Astra Technology Adoption in E-commerce
Discover 291k verified e-commerce stores using Astra. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 583.8k domains. 291k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
291k verified active stores out of 583.8k detected · 49.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.5% of stores with physical delivery (283,858 stores) , followed by Custom (2.3%) and Shopify, WooCommerce (0.0%) .
Base: 291,024 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
283,858 stores
6,819 stores
61 stores
60 stores
18 stores
17 stores
14 stores
14 stores
13 stores
11 stores
Visual Distribution
283,858 stores
6,819 stores
61 stores
60 stores
18 stores
17 stores
14 stores
14 stores
13 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 283858 | 97.54% |
| Custom | 6819 | 2.34% |
| Shopify, WooCommerce | 61 | 0.02% |
| WooCommerce, Shopify | 60 | 0.02% |
| Activ8 Commerce | 18 | 0.01% |
| Shopify | 17 | 0.01% |
| WooCommerce, Ideasoft | 14 | 0.00% |
| Ideasoft, WooCommerce | 14 | 0.00% |
| Commerce7 | 13 | 0.00% |
| Welcart | 11 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected Astra e-commerce signals (572,352) , with Custom at 1.2% and Shopify, WooCommerce at 0.0% (June 2026) .
Base: 583,820 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
572,352 websites
6,819 websites
173 websites
164 websites
21 websites
84 websites
16 websites
14 websites
50 websites
32 websites
Visual Distribution
572,352 websites
6,819 websites
173 websites
164 websites
21 websites
84 websites
16 websites
14 websites
50 websites
32 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 572352 | 98.04% |
| Custom | 6819 | 1.17% |
| Shopify, WooCommerce | 173 | 0.03% |
| WooCommerce, Shopify | 164 | 0.03% |
| Activ8 Commerce | 21 | 0.00% |
| Shopify | 84 | 0.01% |
| WooCommerce, Ideasoft | 16 | 0.00% |
| Ideasoft, WooCommerce | 14 | 0.00% |
| Commerce7 | 50 | 0.01% |
| Welcart | 32 | 0.01% |
Categories Distribution
Health & Beauty stores with 16.6% of all stores (48,327 stores) , followed by Clothing & Accessories (16.2%) and Food & Beverages (11.2%) .
Base: 291,024 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
48,327 stores
47,257 stores
32,705 stores
15,103 stores
14,774 stores
12,483 stores
11,885 stores
11,141 stores
10,180 stores
9,725 stores
Visual Distribution
48,327 stores
47,257 stores
32,705 stores
15,103 stores
14,774 stores
12,483 stores
11,885 stores
11,141 stores
10,180 stores
9,725 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 48327 | 16.61% |
| Clothing & Accessories | 47257 | 16.24% |
| Food & Beverages | 32705 | 11.24% |
| Home & Garden | 15103 | 5.19% |
| Sporting Goods & Outdoor Gear | 14774 | 5.08% |
| Gifts & Special Occasions | 12483 | 4.29% |
| Arts & Entertainment | 11885 | 4.08% |
| Electronics & Technology | 11141 | 3.83% |
| Business & Industrial | 10180 | 3.50% |
| Jewelry & Watches | 9725 | 3.34% |
Payment Providers Distribution
PayPal accounts for 33.0% of displayed detection occurrences (22,579 occurrences) , followed by Stripe Connect (19.1%) and MasterCard (10.9%) .
Base: 68,352 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
22,579 occurrences
13,076 occurrences
7,470 occurrences
6,706 occurrences
4,286 occurrences
3,739 occurrences
3,508 occurrences
3,209 occurrences
2,008 occurrences
1,771 occurrences
Visual Distribution
22,579 occurrences
13,076 occurrences
7,470 occurrences
6,706 occurrences
4,286 occurrences
3,739 occurrences
3,508 occurrences
3,209 occurrences
2,008 occurrences
1,771 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 22579 | 33.03% |
| Stripe Connect | 13076 | 19.13% |
| MasterCard | 7470 | 10.93% |
| American Express | 6706 | 9.81% |
| Apple Pay | 4286 | 6.27% |
| Google Pay | 3739 | 5.47% |
| Klarna | 3508 | 5.13% |
| VISA | 3209 | 4.69% |
| Mercado Pago | 2008 | 2.94% |
| Bolt | 1771 | 2.59% |
Shipping Carriers Distribution
DHL accounts for 20.6% of displayed detection occurrences (7,946 occurrences) , followed by UPS (18.9%) and USPS (14.5%) .
