BEM Technology Adoption in E-commerce

Discover 1.8k e-commerce stores using BEM. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 91.8% of stores with physical delivery (1,692 stores) , followed by 1C-Bitrix (3.6%) and WooCommerce (2.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 91.8%

1,692 stores

66 stores

45 stores

15 stores

9 stores

7 stores

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in BEM
Platform Stores with Physical Delivery Percentage
Custom 1692 91.76%
1C-Bitrix 66 3.58%
WooCommerce 45 2.44%
OpenCart 15 0.81%
CS Cart 9 0.49%
JoomShopping 7 0.38%
Drupal Commerce 2 0.11%
PrestaShop 2 0.11%
Magento 1 0.05%
Powergap 1 0.05%
Pimcore 1 0.05%
Qukasoft 1 0.05%
Nethouse Website Builder 1 0.05%
X-Cart 1 0.05%
VirtueMart 0 0.00%

All Stores Distribution

Custom holds 82.3% share of all BEM e-commerce stores (1,692) , with 1C-Bitrix at 9.9% and WooCommerce at 4.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 82.3%

1,692 stores

203 stores

90 stores

18 stores

9 stores

7 stores

3 stores

2 stores

1 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in BEM
Platform Total Stores Percentage
Custom 1692 82.26%
1C-Bitrix 203 9.87%
WooCommerce 90 4.38%
OpenCart 18 0.88%
CS Cart 9 0.44%
JoomShopping 7 0.34%
Drupal Commerce 3 0.15%
PrestaShop 2 0.10%
Magento 1 0.05%
Powergap 5 0.24%
Pimcore 1 0.05%
Qukasoft 1 0.05%
Nethouse Website Builder 23 1.12%
X-Cart 1 0.05%
VirtueMart 1 0.05%

Categories Distribution

Business & Industrial leads with 23.1% of all stores (386 stores) , followed by Tools & Hardware (15.5%) and Home & Garden (14.2%) .

Top 10 Categories

Business & Industrial 23.1%

386 stores

Tools & Hardware 15.5%

260 stores

Home & Garden 14.2%

237 stores

Vehicles & Parts 12.9%

215 stores

Furniture & Home Decor 12.3%

205 stores

Electronics & Technology 7.1%

119 stores

Health & Beauty 3.9%

66 stores

Clothing & Accessories 3.1%

52 stores

Food & Beverages 2.4%

40 stores

Gifts & Special Occasions 1.3%

21 stores

Visual Distribution

Distribution of top 10 BEM store categories (November 2025)
Distribution of categories in BEM e-commerce stores
Category Number of Stores Percentage
Business & Industrial 386 23.07%
Tools & Hardware 260 15.54%
Home & Garden 237 14.17%
Vehicles & Parts 215 12.85%
Furniture & Home Decor 205 12.25%
Electronics & Technology 119 7.11%
Health & Beauty 66 3.95%
Clothing & Accessories 52 3.11%
Food & Beverages 40 2.39%
Gifts & Special Occasions 21 1.26%
Sporting Goods & Outdoor Gear 17 1.02%
Books & Media 16 0.96%
Jewelry & Watches 15 0.90%
Arts & Entertainment 13 0.78%
Collectibles & Hobbies 11 0.66%

Payment Providers Distribution

MasterCard leads with 55.3% among AI-verified physical stores (265 stores) , followed by UnionPay (13.2%) and VISA (11.3%) .

Base: 333 AI-verified physical stores with detectable payment providers (15.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

265 stores

63 stores

VISA 11.3%

54 stores

JCB 7.1%

34 stores

QIWI 3.3%

16 stores

14 stores

9 stores

5 stores

5 stores

4 stores

Visual Distribution

Distribution of top 10 BEM payment providers (November 2025)
Distribution of payment providers in BEM e-commerce stores
Payment Provider Store Count Market Share
MasterCard 265 55.32%
UnionPay 63 13.15%
VISA 54 11.27%
JCB 34 7.10%
QIWI 16 3.34%
WebMoney 14 2.92%
PayPal 9 1.88%
American Express 5 1.04%
Apple Pay 5 1.04%
Google Pay 4 0.84%
Bolt 3 0.63%
Stripe Connect 3 0.63%
BitCoin 2 0.42%
Affirm 1 0.21%
Stelo 1 0.21%

Shipping Carriers Distribution

СДЭК leads with 34.3% among AI-verified physical stores (280 stores) , followed by Почта России (32.2%) and Yamato Japan (17.5%) .

