Milkman Shipping Carrier Usage Database

Explore 599.0 verified e-commerce stores shipping with Milkman. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 1.2k domains. 599.0 verified as active stores with physical delivery.

Verified stores
599.0
active stores with physical delivery
Top country
United States
187 verified stores
Top payment signal
PayPal
72 stores detected
Top category
Food & Beverages
291 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

599.0 verified active stores out of 1.2k detected · 50.5% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 42.2% of stores with physical delivery (240 stores) , followed by Custom (26.2%) and Shopify (11.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

240 stores

Custom 26.2%

149 stores

Shopify 11.4%

65 stores

18 stores

17 stores

17 stores

16 stores

15 stores

13 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Milkman
Platform Stores with Physical Delivery Percentage
WooCommerce 240 42.18%
Custom 149 26.19%
Shopify 65 11.42%
BigCommerce 18 3.16%
PrestaShop 17 2.99%
Magento 17 2.99%
Squarespace Commerce 16 2.81%
Wix eCommerce 15 2.64%
OpenCart 13 2.28%
Volusion 4 0.70%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 43.8% share of all Milkman e-commerce stores (390) , with Custom at 16.7% and Shopify at 7.3% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

390 stores

Custom 16.7%

149 stores

65 stores

19 stores

18 stores

18 stores

130 stores

65 stores

14 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Milkman
Platform Total Stores Percentage
WooCommerce 390 43.82%
Custom 149 16.74%
Shopify 65 7.30%
BigCommerce 19 2.13%
PrestaShop 18 2.02%
Magento 18 2.02%
Squarespace Commerce 130 14.61%
Wix eCommerce 65 7.30%
OpenCart 14 1.57%
Volusion 4 0.45%

Categories Distribution

Food & Beverages stores with 50.3% of all stores (291 stores) , followed by Arts & Entertainment (16.6%) and Health & Beauty (9.9%) .

Base: 578 AI-verified stores with physical delivery and detected product categories (96.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 50.3%

291 stores

Arts & Entertainment 16.6%

96 stores

Health & Beauty 9.9%

57 stores

Books & Media 5.4%

31 stores

Sporting Goods & Outdoor Gear 4.5%

26 stores

Toys & Games 4.5%

26 stores

Clothing & Accessories 3.3%

19 stores

Home & Garden 1.7%

10 stores

Business & Industrial 1.0%

6 stores

Electronics & Technology 1.0%

6 stores

Visual Distribution

Distribution of top 10 Milkman store categories (May 2026)
Distribution of categories in Milkman e-commerce stores
Category Number of Stores Percentage
Food & Beverages 291 50.35%
Arts & Entertainment 96 16.61%
Health & Beauty 57 9.86%
Books & Media 31 5.36%
Sporting Goods & Outdoor Gear 26 4.50%
Toys & Games 26 4.50%
Clothing & Accessories 19 3.29%
Home & Garden 10 1.73%
Business & Industrial 6 1.04%
Electronics & Technology 6 1.04%

Payment Providers Distribution

PayPal stores with 22.9% among AI-verified physical stores (72 stores) , followed by Stripe Connect (13.0%) and Bolt (11.4%) .

Base: 487 AI-verified physical stores with detectable payment providers (41.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.9%

72 stores

41 stores

Bolt 11.4%

36 stores

32 stores

23 stores

Revv 5.7%

18 stores

18 stores

VISA 5.1%

16 stores

16 stores

13 stores

Visual Distribution

Distribution of top 10 Milkman payment providers (May 2026)
Distribution of payment providers in Milkman e-commerce stores
Payment Provider Store Count Market Share
PayPal 72 22.86%
Stripe Connect 41 13.02%
Bolt 36 11.43%
MasterCard 32 10.16%
American Express 23 7.30%
Revv 18 5.71%
Apple Pay 18 5.71%
VISA 16 5.08%
BitCoin 16 5.08%
Google Pay 13 4.13%

Store Launch Timeline

Over the past 12 months, 110 new stores were launched in Milkman , with the highest activity in 2026-04 (16 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 14.5%

