Gutenberg Technology Adoption in E-commerce
Discover 19.9k verified e-commerce stores using Gutenberg. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 49.5k domains. 19.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
19.9k verified active stores out of 49.5k detected · 40.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 66.4% of stores with physical delivery (13,232 stores) , followed by Custom (33.4%) and Welcart (0.1%) .
Base: 19,924 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,232 stores
6,647 stores
18 stores
6 stores
4 stores
3 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
13,232 stores
6,647 stores
18 stores
6 stores
4 stores
3 stores
2 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13232 | 66.41% |
| Custom | 6647 | 33.36% |
| Welcart | 18 | 0.09% |
| WooCommerce, Shopify | 6 | 0.03% |
| Store.link E-commerce Platform | 4 | 0.02% |
| WooCommerce, WisdomSeller | 3 | 0.02% |
| Commerce7, WooCommerce | 2 | 0.01% |
| Commerce7 | 2 | 0.01% |
| BigCommerce | 2 | 0.01% |
| QDM, WooCommerce | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 85.4% share of detected Gutenberg e-commerce signals (42,294) , with Custom at 13.4% and Welcart at 0.1% (June 2026) .
Base: 49,542 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
42,294 websites
6,647 websites
39 websites
15 websites
4 websites
3 websites
2 websites
9 websites
5 websites
2 websites
Visual Distribution
42,294 websites
6,647 websites
39 websites
15 websites
4 websites
3 websites
2 websites
9 websites
5 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 42294 | 85.37% |
| Custom | 6647 | 13.42% |
| Welcart | 39 | 0.08% |
| WooCommerce, Shopify | 15 | 0.03% |
| Store.link E-commerce Platform | 4 | 0.01% |
| WooCommerce, WisdomSeller | 3 | 0.01% |
| Commerce7, WooCommerce | 2 | 0.00% |
| Commerce7 | 9 | 0.02% |
| BigCommerce | 5 | 0.01% |
| QDM, WooCommerce | 2 | 0.00% |
Categories Distribution
Health & Beauty stores with 12.3% of all stores (2,460 stores) , followed by Clothing & Accessories (10.8%) and Food & Beverages (9.8%) .
Base: 19,924 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,460 stores
2,143 stores
1,944 stores
1,892 stores
1,333 stores
1,164 stores
1,035 stores
955 stores
805 stores
715 stores
Visual Distribution
2,460 stores
2,143 stores
1,944 stores
1,892 stores
1,333 stores
1,164 stores
1,035 stores
955 stores
805 stores
715 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2460 | 12.35% |
| Clothing & Accessories | 2143 | 10.76% |
| Food & Beverages | 1944 | 9.76% |
| Arts & Entertainment | 1892 | 9.50% |
| Sporting Goods & Outdoor Gear | 1333 | 6.69% |
| Toys & Games | 1164 | 5.84% |
| Gifts & Special Occasions | 1035 | 5.19% |
| Home & Garden | 955 | 4.79% |
| Jewelry & Watches | 805 | 4.04% |
| Business & Industrial | 715 | 3.59% |
Payment Providers Distribution
PayPal accounts for 37.9% of displayed detection occurrences (3,616 occurrences) , followed by Stripe Connect (16.2%) and Klarna (10.2%) .
Base: 9,546 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,616 occurrences
1,550 occurrences
972 occurrences
738 occurrences
713 occurrences
624 occurrences
620 occurrences
300 occurrences
262 occurrences
151 occurrences
Visual Distribution
3,616 occurrences
1,550 occurrences
972 occurrences
738 occurrences
713 occurrences
624 occurrences
620 occurrences
300 occurrences
262 occurrences
151 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3616 | 37.88% |
| Stripe Connect | 1550 | 16.24% |
| Klarna | 972 | 10.18% |
| MasterCard | 738 | 7.73% |
| Apple Pay | 713 | 7.47% |
| Google Pay | 624 | 6.54% |
| American Express | 620 | 6.49% |
| SEPA | 300 | 3.14% |
| VISA | 262 | 2.74% |
| Przelewy24 | 151 | 1.58% |
Shipping Carriers Distribution
DHL accounts for 29.8% of displayed detection occurrences (1,458 occurrences) , followed by UPS (14.1%) and USPS (10.6%) .
