Puerto Rico E-commerce Market

Explore 3.4k verified e-commerce stores in the Puerto Rico. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 6.3k with e-commerce signals. 3.4k verified as active stores.

Verified stores
3.4k
active stores with physical delivery
Top platform
Shopify
1,954 verified stores
Top payment signal
PayPal
1,997 detection occurrences
Top carrier signal
USPS
750 detection occurrences
Top category
Clothing & Accessories
816 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

Shopify stores with 57.0% of stores with physical delivery (1,954 stores) , followed by WooCommerce (19.0%) and Wix eCommerce (9.7%) .

Base: 3,431 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 57.0%

1,954 stores

652 stores

332 stores

223 stores

50 stores

41 stores

Odoo 1.0%

34 stores

Ecwid 0.7%

24 stores

21 stores

20 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Puerto Rico
Platform Stores with Physical Delivery Percentage
Shopify 1954 56.95%
WooCommerce 652 19.00%
Wix eCommerce 332 9.68%
Custom 223 6.50%
GoDaddy Online Store 50 1.46%
Squarespace Commerce 41 1.19%
Odoo 34 0.99%
Ecwid 24 0.70%
BigCommerce 21 0.61%
CS Cart 20 0.58%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 33.8% share of detected Puerto Rico e-commerce signals (2,120) , with WooCommerce at 20.7% and Wix eCommerce at 34.0% (October 2026) .

Base: 6,280 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 33.8%

2,120 websites

1,303 websites

2,137 websites

252 websites

74 websites

156 websites

Odoo 0.6%

36 websites

Ecwid 0.4%

26 websites

22 websites

22 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Puerto Rico
Platform Websites with Signals Percentage
Shopify 2120 33.76%
WooCommerce 1303 20.75%
Wix eCommerce 2137 34.03%
Custom 252 4.01%
GoDaddy Online Store 74 1.18%
Squarespace Commerce 156 2.48%
Odoo 36 0.57%
Ecwid 26 0.41%
BigCommerce 22 0.35%
CS Cart 22 0.35%

Categories Distribution

Clothing & Accessories stores with 23.8% of all stores (816 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (8.7%) .

Base: 3,431 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 23.8%

816 stores

Health & Beauty 17.0%

584 stores

Food & Beverages 8.7%

298 stores

Jewelry & Watches 8.3%

284 stores

Sporting Goods & Outdoor Gear 4.3%

149 stores

Arts & Entertainment 3.4%

118 stores

Electronics & Technology 3.4%

117 stores

Business & Industrial 3.3%

114 stores

Gifts & Special Occasions 3.1%

108 stores

Home & Garden 2.9%

100 stores

Visual Distribution

Distribution of top 10 Puerto Rico store categories (October 2026)
Distribution of categories in Puerto Rico e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 816 23.78%
Health & Beauty 584 17.02%
Food & Beverages 298 8.69%
Jewelry & Watches 284 8.28%
Sporting Goods & Outdoor Gear 149 4.34%
Arts & Entertainment 118 3.44%
Electronics & Technology 117 3.41%
Business & Industrial 114 3.32%
Gifts & Special Occasions 108 3.15%
Home & Garden 100 2.91%

Payment Providers Distribution

PayPal accounts for 18.8% of displayed detection occurrences (1,997 occurrences) , followed by Apple Pay (17.1%) and VISA (11.4%) .

Base: 10,632 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 18.8%

1,997 occurrences

1,814 occurrences

VISA 11.4%

1,215 occurrences

1,212 occurrences

1,115 occurrences

Discover 10.2%

1,088 occurrences

978 occurrences

869 occurrences

208 occurrences

136 occurrences

Visual Distribution

Distribution of top 10 Puerto Rico payment providers (October 2026)
Distribution of payment providers in Puerto Rico e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 1997 18.78%
Apple Pay 1814 17.06%
VISA 1215 11.43%
MasterCard 1212 11.40%
American Express 1115 10.49%
Discover 1088 10.23%
Shop Pay 978 9.20%
DinersClub 869 8.17%
Stripe 208 1.96%
Amazon Pay 136 1.28%

Shipping Carriers Distribution

USPS accounts for 68.0% of displayed detection occurrences (750 occurrences) , followed by UPS (14.2%) and FedEx (10.5%) .

