Poland E-commerce Database
Explore 137.4k verified e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 213.8k with e-commerce signals. 137.4k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.0% of stores with physical delivery (47,437 stores) , followed by Custom (16.7%) and PrestaShop (13.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
47,437 stores
21,413 stores
16,756 stores
15,900 stores
13,653 stores
4,167 stores
4,037 stores
2,186 stores
1,691 stores
997 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 47437 | 36.99% |
| Custom | 21413 | 16.70% |
| PrestaShop | 16756 | 13.07% |
| Shoper | 15900 | 12.40% |
| Shopify | 13653 | 10.65% |
| IdoSell Shop | 4167 | 3.25% |
| ShopGold | 4037 | 3.15% |
| Sky-Shop | 2186 | 1.70% |
| Magento | 1691 | 1.32% |
| Wix eCommerce | 997 | 0.78% |
All Stores Distribution
WooCommerce holds 54.7% share of all Poland e-commerce stores (106,335) , with Custom at 11.0% and PrestaShop at 9.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
106,335 stores
21,413 stores
17,896 stores
16,319 stores
14,578 stores
4,225 stores
4,213 stores
2,226 stores
2,131 stores
4,910 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 106335 | 54.74% |
| Custom | 21413 | 11.02% |
| PrestaShop | 17896 | 9.21% |
| Shoper | 16319 | 8.40% |
| Shopify | 14578 | 7.50% |
| IdoSell Shop | 4225 | 2.18% |
| ShopGold | 4213 | 2.17% |
| Sky-Shop | 2226 | 1.15% |
| Magento | 2131 | 1.10% |
| Wix eCommerce | 4910 | 2.53% |
Categories Distribution
Clothing & Accessories leads with 15.6% of all stores (18,108 stores) , followed by Health & Beauty (12.1%) and Home & Garden (10.1%) .
Base: 116,306 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
18,108 stores
14,114 stores
11,790 stores
8,397 stores
8,366 stores
7,502 stores
7,426 stores
7,102 stores
6,814 stores
5,509 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 18108 | 15.57% |
| Health & Beauty | 14114 | 12.14% |
| Home & Garden | 11790 | 10.14% |
| Food & Beverages | 8397 | 7.22% |
| Tools & Hardware | 8366 | 7.19% |
| Sporting Goods & Outdoor Gear | 7502 | 6.45% |
| Arts & Entertainment | 7426 | 6.38% |
| Business & Industrial | 7102 | 6.11% |
| Electronics & Technology | 6814 | 5.86% |
| Vehicles & Parts | 5509 | 4.74% |
| Furniture & Home Decor | 5285 | 4.54% |
| Toys & Games | 5076 | 4.36% |
| Gifts & Special Occasions | 4190 | 3.60% |
| Jewelry & Watches | 4122 | 3.54% |
| Pets & Pet Supplies | 2505 | 2.15% |
Payment Providers Distribution
Przelewy24 leads with 16.1% among AI-verified physical stores (26,247 stores) , followed by BLIK (14.4%) and MasterCard (12.7%) .
Base: 66,080 AI-verified physical stores with detectable payment providers (48.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26,247 stores
23,577 stores
20,700 stores
18,916 stores
18,205 stores
11,411 stores
10,693 stores
9,655 stores
7,914 stores
3,583 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 26247 | 16.07% |
| BLIK | 23577 | 14.43% |
| MasterCard | 20700 | 12.67% |
| PayU | 18916 | 11.58% |
| PayPal | 18205 | 11.14% |
| Google Pay | 11411 | 6.98% |
| PayPro | 10693 | 6.54% |
| Apple Pay | 9655 | 5.91% |
| PayPo | 7914 | 4.84% |
| Tpay | 3583 | 2.19% |
| Stripe Connect | 3171 | 1.94% |
| VISA | 2775 | 1.70% |
| Klarna | 2588 | 1.58% |
| DotPay | 2045 | 1.25% |
| American Express | 1899 | 1.16% |
Shipping Carriers Distribution
InPost leads with 32.9% among AI-verified physical stores (42,327 stores) , followed by DPD (23.2%) and DHL (10.4%) .
