HashThemes Total Technology Adoption in E-commerce
Discover 2.1k verified e-commerce stores using HashThemes Total. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6k domains. 2.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.1k verified active stores out of 6k detected · 35.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.3% of stores with physical delivery (2,014 stores) , followed by Custom (3.6%) and Commerce7 (0.1%) .
Base: 2,092 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,014 stores
75 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
2,014 stores
75 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2014 | 96.27% |
| Custom | 75 | 3.59% |
| Commerce7 | 2 | 0.10% |
| HCL Commerce, WooCommerce | 1 | 0.05% |
| Unisiter | 0 | 0.00% |
| Ordercall | 0 | 0.00% |
| CampusHub | 0 | 0.00% |
| Shopify | 0 | 0.00% |
| WooCommerce, Welcart | 0 | 0.00% |
| Welcart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.7% share of detected HashThemes Total e-commerce signals (5,833) , with Custom at 1.3% and Commerce7 at 0.2% (June 2026) .
Base: 5,971 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,833 websites
75 websites
9 websites
1 websites
1 websites
1 websites
4 websites
1 websites
1 websites
2 websites
Visual Distribution
5,833 websites
75 websites
9 websites
1 websites
1 websites
1 websites
4 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5833 | 97.69% |
| Custom | 75 | 1.26% |
| Commerce7 | 9 | 0.15% |
| HCL Commerce, WooCommerce | 1 | 0.02% |
| Unisiter | 1 | 0.02% |
| Ordercall | 1 | 0.02% |
| CampusHub | 4 | 0.07% |
| Shopify | 1 | 0.02% |
| WooCommerce, Welcart | 1 | 0.02% |
| Welcart | 2 | 0.03% |
Categories Distribution
Food & Beverages stores with 13.7% of all stores (286 stores) , followed by Health & Beauty (12.2%) and Clothing & Accessories (10.2%) .
Base: 2,092 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
286 stores
256 stores
214 stores
176 stores
143 stores
125 stores
121 stores
118 stores
80 stores
79 stores
Visual Distribution
286 stores
256 stores
214 stores
176 stores
143 stores
125 stores
121 stores
118 stores
80 stores
79 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 286 | 13.67% |
| Health & Beauty | 256 | 12.24% |
| Clothing & Accessories | 214 | 10.23% |
| Sporting Goods & Outdoor Gear | 176 | 8.41% |
| Home & Garden | 143 | 6.84% |
| Arts & Entertainment | 125 | 5.98% |
| Business & Industrial | 121 | 5.78% |
| Tools & Hardware | 118 | 5.64% |
| Gifts & Special Occasions | 80 | 3.82% |
| Electronics & Technology | 79 | 3.78% |
Payment Providers Distribution
PayPal accounts for 35.8% of displayed detection occurrences (304 occurrences) , followed by MasterCard (14.4%) and American Express (11.4%) .
Base: 850 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
304 occurrences
122 occurrences
97 occurrences
94 occurrences
59 occurrences
52 occurrences
38 occurrences
38 occurrences
24 occurrences
22 occurrences
Visual Distribution
304 occurrences
122 occurrences
97 occurrences
94 occurrences
59 occurrences
52 occurrences
38 occurrences
38 occurrences
24 occurrences
22 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 304 | 35.76% |
| MasterCard | 122 | 14.35% |
| American Express | 97 | 11.41% |
| Stripe Connect | 94 | 11.06% |
| VISA | 59 | 6.94% |
| Klarna | 52 | 6.12% |
| Mollie | 38 | 4.47% |
| iDEAL | 38 | 4.47% |
| Apple Pay | 24 | 2.82% |
| Bolt | 22 | 2.59% |
Shipping Carriers Distribution
UPS accounts for 16.9% of displayed detection occurrences (86 occurrences) , followed by DHL (14.9%) and PostNL (12.7%) .
