Online Stores Shipping with Milkman
Explore 568 verified e-commerce stores with Milkman detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 1.1k domains. 568 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
568 verified active stores out of 1.1k detected · 51.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 37.5% of stores with physical delivery (213 stores) , followed by Custom (29.8%) and Shopify (9.2%) .
Base: 568 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
213 stores
169 stores
52 stores
20 stores
17 stores
17 stores
14 stores
14 stores
10 stores
4 stores
Visual Distribution
213 stores
169 stores
52 stores
20 stores
17 stores
17 stores
14 stores
14 stores
10 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 213 | 37.50% |
| Custom | 169 | 29.75% |
| Shopify | 52 | 9.15% |
| Squarespace Commerce | 20 | 3.52% |
| BigCommerce | 17 | 2.99% |
| PrestaShop | 17 | 2.99% |
| Wix eCommerce | 14 | 2.46% |
| Magento | 14 | 2.46% |
| OpenCart | 10 | 1.76% |
| Volusion | 4 | 0.70% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 31.8% share of detected Milkman e-commerce signals (354) , with Custom at 15.2% and Shopify at 4.7% (June 2026) .
Base: 1,114 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
354 websites
169 websites
52 websites
131 websites
18 websites
18 websites
65 websites
16 websites
11 websites
4 websites
Visual Distribution
354 websites
169 websites
52 websites
131 websites
18 websites
18 websites
65 websites
16 websites
11 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 354 | 31.78% |
| Custom | 169 | 15.17% |
| Shopify | 52 | 4.67% |
| Squarespace Commerce | 131 | 11.76% |
| BigCommerce | 18 | 1.62% |
| PrestaShop | 18 | 1.62% |
| Wix eCommerce | 65 | 5.83% |
| Magento | 16 | 1.44% |
| OpenCart | 11 | 0.99% |
| Volusion | 4 | 0.36% |
Categories Distribution
Food & Beverages stores with 47.0% of all stores (267 stores) , followed by Arts & Entertainment (16.4%) and Health & Beauty (8.8%) .
Base: 568 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
267 stores
93 stores
50 stores
34 stores
26 stores
24 stores
22 stores
8 stores
7 stores
6 stores
Visual Distribution
267 stores
93 stores
50 stores
34 stores
26 stores
24 stores
22 stores
8 stores
7 stores
6 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 267 | 47.01% |
| Arts & Entertainment | 93 | 16.37% |
| Health & Beauty | 50 | 8.80% |
| Sporting Goods & Outdoor Gear | 34 | 5.99% |
| Toys & Games | 26 | 4.58% |
| Books & Media | 24 | 4.23% |
| Clothing & Accessories | 22 | 3.87% |
| Home & Garden | 8 | 1.41% |
| Electronics & Technology | 7 | 1.23% |
| Business & Industrial | 6 | 1.06% |
Payment Providers Distribution
PayPal accounts for 23.4% of displayed detection occurrences (72 occurrences) , followed by Bolt (14.3%) and Stripe Connect (12.0%) .
