Bluefish Technology Adoption in E-commerce

Discover 113 verified e-commerce stores using Bluefish. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 137 domains. 113 verified as active stores with physical delivery.

Verified stores
113
active stores with physical delivery
Top country
Poland
21 verified stores
Top payment signal
PayPal
16 detection occurrences
Top carrier signal
DHL
9 detection occurrences
Top category
Clothing & Accessories
23 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

113 verified active stores out of 137 detected · 82.5% verification rate

E-commerce Platforms Distribution

PrestaShop stores with 48.7% of stores with physical delivery (55 stores) , followed by Custom (46.9%) and WooCommerce (1.8%) .

Base: 113 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

55 stores

Custom 46.9%

53 stores

2 stores

1 stores

1 stores

1 stores

0 stores

PrestaShop, WooCommerce 0.0%

0 stores

0 stores

Shopify, WooCommerce 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Bluefish
Platform Stores with Physical Delivery Percentage
PrestaShop 55 48.67%
Custom 53 46.90%
WooCommerce 2 1.77%
nopCommerce 1 0.88%
xtCommerce 1 0.88%
Thelia 1 0.88%
Drupal Commerce 0 0.00%
PrestaShop, WooCommerce 0 0.00%
1C-Bitrix 0 0.00%
Shopify, WooCommerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

PrestaShop holds 41.6% share of detected Bluefish e-commerce signals (57) , with Custom at 38.7% and WooCommerce at 11.7% (March 2026) .

Base: 137 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

57 websites

Custom 38.7%

53 websites

16 websites

1 websites

1 websites

2 websites

1 websites

PrestaShop, WooCommerce 0.7%

1 websites

1 websites

Shopify, WooCommerce 0.7%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Bluefish
Platform Websites with Signals Percentage
PrestaShop 57 41.61%
Custom 53 38.69%
WooCommerce 16 11.68%
nopCommerce 1 0.73%
xtCommerce 1 0.73%
Thelia 2 1.46%
Drupal Commerce 1 0.73%
PrestaShop, WooCommerce 1 0.73%
1C-Bitrix 1 0.73%
Shopify, WooCommerce 1 0.73%

Categories Distribution

Clothing & Accessories stores with 20.4% of all stores (23 stores) , followed by Electronics & Technology (9.7%) and Arts & Entertainment (8.0%) .

Base: 113 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 20.4%

23 stores

Electronics & Technology 9.7%

11 stores

Arts & Entertainment 8.0%

9 stores

Home & Garden 6.2%

7 stores

Toys & Games 5.3%

6 stores

Sporting Goods & Outdoor Gear 5.3%

6 stores

Pets & Pet Supplies 5.3%

6 stores

Health & Beauty 5.3%

6 stores

Food & Beverages 4.4%

5 stores

Business & Industrial 3.5%

4 stores

Visual Distribution

Distribution of top 10 Bluefish store categories (March 2026)
Distribution of categories in Bluefish e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 23 20.35%
Electronics & Technology 11 9.73%
Arts & Entertainment 9 7.96%
Home & Garden 7 6.19%
Toys & Games 6 5.31%
Sporting Goods & Outdoor Gear 6 5.31%
Pets & Pet Supplies 6 5.31%
Health & Beauty 6 5.31%
Food & Beverages 5 4.42%
Business & Industrial 4 3.54%

Payment Providers Distribution

PayPal accounts for 34.8% of displayed detection occurrences (16 occurrences) , followed by MasterCard (13.0%) and American Express (10.9%) .

Base: 46 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.8%

16 occurrences

6 occurrences

5 occurrences

VISA 10.9%

5 occurrences

SEPA 8.7%

4 occurrences

2 occurrences

2 occurrences

PayU 4.3%

2 occurrences

iDEAL 4.3%

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Bluefish payment providers (March 2026)
Distribution of payment providers in Bluefish e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 16 34.78%
MasterCard 6 13.04%
American Express 5 10.87%
VISA 5 10.87%
SEPA 4 8.70%
Mollie 2 4.35%
Przelewy24 2 4.35%
PayU 2 4.35%
iDEAL 2 4.35%
PayPro 2 4.35%

Shipping Carriers Distribution

DHL accounts for 18.8% of displayed detection occurrences (9 occurrences) , followed by Poczta Polska (16.7%) and Почта России (12.5%) .

