Wix Technology Adoption in E-commerce
Discover 432.2k e-commerce stores using Wix. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Wix eCommerce leads with 92.5% of stores with physical delivery (399,621 stores) , followed by Custom (7.1%) and AppSell, Wix eCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
399,621 stores
30,546 stores
926 stores
837 stores
167 stores
20 stores
18 stores
17 stores
7 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 399621 | 92.47% |
| Custom | 30546 | 7.07% |
| AppSell, Wix eCommerce | 926 | 0.21% |
| Wix eCommerce, AppSell | 837 | 0.19% |
| WooCommerce | 167 | 0.04% |
| Wix eCommerce, Shopify | 20 | 0.00% |
| Shopify, Wix eCommerce | 18 | 0.00% |
| Wix eCommerce, Foxy.io | 17 | 0.00% |
| Foxy.io, Wix eCommerce | 7 | 0.00% |
| Shopify | 5 | 0.00% |
| Ecwid, Wix eCommerce | 4 | 0.00% |
| AppSell | 4 | 0.00% |
| Wix eCommerce, Ecwid | 2 | 0.00% |
| Reserva INK, Wix eCommerce | 2 | 0.00% |
| Magento | 1 | 0.00% |
All Stores Distribution
Wix eCommerce holds 97.6% share of all Wix e-commerce stores (1,365,370) , with Custom at 2.2% and AppSell, Wix eCommerce at 0.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,365,370 stores
30,546 stores
1,411 stores
1,343 stores
267 stores
61 stores
52 stores
28 stores
15 stores
88 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1365370 | 97.58% |
| Custom | 30546 | 2.18% |
| AppSell, Wix eCommerce | 1411 | 0.10% |
| Wix eCommerce, AppSell | 1343 | 0.10% |
| WooCommerce | 267 | 0.02% |
| Wix eCommerce, Shopify | 61 | 0.00% |
| Shopify, Wix eCommerce | 52 | 0.00% |
| Wix eCommerce, Foxy.io | 28 | 0.00% |
| Foxy.io, Wix eCommerce | 15 | 0.00% |
| Shopify | 88 | 0.01% |
| Ecwid, Wix eCommerce | 10 | 0.00% |
| AppSell | 21 | 0.00% |
| Wix eCommerce, Ecwid | 8 | 0.00% |
| Reserva INK, Wix eCommerce | 3 | 0.00% |
| Magento | 30 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (62,845 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (11.6%) .
Top 10 Categories
62,845 stores
48,750 stores
33,760 stores
24,743 stores
22,770 stores
17,601 stores
13,655 stores
12,833 stores
11,666 stores
9,476 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 62845 | 21.67% |
| Health & Beauty | 48750 | 16.81% |
| Food & Beverages | 33760 | 11.64% |
| Arts & Entertainment | 24743 | 8.53% |
| Jewelry & Watches | 22770 | 7.85% |
| Home & Garden | 17601 | 6.07% |
| Gifts & Special Occasions | 13655 | 4.71% |
| Furniture & Home Decor | 12833 | 4.42% |
| Electronics & Technology | 11666 | 4.02% |
| Vehicles & Parts | 9476 | 3.27% |
| Books & Media | 7956 | 2.74% |
| Pets & Pet Supplies | 6917 | 2.38% |
| Sporting Goods & Outdoor Gear | 6791 | 2.34% |
| Business & Industrial | 5810 | 2.00% |
| Toys & Games | 4501 | 1.55% |
Payment Providers Distribution
PayPal leads with 30.1% among AI-verified physical stores (31,199 stores) , followed by American Express (15.6%) and MasterCard (13.7%) .
Base: 141,280 AI-verified physical stores with detectable payment providers (10.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
31,199 stores
16,225 stores
14,263 stores
12,361 stores
6,024 stores
4,528 stores
3,926 stores
3,244 stores
2,792 stores
2,105 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 31199 | 30.06% |
| American Express | 16225 | 15.63% |
| MasterCard | 14263 | 13.74% |
| Stripe Connect | 12361 | 11.91% |
| Apple Pay | 6024 | 5.80% |
| Klarna | 4528 | 4.36% |
| Google Pay | 3926 | 3.78% |
| VISA | 3244 | 3.13% |
| Bolt | 2792 | 2.69% |
| JCB | 2105 | 2.03% |
| Boleto | 1925 | 1.85% |
| Paddle | 1626 | 1.57% |
| Mercado Pago | 1488 | 1.43% |
| Razorpay | 1101 | 1.06% |
| Affirm | 985 | 0.95% |
Shipping Carriers Distribution
USPS leads with 23.6% among AI-verified physical stores (16,976 stores) , followed by UPS (17.4%) and DHL (10.5%) .
