Brightcove Technology Adoption in E-commerce

Discover 1.9k verified e-commerce stores using Brightcove. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

Verified stores
1.9k
active stores with physical delivery
Top country
United States
1,440 verified stores
Top payment signal
PayPal
7 detection occurrences
Top carrier signal
UPS
11 detection occurrences
Top category
Health & Beauty
1,654 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

1.9k verified active stores out of 2.1k detected · 88.8% verification rate

E-commerce Platforms Distribution

SAP Commerce Cloud stores with 93.0% of stores with physical delivery (1,762 stores) , followed by Custom (4.3%) and Salesforce Commerce Cloud (1.1%) .

Base: 1,895 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,762 stores

81 stores

15 stores

9 stores

4 stores

Lightfunnels 0.1%

1 stores

1 stores

Shopify, Anifit 0.1%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Brightcove
Platform Stores with Physical Delivery Percentage
SAP Commerce Cloud 1762 92.98%
Custom 81 4.27%
Salesforce Commerce Cloud 20 1.06%
WooCommerce 15 0.79%
Shopify 9 0.47%
Magento 4 0.21%
Lightfunnels 1 0.05%
PrestaShop 1 0.05%
Shopify, Anifit 1 0.05%
Welcart 1 0.05%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

SAP Commerce Cloud holds 85.5% share of detected Brightcove e-commerce signals (1,825) , with Custom at 3.8% and Salesforce Commerce Cloud at 0.9% (June 2026) .

Base: 2,134 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

1,825 websites

81 websites

98 websites

15 websites

8 websites

Lightfunnels 1.7%

36 websites

1 websites

Shopify, Anifit 0.0%

1 websites

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Brightcove
Platform Websites with Signals Percentage
SAP Commerce Cloud 1825 85.52%
Custom 81 3.80%
Salesforce Commerce Cloud 20 0.94%
WooCommerce 98 4.59%
Shopify 15 0.70%
Magento 8 0.37%
Lightfunnels 36 1.69%
PrestaShop 1 0.05%
Shopify, Anifit 1 0.05%
Welcart 3 0.14%

Categories Distribution

Health & Beauty stores with 87.3% of all stores (1,654 stores) , followed by Home & Garden (3.5%) and Business & Industrial (2.1%) .

Base: 1,895 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 87.3%

1,654 stores

Home & Garden 3.5%

67 stores

Business & Industrial 2.1%

39 stores

Electronics & Technology 1.1%

21 stores

Food & Beverages 0.9%

17 stores

Clothing & Accessories 0.9%

17 stores

Sporting Goods & Outdoor Gear 0.6%

12 stores

Jewelry & Watches 0.4%

7 stores

Toys & Games 0.3%

5 stores

Tools & Hardware 0.2%

4 stores

Visual Distribution

Distribution of top 10 Brightcove store categories (June 2026)
Distribution of categories in Brightcove e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1654 87.28%
Home & Garden 67 3.54%
Business & Industrial 39 2.06%
Electronics & Technology 21 1.11%
Food & Beverages 17 0.90%
Clothing & Accessories 17 0.90%
Sporting Goods & Outdoor Gear 12 0.63%
Jewelry & Watches 7 0.37%
Toys & Games 5 0.26%
Tools & Hardware 4 0.21%

Payment Providers Distribution

PayPal accounts for 22.6% of displayed detection occurrences (7 occurrences) , followed by MasterCard (16.1%) and American Express (12.9%) .

Base: 31 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.6%

7 occurrences

5 occurrences

4 occurrences

JCB 9.7%

3 occurrences

3 occurrences

2 occurrences

VISA 6.5%

2 occurrences

2 occurrences

Bolt 6.5%

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Brightcove payment providers (June 2026)
Distribution of payment providers in Brightcove e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 7 22.58%
MasterCard 5 16.13%
American Express 4 12.90%
JCB 3 9.68%
Apple Pay 3 9.68%
Klarna 2 6.45%
VISA 2 6.45%
EuroCard 2 6.45%
Bolt 2 6.45%
UnionPay 1 3.23%

Shipping Carriers Distribution

UPS accounts for 45.8% of displayed detection occurrences (11 occurrences) , followed by FedEx (12.5%) and GLS (8.3%) .