Base: 4,887 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,458 occurrences
691 occurrences
516 occurrences
404 occurrences
367 occurrences
340 occurrences
330 occurrences
314 occurrences
236 occurrences
231 occurrences
Visual Distribution
1,458 occurrences
691 occurrences
516 occurrences
404 occurrences
367 occurrences
340 occurrences
330 occurrences
314 occurrences
236 occurrences
231 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 1458 | 29.83% |
| UPS | 691 | 14.14% |
| USPS | 516 | 10.56% |
| DPD | 404 | 8.27% |
| FedEx | 367 | 7.51% |
| Hermes | 340 | 6.96% |
| Deutsche Post | 330 | 6.75% |
| Royal Mail | 314 | 6.43% |
| Colissimo | 236 | 4.83% |
| GLS | 231 | 4.73% |
Store Launch Timeline
Over the past 12 months, 5,235 new stores were launched in Gutenberg , with the highest activity in 2026-05 (280 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
280 stores launched
366 stores launched
401 stores launched
395 stores launched
515 stores launched
441 stores launched
569 stores launched
585 stores launched
566 stores launched
469 stores launched
451 stores launched
197 stores launched
Monthly Trend
5.3% of last 12 months
7.0% of last 12 months
7.7% of last 12 months
7.5% of last 12 months
9.8% of last 12 months
8.4% of last 12 months
10.9% of last 12 months
11.2% of last 12 months
10.8% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 280 | 5.35% |
| 2026-04 | 366 | 6.99% |
| 2026-03 | 401 | 7.66% |
| 2026-02 | 395 | 7.55% |
| 2026-01 | 515 | 9.84% |
| 2025-12 | 441 | 8.42% |
| 2025-11 | 569 | 10.87% |
| 2025-10 | 585 | 11.17% |
| 2025-09 | 566 | 10.81% |
| 2025-08 | 469 | 8.96% |
| 2025-07 | 451 | 8.62% |
| 2025-06 | 197 | 3.76% |
Active Stores by Launch Year
Currently, 19,882 active stores in Gutenberg are tracked in our database , with the most stores launched in 2026 (1,968 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,968 active stores
5,145 active stores
2,930 active stores
1,962 active stores
1,205 active stores
1,193 active stores
1,031 active stores
646 active stores
735 active stores
543 active stores
271 active stores
237 active stores
222 active stores
307 active stores
173 active stores
Distribution by Launch Year
9.9% of tracked active stores
25.9% of tracked active stores
14.7% of tracked active stores
9.9% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
5.2% of tracked active stores
3.2% of tracked active stores
3.7% of tracked active stores
2.7% of tracked active stores
1.4% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
1.5% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1968 | 9.90% |
| 2025 | 5145 | 25.88% |
| 2024 | 2930 | 14.74% |
| 2023 | 1962 | 9.87% |
| 2022 | 1205 | 6.06% |
| 2021 | 1193 | 6.00% |
| 2020 | 1031 | 5.19% |
| 2019 | 646 | 3.25% |
| 2018 | 735 | 3.70% |
| 2017 | 543 | 2.73% |
| 2016 | 271 | 1.36% |
| 2015 | 237 | 1.19% |
| 2014 | 222 | 1.12% |
| 2013 | 307 | 1.54% |
| 2012 | 173 | 0.87% |
Geographic Distribution
United States stores with 19.6% (3,914 active verified stores) , followed by Germany (16.0%) and United Kingdom (7.3%) .
Base: 19,924 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,914 active verified stores
3,179 active verified stores
1,446 active verified stores
1,366 active verified stores
834 active verified stores
515 active verified stores
482 active verified stores
424 active verified stores
383 active verified stores
378 active verified stores
Visual Distribution
3,914 active verified stores
3,179 active verified stores
1,446 active verified stores
1,366 active verified stores
834 active verified stores
515 active verified stores
482 active verified stores
424 active verified stores
383 active verified stores
378 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3914 | 19.64% |
| Germany | 3179 | 15.96% |
| United Kingdom | 1446 | 7.26% |
| France | 1366 | 6.86% |
| Spain | 834 | 4.19% |
| Netherlands | 515 | 2.58% |
| India | 482 | 2.42% |
| Italy | 424 | 2.13% |
| Canada | 383 | 1.92% |
| Australia | 378 | 1.90% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Home & Garden
WooCommerce - Food & Beverages
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Clothing & Accessories
Custom
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 49.5k | 100.00% |
| Emails | 32.7k | 66.07% |
| Phones | 14.6k | 29.45% |
| Ecommerce platform | 49.2k | 99.21% |
| Couriers | 5.3k | 10.68% |
| Payment Providers | 8.6k | 17.42% |
| Categories | 18.9k | 38.12% |
| Social Media | 33k | 66.51% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Gutenberg e-commerce landscape:
Analyze 19.9k verified e-commerce stores on Gutenberg - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Gutenberg e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Gutenberg e-commerce intelligence?
-
We track 19.9k verified Gutenberg e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.9% of displayed detection occurrences (11,529 occurrences) , followed by Facebook (29.9%) and YouTube (8.4%) .
Base: 34,051 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,529 occurrences
10,181 occurrences
2,876 occurrences
2,404 occurrences
2,348 occurrences
1,660 occurrences
1,198 occurrences
1,150 occurrences
651 occurrences
54 occurrences
Visual Distribution
11,529 occurrences
10,181 occurrences
2,876 occurrences
2,404 occurrences
2,348 occurrences
1,660 occurrences
1,198 occurrences
1,150 occurrences
651 occurrences
54 occurrences