Base: 38,577 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
7,946 occurrences
7,272 occurrences
5,612 occurrences
5,278 occurrences
3,810 occurrences
2,406 occurrences
1,760 occurrences
1,691 occurrences
1,410 occurrences
1,392 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 7946 | 20.60% |
| UPS | 7272 | 18.85% |
| USPS | 5612 | 14.55% |
| FedEx | 5278 | 13.68% |
| DPD | 3810 | 9.88% |
| GLS | 2406 | 6.24% |
| InPost | 1760 | 4.56% |
| Royal Mail | 1691 | 4.38% |
| Colissimo | 1410 | 3.66% |
| Correos | 1392 | 3.61% |
Store Launch Timeline
Over the past 12 months, 98,257 new stores were launched in Astra , with the highest activity in 2026-05 (7,654 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,654 stores launched
9,853 stores launched
8,984 stores launched
7,404 stores launched
9,198 stores launched
8,816 stores launched
9,141 stores launched
8,586 stores launched
8,757 stores launched
8,159 stores launched
8,378 stores launched
3,327 stores launched
Monthly Trend
7.8% of last 12 months
10.0% of last 12 months
9.1% of last 12 months
7.5% of last 12 months
9.4% of last 12 months
9.0% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
8.5% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7654 | 7.79% |
| 2026-04 | 9853 | 10.03% |
| 2026-03 | 8984 | 9.14% |
| 2026-02 | 7404 | 7.54% |
| 2026-01 | 9198 | 9.36% |
| 2025-12 | 8816 | 8.97% |
| 2025-11 | 9141 | 9.30% |
| 2025-10 | 8586 | 8.74% |
| 2025-09 | 8757 | 8.91% |
| 2025-08 | 8159 | 8.30% |
| 2025-07 | 8378 | 8.53% |
| 2025-06 | 3327 | 3.39% |
Active Stores by Launch Year
Currently, 290,814 active stores in Astra are tracked in our database , with the most stores launched in 2026 (43,685 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
43,685 active stores
78,346 active stores
34,640 active stores
23,729 active stores
17,876 active stores
18,746 active stores
16,012 active stores
9,328 active stores
8,816 active stores
6,424 active stores
3,382 active stores
2,827 active stores
3,323 active stores
4,543 active stores
2,418 active stores
Distribution by Launch Year
15.0% of tracked active stores
26.9% of tracked active stores
11.9% of tracked active stores
8.2% of tracked active stores
6.1% of tracked active stores
6.4% of tracked active stores
5.5% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
1.2% of tracked active stores
1.0% of tracked active stores
1.1% of tracked active stores
1.6% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 43685 | 15.02% |
| 2025 | 78346 | 26.94% |
| 2024 | 34640 | 11.91% |
| 2023 | 23729 | 8.16% |
| 2022 | 17876 | 6.15% |
| 2021 | 18746 | 6.45% |
| 2020 | 16012 | 5.51% |
| 2019 | 9328 | 3.21% |
| 2018 | 8816 | 3.03% |
| 2017 | 6424 | 2.21% |
| 2016 | 3382 | 1.16% |
| 2015 | 2827 | 0.97% |
| 2014 | 3323 | 1.14% |
| 2013 | 4543 | 1.56% |
| 2012 | 2418 | 0.83% |
Geographic Distribution
United States stores with 15.6% (45,438 active verified stores) , followed by India (8.8%) and Spain (3.8%) .
Base: 291,024 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
45,438 active verified stores
25,676 active verified stores
11,092 active verified stores
10,144 active verified stores
9,499 active verified stores
7,309 active verified stores
6,827 active verified stores
6,185 active verified stores
5,906 active verified stores
5,807 active verified stores
Visual Distribution
45,438 active verified stores
25,676 active verified stores
11,092 active verified stores
10,144 active verified stores
9,499 active verified stores
7,309 active verified stores
6,827 active verified stores
6,185 active verified stores
5,906 active verified stores
5,807 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 45438 | 15.61% |
| India | 25676 | 8.82% |
| Spain | 11092 | 3.81% |
| France | 10144 | 3.49% |
| United Kingdom | 9499 | 3.26% |
| Germany | 7309 | 2.51% |
| Poland | 6827 | 2.35% |
| Brazil | 6185 | 2.13% |
| Italy | 5906 | 2.03% |
| China | 5807 | 2.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Furniture & Home Decor
WooCommerce - Health & Beauty
WooCommerce - Arts & Entertainment
WooCommerce - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 583.8k | 100.00% |
| Emails | 331.5k | 56.77% |
| Phones | 231.9k | 39.73% |
| Ecommerce platform | 582.4k | 99.75% |
| Couriers | 48.5k | 8.30% |
| Payment Providers | 77.2k | 13.22% |
| Categories | 279.5k | 47.87% |
| Social Media | 298k | 51.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Astra e-commerce landscape:
Analyze 291k verified e-commerce stores on Astra - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Astra e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Astra e-commerce intelligence?
-
We track 291k verified Astra e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.8% of displayed detection occurrences (108,287 occurrences) , followed by Facebook (31.4%) and YouTube (8.9%) .
Base: 329,651 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
108,287 occurrences
103,603 occurrences
29,394 occurrences
24,363 occurrences
20,471 occurrences
13,055 occurrences
11,102 occurrences
10,268 occurrences
8,665 occurrences
443 occurrences
Visual Distribution
108,287 occurrences
103,603 occurrences
29,394 occurrences
24,363 occurrences
20,471 occurrences
13,055 occurrences
11,102 occurrences
10,268 occurrences
8,665 occurrences
443 occurrences