BeTheme Technology Adoption in E-commerce
Discover 16.2k verified e-commerce stores using BeTheme. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 36.3k domains. 16.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
16.2k verified active stores out of 36.3k detected · 44.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.5% of stores with physical delivery (15,798 stores) , followed by Custom (2.4%) and WooCommerce, Ideasoft (0.0%) .
Base: 16,199 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,798 stores
388 stores
5 stores
5 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
15,798 stores
388 stores
5 stores
5 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15798 | 97.52% |
| Custom | 388 | 2.40% |
| WooCommerce, Ideasoft | 5 | 0.03% |
| Ideasoft, WooCommerce | 5 | 0.03% |
| Commerce7 | 2 | 0.01% |
| WooCommerce, GodoMall | 1 | 0.01% |
| WooCommerce, Cafe24 | 0 | 0.00% |
| Ideasoft | 0 | 0.00% |
| Tray | 0 | 0.00% |
| Unisiter | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.4% share of detected BeTheme e-commerce signals (35,731) , with Custom at 1.1% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 36,325 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
35,731 websites
388 websites
7 websites
6 websites
7 websites
1 websites
5 websites
4 websites
1 websites
1 websites
Visual Distribution
35,731 websites
388 websites
7 websites
6 websites
7 websites
1 websites
5 websites
4 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 35731 | 98.36% |
| Custom | 388 | 1.07% |
| WooCommerce, Ideasoft | 7 | 0.02% |
| Ideasoft, WooCommerce | 6 | 0.02% |
| Commerce7 | 7 | 0.02% |
| WooCommerce, GodoMall | 1 | 0.00% |
| WooCommerce, Cafe24 | 5 | 0.01% |
| Ideasoft | 4 | 0.01% |
| Tray | 1 | 0.00% |
| Unisiter | 1 | 0.00% |
Categories Distribution
Health & Beauty stores with 14.9% of all stores (2,407 stores) , followed by Food & Beverages (13.6%) and Clothing & Accessories (11.4%) .
Base: 16,199 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,407 stores
2,208 stores
1,846 stores
1,071 stores
1,045 stores
894 stores
875 stores
781 stores
610 stores
584 stores
Visual Distribution
2,407 stores
2,208 stores
1,846 stores
1,071 stores
1,045 stores
894 stores
875 stores
781 stores
610 stores
584 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2407 | 14.86% |
| Food & Beverages | 2208 | 13.63% |
| Clothing & Accessories | 1846 | 11.40% |
| Home & Garden | 1071 | 6.61% |
| Electronics & Technology | 1045 | 6.45% |
| Business & Industrial | 894 | 5.52% |
| Sporting Goods & Outdoor Gear | 875 | 5.40% |
| Tools & Hardware | 781 | 4.82% |
| Arts & Entertainment | 610 | 3.77% |
| Furniture & Home Decor | 584 | 3.61% |
Payment Providers Distribution
PayPal accounts for 35.0% of displayed detection occurrences (1,631 occurrences) , followed by MasterCard (14.7%) and Stripe Connect (11.8%) .
Base: 4,656 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,631 occurrences
683 occurrences
550 occurrences
528 occurrences
310 occurrences
271 occurrences
224 occurrences
200 occurrences
130 occurrences
129 occurrences
Visual Distribution
1,631 occurrences
683 occurrences
550 occurrences
528 occurrences
310 occurrences
271 occurrences
224 occurrences
200 occurrences
130 occurrences
129 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1631 | 35.03% |
| MasterCard | 683 | 14.67% |
| Stripe Connect | 550 | 11.81% |
| American Express | 528 | 11.34% |
| VISA | 310 | 6.66% |
| Klarna | 271 | 5.82% |
| Apple Pay | 224 | 4.81% |
| Google Pay | 200 | 4.30% |
| Przelewy24 | 130 | 2.79% |
| Bolt | 129 | 2.77% |
Shipping Carriers Distribution
DHL accounts for 21.2% of displayed detection occurrences (590 occurrences) , followed by UPS (16.8%) and FedEx (14.1%) .
