Google Tag Manager for WordPress Technology Adoption in E-commerce
Discover 84.1k verified e-commerce stores using Google Tag Manager for WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 131.5k domains. 84.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
84.1k verified active stores out of 131.5k detected · 64.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 99.2% of stores with physical delivery (83,502 stores) , followed by Custom (0.6%) and Welcart (0.0%) .
Base: 84,144 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
83,502 stores
501 stores
21 stores
14 stores
8 stores
8 stores
7 stores
6 stores
6 stores
5 stores
Visual Distribution
83,502 stores
501 stores
21 stores
14 stores
8 stores
8 stores
7 stores
6 stores
6 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 83502 | 99.24% |
| Custom | 501 | 0.60% |
| Welcart | 21 | 0.02% |
| Commerce7 | 14 | 0.02% |
| Store.link E-commerce Platform, WooCommerce | 8 | 0.01% |
| Magento, WooCommerce | 8 | 0.01% |
| WooCommerce, GodoMall | 7 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 6 | 0.01% |
| WooCommerce, RunFree | 6 | 0.01% |
| GodoMall, WooCommerce | 5 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.2% share of detected Google Tag Manager for WordPress e-commerce signals (130,451) , with Custom at 0.4% and Welcart at 0.0% (June 2026) .
Base: 131,488 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
130,451 websites
501 websites
29 websites
31 websites
8 websites
12 websites
9 websites
6 websites
6 websites
8 websites
Visual Distribution
130,451 websites
501 websites
29 websites
31 websites
8 websites
12 websites
9 websites
6 websites
6 websites
8 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 130451 | 99.21% |
| Custom | 501 | 0.38% |
| Welcart | 29 | 0.02% |
| Commerce7 | 31 | 0.02% |
| Store.link E-commerce Platform, WooCommerce | 8 | 0.01% |
| Magento, WooCommerce | 12 | 0.01% |
| WooCommerce, GodoMall | 9 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 6 | 0.00% |
| WooCommerce, RunFree | 6 | 0.00% |
| GodoMall, WooCommerce | 8 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.3% of all stores (12,021 stores) , followed by Sporting Goods & Outdoor Gear (12.0%) and Food & Beverages (10.6%) .
Base: 84,144 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
12,021 stores
10,135 stores
8,957 stores
8,848 stores
7,688 stores
4,923 stores
4,016 stores
3,403 stores
3,322 stores
2,937 stores
Visual Distribution
12,021 stores
10,135 stores
8,957 stores
8,848 stores
7,688 stores
4,923 stores
4,016 stores
3,403 stores
3,322 stores
2,937 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 12021 | 14.29% |
| Sporting Goods & Outdoor Gear | 10135 | 12.04% |
| Food & Beverages | 8957 | 10.64% |
| Clothing & Accessories | 8848 | 10.52% |
| Home & Garden | 7688 | 9.14% |
| Tools & Hardware | 4923 | 5.85% |
| Business & Industrial | 4016 | 4.77% |
| Furniture & Home Decor | 3403 | 4.04% |
| Electronics & Technology | 3322 | 3.95% |
| Arts & Entertainment | 2937 | 3.49% |
Payment Providers Distribution
PayPal accounts for 25.0% of displayed detection occurrences (19,339 occurrences) , followed by American Express (13.7%) and Apple Pay (11.5%) .
Base: 77,331 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19,339 occurrences
10,603 occurrences
8,895 occurrences
8,306 occurrences
8,176 occurrences
6,232 occurrences
5,734 occurrences
4,860 occurrences
3,428 occurrences
1,758 occurrences
Visual Distribution
19,339 occurrences
10,603 occurrences
8,895 occurrences
8,306 occurrences
8,176 occurrences
6,232 occurrences
5,734 occurrences
4,860 occurrences
3,428 occurrences
1,758 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 19339 | 25.01% |
| American Express | 10603 | 13.71% |
| Apple Pay | 8895 | 11.50% |
| MasterCard | 8306 | 10.74% |
| Google Pay | 8176 | 10.57% |
| Stripe Connect | 6232 | 8.06% |
| Giropay | 5734 | 7.41% |
| Klarna | 4860 | 6.28% |
| VISA | 3428 | 4.43% |
| Przelewy24 | 1758 | 2.27% |
Shipping Carriers Distribution
DHL accounts for 28.1% of displayed detection occurrences (10,895 occurrences) , followed by DPD (25.1%) and UPS (11.0%) .
