Bookly Technology Adoption in E-commerce
Discover 1.7k verified e-commerce stores using Bookly. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.8k domains. 1.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.7k verified active stores out of 11.8k detected · 14.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.3% of stores with physical delivery (1,680 stores) , followed by Custom (1.5%) and Cafe24, WooCommerce (0.1%) .
Base: 1,709 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,680 stores
26 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,680 stores
26 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1680 | 98.30% |
| Custom | 26 | 1.52% |
| Cafe24, WooCommerce | 1 | 0.06% |
| WooCommerce, FreshStore | 1 | 0.06% |
| WooCommerce, Cafe24 | 1 | 0.06% |
| WooCommerce, Welcart | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Shopify, WooCommerce | 0 | 0.00% |
| FreshStore | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.4% share of detected Bookly e-commerce signals (11,682) , with Custom at 0.2% and Cafe24, WooCommerce at 0.0% (June 2026) .
Base: 11,758 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
11,682 websites
26 websites
2 websites
1 websites
3 websites
1 websites
2 websites
1 websites
2 websites
1 websites
Visual Distribution
11,682 websites
26 websites
2 websites
1 websites
3 websites
1 websites
2 websites
1 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 11682 | 99.35% |
| Custom | 26 | 0.22% |
| Cafe24, WooCommerce | 2 | 0.02% |
| WooCommerce, FreshStore | 1 | 0.01% |
| WooCommerce, Cafe24 | 3 | 0.03% |
| WooCommerce, Welcart | 1 | 0.01% |
| Cafe24 | 2 | 0.02% |
| Magento | 1 | 0.01% |
| Shopify, WooCommerce | 2 | 0.02% |
| FreshStore | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 30.7% of all stores (524 stores) , followed by Clothing & Accessories (12.1%) and Food & Beverages (8.5%) .
Base: 1,709 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
524 stores
207 stores
145 stores
118 stores
75 stores
57 stores
57 stores
53 stores
52 stores
46 stores
Visual Distribution
524 stores
207 stores
145 stores
118 stores
75 stores
57 stores
57 stores
53 stores
52 stores
46 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 524 | 30.66% |
| Clothing & Accessories | 207 | 12.11% |
| Food & Beverages | 145 | 8.48% |
| Sporting Goods & Outdoor Gear | 118 | 6.90% |
| Jewelry & Watches | 75 | 4.39% |
| Arts & Entertainment | 57 | 3.34% |
| Gifts & Special Occasions | 57 | 3.34% |
| Home & Garden | 53 | 3.10% |
| Vehicles & Parts | 52 | 3.04% |
| Electronics & Technology | 46 | 2.69% |
Payment Providers Distribution
PayPal accounts for 38.9% of displayed detection occurrences (321 occurrences) , followed by Stripe Connect (25.6%) and MasterCard (8.6%) .
Base: 825 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
321 occurrences
211 occurrences
71 occurrences
54 occurrences
46 occurrences
38 occurrences
34 occurrences
22 occurrences
16 occurrences
12 occurrences
Visual Distribution
321 occurrences
211 occurrences
71 occurrences
54 occurrences
46 occurrences
38 occurrences
34 occurrences
22 occurrences
16 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 321 | 38.91% |
| Stripe Connect | 211 | 25.58% |
| MasterCard | 71 | 8.61% |
| American Express | 54 | 6.55% |
| Klarna | 46 | 5.58% |
| Apple Pay | 38 | 4.61% |
| VISA | 34 | 4.12% |
| Google Pay | 22 | 2.67% |
| Bancontact | 16 | 1.94% |
| Mollie | 12 | 1.45% |
Shipping Carriers Distribution
DHL accounts for 22.3% of displayed detection occurrences (51 occurrences) , followed by UPS (14.8%) and DPD (13.1%) .
