Milkman Shipping Carrier Usage Database

Explore 568.0 verified e-commerce stores shipping with Milkman. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 1.1k domains. 568.0 verified as active stores with physical delivery.

Verified stores
568.0
active stores with physical delivery
Top country
United States
172 verified stores
Top payment signal
PayPal
72 stores detected
Top category
Food & Beverages
267 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

568.0 verified active stores out of 1.1k detected · 51.0% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 39.2% of stores with physical delivery (213 stores) , followed by Custom (31.1%) and Shopify (9.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

213 stores

Custom 31.1%

169 stores

52 stores

20 stores

17 stores

17 stores

14 stores

14 stores

10 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Milkman
Platform Stores with Physical Delivery Percentage
WooCommerce 213 39.23%
Custom 169 31.12%
Shopify 52 9.58%
Squarespace Commerce 20 3.68%
BigCommerce 17 3.13%
PrestaShop 17 3.13%
Wix eCommerce 14 2.58%
Magento 14 2.58%
OpenCart 10 1.84%
Volusion 4 0.74%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 41.5% share of all Milkman e-commerce stores (354) , with Custom at 19.8% and Shopify at 6.1% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

354 stores

Custom 19.8%

169 stores

52 stores

131 stores

18 stores

18 stores

65 stores

16 stores

11 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Milkman
Platform Total Stores Percentage
WooCommerce 354 41.45%
Custom 169 19.79%
Shopify 52 6.09%
Squarespace Commerce 131 15.34%
BigCommerce 18 2.11%
PrestaShop 18 2.11%
Wix eCommerce 65 7.61%
Magento 16 1.87%
OpenCart 11 1.29%
Volusion 4 0.47%

Categories Distribution

Food & Beverages stores with 48.7% of all stores (267 stores) , followed by Arts & Entertainment (17.0%) and Health & Beauty (9.1%) .

Base: 548 AI-verified stores with physical delivery and detected product categories (96.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 48.7%

267 stores

Arts & Entertainment 17.0%

93 stores

Health & Beauty 9.1%

50 stores

Sporting Goods & Outdoor Gear 6.2%

34 stores

Toys & Games 4.7%

26 stores

Books & Media 4.4%

24 stores

Clothing & Accessories 4.0%

22 stores

Home & Garden 1.5%

8 stores

Electronics & Technology 1.3%

7 stores

Business & Industrial 1.1%

6 stores

Visual Distribution

Distribution of top 10 Milkman store categories (June 2026)
Distribution of categories in Milkman e-commerce stores
Category Number of Stores Percentage
Food & Beverages 267 48.72%
Arts & Entertainment 93 16.97%
Health & Beauty 50 9.12%
Sporting Goods & Outdoor Gear 34 6.20%
Toys & Games 26 4.74%
Books & Media 24 4.38%
Clothing & Accessories 22 4.01%
Home & Garden 8 1.46%
Electronics & Technology 7 1.28%
Business & Industrial 6 1.09%

Payment Providers Distribution

PayPal stores with 20.7% among AI-verified physical stores (72 stores) , followed by Bolt (12.7%) and Stripe Connect (10.7%) .

Base: 466 AI-verified physical stores with detectable payment providers (41.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.7%

72 stores

Bolt 12.7%

44 stores

37 stores

35 stores

27 stores

24 stores

Revv 5.5%

19 stores

19 stores

VISA 4.6%

16 stores

15 stores

Visual Distribution

Distribution of top 10 Milkman payment providers (June 2026)
Distribution of payment providers in Milkman e-commerce stores
Payment Provider Store Count Market Share
PayPal 72 20.75%
Bolt 44 12.68%
Stripe Connect 37 10.66%
MasterCard 35 10.09%
American Express 27 7.78%
Apple Pay 24 6.92%
Revv 19 5.48%
Google Pay 19 5.48%
VISA 16 4.61%
BitCoin 15 4.32%

Store Launch Timeline

Over the past 12 months, 88 new stores were launched in Milkman , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 17.0%

