Extendify Technology Adoption in E-commerce
Discover 1.2k verified e-commerce stores using Extendify. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.3k domains. 1.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.2k verified active stores out of 3.3k detected · 35.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.4% of stores with physical delivery (1,151 stores) , followed by Custom (1.5%) and Magento, WooCommerce (0.1%) .
Base: 1,170 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,151 stores
18 stores
1 stores
0 stores
0 stores
Visual Distribution
1,151 stores
18 stores
1 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1151 | 98.38% |
| Custom | 18 | 1.54% |
| Magento, WooCommerce | 1 | 0.09% |
| Welcart | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.2% share of detected Extendify e-commerce signals (3,258) , with Custom at 0.5% and Magento, WooCommerce at 0.0% (June 2026) .
Base: 3,285 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,258 websites
18 websites
1 websites
1 websites
2 websites
Visual Distribution
3,258 websites
18 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3258 | 99.18% |
| Custom | 18 | 0.55% |
| Magento, WooCommerce | 1 | 0.03% |
| Welcart | 1 | 0.03% |
| Wix eCommerce | 2 | 0.06% |
Categories Distribution
Health & Beauty stores with 12.7% of all stores (149 stores) , followed by Food & Beverages (11.9%) and Clothing & Accessories (10.6%) .
Base: 1,170 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
149 stores
139 stores
124 stores
98 stores
82 stores
62 stores
62 stores
59 stores
50 stores
49 stores
Visual Distribution
149 stores
139 stores
124 stores
98 stores
82 stores
62 stores
62 stores
59 stores
50 stores
49 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 149 | 12.74% |
| Food & Beverages | 139 | 11.88% |
| Clothing & Accessories | 124 | 10.60% |
| Electronics & Technology | 98 | 8.38% |
| Home & Garden | 82 | 7.01% |
| Arts & Entertainment | 62 | 5.30% |
| Sporting Goods & Outdoor Gear | 62 | 5.30% |
| Business & Industrial | 59 | 5.04% |
| Jewelry & Watches | 50 | 4.27% |
| Furniture & Home Decor | 49 | 4.19% |
Payment Providers Distribution
PayPal accounts for 30.3% of displayed detection occurrences (142 occurrences) , followed by MasterCard (17.9%) and American Express (13.6%) .
Base: 469 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
142 occurrences
84 occurrences
64 occurrences
48 occurrences
43 occurrences
31 occurrences
22 occurrences
15 occurrences
10 occurrences
10 occurrences
Visual Distribution
142 occurrences
84 occurrences
64 occurrences
48 occurrences
43 occurrences
31 occurrences
22 occurrences
15 occurrences
10 occurrences
10 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 142 | 30.28% |
| MasterCard | 84 | 17.91% |
| American Express | 64 | 13.65% |
| Stripe Connect | 48 | 10.23% |
| VISA | 43 | 9.17% |
| Klarna | 31 | 6.61% |
| Apple Pay | 22 | 4.69% |
| Google Pay | 15 | 3.20% |
| BitCoin | 10 | 2.13% |
| Bolt | 10 | 2.13% |
Shipping Carriers Distribution
UPS accounts for 22.0% of displayed detection occurrences (60 occurrences) , followed by DHL (19.0%) and USPS (12.8%) .
