GitHub Pages Technology Adoption in E-commerce
Discover 1.7k verified e-commerce stores using GitHub Pages. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.9k domains. 1.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.7k verified active stores out of 3.9k detected · 44.6% verification rate
E-commerce Platforms Distribution
Custom stores with 84.9% of stores with physical delivery (1,466 stores) , followed by Salesforce Commerce Cloud (7.6%) and Shopify (2.5%) .
Base: 1,727 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
1,466 stores
132 stores
43 stores
42 stores
30 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1466 | 84.89% |
| Salesforce Commerce Cloud | 132 | 7.64% |
| Shopify | 43 | 2.49% |
| Magento | 42 | 2.43% |
| WooCommerce | 30 | 1.74% |
| QDM | 2 | 0.12% |
| Nuvemshop | 1 | 0.06% |
| Haravan | 1 | 0.06% |
| Tiendanegocio, Shopify | 1 | 0.06% |
| Tray | 1 | 0.06% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 37.9% share of detected GitHub Pages e-commerce signals (1,466) , with Salesforce Commerce Cloud at 4.0% and Shopify at 25.6% (June 2026) .
Base: 3,868 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
1,466 websites
153 websites
989 websites
222 websites
189 websites
111 websites
1 websites
9 websites
1 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1466 | 37.90% |
| Salesforce Commerce Cloud | 153 | 3.96% |
| Shopify | 989 | 25.57% |
| Magento | 222 | 5.74% |
| WooCommerce | 189 | 4.89% |
| QDM | 111 | 2.87% |
| Nuvemshop | 1 | 0.03% |
| Haravan | 9 | 0.23% |
| Tiendanegocio, Shopify | 1 | 0.03% |
| Tray | 3 | 0.08% |
Categories Distribution
Clothing & Accessories stores with 21.9% of all stores (378 stores) , followed by Health & Beauty (14.6%) and Sporting Goods & Outdoor Gear (12.1%) .
Base: 1,727 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
378 stores
253 stores
209 stores
144 stores
84 stores
77 stores
71 stores
47 stores
45 stores
40 stores
Visual Distribution
378 stores
253 stores
209 stores
144 stores
84 stores
77 stores
71 stores
47 stores
45 stores
40 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 378 | 21.89% |
| Health & Beauty | 253 | 14.65% |
| Sporting Goods & Outdoor Gear | 209 | 12.10% |
| Food & Beverages | 144 | 8.34% |
| Gifts & Special Occasions | 84 | 4.86% |
| Toys & Games | 77 | 4.46% |
| Electronics & Technology | 71 | 4.11% |
| Home & Garden | 47 | 2.72% |
| Jewelry & Watches | 45 | 2.61% |
| Baby & Toddler | 40 | 2.32% |
Payment Providers Distribution
PayPal accounts for 30.7% of displayed detection occurrences (113 occurrences) , followed by Stripe Connect (19.0%) and Google Pay (10.1%) .
Base: 368 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
113 occurrences
70 occurrences
37 occurrences
29 occurrences
29 occurrences
28 occurrences
21 occurrences
16 occurrences
15 occurrences
10 occurrences
Visual Distribution
113 occurrences
70 occurrences
37 occurrences
29 occurrences
29 occurrences
28 occurrences
21 occurrences
16 occurrences
15 occurrences
10 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 113 | 30.71% |
| Stripe Connect | 70 | 19.02% |
| Google Pay | 37 | 10.05% |
| Apple Pay | 29 | 7.88% |
| American Express | 29 | 7.88% |
| VISA | 28 | 7.61% |
| MasterCard | 21 | 5.71% |
| Paytm | 16 | 4.35% |
| Razorpay | 15 | 4.08% |
| Mercado Pago | 10 | 2.72% |
Shipping Carriers Distribution
USPS accounts for 35.1% of displayed detection occurrences (110 occurrences) , followed by UPS (33.9%) and FedEx (7.3%) .