Base: 63,955 AI-verified physical stores with detectable shipping carriers (46.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 42327 | 32.89% |
| DPD | 29851 | 23.20% |
| DHL | 13414 | 10.42% |
| Poczta Polska | 12775 | 9.93% |
| UPS | 9441 | 7.34% |
| GLS | 7551 | 5.87% |
| Orlen | 5505 | 4.28% |
| FedEx | 3395 | 2.64% |
| Zabka | 1339 | 1.04% |
| Raben | 759 | 0.59% |
| Hermes | 564 | 0.44% |
| TNT | 556 | 0.43% |
| Schenker | 496 | 0.39% |
| Geis | 371 | 0.29% |
| Paczka w Ruchu | 348 | 0.27% |
Store Launch Timeline
Over the past 12 months, 28,362 new stores were launched in Poland , with the highest activity in 2026-02 (3,417 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,417 stores launched
3,724 stores launched
2,819 stores launched
3,022 stores launched
2,947 stores launched
2,365 stores launched
2,118 stores launched
2,121 stores launched
1,804 stores launched
1,988 stores launched
1,908 stores launched
129 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3417 | 12.05% |
| 2026-01 | 3724 | 13.13% |
| 2025-12 | 2819 | 9.94% |
| 2025-11 | 3022 | 10.66% |
| 2025-10 | 2947 | 10.39% |
| 2025-09 | 2365 | 8.34% |
| 2025-08 | 2118 | 7.47% |
| 2025-07 | 2121 | 7.48% |
| 2025-06 | 1804 | 6.36% |
| 2025-05 | 1988 | 7.01% |
| 2025-04 | 1908 | 6.73% |
| 2025-03 | 129 | 0.45% |
Active Stores by Launch Year
Currently, 135,839 active stores in Poland are tracked in our database , with the most stores launched in 2026 (7,156 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,156 active stores
25,989 active stores
13,122 active stores
9,781 active stores
7,502 active stores
8,999 active stores
9,220 active stores
6,853 active stores
5,743 active stores
5,323 active stores
4,045 active stores
3,463 active stores
3,536 active stores
4,313 active stores
2,947 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7156 | 5.27% |
| 2025 | 25989 | 19.13% |
| 2024 | 13122 | 9.66% |
| 2023 | 9781 | 7.20% |
| 2022 | 7502 | 5.52% |
| 2021 | 8999 | 6.62% |
| 2020 | 9220 | 6.79% |
| 2019 | 6853 | 5.04% |
| 2018 | 5743 | 4.23% |
| 2017 | 5323 | 3.92% |
| 2016 | 4045 | 2.98% |
| 2015 | 3463 | 2.55% |
| 2014 | 3536 | 2.60% |
| 2013 | 4313 | 3.18% |
| 2012 | 2947 | 2.17% |
| 2011 | 2803 | 2.06% |
| 2010 | 2538 | 1.87% |
| 2009 | 2405 | 1.77% |
| 2008 | 1954 | 1.44% |
| 2007 | 1664 | 1.22% |
| 2006 | 1344 | 0.99% |
| 2005 | 1080 | 0.80% |
| 2004 | 944 | 0.69% |
| 2003 | 820 | 0.60% |
| 2002 | 603 | 0.44% |
| 2001 | 863 | 0.64% |
| 2000 | 420 | 0.31% |
| 1999 | 229 | 0.17% |
| 1998 | 106 | 0.08% |
| 1997 | 50 | 0.04% |
| 1996 | 14 | 0.01% |
| 1995 | 10 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
WooCommerce
Custom - Food & Beverages
Shopify - Tools & Hardware
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 137.4k | 100.00% |
| Emails | 98.8k | 71.91% |
| Phones | 56.7k | 41.27% |
| Ecommerce platform | 137.4k | 100.00% |
| Couriers | 64.0k | 46.54% |
| Payment Providers | 66.1k | 48.09% |
| Categories | 121.2k | 88.23% |
| Social Media | 76.5k | 55.71% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 137.4k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Poland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 137.4k verified Poland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 37.9% among stores with at least one detectable social profile (68,789 stores) , followed by Instagram (30.7%) and YouTube (11.4%) .
Base: 76,546 stores with any detectable social profile (55.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
68,789 stores
55,805 stores
20,701 stores
11,966 stores
8,107 stores
6,533 stores
5,901 stores
2,377 stores
1,155 stores
337 stores
Visual Distribution