BEM Technology Adoption in E-commerce

Discover 1.9k e-commerce stores using BEM. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 90.2% of stores with physical delivery (1,697 stores) , followed by 1C-Bitrix (4.5%) and WooCommerce (3.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 90.2%

1,697 stores

85 stores

57 stores

15 stores

8 stores

7 stores

4 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in BEM
Platform Stores with Physical Delivery Percentage
Custom 1697 90.22%
1C-Bitrix 85 4.52%
WooCommerce 57 3.03%
OpenCart 15 0.80%
CS Cart 8 0.43%
JoomShopping 7 0.37%
Drupal Commerce 4 0.21%
PrestaShop 2 0.11%
Magento 1 0.05%
Pimcore 1 0.05%
Powergap 1 0.05%
X-Cart 1 0.05%
Shoprenter 1 0.05%
Qukasoft 1 0.05%
Nethouse Website Builder 0 0.00%

All Stores Distribution

Custom holds 81.9% share of all BEM e-commerce stores (1,697) , with 1C-Bitrix at 10.6% and WooCommerce at 5.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 81.9%

1,697 stores

220 stores

103 stores

18 stores

8 stores

7 stores

6 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in BEM
Platform Total Stores Percentage
Custom 1697 81.94%
1C-Bitrix 220 10.62%
WooCommerce 103 4.97%
OpenCart 18 0.87%
CS Cart 8 0.39%
JoomShopping 7 0.34%
Drupal Commerce 6 0.29%
PrestaShop 2 0.10%
Magento 1 0.05%
Pimcore 1 0.05%
Powergap 4 0.19%
X-Cart 1 0.05%
Shoprenter 1 0.05%
Qukasoft 1 0.05%
Nethouse Website Builder 1 0.05%

Categories Distribution

Business & Industrial leads with 23.9% of all stores (417 stores) , followed by Home & Garden (16.5%) and Tools & Hardware (14.8%) .

Top 10 Categories

Business & Industrial 23.9%

417 stores

Home & Garden 16.5%

288 stores

Tools & Hardware 14.8%

257 stores

Vehicles & Parts 12.6%

219 stores

Furniture & Home Decor 9.5%

165 stores

Electronics & Technology 6.8%

119 stores

Health & Beauty 4.1%

72 stores

Clothing & Accessories 3.1%

54 stores

Food & Beverages 2.4%

42 stores

Jewelry & Watches 1.9%

33 stores

Visual Distribution

Distribution of top 10 BEM store categories (December 2025)
Distribution of categories in BEM e-commerce stores
Category Number of Stores Percentage
Business & Industrial 417 23.94%
Home & Garden 288 16.53%
Tools & Hardware 257 14.75%
Vehicles & Parts 219 12.57%
Furniture & Home Decor 165 9.47%
Electronics & Technology 119 6.83%
Health & Beauty 72 4.13%
Clothing & Accessories 54 3.10%
Food & Beverages 42 2.41%
Jewelry & Watches 33 1.89%
Gifts & Special Occasions 20 1.15%
Sporting Goods & Outdoor Gear 18 1.03%
Arts & Entertainment 13 0.75%
Books & Media 13 0.75%
Collectibles & Hobbies 12 0.69%

Payment Providers Distribution

MasterCard leads with 55.5% among AI-verified physical stores (271 stores) , followed by UnionPay (12.9%) and VISA (12.3%) .

Base: 334 AI-verified physical stores with detectable payment providers (15.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

271 stores

63 stores

VISA 12.3%

60 stores

JCB 7.0%

34 stores

QIWI 3.1%

15 stores

14 stores

9 stores

6 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 BEM payment providers (December 2025)
Distribution of payment providers in BEM e-commerce stores
Payment Provider Store Count Market Share
MasterCard 271 55.53%
UnionPay 63 12.91%
VISA 60 12.30%
JCB 34 6.97%
QIWI 15 3.07%
WebMoney 14 2.87%
PayPal 9 1.84%
American Express 6 1.23%
Apple Pay 4 0.82%
Google Pay 4 0.82%
Stripe Connect 2 0.41%
BitCoin 2 0.41%
Bolt 2 0.41%
Paddle 1 0.20%
MasterPass 1 0.20%

Shipping Carriers Distribution

СДЭК leads with 33.4% among AI-verified physical stores (284 stores) , followed by Почта России (30.4%) and Yamato Japan (16.8%) .

