Borlabs Cookie Technology Adoption in E-commerce
Discover 8k verified e-commerce stores using Borlabs Cookie. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 17k domains. 8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
8k verified active stores out of 17k detected · 47.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.5% of stores with physical delivery (7,634 stores) , followed by Custom (3.8%) and Store.link E-commerce Platform (0.6%) .
Base: 7,996 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,634 stores
302 stores
51 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
7,634 stores
302 stores
51 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7634 | 95.47% |
| Custom | 302 | 3.78% |
| Store.link E-commerce Platform | 51 | 0.64% |
| Shopify | 4 | 0.05% |
| WooCommerce, ShopUp | 1 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 1 | 0.01% |
| Shopware with 8works Cookie Consent Plus, WooCommerce | 1 | 0.01% |
| Shopware | 1 | 0.01% |
| WooCommerce, Uoou Solutions E-commerce Platform | 1 | 0.01% |
| Eshop-rychle | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.1% share of detected Borlabs Cookie e-commerce signals (16,364) , with Custom at 1.8% and Store.link E-commerce Platform at 0.3% (June 2026) .
Base: 17,030 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
16,364 websites
302 websites
52 websites
13 websites
1 websites
1 websites
1 websites
4 websites
1 websites
2 websites
Visual Distribution
16,364 websites
302 websites
52 websites
13 websites
1 websites
1 websites
1 websites
4 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 16364 | 96.09% |
| Custom | 302 | 1.77% |
| Store.link E-commerce Platform | 52 | 0.31% |
| Shopify | 13 | 0.08% |
| WooCommerce, ShopUp | 1 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 1 | 0.01% |
| Shopware with 8works Cookie Consent Plus, WooCommerce | 1 | 0.01% |
| Shopware | 4 | 0.02% |
| WooCommerce, Uoou Solutions E-commerce Platform | 1 | 0.01% |
| Eshop-rychle | 2 | 0.01% |
Categories Distribution
Food & Beverages stores with 19.2% of all stores (1,538 stores) , followed by Health & Beauty (9.1%) and Clothing & Accessories (7.6%) .
Base: 7,996 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,538 stores
729 stores
604 stores
588 stores
501 stores
493 stores
418 stores
361 stores
235 stores
233 stores
Visual Distribution
1,538 stores
729 stores
604 stores
588 stores
501 stores
493 stores
418 stores
361 stores
235 stores
233 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 1538 | 19.23% |
| Health & Beauty | 729 | 9.12% |
| Clothing & Accessories | 604 | 7.55% |
| Sporting Goods & Outdoor Gear | 588 | 7.35% |
| Business & Industrial | 501 | 6.27% |
| Arts & Entertainment | 493 | 6.17% |
| Home & Garden | 418 | 5.23% |
| Tools & Hardware | 361 | 4.51% |
| Jewelry & Watches | 235 | 2.94% |
| Vehicles & Parts | 233 | 2.91% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (4,978 occurrences) , followed by Klarna (15.6%) and MasterCard (11.7%) .
Base: 15,727 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,978 occurrences
2,458 occurrences
1,839 occurrences
1,345 occurrences
1,258 occurrences
956 occurrences
946 occurrences
777 occurrences
693 occurrences
477 occurrences
Visual Distribution
4,978 occurrences
2,458 occurrences
1,839 occurrences
1,345 occurrences
1,258 occurrences
956 occurrences
946 occurrences
777 occurrences
693 occurrences
477 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4978 | 31.65% |
| Klarna | 2458 | 15.63% |
| MasterCard | 1839 | 11.69% |
| Stripe Connect | 1345 | 8.55% |
| Apple Pay | 1258 | 8.00% |
| SEPA | 956 | 6.08% |
| Google Pay | 946 | 6.02% |
| American Express | 777 | 4.94% |
| VISA | 693 | 4.41% |
| Amazon Pay | 477 | 3.03% |
Shipping Carriers Distribution
DHL accounts for 48.8% of displayed detection occurrences (2,508 occurrences) , followed by DPD (15.2%) and UPS (9.6%) .