Base: 2,785 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
590 occurrences
469 occurrences
394 occurrences
327 occurrences
268 occurrences
210 occurrences
164 occurrences
136 occurrences
122 occurrences
105 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 590 | 21.18% |
| UPS | 469 | 16.84% |
| FedEx | 394 | 14.15% |
| DPD | 327 | 11.74% |
| GLS | 268 | 9.62% |
| USPS | 210 | 7.54% |
| InPost | 164 | 5.89% |
| Estes | 136 | 4.88% |
| Correos | 122 | 4.38% |
| Colissimo | 105 | 3.77% |
Store Launch Timeline
Over the past 12 months, 2,732 new stores were launched in BeTheme , with the highest activity in 2026-05 (198 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
198 stores launched
252 stores launched
187 stores launched
192 stores launched
271 stores launched
233 stores launched
297 stores launched
287 stores launched
275 stores launched
207 stores launched
236 stores launched
97 stores launched
Monthly Trend
7.2% of last 12 months
9.2% of last 12 months
6.8% of last 12 months
7.0% of last 12 months
9.9% of last 12 months
8.5% of last 12 months
10.9% of last 12 months
10.5% of last 12 months
10.1% of last 12 months
7.6% of last 12 months
8.6% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 198 | 7.25% |
| 2026-04 | 252 | 9.22% |
| 2026-03 | 187 | 6.84% |
| 2026-02 | 192 | 7.03% |
| 2026-01 | 271 | 9.92% |
| 2025-12 | 233 | 8.53% |
| 2025-11 | 297 | 10.87% |
| 2025-10 | 287 | 10.51% |
| 2025-09 | 275 | 10.07% |
| 2025-08 | 207 | 7.58% |
| 2025-07 | 236 | 8.64% |
| 2025-06 | 97 | 3.55% |
Active Stores by Launch Year
Currently, 16,173 active stores in BeTheme are tracked in our database , with the most stores launched in 2026 (1,213 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,213 active stores
2,567 active stores
1,785 active stores
1,357 active stores
1,037 active stores
1,062 active stores
1,036 active stores
771 active stores
906 active stores
779 active stores
395 active stores
338 active stores
332 active stores
424 active stores
249 active stores
Distribution by Launch Year
7.5% of tracked active stores
15.9% of tracked active stores
11.0% of tracked active stores
8.4% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
6.4% of tracked active stores
4.8% of tracked active stores
5.6% of tracked active stores
4.8% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1213 | 7.50% |
| 2025 | 2567 | 15.87% |
| 2024 | 1785 | 11.04% |
| 2023 | 1357 | 8.39% |
| 2022 | 1037 | 6.41% |
| 2021 | 1062 | 6.57% |
| 2020 | 1036 | 6.41% |
| 2019 | 771 | 4.77% |
| 2018 | 906 | 5.60% |
| 2017 | 779 | 4.82% |
| 2016 | 395 | 2.44% |
| 2015 | 338 | 2.09% |
| 2014 | 332 | 2.05% |
| 2013 | 424 | 2.62% |
| 2012 | 249 | 1.54% |
Geographic Distribution
United States stores with 9.2% (1,493 active verified stores) , followed by Italy (6.8%) and Australia (5.3%) .
Base: 16,199 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,493 active verified stores
1,109 active verified stores
861 active verified stores
770 active verified stores
590 active verified stores
575 active verified stores
536 active verified stores
527 active verified stores
520 active verified stores
489 active verified stores
Visual Distribution
1,493 active verified stores
1,109 active verified stores
861 active verified stores
770 active verified stores
590 active verified stores
575 active verified stores
536 active verified stores
527 active verified stores
520 active verified stores
489 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1493 | 9.22% |
| Italy | 1109 | 6.85% |
| Australia | 861 | 5.32% |
| Spain | 770 | 4.75% |
| Germany | 590 | 3.64% |
| Poland | 575 | 3.55% |
| India | 536 | 3.31% |
| Pakistan | 527 | 3.25% |
| Brazil | 520 | 3.21% |
| United Kingdom | 489 | 3.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Clothing & Accessories
Custom
WooCommerce
Custom - Health & Beauty
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Arts & Entertainment
WooCommerce - Arts & Entertainment
WooCommerce - Arts & Entertainment
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 36.3k | 100.00% |
| Emails | 25.8k | 70.96% |
| Phones | 22.4k | 61.59% |
| Ecommerce platform | 36.2k | 99.70% |
| Couriers | 4k | 11.06% |
| Payment Providers | 5.4k | 14.94% |
| Categories | 16.7k | 45.88% |
| Social Media | 21.3k | 58.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BeTheme e-commerce landscape:
Analyze 16.2k verified e-commerce stores on BeTheme - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across BeTheme e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BeTheme e-commerce intelligence?
-
We track 16.2k verified BeTheme e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.8% of displayed detection occurrences (7,323 occurrences) , followed by Instagram (32.2%) and YouTube (9.0%) .
Base: 21,061 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,323 occurrences
6,773 occurrences
1,906 occurrences
1,073 occurrences
1,006 occurrences
1,004 occurrences
900 occurrences
522 occurrences
506 occurrences
48 occurrences
Visual Distribution
7,323 occurrences
6,773 occurrences
1,906 occurrences
1,073 occurrences
1,006 occurrences
1,004 occurrences
900 occurrences
522 occurrences
506 occurrences
48 occurrences