Naver Analytics Technology Adoption in E-commerce
Discover 90.9k e-commerce stores using Naver Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 82.5% of stores with physical delivery (74,969 stores) , followed by Imweb (16.4%) and Aedi (0.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,969 stores
14,947 stores
644 stores
217 stores
65 stores
19 stores
13 stores
11 stores
11 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 74969 | 82.46% |
| Imweb | 14947 | 16.44% |
| Aedi | 644 | 0.71% |
| WooCommerce | 217 | 0.24% |
| Shopify | 65 | 0.07% |
| Vfinder | 19 | 0.02% |
| Aedi, Imweb | 13 | 0.01% |
| Imweb, Aedi | 11 | 0.01% |
| Magento | 11 | 0.01% |
| Wix eCommerce | 9 | 0.01% |
| MakeShop | 4 | 0.00% |
| Cafe24 | 3 | 0.00% |
| BigCommerce | 2 | 0.00% |
| Salesforce Commerce Cloud | 2 | 0.00% |
| SAP Commerce Cloud | 2 | 0.00% |
All Stores Distribution
Custom holds 57.9% share of all Naver Analytics e-commerce stores (74,969) , with Imweb at 41.1% and Aedi at 0.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
74,969 stores
53,161 stores
660 stores
441 stores
76 stores
20 stores
14 stores
12 stores
13 stores
57 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 74969 | 57.90% |
| Imweb | 53161 | 41.06% |
| Aedi | 660 | 0.51% |
| WooCommerce | 441 | 0.34% |
| Shopify | 76 | 0.06% |
| Vfinder | 20 | 0.02% |
| Aedi, Imweb | 14 | 0.01% |
| Imweb, Aedi | 12 | 0.01% |
| Magento | 13 | 0.01% |
| Wix eCommerce | 57 | 0.04% |
| MakeShop | 4 | 0.00% |
| Cafe24 | 48 | 0.04% |
| BigCommerce | 2 | 0.00% |
| Salesforce Commerce Cloud | 2 | 0.00% |
| SAP Commerce Cloud | 2 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 27.2% of all stores (19,053 stores) , followed by Health & Beauty (23.0%) and Food & Beverages (12.5%) .
Top 10 Categories
19,053 stores
16,117 stores
8,781 stores
4,776 stores
3,691 stores
3,274 stores
3,259 stores
2,201 stores
1,620 stores
1,593 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 19053 | 27.18% |
| Health & Beauty | 16117 | 23.00% |
| Food & Beverages | 8781 | 12.53% |
| Electronics & Technology | 4776 | 6.81% |
| Home & Garden | 3691 | 5.27% |
| Jewelry & Watches | 3274 | 4.67% |
| Furniture & Home Decor | 3259 | 4.65% |
| Sporting Goods & Outdoor Gear | 2201 | 3.14% |
| Pets & Pet Supplies | 1620 | 2.31% |
| Gifts & Special Occasions | 1593 | 2.27% |
| Arts & Entertainment | 1576 | 2.25% |
| Business & Industrial | 1267 | 1.81% |
| Tools & Hardware | 1078 | 1.54% |
| Vehicles & Parts | 956 | 1.36% |
| Baby & Toddler | 845 | 1.21% |
Payment Providers Distribution
VISA leads with 49.1% among AI-verified physical stores (2,734 stores) , followed by Stripe Connect (23.3%) and PayPal (6.9%) .
Base: 4,981 AI-verified physical stores with detectable payment providers (3.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,734 stores
1,298 stores
385 stores
327 stores
285 stores
228 stores
141 stores
65 stores
37 stores
31 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 2734 | 49.08% |
| Stripe Connect | 1298 | 23.30% |
| PayPal | 385 | 6.91% |
| MasterCard | 327 | 5.87% |
| American Express | 285 | 5.12% |
| JCB | 228 | 4.09% |
| Bolt | 141 | 2.53% |
| UnionPay | 65 | 1.17% |
| Paddle | 37 | 0.66% |
| AliPay | 31 | 0.56% |
| Apple Pay | 15 | 0.27% |
| BitCoin | 11 | 0.20% |
| QIWI | 6 | 0.11% |
| Klarna | 5 | 0.09% |
| Swish | 3 | 0.05% |
Shipping Carriers Distribution
UPS leads with 25.1% among AI-verified physical stores (245 stores) , followed by DHL (14.5%) and GLS (12.5%) .