15 stores launched

2026-04 10.2%

9 stores launched

2026-03 13.6%

12 stores launched

2026-02 8.0%

7 stores launched

2026-01 8.0%

7 stores launched

2025-12 12.5%

11 stores launched

2025-11 5.7%

5 stores launched

2025-10 5.7%

5 stores launched

2025-09 4.5%

4 stores launched

2025-08 6.8%

6 stores launched

2025-07 6.8%

6 stores launched

2025-06 1.1%

1 stores launched

Monthly Trend

Monthly store launches in Milkman (June 2026)
Monthly store launches in Milkman over the past 12 months
Month Stores Launched Percentage
2026-05 15 17.05%
2026-04 9 10.23%
2026-03 12 13.64%
2026-02 7 7.95%
2026-01 7 7.95%
2025-12 11 12.50%
2025-11 5 5.68%
2025-10 5 5.68%
2025-09 4 4.55%
2025-08 6 6.82%
2025-07 6 6.82%
2025-06 1 1.14%

Active Stores by Launch Year

Currently, 561 active stores in Milkman are tracked in our database , with the most stores launched in 2026 (51 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.1%

51 active stores

2025 9.6%

54 active stores

2024 17.5%

98 active stores

2023 2.1%

12 active stores

2022 5.3%

30 active stores

2021 5.9%

33 active stores

2020 7.1%

40 active stores

2019 3.4%

19 active stores

2018 4.8%

27 active stores

2017 3.6%

20 active stores

2016 3.9%

22 active stores

2015 2.0%

11 active stores

2014 3.7%

21 active stores

2013 3.7%

21 active stores

2012 2.7%

15 active stores

Distribution by Launch Year

Active stores in Milkman by original launch year (June 2026)
Active stores in Milkman by launch year
Launch Year Active Stores Percentage
2026 51 9.09%
2025 54 9.63%
2024 98 17.47%
2023 12 2.14%
2022 30 5.35%
2021 33 5.88%
2020 40 7.13%
2019 19 3.39%
2018 27 4.81%
2017 20 3.57%
2016 22 3.92%
2015 11 1.96%
2014 21 3.74%
2013 21 3.74%
2012 15 2.67%

Social Media Usage

Instagram stores with 34.0% among stores with at least one detectable social profile (343 stores) , followed by Facebook (27.8%) and YouTube (11.2%) .

Base: 762 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.0%

343 stores

Facebook 27.8%

280 stores

YouTube 11.2%

113 stores

Twitter 10.4%

105 stores

Pinterest 4.0%

40 stores

TikTok 4.0%

40 stores

LinkedIn 3.7%

37 stores

X 3.2%

32 stores

WhatsApp 1.6%

16 stores

Reddit 0.3%

3 stores

Visual Distribution

Distribution of social media platforms in Milkman (June 2026)
Distribution of social media platforms in Milkman e-commerce stores
Social Platform Store Count Market Share
Instagram 343 33.99%
Facebook 280 27.75%
YouTube 113 11.20%
Twitter 105 10.41%
Pinterest 40 3.96%
TikTok 40 3.96%
LinkedIn 37 3.67%
X 32 3.17%
WhatsApp 16 1.59%
Reddit 3 0.30%

Geographic Distribution

United States stores with 37.3% (172 AI-verified stores) , followed by Russia (17.8%) and United Kingdom (13.0%) .

Base: 461 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

172 AI-verified stores

Russia 17.8%

82 AI-verified stores

60 AI-verified stores

26 AI-verified stores

Japan 2.6%

12 AI-verified stores

11 AI-verified stores

Spain 2.4%

11 AI-verified stores

11 AI-verified stores

India 2.4%

11 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Milkman (June 2026)
Geographic distribution of stores using Milkman
Country AI-Verified Store Count Market Share
United States 172 37.31%
Russia 82 17.79%
United Kingdom 60 13.02%
Australia 26 5.64%
Japan 12 2.60%
France 11 2.39%
Spain 11 2.39%
Canada 11 2.39%
India 11 2.39%
Turkey 10 2.17%

Data Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 649.0 58.26%
Phones 345.0 30.97%
Ecommerce platform 888.0 79.71%
Couriers 1.1k 100.00%
Payment Providers 466.0 41.83%
Categories 576.0 51.71%
Social Media 762.0 68.40%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • API integration for automated workflows
  • Monthly data refreshes
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Custom research and competitive analysis

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Market Intelligence

Understand the Milkman e-commerce landscape:

Analyze 568.0 verified e-commerce stores on Milkman - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Milkman e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Milkman e-commerce intelligence?

We track 568.0 verified Milkman e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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