Base: 586 AI-verified physical stores with detectable shipping carriers (28.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

280 stores

263 stores

143 stores

DPD 5.3%

43 stores

UPS 4.8%

39 stores

16 stores

DHL 1.3%

11 stores

3 stores

GLS 0.4%

3 stores

3 stores

Visual Distribution

Distribution of top 10 BEM shipping carriers (November 2025)
Distribution of shipping carriers in BEM e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 280 34.27%
Почта России 263 32.19%
Yamato Japan 143 17.50%
DPD 43 5.26%
UPS 39 4.77%
Boxberry 16 1.96%
DHL 11 1.35%
Hermes 3 0.37%
GLS 3 0.37%
PickPoint 3 0.37%
FMX 3 0.37%
CTT 3 0.37%
Russian Post 3 0.37%
OnTrac 2 0.24%
JNE 2 0.24%

Store Launch Timeline

Over the past 12 months, 376 new stores were launched in BEM , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 0.5%

2 stores launched

2025-09 25.8%

97 stores launched

2025-08 12.2%

46 stores launched

2025-07 17.6%

66 stores launched

2025-06 38.0%

143 stores launched

2025-05 0.3%

1 stores launched

2025-04 1.6%

6 stores launched

2025-03 0.5%

2 stores launched

2025-02 1.6%

6 stores launched

2025-01 0.5%

2 stores launched

2024-12 1.1%

4 stores launched

2024-11 0.3%

1 stores launched

Monthly Trend

Monthly store launches in BEM (November 2025)
Monthly store launches in BEM over the past 12 months
Month Stores Launched Percentage
2025-10 2 0.53%
2025-09 97 25.80%
2025-08 46 12.23%
2025-07 66 17.55%
2025-06 143 38.03%
2025-05 1 0.27%
2025-04 6 1.60%
2025-03 2 0.53%
2025-02 6 1.60%
2025-01 2 0.53%
2024-12 4 1.06%
2024-11 1 0.27%

Active Stores by Launch Year

Currently, 1,712 active stores in BEM are tracked in our database , with the most stores launched in 2025 (374 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 21.8%

374 active stores

2024 2.9%

49 active stores

2023 9.2%

158 active stores

2022 5.3%

90 active stores

2021 5.0%

86 active stores

2020 13.0%

222 active stores

2019 5.3%

90 active stores

2018 4.1%

70 active stores

2017 4.3%

74 active stores

2016 2.9%

49 active stores

2015 3.2%

54 active stores

2014 3.4%

58 active stores

2013 4.5%

77 active stores

2012 3.3%

56 active stores

2011 2.7%

46 active stores

Distribution by Launch Year

Active stores in BEM by original launch year (November 2025)
Active stores in BEM by launch year
Launch Year Active Stores Percentage
2025 374 21.85%
2024 49 2.86%
2023 158 9.23%
2022 90 5.26%
2021 86 5.02%
2020 222 12.97%
2019 90 5.26%
2018 70 4.09%
2017 74 4.32%
2016 49 2.86%
2015 54 3.15%
2014 58 3.39%
2013 77 4.50%
2012 56 3.27%
2011 46 2.69%
2010 44 2.57%
2009 29 1.69%
2008 12 0.70%
2007 19 1.11%
2006 14 0.82%
2005 10 0.58%
2004 5 0.29%
2003 6 0.35%
2002 7 0.41%
2001 3 0.18%
2000 4 0.23%
1999 3 0.18%
1998 2 0.12%
1996 1 0.06%

Social Media Usage

YouTube leads with 34.4% among stores with at least one detectable social profile (282 stores) , followed by WhatsApp (22.2%) and Instagram (15.7%) .

Base: 720 stores with any detectable social profile (34.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 34.4%

282 stores

WhatsApp 22.2%

182 stores

Instagram 15.7%

129 stores

Twitter 12.3%

101 stores

Facebook 10.2%

84 stores

Pinterest 1.5%

12 stores

Telegram 1.0%

8 stores

X 1.0%

8 stores

TikTok 1.0%

8 stores

LinkedIn 0.7%

6 stores

Visual Distribution

Distribution of social media platforms in BEM (November 2025)
Distribution of social media platforms in BEM e-commerce stores
Social Platform Store Count Market Share
YouTube 282 34.39%
WhatsApp 182 22.20%
Instagram 129 15.73%
Twitter 101 12.32%
Facebook 84 10.24%
Pinterest 12 1.46%
Telegram 8 0.98%
X 8 0.98%
TikTok 8 0.98%
LinkedIn 6 0.73%

Geographic Distribution

Russia leads with 96.2% (1,747 AI-verified stores) , followed by Belarus (1.2%) and Kazakhstan (0.7%) .

Base: 1,816 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 96.2%

1,747 AI-verified stores

22 AI-verified stores

13 AI-verified stores

10 AI-verified stores

China 0.3%

5 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using BEM (November 2025)
Geographic distribution of stores using BEM
Country AI-Verified Store Count Market Share
Russia 1747 96.20%
Belarus 22 1.21%
Kazakhstan 13 0.72%
United States 10 0.55%
China 5 0.28%
Azerbaijan 3 0.17%
Uzbekistan 2 0.11%
Ukraine 2 0.11%
Sweden 1 0.06%
Philippines 1 0.06%
Australia 1 0.06%
Turkey 1 0.06%
Cocos (Keeling) Islands 1 0.06%
United Arab Emirates 1 0.06%
Belgium 1 0.06%
Japan 1 0.06%
Brazil 1 0.06%
Germany 1 0.06%
India 1 0.06%
New Zealand 1 0.06%

Dataset Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.6k 76.03%
Phones 947.0 45.22%
Ecommerce platform 2.1k 98.42%
Couriers 586.0 27.98%
Payment Providers 333.0 15.90%
Categories 1.8k 86.44%
Social Media 720.0 34.38%

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Frequently Asked Questions

What data is included in the BEM E-commerce Database?

Our database covers over 1.8k BEM physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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