Base: 1,103 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

USPS 68.0%

750 occurrences

UPS 14.2%

157 occurrences

FedEx 10.5%

116 occurrences

DHL 4.9%

54 occurrences

10 occurrences

ELTA 0.4%

4 occurrences

3 occurrences

CBL 0.3%

3 occurrences

3 occurrences

DPD 0.3%

3 occurrences

Visual Distribution

Distribution of top 10 Puerto Rico shipping carriers (October 2026)
Distribution of shipping carriers in Puerto Rico e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 750 68.00%
UPS 157 14.23%
FedEx 116 10.52%
DHL 54 4.90%
Correos 10 0.91%
ELTA 4 0.36%
Blue Star 3 0.27%
CBL 3 0.27%
CornerStone 3 0.27%
DPD 3 0.27%

Store Launch Timeline

Over the past 12 months, 1,012 new stores were launched in Puerto Rico , with the highest activity in 2026-09 (117 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 11.6%

117 stores launched

2026-08 11.4%

115 stores launched

2026-07 12.3%

124 stores launched

2026-06 9.2%

93 stores launched

2026-05 6.9%

70 stores launched

2026-04 9.4%

95 stores launched

2026-03 9.1%

92 stores launched

2026-02 7.1%

72 stores launched

2026-01 9.0%

91 stores launched

2025-12 5.9%

60 stores launched

2025-11 6.8%

69 stores launched

2025-10 1.4%

14 stores launched

Monthly Trend

Monthly store launches in Puerto Rico (October 2026)
Monthly store launches in Puerto Rico over the past 12 months
Month Stores Launched Percentage
2026-09 117 11.56%
2026-08 115 11.36%
2026-07 124 12.25%
2026-06 93 9.19%
2026-05 70 6.92%
2026-04 95 9.39%
2026-03 92 9.09%
2026-02 72 7.11%
2026-01 91 8.99%
2025-12 60 5.93%
2025-11 69 6.82%
2025-10 14 1.38%

Active Stores by Launch Year

Currently, 3,425 active stores in Puerto Rico are tracked in our database , with the most stores launched in 2026 (898 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 26.2%

898 active stores

2025 16.9%

579 active stores

2024 9.0%

308 active stores

2023 7.3%

249 active stores

2022 5.7%

194 active stores

2021 6.4%

218 active stores

2020 7.7%

264 active stores

2019 3.3%

113 active stores

2018 3.3%

113 active stores

2017 2.2%

77 active stores

2016 1.3%

46 active stores

2015 0.8%

26 active stores

2014 0.8%

28 active stores

2013 1.6%

56 active stores

2012 1.2%

41 active stores

Distribution by Launch Year

Active stores in Puerto Rico by original launch year (October 2026)
Active stores in Puerto Rico by launch year
Launch Year Active Stores Percentage
2026 898 26.22%
2025 579 16.91%
2024 308 8.99%
2023 249 7.27%
2022 194 5.66%
2021 218 6.36%
2020 264 7.71%
2019 113 3.30%
2018 113 3.30%
2017 77 2.25%
2016 46 1.34%
2015 26 0.76%
2014 28 0.82%
2013 56 1.64%
2012 41 1.20%

Social Media Usage

Instagram accounts for 37.2% of displayed detection occurrences (2,082 occurrences) , followed by Facebook (33.0%) and TikTok (10.3%) .

Base: 5,602 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.2%

2,082 occurrences

Facebook 33.0%

1,848 occurrences

TikTok 10.3%

575 occurrences

YouTube 7.5%

420 occurrences

Twitter 4.8%

269 occurrences

Pinterest 3.0%

167 occurrences

LinkedIn 1.4%

81 occurrences

X 1.4%

81 occurrences

WhatsApp 1.3%

74 occurrences

Vimeo 0.1%

5 occurrences

Visual Distribution

Distribution of social media platforms in Puerto Rico (October 2026)
Distribution of social media platforms in Puerto Rico e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 2082 37.17%
Facebook 1848 32.99%
TikTok 575 10.26%
YouTube 420 7.50%
Twitter 269 4.80%
Pinterest 167 2.98%
LinkedIn 81 1.45%
X 81 1.45%
WhatsApp 74 1.32%
Vimeo 5 0.09%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 3.4k 100.00%
Emails 3k 87.44%
Phones 1.8k 53.40%
Ecommerce platform 3.4k 100.00%
Couriers 839 24.45%
Payment Providers 2.4k 69.43%
Categories 3.1k 90.47%
Social Media 2.3k 67.85%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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Market Intelligence

Understand the Puerto Rico e-commerce landscape:

Analyze 3.4k verified e-commerce stores in Puerto Rico - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

Filter Puerto Rico stores

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Compare Markets

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Puerto Rico e-commerce intelligence?

We track 3.4k verified Puerto Rico e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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