Milkman Shipping Carrier Usage Database

Explore 771.0 e-commerce stores shipping with Milkman. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 29.1% of stores with physical delivery (219 stores) , followed by Custom (26.6%) and Shopify (24.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

219 stores

Custom 26.6%

200 stores

Shopify 24.6%

185 stores

23 stores

22 stores

22 stores

21 stores

17 stores

16 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Milkman
Platform Stores with Physical Delivery Percentage
WooCommerce 219 29.08%
Custom 200 26.56%
Shopify 185 24.57%
Magento 23 3.05%
PrestaShop 22 2.92%
Squarespace Commerce 22 2.92%
Wix eCommerce 21 2.79%
OpenCart 17 2.26%
1C-Bitrix 16 2.12%
BigCommerce 16 2.12%
CS Cart 3 0.40%
Fourthwall 3 0.40%
Volusion 2 0.27%
Lightspeed eCom 2 0.27%
Nuvemshop 2 0.27%

All Stores Distribution

WooCommerce holds 33.9% share of all Milkman e-commerce stores (337) , with Custom at 20.1% and Shopify at 18.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

337 stores

Custom 20.1%

200 stores

Shopify 18.6%

185 stores

25 stores

22 stores

84 stores

79 stores

17 stores

18 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Milkman
Platform Total Stores Percentage
WooCommerce 337 33.87%
Custom 200 20.10%
Shopify 185 18.59%
Magento 25 2.51%
PrestaShop 22 2.21%
Squarespace Commerce 84 8.44%
Wix eCommerce 79 7.94%
OpenCart 17 1.71%
1C-Bitrix 18 1.81%
BigCommerce 16 1.61%
CS Cart 3 0.30%
Fourthwall 3 0.30%
Volusion 2 0.20%
Lightspeed eCom 2 0.20%
Nuvemshop 2 0.20%

Categories Distribution

Health & Beauty leads with 37.0% of all stores (243 stores) , followed by Food & Beverages (17.2%) and Arts & Entertainment (14.2%) .

Top 10 Categories

Health & Beauty 37.0%

243 stores

Food & Beverages 17.2%

113 stores

Arts & Entertainment 14.2%

93 stores

Electronics & Technology 9.5%

62 stores

Clothing & Accessories 7.9%

52 stores

Books & Media 4.9%

32 stores

Toys & Games 2.6%

17 stores

Sporting Goods & Outdoor Gear 1.4%

9 stores

Home & Garden 1.2%

8 stores

Collectibles & Hobbies 1.1%

7 stores

Visual Distribution

Distribution of top 10 Milkman store categories (January 2026)
Distribution of categories in Milkman e-commerce stores
Category Number of Stores Percentage
Health & Beauty 243 37.04%
Food & Beverages 113 17.23%
Arts & Entertainment 93 14.18%
Electronics & Technology 62 9.45%
Clothing & Accessories 52 7.93%
Books & Media 32 4.88%
Toys & Games 17 2.59%
Sporting Goods & Outdoor Gear 9 1.37%
Home & Garden 8 1.22%
Collectibles & Hobbies 7 1.07%
Gifts & Special Occasions 6 0.91%
Furniture & Home Decor 6 0.91%
Pets & Pet Supplies 3 0.46%
Business & Industrial 3 0.46%
Tools & Hardware 2 0.30%

Payment Providers Distribution

PayPal leads with 20.8% among AI-verified physical stores (100 stores) , followed by Stripe Connect (13.9%) and MasterCard (13.3%) .

Base: 625 AI-verified physical stores with detectable payment providers (47.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.8%

100 stores

67 stores

64 stores

Bolt 9.4%

45 stores

43 stores

Revv 8.7%

42 stores

24 stores

VISA 4.2%

20 stores

14 stores

14 stores

Visual Distribution

Distribution of top 10 Milkman payment providers (January 2026)
Distribution of payment providers in Milkman e-commerce stores
Payment Provider Store Count Market Share
PayPal 100 20.79%
Stripe Connect 67 13.93%
MasterCard 64 13.31%
Bolt 45 9.36%
American Express 43 8.94%
Revv 42 8.73%
Apple Pay 24 4.99%
VISA 20 4.16%
Google Pay 14 2.91%
Paddle 14 2.91%
Klarna 12 2.49%
JCB 10 2.08%
MTN Mobile Money 9 1.87%
Swish 9 1.87%
Mollie 8 1.66%

Store Launch Timeline

Over the past 12 months, 100 new stores were launched in Milkman , with the highest activity in 2025-12 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 10.0%