Base: 229 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
51 occurrences
34 occurrences
30 occurrences
18 occurrences
18 occurrences
18 occurrences
18 occurrences
18 occurrences
13 occurrences
11 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 51 | 22.27% |
| UPS | 34 | 14.85% |
| DPD | 30 | 13.10% |
| FedEx | 18 | 7.86% |
| PostNL | 18 | 7.86% |
| Estes | 18 | 7.86% |
| GLS | 18 | 7.86% |
| USPS | 18 | 7.86% |
| Royal Mail | 13 | 5.68% |
| La Poste | 11 | 4.80% |
Store Launch Timeline
Over the past 12 months, 249 new stores were launched in Bookly , with the highest activity in 2026-05 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
30 stores launched
12 stores launched
13 stores launched
19 stores launched
22 stores launched
37 stores launched
28 stores launched
31 stores launched
10 stores launched
24 stores launched
9 stores launched
Monthly Trend
5.6% of last 12 months
12.0% of last 12 months
4.8% of last 12 months
5.2% of last 12 months
7.6% of last 12 months
8.8% of last 12 months
14.9% of last 12 months
11.2% of last 12 months
12.4% of last 12 months
4.0% of last 12 months
9.6% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 14 | 5.62% |
| 2026-04 | 30 | 12.05% |
| 2026-03 | 12 | 4.82% |
| 2026-02 | 13 | 5.22% |
| 2026-01 | 19 | 7.63% |
| 2025-12 | 22 | 8.84% |
| 2025-11 | 37 | 14.86% |
| 2025-10 | 28 | 11.24% |
| 2025-09 | 31 | 12.45% |
| 2025-08 | 10 | 4.02% |
| 2025-07 | 24 | 9.64% |
| 2025-06 | 9 | 3.61% |
Active Stores by Launch Year
Currently, 1,706 active stores in Bookly are tracked in our database , with the most stores launched in 2026 (90 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
90 active stores
267 active stores
218 active stores
156 active stores
123 active stores
128 active stores
121 active stores
88 active stores
69 active stores
68 active stores
53 active stores
38 active stores
35 active stores
35 active stores
28 active stores
Distribution by Launch Year
5.3% of tracked active stores
15.7% of tracked active stores
12.8% of tracked active stores
9.1% of tracked active stores
7.2% of tracked active stores
7.5% of tracked active stores
7.1% of tracked active stores
5.2% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.1% of tracked active stores
2.2% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 90 | 5.28% |
| 2025 | 267 | 15.65% |
| 2024 | 218 | 12.78% |
| 2023 | 156 | 9.14% |
| 2022 | 123 | 7.21% |
| 2021 | 128 | 7.50% |
| 2020 | 121 | 7.09% |
| 2019 | 88 | 5.16% |
| 2018 | 69 | 4.04% |
| 2017 | 68 | 3.99% |
| 2016 | 53 | 3.11% |
| 2015 | 38 | 2.23% |
| 2014 | 35 | 2.05% |
| 2013 | 35 | 2.05% |
| 2012 | 28 | 1.64% |
Geographic Distribution
United States stores with 11.6% (199 active verified stores) , followed by France (11.4%) and Netherlands (6.0%) .
Base: 1,709 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
199 active verified stores
195 active verified stores
103 active verified stores
95 active verified stores
82 active verified stores
74 active verified stores
63 active verified stores
45 active verified stores
43 active verified stores
41 active verified stores
Visual Distribution
199 active verified stores
195 active verified stores
103 active verified stores
95 active verified stores
82 active verified stores
74 active verified stores
63 active verified stores
45 active verified stores
43 active verified stores
41 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 199 | 11.64% |
| France | 195 | 11.41% |
| Netherlands | 103 | 6.03% |
| Spain | 95 | 5.56% |
| United Kingdom | 82 | 4.80% |
| Italy | 74 | 4.33% |
| Germany | 63 | 3.69% |
| India | 45 | 2.63% |
| Chile | 43 | 2.52% |
| Australia | 41 | 2.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Furniture & Home Decor
WooCommerce - Furniture & Home Decor
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Vehicles & Parts
WooCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.8k | 100.00% |
| Emails | 8.3k | 70.29% |
| Phones | 5.8k | 49.48% |
| Ecommerce platform | 11.7k | 99.76% |
| Couriers | 609 | 5.18% |
| Payment Providers | 1.8k | 14.94% |
| Categories | 1.8k | 15.70% |
| Social Media | 8.5k | 72.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bookly e-commerce landscape:
Analyze 1.7k verified e-commerce stores on Bookly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bookly e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Bookly e-commerce intelligence?
-
We track 1.7k verified Bookly e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.3% of displayed detection occurrences (1,082 occurrences) , followed by Instagram (32.6%) and YouTube (8.3%) .
Base: 3,251 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,082 occurrences
1,059 occurrences
270 occurrences
185 occurrences
179 occurrences
160 occurrences
110 occurrences
99 occurrences
95 occurrences
12 occurrences
Visual Distribution
1,082 occurrences
1,059 occurrences
270 occurrences
185 occurrences
179 occurrences
160 occurrences
110 occurrences
99 occurrences
95 occurrences
12 occurrences