 | 4.72% |
| Gifts & Special Occasions | 9 | 4.25% |
| Vehicles & Parts | 9 | 4.25% |
| Clothing & Accessories | 7 | 3.30% |
Payment Providers Distribution
PayPal accounts for 33.3% of displayed detection occurrences (18 occurrences) , followed by MasterCard (22.2%) and VISA (11.1%) .
Base: 54 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
18 occurrences
12 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
18 occurrences
12 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 18 | 33.33% |
| MasterCard | 12 | 22.22% |
| VISA | 6 | 11.11% |
| WebMoney | 4 | 7.41% |
| JCB | 4 | 7.41% |
| Bolt | 3 | 5.56% |
| Google Pay | 2 | 3.70% |
| QIWI | 2 | 3.70% |
| Apple Pay | 2 | 3.70% |
| Stripe Connect | 1 | 1.85% |
Shipping Carriers Distribution
СДЭК accounts for 18.3% of displayed detection occurrences (11 occurrences) , followed by DHL (15.0%) and Почта России (15.0%) .
Base: 60 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11 occurrences
9 occurrences
9 occurrences
6 occurrences
6 occurrences
6 occurrences
5 occurrences
5 occurrences
2 occurrences
1 occurrences
Visual Distribution
11 occurrences
9 occurrences
9 occurrences
6 occurrences
6 occurrences
6 occurrences
5 occurrences
5 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 11 | 18.33% |
| DHL | 9 | 15.00% |
| Почта России | 9 | 15.00% |
| Australia Post | 6 | 10.00% |
| GLS | 6 | 10.00% |
| UPS | 6 | 10.00% |
| Corriere Espresso | 5 | 8.33% |
| DPD | 5 | 8.33% |
| Deutsche Post | 2 | 3.33% |
| Omniva | 1 | 1.67% |
Store Launch Timeline
Over the past 12 months, 4 new stores were launched in K2 , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
Monthly Trend
25.0% of last 12 months
50.0% of last 12 months
25.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 25.00% |
| 2026-04 | 2 | 50.00% |
| 2025-10 | 1 | 25.00% |
Active Stores by Launch Year
Currently, 209 active stores in K2 are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
3 active stores
4 active stores
6 active stores
7 active stores
9 active stores
15 active stores
5 active stores
21 active stores
12 active stores
18 active stores
15 active stores
9 active stores
16 active stores
15 active stores
Distribution by Launch Year
1.4% of tracked active stores
1.4% of tracked active stores
1.9% of tracked active stores
2.9% of tracked active stores
3.3% of tracked active stores
4.3% of tracked active stores
7.2% of tracked active stores
2.4% of tracked active stores
10.0% of tracked active stores
5.7% of tracked active stores
8.6% of tracked active stores
7.2% of tracked active stores
4.3% of tracked active stores
7.7% of tracked active stores
7.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 1.44% |
| 2025 | 3 | 1.44% |
| 2024 | 4 | 1.91% |
| 2023 | 6 | 2.87% |
| 2022 | 7 | 3.35% |
| 2021 | 9 | 4.31% |
| 2020 | 15 | 7.18% |
| 2019 | 5 | 2.39% |
| 2018 | 21 | 10.05% |
| 2017 | 12 | 5.74% |
| 2016 | 18 | 8.61% |
| 2015 | 15 | 7.18% |
| 2014 | 9 | 4.31% |
| 2013 | 16 | 7.66% |
| 2012 | 15 | 7.18% |
Geographic Distribution
Russia stores with 27.4% (58 active verified stores) , followed by Italy (13.7%) and Australia (6.6%) .
Base: 212 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
58 active verified stores
29 active verified stores
14 active verified stores
10 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
Visual Distribution
58 active verified stores
29 active verified stores
14 active verified stores
10 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 58 | 27.36% |
| Italy | 29 | 13.68% |
| Australia | 14 | 6.60% |
| Ukraine | 10 | 4.72% |
| Germany | 8 | 3.77% |
| South Africa | 8 | 3.77% |
| Belarus | 8 | 3.77% |
| Greece | 8 | 3.77% |
| United Kingdom | 7 | 3.30% |
| United States | 6 | 2.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Home & Garden
Custom - Health & Beauty
JoomShopping - Business & Industrial
Custom - Health & Beauty
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 299 | 100.00% |
| Emails | 145 | 48.49% |
| Phones | 186 | 62.21% |
| Ecommerce platform | 292 | 97.66% |
| Couriers | 56 | 18.73% |
| Payment Providers | 45 | 15.05% |
| Categories | 212 | 70.90% |
| Social Media | 164 | 54.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the K2 e-commerce landscape:
Analyze 212 verified e-commerce stores on K2 - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across K2 e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the K2 e-commerce intelligence?
-
We track 212 verified K2 e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.3% of displayed detection occurrences (95 occurrences) , followed by Instagram (18.3%) and Twitter (16.0%) .
Base: 262 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
95 occurrences
48 occurrences
42 occurrences
35 occurrences
14 occurrences
11 occurrences
8 occurrences
7 occurrences
2 occurrences
Visual Distribution
95 occurrences
48 occurrences
42 occurrences
35 occurrences
14 occurrences
11 occurrences
8 occurrences
7 occurrences
2 occurrences