10 stores launched

2025-11 9.0%

9 stores launched

2025-10 3.0%

3 stores launched

2025-09 11.0%

11 stores launched

2025-08 12.0%

12 stores launched

2025-07 15.0%

15 stores launched

2025-06 7.0%

7 stores launched

2025-05 13.0%

13 stores launched

2025-04 7.0%

7 stores launched

2025-03 6.0%

6 stores launched

2025-02 4.0%

4 stores launched

2025-01 3.0%

3 stores launched

Monthly Trend

Monthly store launches in Milkman (January 2026)
Monthly store launches in Milkman over the past 12 months
Month Stores Launched Percentage
2025-12 10 10.00%
2025-11 9 9.00%
2025-10 3 3.00%
2025-09 11 11.00%
2025-08 12 12.00%
2025-07 15 15.00%
2025-06 7 7.00%
2025-05 13 13.00%
2025-04 7 7.00%
2025-03 6 6.00%
2025-02 4 4.00%
2025-01 3 3.00%

Active Stores by Launch Year

Currently, 761 active stores in Milkman are tracked in our database , with the most stores launched in 2025 (103 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.5%

103 active stores

2024 14.6%

111 active stores

2023 3.4%

26 active stores

2022 6.0%

46 active stores

2021 6.4%

49 active stores

2020 7.0%

53 active stores

2019 4.5%

34 active stores

2018 5.3%

40 active stores

2017 4.9%

37 active stores

2016 4.1%

31 active stores

2015 2.4%

18 active stores

2014 3.9%

30 active stores

2013 4.2%

32 active stores

2012 2.2%

17 active stores

2011 3.4%

26 active stores

Distribution by Launch Year

Active stores in Milkman by original launch year (January 2026)
Active stores in Milkman by launch year
Launch Year Active Stores Percentage
2025 103 13.53%
2024 111 14.59%
2023 26 3.42%
2022 46 6.04%
2021 49 6.44%
2020 53 6.96%
2019 34 4.47%
2018 40 5.26%
2017 37 4.86%
2016 31 4.07%
2015 18 2.37%
2014 30 3.94%
2013 32 4.20%
2012 17 2.23%
2011 26 3.42%
2010 14 1.84%
2009 7 0.92%
2008 7 0.92%
2007 14 1.84%
2006 7 0.92%
2005 3 0.39%
2004 6 0.79%
2003 7 0.92%
2002 5 0.66%
2001 6 0.79%
2000 8 1.05%
1999 11 1.45%
1998 8 1.05%
1997 4 0.53%
1996 1 0.13%

Social Media Usage

Instagram leads with 32.9% among stores with at least one detectable social profile (457 stores) , followed by Facebook (27.8%) and Twitter (11.2%) .

Base: 904 stores with any detectable social profile (68.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.9%

457 stores

Facebook 27.8%

387 stores

Twitter 11.2%

156 stores

YouTube 11.1%

154 stores

TikTok 5.3%

73 stores

Pinterest 4.3%

60 stores

LinkedIn 3.2%

45 stores

X 2.7%

38 stores

WhatsApp 1.2%

16 stores

Reddit 0.3%

4 stores

Visual Distribution

Distribution of social media platforms in Milkman (January 2026)
Distribution of social media platforms in Milkman e-commerce stores
Social Platform Store Count Market Share
Instagram 457 32.88%
Facebook 387 27.84%
Twitter 156 11.22%
YouTube 154 11.08%
TikTok 73 5.25%
Pinterest 60 4.32%
LinkedIn 45 3.24%
X 38 2.73%
WhatsApp 16 1.15%
Reddit 4 0.29%

Geographic Distribution

United States leads with 39.8% (210 AI-verified stores) , followed by United Kingdom (18.2%) and Australia (8.0%) .

Base: 528 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

210 AI-verified stores

96 AI-verified stores

42 AI-verified stores

35 AI-verified stores

India 3.2%

17 AI-verified stores

13 AI-verified stores

12 AI-verified stores

12 AI-verified stores

11 AI-verified stores

11 AI-verified stores

Visual Distribution

Geographic distribution of stores using Milkman (January 2026)
Geographic distribution of stores using Milkman
Country AI-Verified Store Count Market Share
United States 210 39.77%
United Kingdom 96 18.18%
Australia 42 7.95%
Russia 35 6.63%
India 17 3.22%
Canada 13 2.46%
United Arab Emirates 12 2.27%
Germany 12 2.27%
Netherlands 11 2.08%
France 11 2.08%
Turkey 10 1.89%
Ukraine 8 1.52%
Italy 7 1.33%
Mexico 7 1.33%
Cocos (Keeling) Islands 7 1.33%
New Zealand 6 1.14%
Argentina 6 1.14%
Pakistan 6 1.14%
Malaysia 6 1.14%
China 6 1.14%

Dataset Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 827.0 62.65%
Phones 253.0 19.17%
Ecommerce platform 1.0k 77.80%
Couriers 1.3k 100.00%
Payment Providers 625.0 47.35%
Categories 970.0 73.48%
Social Media 904.0 68.48%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Milkman E-commerce Database?

Our database covers over 771.0 Milkman physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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