K2 Technology Adoption in E-commerce
Discover 658.0 e-commerce stores using K2. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 98.2% of stores with physical delivery (646 stores) , followed by JoomShopping (1.2%) and 1C-Bitrix (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
646 stores
8 stores
2 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 646 | 98.18% |
| JoomShopping | 8 | 1.22% |
| 1C-Bitrix | 2 | 0.30% |
| Magento | 1 | 0.15% |
| WooCommerce | 1 | 0.15% |
| J2Store | 0 | 0.00% |
All Stores Distribution
Custom holds 96.9% share of all K2 e-commerce stores (646) , with JoomShopping at 1.3% and 1C-Bitrix at 0.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
646 stores
9 stores
2 stores
1 stores
5 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 646 | 96.85% |
| JoomShopping | 9 | 1.35% |
| 1C-Bitrix | 2 | 0.30% |
| Magento | 1 | 0.15% |
| WooCommerce | 5 | 0.75% |
| J2Store | 4 | 0.60% |
Categories Distribution
Business & Industrial leads with 16.1% of all stores (87 stores) , followed by Home & Garden (11.5%) and Health & Beauty (11.1%) .
Top 10 Categories
87 stores
62 stores
60 stores
56 stores
52 stores
50 stores
43 stores
35 stores
31 stores
15 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 87 | 16.14% |
| Home & Garden | 62 | 11.50% |
| Health & Beauty | 60 | 11.13% |
| Vehicles & Parts | 56 | 10.39% |
| Food & Beverages | 52 | 9.65% |
| Tools & Hardware | 50 | 9.28% |
| Electronics & Technology | 43 | 7.98% |
| Furniture & Home Decor | 35 | 6.49% |
| Clothing & Accessories | 31 | 5.75% |
| Arts & Entertainment | 15 | 2.78% |
| Jewelry & Watches | 13 | 2.41% |
| Gifts & Special Occasions | 13 | 2.41% |
| Sporting Goods & Outdoor Gear | 8 | 1.48% |
| Books & Media | 8 | 1.48% |
| Collectibles & Hobbies | 6 | 1.11% |
Payment Providers Distribution
PayPal leads with 39.8% among AI-verified physical stores (33 stores) , followed by MasterCard (18.1%) and VISA (8.4%) .
Base: 75 AI-verified physical stores with detectable payment providers (11.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
33 stores
15 stores
7 stores
5 stores
5 stores
5 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 33 | 39.76% |
| MasterCard | 15 | 18.07% |
| VISA | 7 | 8.43% |
| American Express | 5 | 6.02% |
| Bolt | 5 | 6.02% |
| JCB | 5 | 6.02% |
| WebMoney | 3 | 3.61% |
| AliPay | 3 | 3.61% |
| PayGate | 2 | 2.41% |
| Paddle | 2 | 2.41% |
| Stripe Connect | 1 | 1.20% |
| QIWI | 1 | 1.20% |
| Satispay | 1 | 1.20% |
Shipping Carriers Distribution
Почта России leads with 17.9% among AI-verified physical stores (20 stores) , followed by Royal Mail (17.0%) and DHL (16.1%) .