Base: 273 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
60 occurrences
52 occurrences
35 occurrences
29 occurrences
27 occurrences
20 occurrences
18 occurrences
14 occurrences
9 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 60 | 21.98% |
| DHL | 52 | 19.05% |
| USPS | 35 | 12.82% |
| FedEx | 29 | 10.62% |
| GLS | 27 | 9.89% |
| Royal Mail | 20 | 7.33% |
| DPD | 18 | 6.59% |
| Estes | 14 | 5.13% |
| Colissimo | 9 | 3.30% |
| PostNL | 9 | 3.30% |
Store Launch Timeline
Over the past 12 months, 32 new stores were launched in Extendify , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
3 stores launched
3 stores launched
2 stores launched
1 stores launched
3 stores launched
1 stores launched
2 stores launched
3 stores launched
3 stores launched
4 stores launched
Monthly Trend
21.9% of last 12 months
9.4% of last 12 months
9.4% of last 12 months
6.3% of last 12 months
3.1% of last 12 months
9.4% of last 12 months
3.1% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
9.4% of last 12 months
12.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 21.88% |
| 2026-04 | 3 | 9.38% |
| 2026-03 | 3 | 9.38% |
| 2026-02 | 2 | 6.25% |
| 2026-01 | 1 | 3.13% |
| 2025-12 | 3 | 9.38% |
| 2025-11 | 1 | 3.13% |
| 2025-10 | 2 | 6.25% |
| 2025-09 | 3 | 9.38% |
| 2025-08 | 3 | 9.38% |
| 2025-07 | 4 | 12.50% |
Active Stores by Launch Year
Currently, 1,168 active stores in Extendify are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
27 active stores
33 active stores
182 active stores
94 active stores
88 active stores
103 active stores
72 active stores
81 active stores
63 active stores
48 active stores
40 active stores
41 active stores
54 active stores
18 active stores
Distribution by Launch Year
1.4% of tracked active stores
2.3% of tracked active stores
2.8% of tracked active stores
15.6% of tracked active stores
8.0% of tracked active stores
7.5% of tracked active stores
8.8% of tracked active stores
6.2% of tracked active stores
6.9% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
3.4% of tracked active stores
3.5% of tracked active stores
4.6% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 1.37% |
| 2025 | 27 | 2.31% |
| 2024 | 33 | 2.83% |
| 2023 | 182 | 15.58% |
| 2022 | 94 | 8.05% |
| 2021 | 88 | 7.53% |
| 2020 | 103 | 8.82% |
| 2019 | 72 | 6.16% |
| 2018 | 81 | 6.93% |
| 2017 | 63 | 5.39% |
| 2016 | 48 | 4.11% |
| 2015 | 40 | 3.42% |
| 2014 | 41 | 3.51% |
| 2013 | 54 | 4.62% |
| 2012 | 18 | 1.54% |
Geographic Distribution
United States stores with 13.8% (162 active verified stores) , followed by United Kingdom (6.0%) and Italy (5.6%) .
Base: 1,170 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
162 active verified stores
70 active verified stores
65 active verified stores
62 active verified stores
55 active verified stores
38 active verified stores
35 active verified stores
35 active verified stores
31 active verified stores
31 active verified stores
Visual Distribution
162 active verified stores
70 active verified stores
65 active verified stores
62 active verified stores
55 active verified stores
38 active verified stores
35 active verified stores
35 active verified stores
31 active verified stores
31 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 162 | 13.85% |
| United Kingdom | 70 | 5.98% |
| Italy | 65 | 5.56% |
| India | 62 | 5.30% |
| Spain | 55 | 4.70% |
| France | 38 | 3.25% |
| Greece | 35 | 2.99% |
| Germany | 35 | 2.99% |
| South Africa | 31 | 2.65% |
| Netherlands | 31 | 2.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Arts & Entertainment
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3k | 100.00% |
| Emails | 2.3k | 70.93% |
| Phones | 1.9k | 56.77% |
| Ecommerce platform | 3.3k | 99.85% |
| Couriers | 491 | 14.95% |
| Payment Providers | 517 | 15.74% |
| Categories | 1.2k | 36.26% |
| Social Media | 2.5k | 75.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Extendify e-commerce landscape:
Analyze 1.2k verified e-commerce stores on Extendify - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Extendify e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Extendify e-commerce intelligence?
-
We track 1.2k verified Extendify e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.3% of displayed detection occurrences (757 occurrences) , followed by Instagram (27.7%) and YouTube (10.6%) .
Base: 2,495 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
757 occurrences
691 occurrences
264 occurrences
221 occurrences
161 occurrences
121 occurrences
106 occurrences
96 occurrences
71 occurrences
7 occurrences
Visual Distribution
757 occurrences
691 occurrences
264 occurrences
221 occurrences
161 occurrences
121 occurrences
106 occurrences
96 occurrences
71 occurrences
7 occurrences