Bluefish Technology Adoption in E-commerce

Discover 154.0 e-commerce stores using Bluefish. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 59.1% of stores with physical delivery (91 stores) , followed by PrestaShop (36.4%) and WooCommerce (2.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Bluefish
Platform Stores with Physical Delivery Percentage
Custom 91 59.09%
PrestaShop 56 36.36%
WooCommerce 4 2.60%
Thelia 1 0.65%
nopCommerce 1 0.65%
JoomShopping, WooCommerce 1 0.65%
Shopify 0 0.00%
WooCommerce, PrestaShop 0 0.00%
1C-Bitrix 0 0.00%
Zen Cart, TomatoCart, Bsale, Zozo, T1 Paginas, X-Cart, Xanario, Big Cartel, Avangate 0 0.00%
WooCommerce, Shopify 0 0.00%
xtCommerce 0 0.00%

All Stores Distribution

Custom holds 50.0% share of all Bluefish e-commerce stores (91) , with PrestaShop at 34.1% and WooCommerce at 9.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Bluefish
Platform Total Stores Percentage
Custom 91 50.00%
PrestaShop 62 34.07%
WooCommerce 18 9.89%
Thelia 2 1.10%
nopCommerce 1 0.55%
JoomShopping, WooCommerce 1 0.55%
Shopify 2 1.10%
WooCommerce, PrestaShop 1 0.55%
1C-Bitrix 1 0.55%
Zen Cart, TomatoCart, Bsale, Zozo, T1 Paginas, X-Cart, Xanario, Big Cartel, Avangate 1 0.55%
WooCommerce, Shopify 1 0.55%
xtCommerce 1 0.55%

Categories Distribution

Clothing & Accessories leads with 15.8% of all stores (18 stores) , followed by Electronics & Technology (8.8%) and Sporting Goods & Outdoor Gear (8.8%) .

Top 10 Categories

Clothing & Accessories 15.8%

18 stores

Electronics & Technology 8.8%

10 stores

Sporting Goods & Outdoor Gear 8.8%

10 stores

Food & Beverages 7.9%

9 stores

Home & Garden 6.1%

7 stores

Health & Beauty 6.1%

7 stores

Furniture & Home Decor 6.1%

7 stores

Toys & Games 6.1%

7 stores

Pets & Pet Supplies 5.3%

6 stores

Books & Media 5.3%

6 stores

Visual Distribution

Distribution of top 10 Bluefish store categories (December 2025)
Distribution of categories in Bluefish e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 18 15.79%
Electronics & Technology 10 8.77%
Sporting Goods & Outdoor Gear 10 8.77%
Food & Beverages 9 7.89%
Home & Garden 7 6.14%
Health & Beauty 7 6.14%
Furniture & Home Decor 7 6.14%
Toys & Games 7 6.14%
Pets & Pet Supplies 6 5.26%
Books & Media 6 5.26%
Arts & Entertainment 6 5.26%
Vehicles & Parts 6 5.26%
Business & Industrial 5 4.39%
Tools & Hardware 5 4.39%
Gifts & Special Occasions 5 4.39%

Payment Providers Distribution

PayPal leads with 22.9% among AI-verified physical stores (11 stores) , followed by MasterCard (16.7%) and VISA (12.5%) .

Base: 31 AI-verified physical stores with detectable payment providers (16.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.9%

11 stores

8 stores

VISA 12.5%

6 stores

PayU 8.3%

4 stores

4 stores

2 stores

2 stores

iDEAL 4.2%

2 stores

Bolt 4.2%

2 stores

2 stores

Visual Distribution

Distribution of top 10 Bluefish payment providers (December 2025)
Distribution of payment providers in Bluefish e-commerce stores
Payment Provider Store Count Market Share
PayPal 11 22.92%
MasterCard 8 16.67%
VISA 6 12.50%
PayU 4 8.33%
American Express 4 8.33%
Przelewy24 2 4.17%
Mollie 2 4.17%
iDEAL 2 4.17%
Bolt 2 4.17%
PayPro 2 4.17%
Skrill 1 2.08%
Klarna 1 2.08%
Tpay 1 2.08%
BitCoin 1 2.08%
Carta Aura 1 2.08%

Shipping Carriers Distribution

Poczta Polska leads with 16.4% among AI-verified physical stores (11 stores) , followed by DPD (10.4%) and DHL (9.0%) .