Base: 5,142 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,508 occurrences
784 occurrences
492 occurrences
415 occurrences
379 occurrences
337 occurrences
120 occurrences
47 occurrences
31 occurrences
29 occurrences
Visual Distribution
2,508 occurrences
784 occurrences
492 occurrences
415 occurrences
379 occurrences
337 occurrences
120 occurrences
47 occurrences
31 occurrences
29 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2508 | 48.77% |
| DPD | 784 | 15.25% |
| UPS | 492 | 9.57% |
| Deutsche Post | 415 | 8.07% |
| GLS | 379 | 7.37% |
| Hermes | 337 | 6.55% |
| Osterreichische Post | 120 | 2.33% |
| FedEx | 47 | 0.91% |
| Schenker | 31 | 0.60% |
| TNT | 29 | 0.56% |
Store Launch Timeline
Over the past 12 months, 415 new stores were launched in Borlabs Cookie , with the highest activity in 2026-05 (21 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21 stores launched
28 stores launched
33 stores launched
23 stores launched
34 stores launched
48 stores launched
28 stores launched
61 stores launched
43 stores launched
38 stores launched
45 stores launched
13 stores launched
Monthly Trend
5.1% of last 12 months
6.7% of last 12 months
8.0% of last 12 months
5.5% of last 12 months
8.2% of last 12 months
11.6% of last 12 months
6.7% of last 12 months
14.7% of last 12 months
10.4% of last 12 months
9.2% of last 12 months
10.8% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 21 | 5.06% |
| 2026-04 | 28 | 6.75% |
| 2026-03 | 33 | 7.95% |
| 2026-02 | 23 | 5.54% |
| 2026-01 | 34 | 8.19% |
| 2025-12 | 48 | 11.57% |
| 2025-11 | 28 | 6.75% |
| 2025-10 | 61 | 14.70% |
| 2025-09 | 43 | 10.36% |
| 2025-08 | 38 | 9.16% |
| 2025-07 | 45 | 10.84% |
| 2025-06 | 13 | 3.13% |
Active Stores by Launch Year
Currently, 7,942 active stores in Borlabs Cookie are tracked in our database , with the most stores launched in 2026 (142 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
142 active stores
524 active stores
548 active stores
438 active stores
486 active stores
621 active stores
714 active stores
459 active stores
521 active stores
484 active stores
247 active stores
191 active stores
206 active stores
360 active stores
164 active stores
Distribution by Launch Year
1.8% of tracked active stores
6.6% of tracked active stores
6.9% of tracked active stores
5.5% of tracked active stores
6.1% of tracked active stores
7.8% of tracked active stores
9.0% of tracked active stores
5.8% of tracked active stores
6.6% of tracked active stores
6.1% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
4.5% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 142 | 1.79% |
| 2025 | 524 | 6.60% |
| 2024 | 548 | 6.90% |
| 2023 | 438 | 5.51% |
| 2022 | 486 | 6.12% |
| 2021 | 621 | 7.82% |
| 2020 | 714 | 8.99% |
| 2019 | 459 | 5.78% |
| 2018 | 521 | 6.56% |
| 2017 | 484 | 6.09% |
| 2016 | 247 | 3.11% |
| 2015 | 191 | 2.40% |
| 2014 | 206 | 2.59% |
| 2013 | 360 | 4.53% |
| 2012 | 164 | 2.06% |
Geographic Distribution
Germany stores with 73.8% (5,903 active verified stores) , followed by Austria (16.5%) and Switzerland (3.0%) .
Base: 7,996 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,903 active verified stores
1,321 active verified stores
243 active verified stores
50 active verified stores
41 active verified stores
40 active verified stores
28 active verified stores
28 active verified stores
23 active verified stores
23 active verified stores
Visual Distribution
5,903 active verified stores
1,321 active verified stores
243 active verified stores
50 active verified stores
41 active verified stores
40 active verified stores
28 active verified stores
28 active verified stores
23 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 5903 | 73.82% |
| Austria | 1321 | 16.52% |
| Switzerland | 243 | 3.04% |
| France | 50 | 0.63% |
| Italy | 41 | 0.51% |
| United States | 40 | 0.50% |
| Spain | 28 | 0.35% |
| United Kingdom | 28 | 0.35% |
| Greece | 23 | 0.29% |
| Poland | 23 | 0.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
Custom
WooCommerce - Toys & Games
WooCommerce - Health & Beauty
WooCommerce - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Arts & Entertainment
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17k | 100.00% |
| Emails | 13.7k | 80.60% |
| Phones | 14k | 82.42% |
| Ecommerce platform | 16.8k | 98.51% |
| Couriers | 4.2k | 24.75% |
| Payment Providers | 9.2k | 53.82% |
| Categories | 7.4k | 43.52% |
| Social Media | 12.6k | 74.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Borlabs Cookie e-commerce landscape:
Analyze 8k verified e-commerce stores on Borlabs Cookie - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Borlabs Cookie e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Borlabs Cookie e-commerce intelligence?
-
We track 8k verified Borlabs Cookie e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.3% of displayed detection occurrences (5,162 occurrences) , followed by Facebook (33.9%) and YouTube (11.7%) .
Base: 15,052 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,162 occurrences
5,107 occurrences
1,756 occurrences
898 occurrences
602 occurrences
461 occurrences
426 occurrences
300 occurrences
253 occurrences
87 occurrences
Visual Distribution
5,162 occurrences
5,107 occurrences
1,756 occurrences
898 occurrences
602 occurrences
461 occurrences
426 occurrences
300 occurrences
253 occurrences
87 occurrences