Base: 24 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 45.8%

11 occurrences

FedEx 12.5%

3 occurrences

GLS 8.3%

2 occurrences

DPD 8.3%

2 occurrences

1 occurrences

Posti 4.2%

1 occurrences

IDEX 4.2%

1 occurrences

1 occurrences

1 occurrences

ELTA 4.2%

1 occurrences

Visual Distribution

Distribution of top 10 Brightcove shipping carriers (June 2026)
Distribution of shipping carriers in Brightcove e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 11 45.83%
FedEx 3 12.50%
GLS 2 8.33%
DPD 2 8.33%
Australia Post 1 4.17%
Posti 1 4.17%
IDEX 1 4.17%
Couriers Please 1 4.17%
Speedy 1 4.17%
ELTA 1 4.17%

Store Launch Timeline

Over the past 12 months, 74 new stores were launched in Brightcove , with the highest activity in 2026-04 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 5.4%

4 stores launched

2026-03 1.4%

1 stores launched

2026-02 2.7%

2 stores launched

2026-01 4.1%

3 stores launched

2025-11 5.4%

4 stores launched

2025-10 14.9%

11 stores launched

2025-09 17.6%

13 stores launched

2025-08 6.8%

5 stores launched

2025-07 24.3%

18 stores launched

2025-06 17.6%

13 stores launched

Monthly Trend

Monthly store launches in Brightcove (June 2026)
Monthly store launches in Brightcove over the past 12 months
Month Stores Launched Percentage
2026-04 4 5.41%
2026-03 1 1.35%
2026-02 2 2.70%
2026-01 3 4.05%
2025-11 4 5.41%
2025-10 11 14.86%
2025-09 13 17.57%
2025-08 5 6.76%
2025-07 18 24.32%
2025-06 13 17.57%

Active Stores by Launch Year

Currently, 1,768 active stores in Brightcove are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.6%

10 active stores

2025 8.7%

153 active stores

2024 15.4%

273 active stores

2023 2.1%

37 active stores

2022 6.6%

116 active stores

2021 7.4%

130 active stores

2020 6.3%

111 active stores

2019 2.9%

51 active stores

2018 5.6%

99 active stores

2017 3.4%

60 active stores

2016 2.1%

37 active stores

2015 1.6%

29 active stores

2014 3.1%

54 active stores

2013 4.1%

72 active stores

2012 2.8%

49 active stores

Distribution by Launch Year

Active stores in Brightcove by original launch year (June 2026)
Active stores in Brightcove by launch year
Launch Year Active Stores Percentage
2026 10 0.57%
2025 153 8.65%
2024 273 15.44%
2023 37 2.09%
2022 116 6.56%
2021 130 7.35%
2020 111 6.28%
2019 51 2.88%
2018 99 5.60%
2017 60 3.39%
2016 37 2.09%
2015 29 1.64%
2014 54 3.05%
2013 72 4.07%
2012 49 2.77%

Social Media Usage

Facebook accounts for 33.6% of displayed detection occurrences (318 occurrences) , followed by Instagram (32.4%) and YouTube (11.1%) .

Base: 947 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.6%

318 occurrences

Instagram 32.4%

307 occurrences

YouTube 11.1%

105 occurrences

Twitter 9.9%

94 occurrences

LinkedIn 6.0%

57 occurrences

X 2.9%

27 occurrences

Pinterest 2.3%

22 occurrences

TikTok 1.6%

15 occurrences

Medium 0.2%

2 occurrences

Visual Distribution

Distribution of social media platforms in Brightcove (June 2026)
Distribution of social media platforms in Brightcove e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 318 33.58%
Instagram 307 32.42%
YouTube 105 11.09%
Twitter 94 9.93%
LinkedIn 57 6.02%
X 27 2.85%
Pinterest 22 2.32%
TikTok 15 1.58%
Medium 2 0.21%

Geographic Distribution

United States stores with 76.0% (1,440 active verified stores) , followed by Canada (7.5%) and Japan (0.6%) .

Base: 1,895 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,440 active verified stores

143 active verified stores

Japan 0.6%

11 active verified stores

7 active verified stores

China 0.2%

4 active verified stores

4 active verified stores

4 active verified stores

3 active verified stores

2 active verified stores

2 active verified stores

Visual Distribution

Geographic distribution of stores using Brightcove (June 2026)
Geographic distribution of stores using Brightcove
Country AI-Verified Store Count Market Share
United States 1440 75.99%
Canada 143 7.55%
Japan 11 0.58%
United Kingdom 7 0.37%
China 4 0.21%
Malaysia 4 0.21%
France 4 0.21%
Australia 3 0.16%
Russia 2 0.11%
Mexico 2 0.11%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.1k 100.00%
Emails 109 5.11%
Phones 78 3.66%
Ecommerce platform 2.1k 99.53%
Couriers 32 1.50%
Payment Providers 40 1.87%
Categories 1.9k 87.21%
Social Media 625 29.29%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Brightcove e-commerce landscape:

Analyze 1.9k verified e-commerce stores on Brightcove - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Brightcove e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Brightcove e-commerce intelligence?

We track 1.9k verified Brightcove e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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