GeneratePress Technology Adoption in E-commerce

Discover 16.8k verified e-commerce stores using GeneratePress. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 40.7k domains. 16.8k verified as active stores with physical delivery.

Verified stores
16.8k
active stores with physical delivery
Top country
United States
2,672 verified stores
Top payment signal
PayPal
2,095 detection occurrences
Top carrier signal
UPS
698 detection occurrences
Top category
Health & Beauty
2,730 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

16.8k verified active stores out of 40.7k detected · 41.2% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 91.7% of stores with physical delivery (15,371 stores) , followed by Custom (8.2%) and WooCommerce, Tray (0.0%) .

Base: 16,767 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

15,371 stores

1,367 stores

WooCommerce, Tray 0.0%

4 stores

3 stores

Tray, WooCommerce 0.0%

3 stores

Digital4u 0.0%

3 stores

2 stores

2 stores

Uoou Solutions E-commerce Platform, WooCommerce 0.0%

1 stores

WooCommerce, HCL Commerce 0.0%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in GeneratePress
Platform Stores with Physical Delivery Percentage
WooCommerce 15371 91.67%
Custom 1367 8.15%
WooCommerce, Tray 4 0.02%
Cafe24 3 0.02%
Tray, WooCommerce 3 0.02%
Digital4u 3 0.02%
Activ8 Commerce 2 0.01%
Commerce7 2 0.01%
Uoou Solutions E-commerce Platform, WooCommerce 1 0.01%
WooCommerce, HCL Commerce 1 0.01%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 93.3% share of detected GeneratePress e-commerce signals (37,977) , with Custom at 3.4% and WooCommerce, Tray at 0.0% (June 2026) .

Base: 40,719 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

37,977 websites

1,367 websites

WooCommerce, Tray 0.0%

4 websites

744 websites

Tray, WooCommerce 0.0%

3 websites

Digital4u 0.0%

10 websites

2 websites

6 websites

Uoou Solutions E-commerce Platform, WooCommerce 0.0%

1 websites

WooCommerce, HCL Commerce 0.0%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in GeneratePress
Platform Websites with Signals Percentage
WooCommerce 37977 93.27%
Custom 1367 3.36%
WooCommerce, Tray 4 0.01%
Cafe24 744 1.83%
Tray, WooCommerce 3 0.01%
Digital4u 10 0.02%
Activ8 Commerce 2 0.00%
Commerce7 6 0.01%
Uoou Solutions E-commerce Platform, WooCommerce 1 0.00%
WooCommerce, HCL Commerce 1 0.00%

Categories Distribution

Health & Beauty stores with 16.3% of all stores (2,730 stores) , followed by Food & Beverages (11.2%) and Clothing & Accessories (9.5%) .

Base: 16,767 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 16.3%

2,730 stores

Food & Beverages 11.2%

1,884 stores

Clothing & Accessories 9.5%

1,599 stores

Home & Garden 7.0%

1,169 stores

Sporting Goods & Outdoor Gear 6.8%

1,139 stores

Arts & Entertainment 5.7%

962 stores

Business & Industrial 5.3%

895 stores

Tools & Hardware 4.0%

677 stores

Electronics & Technology 4.0%

676 stores

Toys & Games 4.0%

671 stores

Visual Distribution

Distribution of top 10 GeneratePress store categories (June 2026)
Distribution of categories in GeneratePress e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2730 16.28%
Food & Beverages 1884 11.24%
Clothing & Accessories 1599 9.54%
Home & Garden 1169 6.97%
Sporting Goods & Outdoor Gear 1139 6.79%
Arts & Entertainment 962 5.74%
Business & Industrial 895 5.34%
Tools & Hardware 677 4.04%
Electronics & Technology 676 4.03%
Toys & Games 671 4.00%

Payment Providers Distribution

PayPal accounts for 33.6% of displayed detection occurrences (2,095 occurrences) , followed by Stripe Connect (16.1%) and MasterCard (12.8%) .

Base: 6,230 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.6%

2,095 occurrences

1,001 occurrences

800 occurrences

566 occurrences

VISA 7.5%

468 occurrences

440 occurrences

291 occurrences

256 occurrences

Bolt 2.7%

171 occurrences

JCB 2.3%

142 occurrences

Visual Distribution

Distribution of top 10 GeneratePress payment providers (June 2026)
Distribution of payment providers in GeneratePress e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 2095 33.63%
Stripe Connect 1001 16.07%
MasterCard 800 12.84%
American Express 566 9.09%
VISA 468 7.51%
Klarna 440 7.06%
Apple Pay 291 4.67%
Google Pay 256 4.11%
Bolt 171 2.74%
JCB 142 2.28%

Shipping Carriers Distribution

UPS accounts for 19.6% of displayed detection occurrences (698 occurrences) , followed by DHL (16.8%) and GLS (12.4%) .