Base: 510 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
86 occurrences
76 occurrences
65 occurrences
64 occurrences
54 occurrences
46 occurrences
38 occurrences
35 occurrences
24 occurrences
22 occurrences
Visual Distribution
86 occurrences
76 occurrences
65 occurrences
64 occurrences
54 occurrences
46 occurrences
38 occurrences
35 occurrences
24 occurrences
22 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 86 | 16.86% |
| DHL | 76 | 14.90% |
| PostNL | 65 | 12.75% |
| FedEx | 64 | 12.55% |
| USPS | 54 | 10.59% |
| GLS | 46 | 9.02% |
| DPD | 38 | 7.45% |
| Royal Mail | 35 | 6.86% |
| Hermes | 24 | 4.71% |
| Australia Post | 22 | 4.31% |
Store Launch Timeline
Over the past 12 months, 97 new stores were launched in HashThemes Total , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
4 stores launched
8 stores launched
3 stores launched
13 stores launched
13 stores launched
11 stores launched
11 stores launched
10 stores launched
9 stores launched
5 stores launched
7 stores launched
Monthly Trend
3.1% of last 12 months
4.1% of last 12 months
8.2% of last 12 months
3.1% of last 12 months
13.4% of last 12 months
13.4% of last 12 months
11.3% of last 12 months
11.3% of last 12 months
10.3% of last 12 months
9.3% of last 12 months
5.2% of last 12 months
7.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 3.09% |
| 2026-04 | 4 | 4.12% |
| 2026-03 | 8 | 8.25% |
| 2026-02 | 3 | 3.09% |
| 2026-01 | 13 | 13.40% |
| 2025-12 | 13 | 13.40% |
| 2025-11 | 11 | 11.34% |
| 2025-10 | 11 | 11.34% |
| 2025-09 | 10 | 10.31% |
| 2025-08 | 9 | 9.28% |
| 2025-07 | 5 | 5.15% |
| 2025-06 | 7 | 7.22% |
Active Stores by Launch Year
Currently, 2,089 active stores in HashThemes Total are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32 active stores
127 active stores
103 active stores
115 active stores
130 active stores
143 active stores
193 active stores
155 active stores
144 active stores
152 active stores
83 active stores
62 active stores
72 active stores
78 active stores
49 active stores
Distribution by Launch Year
1.5% of tracked active stores
6.1% of tracked active stores
4.9% of tracked active stores
5.5% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
9.2% of tracked active stores
7.4% of tracked active stores
6.9% of tracked active stores
7.3% of tracked active stores
4.0% of tracked active stores
3.0% of tracked active stores
3.4% of tracked active stores
3.7% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32 | 1.53% |
| 2025 | 127 | 6.08% |
| 2024 | 103 | 4.93% |
| 2023 | 115 | 5.51% |
| 2022 | 130 | 6.22% |
| 2021 | 143 | 6.85% |
| 2020 | 193 | 9.24% |
| 2019 | 155 | 7.42% |
| 2018 | 144 | 6.89% |
| 2017 | 152 | 7.28% |
| 2016 | 83 | 3.97% |
| 2015 | 62 | 2.97% |
| 2014 | 72 | 3.45% |
| 2013 | 78 | 3.73% |
| 2012 | 49 | 2.35% |
Geographic Distribution
United States stores with 15.6% (326 active verified stores) , followed by Netherlands (12.2%) and Italy (9.9%) .
Base: 2,092 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
326 active verified stores
255 active verified stores
207 active verified stores
136 active verified stores
119 active verified stores
100 active verified stores
90 active verified stores
80 active verified stores
52 active verified stores
46 active verified stores
Visual Distribution
326 active verified stores
255 active verified stores
207 active verified stores
136 active verified stores
119 active verified stores
100 active verified stores
90 active verified stores
80 active verified stores
52 active verified stores
46 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 326 | 15.58% |
| Netherlands | 255 | 12.19% |
| Italy | 207 | 9.89% |
| United Kingdom | 136 | 6.50% |
| Germany | 119 | 5.69% |
| South Africa | 100 | 4.78% |
| Spain | 90 | 4.30% |
| Australia | 80 | 3.82% |
| New Zealand | 52 | 2.49% |
| France | 46 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Vehicles & Parts
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Jewelry & Watches
WooCommerce - Vehicles & Parts
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6k | 100.00% |
| Emails | 4.3k | 71.46% |
| Phones | 3k | 49.61% |
| Ecommerce platform | 5.9k | 99.58% |
| Couriers | 762 | 12.76% |
| Payment Providers | 1k | 17.45% |
| Categories | 2.2k | 37.43% |
| Social Media | 4k | 67.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HashThemes Total e-commerce landscape:
Analyze 2.1k verified e-commerce stores on HashThemes Total - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HashThemes Total e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HashThemes Total e-commerce intelligence?
-
We track 2.1k verified HashThemes Total e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.5% of displayed detection occurrences (1,233 occurrences) , followed by Instagram (30.3%) and YouTube (9.6%) .
Base: 3,477 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,233 occurrences
1,054 occurrences
334 occurrences
230 occurrences
224 occurrences
106 occurrences
100 occurrences
97 occurrences
88 occurrences
11 occurrences
Visual Distribution
1,233 occurrences
1,054 occurrences
334 occurrences
230 occurrences
224 occurrences
106 occurrences
100 occurrences
97 occurrences
88 occurrences
11 occurrences