Hostinger Website Builder Technology Adoption in E-commerce
Discover 12.7k verified e-commerce stores using Hostinger Website Builder. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 13k domains. 12.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
12.7k verified active stores out of 13k detected · 97.5% verification rate
E-commerce Platforms Distribution
Custom stores with 100.0% of stores with physical delivery (12,687 stores) , followed by Ideasoft (0.0%) and WooCommerce (0.0%) .
Base: 12,687 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,687 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
12,687 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 12687 | 100.00% |
| Ideasoft | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| Magento | 0 | 0.00% |
| QDM | 0 | 0.00% |
| BW Commerce | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| Lightfunnels | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| Shopify | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 97.5% share of detected Hostinger Website Builder e-commerce signals (12,687) , with Ideasoft at 0.0% and WooCommerce at 0.0% (June 2026) .
Base: 13,007 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,687 websites
4 websites
4 websites
2 websites
8 websites
4 websites
1 websites
2 websites
1 websites
2 websites
Visual Distribution
12,687 websites
4 websites
4 websites
2 websites
8 websites
4 websites
1 websites
2 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 12687 | 97.54% |
| Ideasoft | 4 | 0.03% |
| WooCommerce | 4 | 0.03% |
| Magento | 2 | 0.02% |
| QDM | 8 | 0.06% |
| BW Commerce | 4 | 0.03% |
| Wix eCommerce | 1 | 0.01% |
| Lightfunnels | 2 | 0.02% |
| SAP Commerce Cloud | 1 | 0.01% |
| Shopify | 2 | 0.02% |
Categories Distribution
Clothing & Accessories stores with 19.2% of all stores (2,439 stores) , followed by Health & Beauty (17.1%) and Arts & Entertainment (9.0%) .
Base: 12,687 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,439 stores
2,170 stores
1,147 stores
1,066 stores
745 stores
614 stores
538 stores
531 stores
503 stores
287 stores
Visual Distribution
2,439 stores
2,170 stores
1,147 stores
1,066 stores
745 stores
614 stores
538 stores
531 stores
503 stores
287 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2439 | 19.22% |
| Health & Beauty | 2170 | 17.10% |
| Arts & Entertainment | 1147 | 9.04% |
| Food & Beverages | 1066 | 8.40% |
| Jewelry & Watches | 745 | 5.87% |
| Sporting Goods & Outdoor Gear | 614 | 4.84% |
| Gifts & Special Occasions | 538 | 4.24% |
| Toys & Games | 531 | 4.19% |
| Home & Garden | 503 | 3.96% |
| Electronics & Technology | 287 | 2.26% |
Payment Providers Distribution
Stripe Connect accounts for 30.0% of displayed detection occurrences (9 occurrences) , followed by PayPal (26.7%) and Apple Pay (10.0%) .
Base: 30 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9 occurrences
8 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
9 occurrences
8 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Stripe Connect | 9 | 30.00% |
| PayPal | 8 | 26.67% |
| Apple Pay | 3 | 10.00% |
| SEPA | 2 | 6.67% |
| Klarna | 2 | 6.67% |
| Google Pay | 2 | 6.67% |
| BitCoin | 1 | 3.33% |
| Interac e-Transfer | 1 | 3.33% |
| Amazon Pay | 1 | 3.33% |
| American Express | 1 | 3.33% |
Shipping Carriers Distribution
USPS accounts for 17.6% of displayed detection occurrences (3 occurrences) , followed by DHL (17.6%) and FedEx (11.8%) .