Base: 90,614 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,976 stores
12,526 stores
7,560 stores
7,395 stores
7,119 stores
3,313 stores
2,664 stores
2,572 stores
2,490 stores
2,019 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16976 | 23.59% |
| UPS | 12526 | 17.41% |
| DHL | 7560 | 10.51% |
| Royal Mail | 7395 | 10.28% |
| FedEx | 7119 | 9.89% |
| Correios | 3313 | 4.60% |
| Colissimo | 2664 | 3.70% |
| Australia Post | 2572 | 3.57% |
| DPD | 2490 | 3.46% |
| La Poste | 2019 | 2.81% |
| Canada Post | 1626 | 2.26% |
| Mondial Relay | 1555 | 2.16% |
| Estes | 1468 | 2.04% |
| Hermes | 1394 | 1.94% |
| GLS | 1271 | 1.77% |
Store Launch Timeline
Over the past 12 months, 73,281 new stores were launched in Wix , with the highest activity in 2025-11 (5,879 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,879 stores launched
5,997 stores launched
5,682 stores launched
5,934 stores launched
6,766 stores launched
6,345 stores launched
6,821 stores launched
6,781 stores launched
7,047 stores launched
6,259 stores launched
6,903 stores launched
2,867 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5879 | 8.02% |
| 2025-10 | 5997 | 8.18% |
| 2025-09 | 5682 | 7.75% |
| 2025-08 | 5934 | 8.10% |
| 2025-07 | 6766 | 9.23% |
| 2025-06 | 6345 | 8.66% |
| 2025-05 | 6821 | 9.31% |
| 2025-04 | 6781 | 9.25% |
| 2025-03 | 7047 | 9.62% |
| 2025-02 | 6259 | 8.54% |
| 2025-01 | 6903 | 9.42% |
| 2024-12 | 2867 | 3.91% |
Active Stores by Launch Year
Currently, 431,843 active stores in Wix are tracked in our database , with the most stores launched in 2025 (70,469 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
70,469 active stores
56,966 active stores
42,105 active stores
35,669 active stores
44,022 active stores
44,031 active stores
22,356 active stores
22,147 active stores
18,454 active stores
9,724 active stores
7,997 active stores
8,107 active stores
9,840 active stores
5,185 active stores
5,894 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 70469 | 16.32% |
| 2024 | 56966 | 13.19% |
| 2023 | 42105 | 9.75% |
| 2022 | 35669 | 8.26% |
| 2021 | 44022 | 10.19% |
| 2020 | 44031 | 10.20% |
| 2019 | 22356 | 5.18% |
| 2018 | 22147 | 5.13% |
| 2017 | 18454 | 4.27% |
| 2016 | 9724 | 2.25% |
| 2015 | 7997 | 1.85% |
| 2014 | 8107 | 1.88% |
| 2013 | 9840 | 2.28% |
| 2012 | 5185 | 1.20% |
| 2011 | 5894 | 1.36% |
| 2010 | 4251 | 0.98% |
| 2009 | 3755 | 0.87% |
| 2008 | 3186 | 0.74% |
| 2007 | 2842 | 0.66% |
| 2006 | 2048 | 0.47% |
| 2005 | 1794 | 0.42% |
| 2004 | 2440 | 0.57% |
| 2003 | 1801 | 0.42% |
| 2002 | 1602 | 0.37% |
| 2001 | 1843 | 0.43% |
| 2000 | 1285 | 0.30% |
| 1999 | 1019 | 0.24% |
| 1998 | 559 | 0.13% |
| 1997 | 288 | 0.07% |
| 1996 | 142 | 0.03% |
| 1995 | 22 | 0.01% |
Geographic Distribution
United States leads with 40.0% (128,682 AI-verified stores) , followed by United Kingdom (11.6%) and Canada (5.5%) .
Base: 321,494 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
128,682 AI-verified stores
37,437 AI-verified stores
17,719 AI-verified stores
16,040 AI-verified stores
15,272 AI-verified stores
14,593 AI-verified stores
14,027 AI-verified stores
12,186 AI-verified stores
9,685 AI-verified stores
8,233 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 128682 | 40.03% |
| United Kingdom | 37437 | 11.64% |
| Canada | 17719 | 5.51% |
| Brazil | 16040 | 4.99% |
| France | 15272 | 4.75% |
| Australia | 14593 | 4.54% |
| India | 14027 | 4.36% |
| Turkey | 12186 | 3.79% |
| Mexico | 9685 | 3.01% |
| Japan | 8233 | 2.56% |
| Germany | 7188 | 2.24% |
| Italy | 6246 | 1.94% |
| Spain | 5858 | 1.82% |
| Switzerland | 4804 | 1.49% |
| Israel | 4505 | 1.40% |
| South Africa | 4392 | 1.37% |
| Netherlands | 4319 | 1.34% |
| Belgium | 3521 | 1.10% |
| New Zealand | 3413 | 1.06% |
| Hong Kong | 3374 | 1.05% |
Featured Stores
Discover the strongest performers and newest entrants in Wix's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Wix eCommerce — Sporting Goods & Outdoor Gear
Wix eCommerce
Wix eCommerce — Food & Beverages
Wix eCommerce — Electronics & Technology
Wix eCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 984.0k | 70.27% |
| Phones | 188.7k | 13.47% |
| Ecommerce platform | 1.4m | 99.93% |
| Couriers | 90.6k | 6.47% |
| Payment Providers | 141.3k | 10.09% |
| Categories | 624.5k | 44.60% |
| Social Media | 1.1m | 78.75% |
Starter Package
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Maximize Your ROI
Use our detailed Wix E-commerce Database to:
Gain actionable insights into 432.2k physical stores in Wix.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Wix online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Wix E-commerce Database?
-
Our database covers over 432.2k Wix physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (301,912 stores) , followed by Facebook (31.1%) and YouTube (7.8%) .
Base: 1,102,796 stores with any detectable social profile (78.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
301,912 stores
276,232 stores
68,776 stores
67,890 stores
66,606 stores
42,237 stores
33,461 stores
16,951 stores
11,677 stores
1,117 stores
Visual Distribution