Base: 313 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
110 occurrences
106 occurrences
23 occurrences
21 occurrences
15 occurrences
9 occurrences
8 occurrences
7 occurrences
7 occurrences
7 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 110 | 35.14% |
| UPS | 106 | 33.87% |
| FedEx | 23 | 7.35% |
| DHL | 21 | 6.71% |
| Giaohangnhanh | 15 | 4.79% |
| JNE | 9 | 2.88% |
| DPD | 8 | 2.56% |
| СДЭК | 7 | 2.24% |
| Estes | 7 | 2.24% |
| Delhivery | 7 | 2.24% |
Store Launch Timeline
Over the past 12 months, 997 new stores were launched in GitHub Pages , with the highest activity in 2026-05 (173 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
173 stores launched
140 stores launched
121 stores launched
66 stores launched
56 stores launched
56 stores launched
59 stores launched
54 stores launched
66 stores launched
63 stores launched
127 stores launched
16 stores launched
Monthly Trend
17.4% of last 12 months
14.0% of last 12 months
12.1% of last 12 months
6.6% of last 12 months
5.6% of last 12 months
5.6% of last 12 months
5.9% of last 12 months
5.4% of last 12 months
6.6% of last 12 months
6.3% of last 12 months
12.7% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 173 | 17.35% |
| 2026-04 | 140 | 14.04% |
| 2026-03 | 121 | 12.14% |
| 2026-02 | 66 | 6.62% |
| 2026-01 | 56 | 5.62% |
| 2025-12 | 56 | 5.62% |
| 2025-11 | 59 | 5.92% |
| 2025-10 | 54 | 5.42% |
| 2025-09 | 66 | 6.62% |
| 2025-08 | 63 | 6.32% |
| 2025-07 | 127 | 12.74% |
| 2025-06 | 16 | 1.60% |
Active Stores by Launch Year
Currently, 1,708 active stores in GitHub Pages are tracked in our database , with the most stores launched in 2026 (571 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
571 active stores
551 active stores
162 active stores
70 active stores
56 active stores
51 active stores
63 active stores
37 active stores
44 active stores
17 active stores
14 active stores
8 active stores
9 active stores
13 active stores
9 active stores
Distribution by Launch Year
33.4% of tracked active stores
32.3% of tracked active stores
9.5% of tracked active stores
4.1% of tracked active stores
3.3% of tracked active stores
3.0% of tracked active stores
3.7% of tracked active stores
2.2% of tracked active stores
2.6% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
0.5% of tracked active stores
0.5% of tracked active stores
0.8% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 571 | 33.43% |
| 2025 | 551 | 32.26% |
| 2024 | 162 | 9.48% |
| 2023 | 70 | 4.10% |
| 2022 | 56 | 3.28% |
| 2021 | 51 | 2.99% |
| 2020 | 63 | 3.69% |
| 2019 | 37 | 2.17% |
| 2018 | 44 | 2.58% |
| 2017 | 17 | 1.00% |
| 2016 | 14 | 0.82% |
| 2015 | 8 | 0.47% |
| 2014 | 9 | 0.53% |
| 2013 | 13 | 0.76% |
| 2012 | 9 | 0.53% |
Geographic Distribution
Indonesia stores with 21.3% (368 active verified stores) , followed by United States (10.5%) and India (10.1%) .
Base: 1,727 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
368 active verified stores
182 active verified stores
175 active verified stores
89 active verified stores
49 active verified stores
38 active verified stores
30 active verified stores
24 active verified stores
21 active verified stores
21 active verified stores
Visual Distribution
368 active verified stores
182 active verified stores
175 active verified stores
89 active verified stores
49 active verified stores
38 active verified stores
30 active verified stores
24 active verified stores
21 active verified stores
21 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 368 | 21.31% |
| United States | 182 | 10.54% |
| India | 175 | 10.13% |
| Brazil | 89 | 5.15% |
| Vietnam | 49 | 2.84% |
| United Kingdom | 38 | 2.20% |
| Russia | 30 | 1.74% |
| France | 24 | 1.39% |
| Pakistan | 21 | 1.22% |
| Germany | 21 | 1.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.9k | 100.00% |
| Emails | 941 | 24.33% |
| Phones | 469 | 12.13% |
| Ecommerce platform | 3.7k | 94.47% |
| Couriers | 425 | 10.99% |
| Payment Providers | 474 | 12.25% |
| Categories | 1.5k | 39.45% |
| Social Media | 1.5k | 40.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GitHub Pages e-commerce landscape:
Analyze 1.7k verified e-commerce stores on GitHub Pages - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across GitHub Pages e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GitHub Pages e-commerce intelligence?
-
We track 1.7k verified GitHub Pages e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.4% of displayed detection occurrences (763 occurrences) , followed by Facebook (19.9%) and TikTok (11.2%) .
Base: 2,686 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
763 occurrences
535 occurrences
300 occurrences
297 occurrences
291 occurrences
231 occurrences
144 occurrences
62 occurrences
32 occurrences
31 occurrences
Visual Distribution
763 occurrences
535 occurrences
300 occurrences
297 occurrences
291 occurrences
231 occurrences
144 occurrences
62 occurrences
32 occurrences
31 occurrences