Base: 17 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 3 | 17.65% |
| DHL | 3 | 17.65% |
| FedEx | 2 | 11.76% |
| UPS | 2 | 11.76% |
| DPD | 2 | 11.76% |
| Canada Post | 1 | 5.88% |
| Evri | 1 | 5.88% |
| Royal Mail | 1 | 5.88% |
| MRW | 1 | 5.88% |
| An Post | 1 | 5.88% |
Store Launch Timeline
Over the past 12 months, 5,784 new stores were launched in Hostinger Website Builder , with the highest activity in 2026-05 (480 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
480 stores launched
488 stores launched
521 stores launched
509 stores launched
519 stores launched
471 stores launched
585 stores launched
481 stores launched
484 stores launched
476 stores launched
523 stores launched
247 stores launched
Monthly Trend
8.3% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
8.8% of last 12 months
9.0% of last 12 months
8.1% of last 12 months
10.1% of last 12 months
8.3% of last 12 months
8.4% of last 12 months
8.2% of last 12 months
9.0% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 480 | 8.30% |
| 2026-04 | 488 | 8.44% |
| 2026-03 | 521 | 9.01% |
| 2026-02 | 509 | 8.80% |
| 2026-01 | 519 | 8.97% |
| 2025-12 | 471 | 8.14% |
| 2025-11 | 585 | 10.11% |
| 2025-10 | 481 | 8.32% |
| 2025-09 | 484 | 8.37% |
| 2025-08 | 476 | 8.23% |
| 2025-07 | 523 | 9.04% |
| 2025-06 | 247 | 4.27% |
Active Stores by Launch Year
Currently, 12,686 active stores in Hostinger Website Builder are tracked in our database , with the most stores launched in 2026 (2,539 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,539 active stores
5,020 active stores
1,947 active stores
837 active stores
457 active stores
427 active stores
313 active stores
207 active stores
228 active stores
127 active stores
57 active stores
54 active stores
64 active stores
102 active stores
57 active stores
Distribution by Launch Year
20.0% of tracked active stores
39.6% of tracked active stores
15.3% of tracked active stores
6.6% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
0.4% of tracked active stores
0.4% of tracked active stores
0.5% of tracked active stores
0.8% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2539 | 20.01% |
| 2025 | 5020 | 39.57% |
| 2024 | 1947 | 15.35% |
| 2023 | 837 | 6.60% |
| 2022 | 457 | 3.60% |
| 2021 | 427 | 3.37% |
| 2020 | 313 | 2.47% |
| 2019 | 207 | 1.63% |
| 2018 | 228 | 1.80% |
| 2017 | 127 | 1.00% |
| 2016 | 57 | 0.45% |
| 2015 | 54 | 0.43% |
| 2014 | 64 | 0.50% |
| 2013 | 102 | 0.80% |
| 2012 | 57 | 0.45% |
Geographic Distribution
India stores with 8.3% (1,057 active verified stores) , followed by United States (7.7%) and France (5.1%) .
Base: 12,687 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,057 active verified stores
977 active verified stores
650 active verified stores
446 active verified stores
404 active verified stores
403 active verified stores
327 active verified stores
240 active verified stores
217 active verified stores
180 active verified stores
Visual Distribution
1,057 active verified stores
977 active verified stores
650 active verified stores
446 active verified stores
404 active verified stores
403 active verified stores
327 active verified stores
240 active verified stores
217 active verified stores
180 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 1057 | 8.33% |
| United States | 977 | 7.70% |
| France | 650 | 5.12% |
| United Kingdom | 446 | 3.52% |
| Lithuania | 404 | 3.18% |
| Brazil | 403 | 3.18% |
| Spain | 327 | 2.58% |
| Germany | 240 | 1.89% |
| Mexico | 217 | 1.71% |
| Canada | 180 | 1.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Custom - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Custom - Toys & Games
Custom - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13k | 100.00% |
| Emails | 147 | 1.13% |
| Phones | 2.6k | 20.36% |
| Ecommerce platform | 12.7k | 97.82% |
| Couriers | 12 | 0.09% |
| Payment Providers | 16 | 0.12% |
| Categories | 11.1k | 85.05% |
| Social Media | 11.1k | 85.63% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hostinger Website Builder e-commerce landscape:
Analyze 12.7k verified e-commerce stores on Hostinger Website Builder - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hostinger Website Builder e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hostinger Website Builder e-commerce intelligence?
-
We track 12.7k verified Hostinger Website Builder e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.3% of displayed detection occurrences (10,326 occurrences) , followed by Facebook (27.8%) and TikTok (16.2%) .
Base: 30,980 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,326 occurrences
8,622 occurrences
5,012 occurrences
2,754 occurrences
1,730 occurrences
1,168 occurrences
802 occurrences
307 occurrences
248 occurrences
11 occurrences
Visual Distribution
10,326 occurrences
8,622 occurrences
5,012 occurrences
2,754 occurrences
1,730 occurrences
1,168 occurrences
802 occurrences
307 occurrences
248 occurrences
11 occurrences