DoubleClick for Publishers (DFP) Technology Adoption in E-commerce
Discover 253.0 verified e-commerce stores using DoubleClick for Publishers (DFP). Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 594.0 domains. 253.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
253.0 verified active stores out of 594.0 detected · 42.6% verification rate
E-commerce Platforms Distribution
Custom stores with 86.2% of stores with physical delivery (218 stores) , followed by WooCommerce (7.5%) and Shopify (1.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
218 stores
19 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
218 stores
19 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 218 | 86.17% |
| WooCommerce | 19 | 7.51% |
| Shopify | 3 | 1.19% |
| VirtueMart | 2 | 0.79% |
| Salesforce Commerce Cloud | 2 | 0.79% |
| Magento | 2 | 0.79% |
| SAP Commerce Cloud | 2 | 0.79% |
| YoungCart | 1 | 0.40% |
| osCommerce | 1 | 0.40% |
| OpenCart | 1 | 0.40% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 43.4% share of all DoubleClick for Publishers (DFP) e-commerce stores (218) , with WooCommerce at 44.0% and Shopify at 1.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
218 stores
221 stores
5 stores
2 stores
2 stores
3 stores
2 stores
35 stores
1 stores
1 stores
Visual Distribution
218 stores
221 stores
5 stores
2 stores
2 stores
3 stores
2 stores
35 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 218 | 43.43% |
| WooCommerce | 221 | 44.02% |
| Shopify | 5 | 1.00% |
| VirtueMart | 2 | 0.40% |
| Salesforce Commerce Cloud | 2 | 0.40% |
| Magento | 3 | 0.60% |
| SAP Commerce Cloud | 2 | 0.40% |
| YoungCart | 35 | 6.97% |
| osCommerce | 1 | 0.20% |
| OpenCart | 1 | 0.20% |
Categories Distribution
Business & Industrial stores with 67.3% of all stores (152 stores) , followed by Furniture & Home Decor (7.1%) and Clothing & Accessories (4.9%) .
Base: 226 AI-verified stores with physical delivery and detected product categories (89.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
152 stores
16 stores
11 stores
6 stores
6 stores
6 stores
6 stores
5 stores
4 stores
3 stores
Visual Distribution
152 stores
16 stores
11 stores
6 stores
6 stores
6 stores
6 stores
5 stores
4 stores
3 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 152 | 67.26% |
| Furniture & Home Decor | 16 | 7.08% |
| Clothing & Accessories | 11 | 4.87% |
| Sporting Goods & Outdoor Gear | 6 | 2.65% |
| Tools & Hardware | 6 | 2.65% |
| Health & Beauty | 6 | 2.65% |
| Vehicles & Parts | 6 | 2.65% |
| Arts & Entertainment | 5 | 2.21% |
| Electronics & Technology | 4 | 1.77% |
| Food & Beverages | 3 | 1.33% |
Payment Providers Distribution
PayPal stores with 25.0% among AI-verified physical stores (11 stores) , followed by MasterCard (18.2%) and American Express (15.9%) .
Base: 99 AI-verified physical stores with detectable payment providers (16.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 stores
8 stores
7 stores
4 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
11 stores
8 stores
7 stores
4 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 11 | 25.00% |
| MasterCard | 8 | 18.18% |
| American Express | 7 | 15.91% |
| VISA | 4 | 9.09% |
| JCB | 2 | 4.55% |
| Stripe Connect | 2 | 4.55% |
| Quaderno | 2 | 4.55% |
| UnionPay | 1 | 2.27% |
| Google Pay | 1 | 2.27% |
| BitCoin | 1 | 2.27% |
Shipping Carriers Distribution
UPS stores with 20.8% among AI-verified physical stores (5 stores) , followed by DHL (12.5%) and TNT (8.3%) .
