Flywheel Technology Adoption in E-commerce
Discover 2.4k verified e-commerce stores using Flywheel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9k domains. 2.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.4k verified active stores out of 9k detected · 27.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 93.3% of stores with physical delivery (2,277 stores) , followed by Custom (5.8%) and Commerce7 (0.5%) .
Base: 2,441 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,277 stores
142 stores
12 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
2,277 stores
142 stores
12 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2277 | 93.28% |
| Custom | 142 | 5.82% |
| Commerce7 | 12 | 0.49% |
| Dutchie | 2 | 0.08% |
| WooCommerce, OGL (Online Global Limited) eCommerce Platform | 2 | 0.08% |
| OGL (Online Global Limited) eCommerce Platform, WooCommerce | 2 | 0.08% |
| HCL Commerce | 1 | 0.04% |
| WooCommerce, Shopify | 1 | 0.04% |
| Shopify | 1 | 0.04% |
| WooCommerce, Commerce7 | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.1% share of detected Flywheel e-commerce signals (8,687) , with Custom at 1.6% and Commerce7 at 0.6% (June 2026) .
Base: 9,035 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,687 websites
142 websites
50 websites
3 websites
2 websites
2 websites
2 websites
2 websites
34 websites
1 websites
Visual Distribution
8,687 websites
142 websites
50 websites
3 websites
2 websites
2 websites
2 websites
2 websites
34 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 8687 | 96.15% |
| Custom | 142 | 1.57% |
| Commerce7 | 50 | 0.55% |
| Dutchie | 3 | 0.03% |
| WooCommerce, OGL (Online Global Limited) eCommerce Platform | 2 | 0.02% |
| OGL (Online Global Limited) eCommerce Platform, WooCommerce | 2 | 0.02% |
| HCL Commerce | 2 | 0.02% |
| WooCommerce, Shopify | 2 | 0.02% |
| Shopify | 34 | 0.38% |
| WooCommerce, Commerce7 | 1 | 0.01% |
Categories Distribution
Food & Beverages stores with 16.1% of all stores (393 stores) , followed by Health & Beauty (13.6%) and Sporting Goods & Outdoor Gear (12.6%) .
Base: 2,441 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
393 stores
333 stores
307 stores
196 stores
178 stores
129 stores
111 stores
111 stores
110 stores
92 stores
Visual Distribution
393 stores
333 stores
307 stores
196 stores
178 stores
129 stores
111 stores
111 stores
110 stores
92 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 393 | 16.10% |
| Health & Beauty | 333 | 13.64% |
| Sporting Goods & Outdoor Gear | 307 | 12.58% |
| Clothing & Accessories | 196 | 8.03% |
| Arts & Entertainment | 178 | 7.29% |
| Toys & Games | 129 | 5.28% |
| Home & Garden | 111 | 4.55% |
| Business & Industrial | 111 | 4.55% |
| Gifts & Special Occasions | 110 | 4.51% |
| Tools & Hardware | 92 | 3.77% |
Payment Providers Distribution
PayPal accounts for 29.1% of displayed detection occurrences (249 occurrences) , followed by American Express (18.7%) and MasterCard (18.2%) .
Base: 857 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
249 occurrences
160 occurrences
156 occurrences
144 occurrences
44 occurrences
31 occurrences
22 occurrences
21 occurrences
16 occurrences
14 occurrences
Visual Distribution
249 occurrences
160 occurrences
156 occurrences
144 occurrences
44 occurrences
31 occurrences
22 occurrences
21 occurrences
16 occurrences
14 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 249 | 29.05% |
| American Express | 160 | 18.67% |
| MasterCard | 156 | 18.20% |
| Stripe Connect | 144 | 16.80% |
| Bolt | 44 | 5.13% |
| Apple Pay | 31 | 3.62% |
| VISA | 22 | 2.57% |
| Klarna | 21 | 2.45% |
| Google Pay | 16 | 1.87% |
| JCB | 14 | 1.63% |
Shipping Carriers Distribution
USPS accounts for 31.3% of displayed detection occurrences (253 occurrences) , followed by UPS (29.6%) and FedEx (15.8%) .