Base: 1,292 AI-verified physical stores with detectable shipping carriers (1.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 245 | 25.05% |
| DHL | 142 | 14.52% |
| GLS | 122 | 12.47% |
| FedEx | 116 | 11.86% |
| Hermes | 94 | 9.61% |
| JX | 47 | 4.81% |
| TNT | 46 | 4.70% |
| Korea Post | 30 | 3.07% |
| TCS | 24 | 2.45% |
| BRT | 20 | 2.04% |
| Speedy | 20 | 2.04% |
| ASM | 19 | 1.94% |
| DSV | 18 | 1.84% |
| Sagawa | 18 | 1.84% |
| CBL | 17 | 1.74% |
Store Launch Timeline
Over the past 12 months, 11,328 new stores were launched in Naver Analytics , with the highest activity in 2025-11 (921 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
921 stores launched
696 stores launched
1,010 stores launched
967 stores launched
1,071 stores launched
1,003 stores launched
934 stores launched
1,177 stores launched
1,107 stores launched
1,030 stores launched
931 stores launched
481 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 921 | 8.13% |
| 2025-10 | 696 | 6.14% |
| 2025-09 | 1010 | 8.92% |
| 2025-08 | 967 | 8.54% |
| 2025-07 | 1071 | 9.45% |
| 2025-06 | 1003 | 8.85% |
| 2025-05 | 934 | 8.25% |
| 2025-04 | 1177 | 10.39% |
| 2025-03 | 1107 | 9.77% |
| 2025-02 | 1030 | 9.09% |
| 2025-01 | 931 | 8.22% |
| 2024-12 | 481 | 4.25% |
Active Stores by Launch Year
Currently, 90,672 active stores in Naver Analytics are tracked in our database , with the most stores launched in 2025 (10,865 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,865 active stores
8,987 active stores
7,211 active stores
6,108 active stores
7,210 active stores
5,723 active stores
4,576 active stores
9,825 active stores
5,546 active stores
2,861 active stores
2,708 active stores
2,624 active stores
2,870 active stores
1,743 active stores
1,821 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 10865 | 11.98% |
| 2024 | 8987 | 9.91% |
| 2023 | 7211 | 7.95% |
| 2022 | 6108 | 6.74% |
| 2021 | 7210 | 7.95% |
| 2020 | 5723 | 6.31% |
| 2019 | 4576 | 5.05% |
| 2018 | 9825 | 10.84% |
| 2017 | 5546 | 6.12% |
| 2016 | 2861 | 3.16% |
| 2015 | 2708 | 2.99% |
| 2014 | 2624 | 2.89% |
| 2013 | 2870 | 3.17% |
| 2012 | 1743 | 1.92% |
| 2011 | 1821 | 2.01% |
| 2010 | 1366 | 1.51% |
| 2009 | 1174 | 1.29% |
| 2008 | 1043 | 1.15% |
| 2007 | 1007 | 1.11% |
| 2006 | 759 | 0.84% |
| 2005 | 693 | 0.76% |
| 2004 | 841 | 0.93% |
| 2003 | 791 | 0.87% |
| 2002 | 775 | 0.85% |
| 2001 | 699 | 0.77% |
| 2000 | 449 | 0.50% |
| 1999 | 280 | 0.31% |
| 1998 | 79 | 0.09% |
| 1997 | 25 | 0.03% |
| 1996 | 13 | 0.01% |
Geographic Distribution
South Korea leads with 91.0% (79,956 AI-verified stores) , followed by Bosnia and Herzegovina (7.0%) and United States (1.2%) .
Base: 87,857 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
79,956 AI-verified stores
6,151 AI-verified stores
1,062 AI-verified stores
160 AI-verified stores
103 AI-verified stores
72 AI-verified stores
63 AI-verified stores
56 AI-verified stores
36 AI-verified stores
24 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 79956 | 91.01% |
| Bosnia and Herzegovina | 6151 | 7.00% |
| United States | 1062 | 1.21% |
| Japan | 160 | 0.18% |
| United Kingdom | 103 | 0.12% |
| China | 72 | 0.08% |
| France | 63 | 0.07% |
| Italy | 56 | 0.06% |
| Vietnam | 36 | 0.04% |
| Germany | 24 | 0.03% |
| Hong Kong | 22 | 0.03% |
| Isle of Man | 20 | 0.02% |
| Taiwan | 19 | 0.02% |
| India | 19 | 0.02% |
| Australia | 19 | 0.02% |
| Brazil | 17 | 0.02% |
| Cocos (Keeling) Islands | 17 | 0.02% |
| Canada | 15 | 0.02% |
| Spain | 14 | 0.02% |
| Singapore | 12 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Naver Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Imweb — Electronics & Technology
Imweb
Imweb — Vehicles & Parts
Custom — Clothing & Accessories
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 129.6k | 100.00% |
| Emails | 94.2k | 72.71% |
| Phones | 25.5k | 19.66% |
| Ecommerce platform | 129.5k | 99.91% |
| Couriers | 1.3k | 1.00% |
| Payment Providers | 5.0k | 3.84% |
| Categories | 88.3k | 68.15% |
| Social Media | 77.0k | 59.44% |
Starter Package
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Maximize Your ROI
Use our detailed Naver Analytics E-commerce Database to:
Gain actionable insights into 90.9k physical stores in Naver Analytics.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Naver Analytics online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Delivery Methods
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the Naver Analytics E-commerce Database?
-
Our database covers over 90.9k Naver Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 47.9% among stores with at least one detectable social profile (57,086 stores) , followed by Facebook (22.2%) and YouTube (21.3%) .
Base: 77,038 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57,086 stores
26,430 stores
25,322 stores
8,289 stores
716 stores
505 stores
440 stores
173 stores
119 stores
18 stores
Visual Distribution