Base: 90 AI-verified physical stores with detectable shipping carriers (15.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
5 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
5 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 5 | 20.83% |
| DHL | 3 | 12.50% |
| TNT | 2 | 8.33% |
| Aramex | 2 | 8.33% |
| Chronopost | 2 | 8.33% |
| CBL | 1 | 4.17% |
| Correos | 1 | 4.17% |
| Poczta Polska | 1 | 4.17% |
| Hermes | 1 | 4.17% |
| USPS | 1 | 4.17% |
Store Launch Timeline
Over the past 12 months, 13 new stores were launched in DoubleClick for Publishers (DFP) , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
2 stores launched
1 stores launched
2 stores launched
1 stores launched
2 stores launched
2 stores launched
Monthly Trend
7.7% of last 12 months
15.4% of last 12 months
15.4% of last 12 months
7.7% of last 12 months
15.4% of last 12 months
7.7% of last 12 months
15.4% of last 12 months
15.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1 | 7.69% |
| 2025-12 | 2 | 15.38% |
| 2025-11 | 2 | 15.38% |
| 2025-10 | 1 | 7.69% |
| 2025-09 | 2 | 15.38% |
| 2025-08 | 1 | 7.69% |
| 2025-07 | 2 | 15.38% |
| 2025-06 | 2 | 15.38% |
Active Stores by Launch Year
Currently, 245 active stores in DoubleClick for Publishers (DFP) are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
22 active stores
14 active stores
8 active stores
13 active stores
10 active stores
12 active stores
14 active stores
20 active stores
28 active stores
19 active stores
13 active stores
10 active stores
18 active stores
5 active stores
Distribution by Launch Year
0.4% of tracked active stores
9.0% of tracked active stores
5.7% of tracked active stores
3.3% of tracked active stores
5.3% of tracked active stores
4.1% of tracked active stores
4.9% of tracked active stores
5.7% of tracked active stores
8.2% of tracked active stores
11.4% of tracked active stores
7.8% of tracked active stores
5.3% of tracked active stores
4.1% of tracked active stores
7.3% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.41% |
| 2025 | 22 | 8.98% |
| 2024 | 14 | 5.71% |
| 2023 | 8 | 3.27% |
| 2022 | 13 | 5.31% |
| 2021 | 10 | 4.08% |
| 2020 | 12 | 4.90% |
| 2019 | 14 | 5.71% |
| 2018 | 20 | 8.16% |
| 2017 | 28 | 11.43% |
| 2016 | 19 | 7.76% |
| 2015 | 13 | 5.31% |
| 2014 | 10 | 4.08% |
| 2013 | 18 | 7.35% |
| 2012 | 5 | 2.04% |
Geographic Distribution
Indonesia stores with 63.6% (150 AI-verified stores) , followed by United States (8.5%) and United Kingdom (3.8%) .
Base: 236 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
150 AI-verified stores
20 AI-verified stores
9 AI-verified stores
7 AI-verified stores
7 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
150 AI-verified stores
20 AI-verified stores
9 AI-verified stores
7 AI-verified stores
7 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 150 | 63.56% |
| United States | 20 | 8.47% |
| United Kingdom | 9 | 3.81% |
| Ukraine | 7 | 2.97% |
| France | 7 | 2.97% |
| Thailand | 4 | 1.69% |
| Japan | 4 | 1.69% |
| Hungary | 3 | 1.27% |
| Spain | 3 | 1.27% |
| Australia | 3 | 1.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Custom - Baby & Toddler
Custom
Custom - Furniture & Home Decor
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 594.0 | 100.00% |
| Emails | 167.0 | 28.11% |
| Phones | 297.0 | 50.00% |
| Ecommerce platform | 547.0 | 92.09% |
| Couriers | 90.0 | 15.15% |
| Payment Providers | 99.0 | 16.67% |
| Categories | 240.0 | 40.40% |
| Social Media | 476.0 | 80.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DoubleClick for Publishers (DFP) e-commerce landscape:
Analyze 253.0 verified e-commerce stores on DoubleClick for Publishers (DFP) - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DoubleClick for Publishers (DFP) e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DoubleClick for Publishers (DFP) e-commerce intelligence?
-
We track 253.0 verified DoubleClick for Publishers (DFP) e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 21.5% among stores with at least one detectable social profile (208 stores) , followed by Instagram (20.6%) and Twitter (19.3%) .
Base: 476 stores with any detectable social profile (80.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
208 stores
200 stores
187 stores
182 stores
157 stores
13 stores
12 stores
8 stores
2 stores
Visual Distribution
208 stores
200 stores
187 stores
182 stores
157 stores
13 stores
12 stores
8 stores
2 stores