Base: 98 AI-verified physical stores with detectable shipping carriers (14.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20 stores
19 stores
18 stores
12 stores
11 stores
6 stores
5 stores
4 stores
4 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 20 | 17.86% |
| Royal Mail | 19 | 16.96% |
| DHL | 18 | 16.07% |
| СДЭК | 12 | 10.71% |
| DPD | 11 | 9.82% |
| Australia Post | 6 | 5.36% |
| China Post | 5 | 4.46% |
| GLS | 4 | 3.57% |
| USPS | 4 | 3.57% |
| UPS | 3 | 2.68% |
| Russian Post | 2 | 1.79% |
| Corriere Espresso | 2 | 1.79% |
| DSV | 2 | 1.79% |
| NACEX | 2 | 1.79% |
| FedEx | 2 | 1.79% |
Store Launch Timeline
Over the past 12 months, 17 new stores were launched in K2 , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
4 stores launched
2 stores launched
1 stores launched
3 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 5.88% |
| 2025-10 | 2 | 11.76% |
| 2025-09 | 4 | 23.53% |
| 2025-05 | 2 | 11.76% |
| 2025-04 | 1 | 5.88% |
| 2025-03 | 3 | 17.65% |
| 2025-02 | 4 | 23.53% |
Active Stores by Launch Year
Currently, 648 active stores in K2 are tracked in our database , with the most stores launched in 2025 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
10 active stores
14 active stores
20 active stores
28 active stores
31 active stores
27 active stores
86 active stores
56 active stores
40 active stores
34 active stores
32 active stores
41 active stores
49 active stores
21 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 17 | 2.62% |
| 2024 | 10 | 1.54% |
| 2023 | 14 | 2.16% |
| 2022 | 20 | 3.09% |
| 2021 | 28 | 4.32% |
| 2020 | 31 | 4.78% |
| 2019 | 27 | 4.17% |
| 2018 | 86 | 13.27% |
| 2017 | 56 | 8.64% |
| 2016 | 40 | 6.17% |
| 2015 | 34 | 5.25% |
| 2014 | 32 | 4.94% |
| 2013 | 41 | 6.33% |
| 2012 | 49 | 7.56% |
| 2011 | 21 | 3.24% |
| 2010 | 23 | 3.55% |
| 2009 | 29 | 4.48% |
| 2008 | 12 | 1.85% |
| 2007 | 12 | 1.85% |
| 2006 | 9 | 1.39% |
| 2005 | 7 | 1.08% |
| 2004 | 8 | 1.23% |
| 2003 | 8 | 1.23% |
| 2002 | 8 | 1.23% |
| 2001 | 9 | 1.39% |
| 2000 | 11 | 1.70% |
| 1999 | 2 | 0.31% |
| 1998 | 3 | 0.46% |
| 1997 | 1 | 0.15% |
Geographic Distribution
Russia leads with 30.1% (165 AI-verified stores) , followed by Ukraine (7.1%) and Italy (6.6%) .
Base: 549 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
165 AI-verified stores
39 AI-verified stores
36 AI-verified stores
29 AI-verified stores
28 AI-verified stores
28 AI-verified stores
27 AI-verified stores
26 AI-verified stores
26 AI-verified stores
22 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 165 | 30.05% |
| Ukraine | 39 | 7.10% |
| Italy | 36 | 6.56% |
| United Kingdom | 29 | 5.28% |
| Spain | 28 | 5.10% |
| United States | 28 | 5.10% |
| Belarus | 27 | 4.92% |
| Iran | 26 | 4.74% |
| South Africa | 26 | 4.74% |
| Poland | 22 | 4.01% |
| Hungary | 21 | 3.83% |
| Australia | 20 | 3.64% |
| Bulgaria | 14 | 2.55% |
| Argentina | 12 | 2.19% |
| Greece | 12 | 2.19% |
| Lithuania | 10 | 1.82% |
| Canada | 10 | 1.82% |
| Turkey | 9 | 1.64% |
| Kazakhstan | 8 | 1.46% |
| Czechia | 7 | 1.28% |
Featured Stores
Discover the strongest performers and newest entrants in K2's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 678.0 | 100.00% |
| Emails | 292.0 | 43.07% |
| Phones | 361.0 | 53.24% |
| Ecommerce platform | 667.0 | 98.38% |
| Couriers | 98.0 | 14.45% |
| Payment Providers | 75.0 | 11.06% |
| Categories | 556.0 | 82.01% |
| Social Media | 317.0 | 46.76% |
Starter Package
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Maximize Your ROI
Use our detailed K2 E-commerce Database to:
Gain actionable insights into 658.0 physical stores in K2.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at K2 online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the K2 E-commerce Database?
-
Our database covers over 658.0 K2 physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.3% among stores with at least one detectable social profile (232 stores) , followed by Twitter (18.5%) and Instagram (17.9%) .
Base: 317 stores with any detectable social profile (46.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
232 stores
122 stores
118 stores
97 stores
39 stores
23 stores
15 stores
6 stores
4 stores
2 stores
Visual Distribution