Base: 616 AI-verified physical stores with detectable shipping carriers (29.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

284 stores

259 stores

143 stores

47 stores

DPD 5.1%

43 stores

UPS 4.0%

34 stores

14 stores

DHL 1.3%

11 stores

CTT 0.4%

3 stores

FMX 0.4%

3 stores

Visual Distribution

Distribution of top 10 BEM shipping carriers (December 2025)
Distribution of shipping carriers in BEM e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 284 33.37%
Почта России 259 30.43%
Yamato Japan 143 16.80%
Hermes 47 5.52%
DPD 43 5.05%
UPS 34 4.00%
Boxberry 14 1.65%
DHL 11 1.29%
CTT 3 0.35%
FMX 3 0.35%
ASM 2 0.24%
GLS 2 0.24%
USPS 2 0.24%
OnTrac 2 0.24%
FedEx 2 0.24%

Store Launch Timeline

Over the past 12 months, 382 new stores were launched in BEM , with the highest activity in 2025-11 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 1.8%

7 stores launched

2025-10 0.5%

2 stores launched

2025-09 25.4%

97 stores launched

2025-08 11.8%

45 stores launched

2025-07 17.8%

68 stores launched

2025-06 37.4%

143 stores launched

2025-05 0.3%

1 stores launched

2025-04 1.8%

7 stores launched

2025-03 0.5%

2 stores launched

2025-02 1.6%

6 stores launched

2025-01 1.0%

4 stores launched

Monthly Trend

Monthly store launches in BEM (December 2025)
Monthly store launches in BEM over the past 12 months
Month Stores Launched Percentage
2025-11 7 1.83%
2025-10 2 0.52%
2025-09 97 25.39%
2025-08 45 11.78%
2025-07 68 17.80%
2025-06 143 37.43%
2025-05 1 0.26%
2025-04 7 1.83%
2025-03 2 0.52%
2025-02 6 1.57%
2025-01 4 1.05%

Active Stores by Launch Year

Currently, 1,729 active stores in BEM are tracked in our database , with the most stores launched in 2025 (382 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.1%

382 active stores

2024 3.2%

56 active stores

2023 9.1%

158 active stores

2022 5.1%

88 active stores

2021 5.1%

89 active stores

2020 13.0%

225 active stores

2019 5.3%

92 active stores

2018 4.1%

71 active stores

2017 4.2%

72 active stores

2016 2.8%

49 active stores

2015 3.2%

55 active stores

2014 3.3%

57 active stores

2013 4.4%

76 active stores

2012 3.4%

58 active stores

2011 2.5%

44 active stores

Distribution by Launch Year

Active stores in BEM by original launch year (December 2025)
Active stores in BEM by launch year
Launch Year Active Stores Percentage
2025 382 22.09%
2024 56 3.24%
2023 158 9.14%
2022 88 5.09%
2021 89 5.15%
2020 225 13.01%
2019 92 5.32%
2018 71 4.11%
2017 72 4.16%
2016 49 2.83%
2015 55 3.18%
2014 57 3.30%
2013 76 4.40%
2012 58 3.35%
2011 44 2.54%
2010 43 2.49%
2009 27 1.56%
2008 13 0.75%
2007 22 1.27%
2006 14 0.81%
2005 8 0.46%
2004 5 0.29%
2003 6 0.35%
2002 6 0.35%
2001 3 0.17%
2000 4 0.23%
1999 3 0.17%
1998 2 0.12%
1996 1 0.06%

Social Media Usage

YouTube leads with 35.5% among stores with at least one detectable social profile (311 stores) , followed by WhatsApp (20.8%) and Instagram (17.9%) .

Base: 731 stores with any detectable social profile (34.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 35.5%

311 stores

WhatsApp 20.8%

182 stores

Instagram 17.9%

157 stores

Twitter 12.1%

106 stores

Facebook 10.0%

88 stores

Pinterest 1.3%

11 stores

TikTok 0.9%

8 stores

Telegram 0.9%

8 stores

LinkedIn 0.6%

5 stores

X 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in BEM (December 2025)
Distribution of social media platforms in BEM e-commerce stores
Social Platform Store Count Market Share
YouTube 311 35.46%
WhatsApp 182 20.75%
Instagram 157 17.90%
Twitter 106 12.09%
Facebook 88 10.03%
Pinterest 11 1.25%
TikTok 8 0.91%
Telegram 8 0.91%
LinkedIn 5 0.57%
X 1 0.11%

Geographic Distribution

Russia leads with 96.1% (1,776 AI-verified stores) , followed by Belarus (1.4%) and Kazakhstan (0.7%) .

Base: 1,849 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 96.1%

1,776 AI-verified stores

25 AI-verified stores

13 AI-verified stores

10 AI-verified stores

China 0.3%

5 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using BEM (December 2025)
Geographic distribution of stores using BEM
Country AI-Verified Store Count Market Share
Russia 1776 96.05%
Belarus 25 1.35%
Kazakhstan 13 0.70%
United States 10 0.54%
China 5 0.27%
Azerbaijan 3 0.16%
Ukraine 2 0.11%
United Kingdom 2 0.11%
Uzbekistan 2 0.11%
Argentina 1 0.05%
Belgium 1 0.05%
Brazil 1 0.05%
Sweden 1 0.05%
Cocos (Keeling) Islands 1 0.05%
Turkey 1 0.05%
Australia 1 0.05%
Japan 1 0.05%
Hungary 1 0.05%
Philippines 1 0.05%
United Arab Emirates 1 0.05%

Dataset Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.5k 71.20%
Phones 942.0 44.77%
Ecommerce platform 2.1k 98.62%
Couriers 616.0 29.28%
Payment Providers 334.0 15.87%
Categories 1.9k 89.59%
Social Media 731.0 34.74%

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Frequently Asked Questions

What data is included in the BEM E-commerce Database?

Our database covers over 1.9k BEM physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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