Base: 3,558 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.6%

698 occurrences

DHL 16.8%

599 occurrences

GLS 12.4%

442 occurrences

FedEx 11.2%

398 occurrences

USPS 11.1%

396 occurrences

DPD 9.7%

344 occurrences

254 occurrences

155 occurrences

140 occurrences

132 occurrences

Visual Distribution

Distribution of top 10 GeneratePress shipping carriers (June 2026)
Distribution of shipping carriers in GeneratePress e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 698 19.62%
DHL 599 16.84%
GLS 442 12.42%
FedEx 398 11.19%
USPS 396 11.13%
DPD 344 9.67%
Correos 254 7.14%
PostNL 155 4.36%
Royal Mail 140 3.93%
Colissimo 132 3.71%

Store Launch Timeline

Over the past 12 months, 2,999 new stores were launched in GeneratePress , with the highest activity in 2026-05 (352 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 11.7%

352 stores launched

2026-04 12.3%

370 stores launched

2026-03 6.8%

205 stores launched

2026-02 4.9%

146 stores launched

2026-01 6.1%

184 stores launched

2025-12 5.8%

173 stores launched

2025-11 6.7%

201 stores launched

2025-10 7.4%

223 stores launched

2025-09 8.0%

241 stores launched

2025-08 13.1%

394 stores launched

2025-07 13.3%

400 stores launched

2025-06 3.7%

110 stores launched

Monthly Trend

Monthly store launches in GeneratePress (June 2026)
Monthly store launches in GeneratePress over the past 12 months
Month Stores Launched Percentage
2026-05 352 11.74%
2026-04 370 12.34%
2026-03 205 6.84%
2026-02 146 4.87%
2026-01 184 6.14%
2025-12 173 5.77%
2025-11 201 6.70%
2025-10 223 7.44%
2025-09 241 8.04%
2025-08 394 13.14%
2025-07 400 13.34%
2025-06 110 3.67%

Active Stores by Launch Year

Currently, 16,750 active stores in GeneratePress are tracked in our database , with the most stores launched in 2026 (1,291 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.7%

1,291 active stores

2025 15.3%

2,555 active stores

2024 8.5%

1,419 active stores

2023 7.9%

1,328 active stores

2022 6.3%

1,061 active stores

2021 7.1%

1,194 active stores

2020 7.2%

1,208 active stores

2019 5.4%

902 active stores

2018 5.1%

862 active stores

2017 4.4%

733 active stores

2016 2.4%

394 active stores

2015 2.0%

335 active stores

2014 2.1%

359 active stores

2013 2.9%

482 active stores

2012 1.9%

313 active stores

Distribution by Launch Year

Active stores in GeneratePress by original launch year (June 2026)
Active stores in GeneratePress by launch year
Launch Year Active Stores Percentage
2026 1291 7.71%
2025 2555 15.25%
2024 1419 8.47%
2023 1328 7.93%
2022 1061 6.33%
2021 1194 7.13%
2020 1208 7.21%
2019 902 5.39%
2018 862 5.15%
2017 733 4.38%
2016 394 2.35%
2015 335 2.00%
2014 359 2.14%
2013 482 2.88%
2012 313 1.87%

Social Media Usage

Facebook accounts for 33.5% of displayed detection occurrences (7,392 occurrences) , followed by Instagram (30.3%) and YouTube (10.4%) .

Base: 22,077 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.5%

7,392 occurrences

Instagram 30.3%

6,679 occurrences

YouTube 10.4%

2,300 occurrences

Twitter 5.3%

1,161 occurrences

LinkedIn 5.1%

1,125 occurrences

TikTok 4.7%

1,034 occurrences

WhatsApp 3.8%

834 occurrences

Pinterest 3.7%

821 occurrences

X 3.1%

689 occurrences

Reddit 0.2%

42 occurrences

Visual Distribution

Distribution of social media platforms in GeneratePress (June 2026)
Distribution of social media platforms in GeneratePress e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 7392 33.48%
Instagram 6679 30.25%
YouTube 2300 10.42%
Twitter 1161 5.26%
LinkedIn 1125 5.10%
TikTok 1034 4.68%
WhatsApp 834 3.78%
Pinterest 821 3.72%
X 689 3.12%
Reddit 42 0.19%

Geographic Distribution

United States stores with 15.9% (2,672 active verified stores) , followed by Spain (11.0%) and Germany (5.0%) .

Base: 16,767 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

2,672 active verified stores

Spain 11.0%

1,850 active verified stores

838 active verified stores

695 active verified stores

660 active verified stores

649 active verified stores

575 active verified stores

Italy 3.2%

534 active verified stores

438 active verified stores

India 2.3%

386 active verified stores

Visual Distribution

Geographic distribution of stores using GeneratePress (June 2026)
Geographic distribution of stores using GeneratePress
Country AI-Verified Store Count Market Share
United States 2672 15.94%
Spain 1850 11.03%
Germany 838 5.00%
Netherlands 695 4.15%
United Kingdom 660 3.94%
France 649 3.87%
Hungary 575 3.43%
Italy 534 3.18%
Australia 438 2.61%
India 386 2.30%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 40.7k 100.00%
Emails 22.6k 55.54%
Phones 16.6k 40.89%
Ecommerce platform 40.3k 98.87%
Couriers 5.2k 12.75%
Payment Providers 7.9k 19.42%
Categories 16.9k 41.62%
Social Media 22.8k 56.07%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the GeneratePress e-commerce landscape:

Analyze 16.8k verified e-commerce stores on GeneratePress - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GeneratePress e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GeneratePress e-commerce intelligence?

We track 16.8k verified GeneratePress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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