Base: 48 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.8%

9 occurrences

8 occurrences

6 occurrences

GLS 12.5%

6 occurrences

InPost 10.4%

5 occurrences

UPS 8.3%

4 occurrences

TNT 6.3%

3 occurrences

3 occurrences

2 occurrences

FedEx 4.2%

2 occurrences

Visual Distribution

Distribution of top 10 Bluefish shipping carriers (March 2026)
Distribution of shipping carriers in Bluefish e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 9 18.75%
Poczta Polska 8 16.67%
Почта России 6 12.50%
GLS 6 12.50%
InPost 5 10.42%
UPS 4 8.33%
TNT 3 6.25%
Boxberry 3 6.25%
CornerStone 2 4.17%
FedEx 2 4.17%

Store Launch Timeline

Over the past 12 months, 4 new stores were launched in Bluefish , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 25.0%

1 stores launched

2025-12 25.0%

1 stores launched

2025-05 25.0%

1 stores launched

2025-04 25.0%

1 stores launched

Monthly Trend

Monthly store launches in Bluefish (March 2026)
Monthly store launches in Bluefish over the past 12 months
Month Stores Launched Percentage
2026-01 1 25.00%
2025-12 1 25.00%
2025-05 1 25.00%
2025-04 1 25.00%

Active Stores by Launch Year

Currently, 110 active stores in Bluefish are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.9%

1 active stores

2025 2.7%

3 active stores

2024 1.8%

2 active stores

2023 3.6%

4 active stores

2022 1.8%

2 active stores

2021 1.8%

2 active stores

2020 1.8%

2 active stores

2019 4.5%

5 active stores

2018 7.3%

8 active stores

2017 10.9%

12 active stores

2016 7.3%

8 active stores

2015 3.6%

4 active stores

2014 5.5%

6 active stores

2013 6.4%

7 active stores

2012 6.4%

7 active stores

Distribution by Launch Year

Active stores in Bluefish by original launch year (March 2026)
Active stores in Bluefish by launch year
Launch Year Active Stores Percentage
2026 1 0.91%
2025 3 2.73%
2024 2 1.82%
2023 4 3.64%
2022 2 1.82%
2021 2 1.82%
2020 2 1.82%
2019 5 4.55%
2018 8 7.27%
2017 12 10.91%
2016 8 7.27%
2015 4 3.64%
2014 6 5.45%
2013 7 6.36%
2012 7 6.36%

Social Media Usage

Facebook accounts for 38.5% of displayed detection occurrences (57 occurrences) , followed by Instagram (18.2%) and Twitter (16.2%) .

Base: 148 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.5%

57 occurrences

Instagram 18.2%

27 occurrences

Twitter 16.2%

24 occurrences

YouTube 14.2%

21 occurrences

Pinterest 4.7%

7 occurrences

LinkedIn 3.4%

5 occurrences

WhatsApp 3.4%

5 occurrences

Vimeo 0.7%

1 occurrences

TikTok 0.7%

1 occurrences

Visual Distribution

Distribution of social media platforms in Bluefish (March 2026)
Distribution of social media platforms in Bluefish e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 57 38.51%
Instagram 27 18.24%
Twitter 24 16.22%
YouTube 21 14.19%
Pinterest 7 4.73%
LinkedIn 5 3.38%
WhatsApp 5 3.38%
Vimeo 1 0.68%
TikTok 1 0.68%

Geographic Distribution

Poland stores with 18.6% (21 active verified stores) , followed by Russia (13.3%) and Spain (8.0%) .

Base: 113 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Poland 18.6%

21 active verified stores

Russia 13.3%

15 active verified stores

Spain 8.0%

9 active verified stores

8 active verified stores

8 active verified stores

7 active verified stores

Italy 6.2%

7 active verified stores

6 active verified stores

4 active verified stores

3 active verified stores

Visual Distribution

Geographic distribution of stores using Bluefish (March 2026)
Geographic distribution of stores using Bluefish
Country AI-Verified Store Count Market Share
Poland 21 18.58%
Russia 15 13.27%
Spain 9 7.96%
Australia 8 7.08%
Germany 8 7.08%
Hungary 7 6.19%
Italy 7 6.19%
France 6 5.31%
United States 4 3.54%
Ukraine 3 2.65%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 137 100.00%
Emails 88 64.23%
Phones 78 56.93%
Ecommerce platform 136 99.27%
Couriers 44 32.12%
Payment Providers 31 22.63%
Categories 99 72.26%
Social Media 84 61.31%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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  • Competitive landscape monitoring
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Market Intelligence

Understand the Bluefish e-commerce landscape:

Analyze 113 verified e-commerce stores on Bluefish - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Bluefish e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Bluefish e-commerce intelligence?

We track 113 verified Bluefish e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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