Base: 308 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
72 occurrences
44 occurrences
37 occurrences
35 occurrences
27 occurrences
24 occurrences
19 occurrences
19 occurrences
16 occurrences
15 occurrences
Visual Distribution
72 occurrences
44 occurrences
37 occurrences
35 occurrences
27 occurrences
24 occurrences
19 occurrences
19 occurrences
16 occurrences
15 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 72 | 23.38% |
| Bolt | 44 | 14.29% |
| Stripe Connect | 37 | 12.01% |
| MasterCard | 35 | 11.36% |
| American Express | 27 | 8.77% |
| Apple Pay | 24 | 7.79% |
| Revv | 19 | 6.17% |
| Google Pay | 19 | 6.17% |
| VISA | 16 | 5.19% |
| BitCoin | 15 | 4.87% |
Store Launch Timeline
Over the past 12 months, 88 new stores were launched in Milkman , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15 stores launched
9 stores launched
12 stores launched
7 stores launched
7 stores launched
11 stores launched
5 stores launched
5 stores launched
4 stores launched
6 stores launched
6 stores launched
1 stores launched
Monthly Trend
17.0% of last 12 months
10.2% of last 12 months
13.6% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
12.5% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
4.5% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 15 | 17.05% |
| 2026-04 | 9 | 10.23% |
| 2026-03 | 12 | 13.64% |
| 2026-02 | 7 | 7.95% |
| 2026-01 | 7 | 7.95% |
| 2025-12 | 11 | 12.50% |
| 2025-11 | 5 | 5.68% |
| 2025-10 | 5 | 5.68% |
| 2025-09 | 4 | 4.55% |
| 2025-08 | 6 | 6.82% |
| 2025-07 | 6 | 6.82% |
| 2025-06 | 1 | 1.14% |
Active Stores by Launch Year
Currently, 561 active stores in Milkman are tracked in our database , with the most stores launched in 2026 (51 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
51 active stores
54 active stores
98 active stores
12 active stores
30 active stores
33 active stores
40 active stores
19 active stores
27 active stores
20 active stores
22 active stores
11 active stores
21 active stores
21 active stores
15 active stores
Distribution by Launch Year
9.1% of tracked active stores
9.6% of tracked active stores
17.5% of tracked active stores
2.1% of tracked active stores
5.3% of tracked active stores
5.9% of tracked active stores
7.1% of tracked active stores
3.4% of tracked active stores
4.8% of tracked active stores
3.6% of tracked active stores
3.9% of tracked active stores
2.0% of tracked active stores
3.7% of tracked active stores
3.7% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 51 | 9.09% |
| 2025 | 54 | 9.63% |
| 2024 | 98 | 17.47% |
| 2023 | 12 | 2.14% |
| 2022 | 30 | 5.35% |
| 2021 | 33 | 5.88% |
| 2020 | 40 | 7.13% |
| 2019 | 19 | 3.39% |
| 2018 | 27 | 4.81% |
| 2017 | 20 | 3.57% |
| 2016 | 22 | 3.92% |
| 2015 | 11 | 1.96% |
| 2014 | 21 | 3.74% |
| 2013 | 21 | 3.74% |
| 2012 | 15 | 2.67% |
Geographic Distribution
United States stores with 30.3% (172 active verified stores) , followed by Russia (14.4%) and United Kingdom (10.6%) .
Base: 568 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
172 active verified stores
82 active verified stores
60 active verified stores
26 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
10 active verified stores
Visual Distribution
172 active verified stores
82 active verified stores
60 active verified stores
26 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 172 | 30.28% |
| Russia | 82 | 14.44% |
| United Kingdom | 60 | 10.56% |
| Australia | 26 | 4.58% |
| Japan | 12 | 2.11% |
| France | 11 | 1.94% |
| Spain | 11 | 1.94% |
| Canada | 11 | 1.94% |
| India | 11 | 1.94% |
| Turkey | 10 | 1.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Way2Commerce - Arts & Entertainment
WooCommerce - Toys & Games
Magento - Electronics & Technology
Magento - Electronics & Technology
SAP Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
W2Solution w2Commerce - Arts & Entertainment
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 649 | 58.26% |
| Phones | 345 | 30.97% |
| Ecommerce platform | 888 | 79.71% |
| Couriers | 1.1k | 100.00% |
| Payment Providers | 466 | 41.83% |
| Categories | 576 | 51.71% |
| Social Media | 762 | 68.40% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Milkman e-commerce landscape:
Analyze 568 verified e-commerce stores on Milkman - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Milkman e-commerce intelligence?
-
We track 568 verified Milkman e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.0% of displayed detection occurrences (343 occurrences) , followed by Facebook (27.8%) and YouTube (11.2%) .
Base: 1,009 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
343 occurrences
280 occurrences
113 occurrences
105 occurrences
40 occurrences
40 occurrences
37 occurrences
32 occurrences
16 occurrences
3 occurrences
Visual Distribution
343 occurrences
280 occurrences
113 occurrences
105 occurrences
40 occurrences
40 occurrences
37 occurrences
32 occurrences
16 occurrences
3 occurrences