Base: 50 AI-verified physical stores with detectable shipping carriers (27.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

11 stores

DPD 10.4%

7 stores

DHL 9.0%

6 stores

6 stores

UPS 7.5%

5 stores

GLS 7.5%

5 stores

FedEx 6.0%

4 stores

TNT 6.0%

4 stores

3 stores

Visual Distribution

Distribution of top 10 Bluefish shipping carriers (December 2025)
Distribution of shipping carriers in Bluefish e-commerce stores
Shipping Carrier Store Count Market Share
Poczta Polska 11 16.42%
DPD 7 10.45%
DHL 6 8.96%
InPost 6 8.96%
UPS 5 7.46%
GLS 5 7.46%
Почта России 5 7.46%
FedEx 4 5.97%
TNT 4 5.97%
Boxberry 3 4.48%
СДЭК 3 4.48%
Magyar Posta 2 2.99%
Colissimo 2 2.99%
USPS 2 2.99%
CornerStone 2 2.99%

Store Launch Timeline

Over the past 12 months, 4 new stores were launched in Bluefish , with the highest activity in 2025-09 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-09 25.0%

1 stores launched

2025-05 50.0%

2 stores launched

2025-02 25.0%

1 stores launched

Monthly Trend

Monthly store launches in Bluefish (December 2025)
Monthly store launches in Bluefish over the past 12 months
Month Stores Launched Percentage
2025-09 1 25.00%
2025-05 2 50.00%
2025-02 1 25.00%

Active Stores by Launch Year

Currently, 150 active stores in Bluefish are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.7%

4 active stores

2024 2.7%

4 active stores

2023 4.0%

6 active stores

2022 2.7%

4 active stores

2021 2.0%

3 active stores

2020 2.0%

3 active stores

2019 3.3%

5 active stores

2018 5.3%

8 active stores

2017 12.0%

18 active stores

2016 6.7%

10 active stores

2015 4.7%

7 active stores

2014 4.7%

7 active stores

2013 3.3%

5 active stores

2012 5.3%

8 active stores

2011 5.3%

8 active stores

Distribution by Launch Year

Active stores in Bluefish by original launch year (December 2025)
Active stores in Bluefish by launch year
Launch Year Active Stores Percentage
2025 4 2.67%
2024 4 2.67%
2023 6 4.00%
2022 4 2.67%
2021 3 2.00%
2020 3 2.00%
2019 5 3.33%
2018 8 5.33%
2017 18 12.00%
2016 10 6.67%
2015 7 4.67%
2014 7 4.67%
2013 5 3.33%
2012 8 5.33%
2011 8 5.33%
2010 6 4.00%
2009 7 4.67%
2008 6 4.00%
2007 7 4.67%
2006 4 2.67%
2005 4 2.67%
2004 3 2.00%
2002 3 2.00%
2001 5 3.33%
2000 2 1.33%
1999 2 1.33%
1998 1 0.67%

Social Media Usage

Facebook leads with 37.2% among stores with at least one detectable social profile (64 stores) , followed by Instagram (19.8%) and Twitter (15.7%) .

Base: 97 stores with any detectable social profile (52.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.2%

64 stores

Instagram 19.8%

34 stores

Twitter 15.7%

27 stores

YouTube 15.7%

27 stores

Pinterest 4.1%

7 stores

LinkedIn 3.5%

6 stores

WhatsApp 2.3%

4 stores

Patreon 0.6%

1 stores

X 0.6%

1 stores

Vimeo 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in Bluefish (December 2025)
Distribution of social media platforms in Bluefish e-commerce stores
Social Platform Store Count Market Share
Facebook 64 37.21%
Instagram 34 19.77%
Twitter 27 15.70%
YouTube 27 15.70%
Pinterest 7 4.07%
LinkedIn 6 3.49%
WhatsApp 4 2.33%
Patreon 1 0.58%
X 1 0.58%
Vimeo 1 0.58%

Geographic Distribution

Poland leads with 18.4% (25 AI-verified stores) , followed by Russia (16.2%) and Spain (10.3%) .

Base: 136 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 18.4%

25 AI-verified stores

Russia 16.2%

22 AI-verified stores

Spain 10.3%

14 AI-verified stores

13 AI-verified stores

Italy 8.8%

12 AI-verified stores

8 AI-verified stores

8 AI-verified stores

7 AI-verified stores

5 AI-verified stores

5 AI-verified stores

Visual Distribution

Geographic distribution of stores using Bluefish (December 2025)
Geographic distribution of stores using Bluefish
Country AI-Verified Store Count Market Share
Poland 25 18.38%
Russia 22 16.18%
Spain 14 10.29%
United States 13 9.56%
Italy 12 8.82%
France 8 5.88%
Hungary 8 5.88%
Australia 7 5.15%
Germany 5 3.68%
Czechia 5 3.68%
Netherlands 3 2.21%
Ukraine 2 1.47%
New Zealand 2 1.47%
Argentina 2 1.47%
Japan 2 1.47%
Slovakia 2 1.47%
Portugal 1 0.74%
India 1 0.74%
Hong Kong 1 0.74%
Saudi Arabia 1 0.74%

Dataset Coverage

Field Rows count Coverage
Website 185.0 100.00%
Emails 111.0 60.00%
Phones 97.0 52.43%
Ecommerce platform 182.0 98.38%
Couriers 50.0 27.03%
Payment Providers 31.0 16.76%
Categories 139.0 75.14%
Social Media 97.0 52.43%

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Our database covers over 154.0 Bluefish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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