Base: 38,841 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
10,895 occurrences
9,765 occurrences
4,274 occurrences
3,644 occurrences
2,392 occurrences
2,230 occurrences
1,870 occurrences
1,837 occurrences
1,065 occurrences
869 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 10895 | 28.05% |
| DPD | 9765 | 25.14% |
| UPS | 4274 | 11.00% |
| GLS | 3644 | 9.38% |
| FedEx | 2392 | 6.16% |
| InPost | 2230 | 5.74% |
| PostNL | 1870 | 4.81% |
| USPS | 1837 | 4.73% |
| Royal Mail | 1065 | 2.74% |
| TNT | 869 | 2.24% |
Store Launch Timeline
Over the past 12 months, 8,136 new stores were launched in Google Tag Manager for WordPress , with the highest activity in 2026-05 (479 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
479 stores launched
543 stores launched
570 stores launched
603 stores launched
643 stores launched
665 stores launched
853 stores launched
878 stores launched
855 stores launched
757 stores launched
925 stores launched
365 stores launched
Monthly Trend
5.9% of last 12 months
6.7% of last 12 months
7.0% of last 12 months
7.4% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
10.5% of last 12 months
10.8% of last 12 months
10.5% of last 12 months
9.3% of last 12 months
11.4% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 479 | 5.89% |
| 2026-04 | 543 | 6.67% |
| 2026-03 | 570 | 7.01% |
| 2026-02 | 603 | 7.41% |
| 2026-01 | 643 | 7.90% |
| 2025-12 | 665 | 8.17% |
| 2025-11 | 853 | 10.48% |
| 2025-10 | 878 | 10.79% |
| 2025-09 | 855 | 10.51% |
| 2025-08 | 757 | 9.30% |
| 2025-07 | 925 | 11.37% |
| 2025-06 | 365 | 4.49% |
Active Stores by Launch Year
Currently, 83,875 active stores in Google Tag Manager for WordPress are tracked in our database , with the most stores launched in 2026 (2,876 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,876 active stores
9,035 active stores
7,678 active stores
6,449 active stores
5,430 active stores
6,227 active stores
6,914 active stores
5,467 active stores
5,284 active stores
4,259 active stores
2,687 active stores
2,056 active stores
2,124 active stores
2,646 active stores
1,621 active stores
Distribution by Launch Year
3.4% of tracked active stores
10.8% of tracked active stores
9.2% of tracked active stores
7.7% of tracked active stores
6.5% of tracked active stores
7.4% of tracked active stores
8.2% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
5.1% of tracked active stores
3.2% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
3.2% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2876 | 3.43% |
| 2025 | 9035 | 10.77% |
| 2024 | 7678 | 9.15% |
| 2023 | 6449 | 7.69% |
| 2022 | 5430 | 6.47% |
| 2021 | 6227 | 7.42% |
| 2020 | 6914 | 8.24% |
| 2019 | 5467 | 6.52% |
| 2018 | 5284 | 6.30% |
| 2017 | 4259 | 5.08% |
| 2016 | 2687 | 3.20% |
| 2015 | 2056 | 2.45% |
| 2014 | 2124 | 2.53% |
| 2013 | 2646 | 3.15% |
| 2012 | 1621 | 1.93% |
Geographic Distribution
Germany stores with 9.8% (8,234 active verified stores) , followed by United States (8.5%) and Poland (6.7%) .
Base: 84,144 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,234 active verified stores
7,127 active verified stores
5,675 active verified stores
5,373 active verified stores
5,113 active verified stores
3,970 active verified stores
3,611 active verified stores
2,612 active verified stores
2,304 active verified stores
2,111 active verified stores
Visual Distribution
8,234 active verified stores
7,127 active verified stores
5,675 active verified stores
5,373 active verified stores
5,113 active verified stores
3,970 active verified stores
3,611 active verified stores
2,612 active verified stores
2,304 active verified stores
2,111 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 8234 | 9.79% |
| United States | 7127 | 8.47% |
| Poland | 5675 | 6.74% |
| Netherlands | 5373 | 6.39% |
| Italy | 5113 | 6.08% |
| United Kingdom | 3970 | 4.72% |
| Spain | 3611 | 4.29% |
| France | 2612 | 3.10% |
| Australia | 2304 | 2.74% |
| Bangladesh | 2111 | 2.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Jewelry & Watches
WooCommerce - Furniture & Home Decor
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 131.5k | 100.00% |
| Emails | 86.8k | 65.98% |
| Phones | 82k | 62.36% |
| Ecommerce platform | 131.3k | 99.82% |
| Couriers | 34.6k | 26.34% |
| Payment Providers | 45.4k | 34.51% |
| Categories | 83.8k | 63.72% |
| Social Media | 107k | 81.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Tag Manager for WordPress e-commerce landscape:
Analyze 84.1k verified e-commerce stores on Google Tag Manager for WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Tag Manager for WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Tag Manager for WordPress e-commerce intelligence?
-
We track 84.1k verified Google Tag Manager for WordPress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.7% of displayed detection occurrences (63,187 occurrences) , followed by Instagram (30.0%) and YouTube (10.2%) .
Base: 193,014 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
63,187 occurrences
57,956 occurrences
19,703 occurrences
12,398 occurrences
10,148 occurrences
8,770 occurrences
8,603 occurrences
6,356 occurrences
5,606 occurrences
287 occurrences
Visual Distribution
63,187 occurrences
57,956 occurrences
19,703 occurrences
12,398 occurrences
10,148 occurrences
8,770 occurrences
8,603 occurrences
6,356 occurrences
5,606 occurrences
287 occurrences