16 stores launched

2026-03 21.8%

24 stores launched

2026-02 5.5%

6 stores launched

2026-01 7.3%

8 stores launched

2025-12 11.8%

13 stores launched

2025-11 4.5%

5 stores launched

2025-10 4.5%

5 stores launched

2025-09 4.5%

5 stores launched

2025-08 7.3%

8 stores launched

2025-07 7.3%

8 stores launched

2025-06 6.4%

7 stores launched

2025-05 4.5%

5 stores launched

Monthly Trend

Monthly store launches in Milkman (May 2026)
Monthly store launches in Milkman over the past 12 months
Month Stores Launched Percentage
2026-04 16 14.55%
2026-03 24 21.82%
2026-02 6 5.45%
2026-01 8 7.27%
2025-12 13 11.82%
2025-11 5 4.55%
2025-10 5 4.55%
2025-09 5 4.55%
2025-08 8 7.27%
2025-07 8 7.27%
2025-06 7 6.36%
2025-05 5 4.55%

Active Stores by Launch Year

Currently, 592 active stores in Milkman are tracked in our database , with the most stores launched in 2026 (55 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.3%

55 active stores

2025 11.3%

67 active stores

2024 14.4%

85 active stores

2023 3.0%

18 active stores

2022 5.1%

30 active stores

2021 6.1%

36 active stores

2020 6.9%

41 active stores

2019 3.5%

21 active stores

2018 5.1%

30 active stores

2017 4.7%

28 active stores

2016 4.2%

25 active stores

2015 2.7%

16 active stores

2014 3.7%

22 active stores

2013 2.9%

17 active stores

2012 2.5%

15 active stores

Distribution by Launch Year

Active stores in Milkman by original launch year (May 2026)
Active stores in Milkman by launch year
Launch Year Active Stores Percentage
2026 55 9.29%
2025 67 11.32%
2024 85 14.36%
2023 18 3.04%
2022 30 5.07%
2021 36 6.08%
2020 41 6.93%
2019 21 3.55%
2018 30 5.07%
2017 28 4.73%
2016 25 4.22%
2015 16 2.70%
2014 22 3.72%
2013 17 2.87%
2012 15 2.53%

Social Media Usage

Instagram stores with 32.4% among stores with at least one detectable social profile (334 stores) , followed by Facebook (28.1%) and Twitter (11.2%) .

Base: 789 stores with any detectable social profile (66.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.4%

334 stores

Facebook 28.1%

290 stores

Twitter 11.2%

115 stores

YouTube 11.1%

114 stores

Pinterest 4.2%

43 stores

LinkedIn 4.0%

41 stores

TikTok 3.7%

38 stores

X 3.5%

36 stores

WhatsApp 1.6%

16 stores

Reddit 0.4%

4 stores

Visual Distribution

Distribution of social media platforms in Milkman (May 2026)
Distribution of social media platforms in Milkman e-commerce stores
Social Platform Store Count Market Share
Instagram 334 32.40%
Facebook 290 28.13%
Twitter 115 11.15%
YouTube 114 11.06%
Pinterest 43 4.17%
LinkedIn 41 3.98%
TikTok 38 3.69%
X 36 3.49%
WhatsApp 16 1.55%
Reddit 4 0.39%

Geographic Distribution

United States stores with 39.0% (187 AI-verified stores) , followed by United Kingdom (14.4%) and Russia (14.0%) .

Base: 480 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

187 AI-verified stores

69 AI-verified stores

Russia 14.0%

67 AI-verified stores

31 AI-verified stores

India 2.7%

13 AI-verified stores

13 AI-verified stores

Japan 2.3%

11 AI-verified stores

11 AI-verified stores

11 AI-verified stores

Spain 2.1%

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Milkman (May 2026)
Geographic distribution of stores using Milkman
Country AI-Verified Store Count Market Share
United States 187 38.96%
United Kingdom 69 14.37%
Russia 67 13.96%
Australia 31 6.46%
India 13 2.71%
Turkey 13 2.71%
Japan 11 2.29%
France 11 2.29%
Canada 11 2.29%
Spain 10 2.08%

Data Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 663.0 55.95%
Phones 358.0 30.21%
Ecommerce platform 942.0 79.49%
Couriers 1.2k 100.00%
Payment Providers 487.0 41.10%
Categories 612.0 51.65%
Social Media 789.0 66.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Milkman e-commerce landscape:

Analyze 599.0 verified e-commerce stores on Milkman - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Milkman e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Milkman e-commerce intelligence?

We track 599.0 verified Milkman e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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