Base: 808 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
253 occurrences
239 occurrences
128 occurrences
50 occurrences
42 occurrences
29 occurrences
28 occurrences
16 occurrences
13 occurrences
10 occurrences
Visual Distribution
253 occurrences
239 occurrences
128 occurrences
50 occurrences
42 occurrences
29 occurrences
28 occurrences
16 occurrences
13 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 253 | 31.31% |
| UPS | 239 | 29.58% |
| FedEx | 128 | 15.84% |
| DHL | 50 | 6.19% |
| Royal Mail | 42 | 5.20% |
| Australia Post | 29 | 3.59% |
| Canada Post | 28 | 3.47% |
| DPD | 16 | 1.98% |
| TNT | 13 | 1.61% |
| Speedy | 10 | 1.24% |
Store Launch Timeline
Over the past 12 months, 82 new stores were launched in Flywheel , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
9 stores launched
8 stores launched
6 stores launched
5 stores launched
4 stores launched
6 stores launched
6 stores launched
14 stores launched
7 stores launched
10 stores launched
2 stores launched
Monthly Trend
6.1% of last 12 months
11.0% of last 12 months
9.8% of last 12 months
7.3% of last 12 months
6.1% of last 12 months
4.9% of last 12 months
7.3% of last 12 months
7.3% of last 12 months
17.1% of last 12 months
8.5% of last 12 months
12.2% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 6.10% |
| 2026-04 | 9 | 10.98% |
| 2026-03 | 8 | 9.76% |
| 2026-02 | 6 | 7.32% |
| 2026-01 | 5 | 6.10% |
| 2025-12 | 4 | 4.88% |
| 2025-11 | 6 | 7.32% |
| 2025-10 | 6 | 7.32% |
| 2025-09 | 14 | 17.07% |
| 2025-08 | 7 | 8.54% |
| 2025-07 | 10 | 12.20% |
| 2025-06 | 2 | 2.44% |
Active Stores by Launch Year
Currently, 2,437 active stores in Flywheel are tracked in our database , with the most stores launched in 2026 (33 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33 active stores
105 active stores
126 active stores
109 active stores
119 active stores
155 active stores
161 active stores
143 active stores
161 active stores
152 active stores
82 active stores
82 active stores
96 active stores
120 active stores
61 active stores
Distribution by Launch Year
1.4% of tracked active stores
4.3% of tracked active stores
5.2% of tracked active stores
4.5% of tracked active stores
4.9% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
5.9% of tracked active stores
6.6% of tracked active stores
6.2% of tracked active stores
3.4% of tracked active stores
3.4% of tracked active stores
3.9% of tracked active stores
4.9% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 33 | 1.35% |
| 2025 | 105 | 4.31% |
| 2024 | 126 | 5.17% |
| 2023 | 109 | 4.47% |
| 2022 | 119 | 4.88% |
| 2021 | 155 | 6.36% |
| 2020 | 161 | 6.61% |
| 2019 | 143 | 5.87% |
| 2018 | 161 | 6.61% |
| 2017 | 152 | 6.24% |
| 2016 | 82 | 3.36% |
| 2015 | 82 | 3.36% |
| 2014 | 96 | 3.94% |
| 2013 | 120 | 4.92% |
| 2012 | 61 | 2.50% |
Geographic Distribution
United States stores with 60.5% (1,478 active verified stores) , followed by United Kingdom (8.8%) and Canada (5.9%) .
Base: 2,441 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,478 active verified stores
215 active verified stores
143 active verified stores
102 active verified stores
50 active verified stores
39 active verified stores
32 active verified stores
29 active verified stores
21 active verified stores
17 active verified stores
Visual Distribution
1,478 active verified stores
215 active verified stores
143 active verified stores
102 active verified stores
50 active verified stores
39 active verified stores
32 active verified stores
29 active verified stores
21 active verified stores
17 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1478 | 60.55% |
| United Kingdom | 215 | 8.81% |
| Canada | 143 | 5.86% |
| Australia | 102 | 4.18% |
| New Zealand | 50 | 2.05% |
| Netherlands | 39 | 1.60% |
| Ireland | 32 | 1.31% |
| France | 29 | 1.19% |
| South Africa | 21 | 0.86% |
| Italy | 17 | 0.70% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
WooCommerce
Custom
Custom
WooCommerce - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9k | 100.00% |
| Emails | 5.5k | 60.35% |
| Phones | 1.8k | 19.54% |
| Ecommerce platform | 9k | 99.28% |
| Couriers | 986 | 10.91% |
| Payment Providers | 1.4k | 15.35% |
| Categories | 2.6k | 28.98% |
| Social Media | 6.8k | 74.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Flywheel e-commerce landscape:
Analyze 2.4k verified e-commerce stores on Flywheel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Flywheel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Flywheel e-commerce intelligence?
-
We track 2.4k verified Flywheel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.4% of displayed detection occurrences (1,556 occurrences) , followed by Instagram (30.1%) and YouTube (9.9%) .
Base: 4,665 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,556 occurrences
1,406 occurrences
462 occurrences
448 occurrences
253 occurrences
217 occurrences
162 occurrences
147 occurrences
8 occurrences
6 occurrences
Visual Distribution
1,556 occurrences
1,406 occurrences
462 occurrences
448 occurrences
253 occurrences
217 occurrences
162 occurrences
147 occurrences
8 occurrences
6 occurrences