El Salvador E-commerce Market
Explore 1.4k verified e-commerce stores in the El Salvador. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 2.4k with e-commerce signals. 1.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 45.0% of stores with physical delivery (613 stores) , followed by Shopify (31.5%) and Custom (12.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
613 stores
429 stores
169 stores
79 stores
23 stores
19 stores
13 stores
10 stores
5 stores
2 stores
Visual Distribution
613 stores
429 stores
169 stores
79 stores
23 stores
19 stores
13 stores
10 stores
5 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 613 | 45.01% |
| Shopify | 429 | 31.50% |
| Custom | 169 | 12.41% |
| Wix eCommerce | 79 | 5.80% |
| PrestaShop | 23 | 1.69% |
| Magento | 19 | 1.40% |
| OpenCart | 13 | 0.95% |
| VTEX | 10 | 0.73% |
| GoDaddy Online Store | 5 | 0.37% |
| Squarespace Commerce | 2 | 0.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 58.7% share of all El Salvador e-commerce stores (1,413) , with Shopify at 18.3% and Custom at 7.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,413 stores
440 stores
169 stores
278 stores
27 stores
20 stores
20 stores
13 stores
7 stores
21 stores
Visual Distribution
1,413 stores
440 stores
169 stores
278 stores
27 stores
20 stores
20 stores
13 stores
7 stores
21 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1413 | 58.68% |
| Shopify | 440 | 18.27% |
| Custom | 169 | 7.02% |
| Wix eCommerce | 278 | 11.54% |
| PrestaShop | 27 | 1.12% |
| Magento | 20 | 0.83% |
| OpenCart | 20 | 0.83% |
| VTEX | 13 | 0.54% |
| GoDaddy Online Store | 7 | 0.29% |
| Squarespace Commerce | 21 | 0.87% |
Categories Distribution
Clothing & Accessories stores with 20.1% of all stores (240 stores) , followed by Health & Beauty (16.7%) and Electronics & Technology (14.0%) .
Base: 1,196 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
240 stores
200 stores
168 stores
109 stores
76 stores
59 stores
54 stores
52 stores
49 stores
43 stores
Visual Distribution
240 stores
200 stores
168 stores
109 stores
76 stores
59 stores
54 stores
52 stores
49 stores
43 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 240 | 20.07% |
| Health & Beauty | 200 | 16.72% |
| Electronics & Technology | 168 | 14.05% |
| Food & Beverages | 109 | 9.11% |
| Gifts & Special Occasions | 76 | 6.35% |
| Business & Industrial | 59 | 4.93% |
| Home & Garden | 54 | 4.52% |
| Jewelry & Watches | 52 | 4.35% |
| Tools & Hardware | 49 | 4.10% |
| Sporting Goods & Outdoor Gear | 43 | 3.60% |
Payment Providers Distribution
PayPal stores with 21.6% among AI-verified physical stores (61 stores) , followed by VISA (19.9%) and MasterCard (18.4%) .
Base: 185 AI-verified physical stores with detectable payment providers (13.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
61 stores
56 stores
52 stores
40 stores
25 stores
16 stores
11 stores
6 stores
5 stores
3 stores
Visual Distribution
61 stores
56 stores
52 stores
40 stores
25 stores
16 stores
11 stores
6 stores
5 stores
3 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 61 | 21.63% |
| VISA | 56 | 19.86% |
| MasterCard | 52 | 18.44% |
| American Express | 40 | 14.18% |
| BitCoin | 25 | 8.87% |
| Stripe Connect | 16 | 5.67% |
| Pagadito | 11 | 3.90% |
| Bolt | 6 | 2.13% |
| Apple Pay | 5 | 1.77% |
| PayU | 3 | 1.06% |
Shipping Carriers Distribution
UPS stores with 55.1% among AI-verified physical stores (65 stores) , followed by DHL (11.9%) and Correos (11.0%) .
Base: 102 AI-verified physical stores with detectable shipping carriers (7.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
65 stores
14 stores
13 stores
5 stores
4 stores
4 stores
3 stores
2 stores
2 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 65 | 55.08% |
| DHL | 14 | 11.86% |
| Correos | 13 | 11.02% |
| USPS | 5 | 4.24% |
| Royal Mail | 4 | 3.39% |
| FedEx | 4 | 3.39% |
| GLS | 3 | 2.54% |
| Hermes | 2 | 1.69% |
| TNT | 2 | 1.69% |
| CBL | 1 | 0.85% |
Store Launch Timeline
Over the past 12 months, 313 new stores were launched in El Salvador , with the highest activity in 2026-05 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
24 stores launched
25 stores launched
32 stores launched
38 stores launched
24 stores launched
24 stores launched
26 stores launched
33 stores launched
23 stores launched
27 stores launched
15 stores launched
Monthly Trend
7.0% of last 12 months
7.7% of last 12 months
8.0% of last 12 months
10.2% of last 12 months
12.1% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
8.3% of last 12 months
10.5% of last 12 months
7.3% of last 12 months
8.6% of last 12 months
4.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 22 | 7.03% |
| 2026-04 | 24 | 7.67% |
| 2026-03 | 25 | 7.99% |
| 2026-02 | 32 | 10.22% |
| 2026-01 | 38 | 12.14% |
| 2025-12 | 24 | 7.67% |
| 2025-11 | 24 | 7.67% |
| 2025-10 | 26 | 8.31% |
| 2025-09 | 33 | 10.54% |
| 2025-08 | 23 | 7.35% |
| 2025-07 | 27 | 8.63% |
| 2025-06 | 15 | 4.79% |
Active Stores by Launch Year
Currently, 1,371 active stores in El Salvador are tracked in our database , with the most stores launched in 2026 (145 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
145 active stores
273 active stores
159 active stores
142 active stores
77 active stores
89 active stores
138 active stores
45 active stores
63 active stores
46 active stores
22 active stores
15 active stores
27 active stores
23 active stores
15 active stores
Distribution by Launch Year
10.6% of tracked active stores
19.9% of tracked active stores
11.6% of tracked active stores
10.4% of tracked active stores
5.6% of tracked active stores
6.5% of tracked active stores
10.1% of tracked active stores
3.3% of tracked active stores
4.6% of tracked active stores
3.4% of tracked active stores
1.6% of tracked active stores
1.1% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 145 | 10.58% |
| 2025 | 273 | 19.91% |
| 2024 | 159 | 11.60% |
| 2023 | 142 | 10.36% |
| 2022 | 77 | 5.62% |
| 2021 | 89 | 6.49% |
| 2020 | 138 | 10.07% |
| 2019 | 45 | 3.28% |
| 2018 | 63 | 4.60% |
| 2017 | 46 | 3.36% |
| 2016 | 22 | 1.60% |
| 2015 | 15 | 1.09% |
| 2014 | 27 | 1.97% |
| 2013 | 23 | 1.68% |
| 2012 | 15 | 1.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
WooCommerce - Tools & Hardware
WooCommerce
Shopify - Home & Garden
Custom - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 607.0 | 44.18% |
| Phones | 741.0 | 53.93% |
| Ecommerce platform | 1.4k | 100.00% |
| Couriers | 102.0 | 7.42% |
| Payment Providers | 185.0 | 13.46% |
| Categories | 1.2k | 90.17% |
| Social Media | 1.0k | 74.67% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the El Salvador e-commerce landscape:
Analyze 1.4k verified e-commerce stores in El Salvador - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across El Salvador e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the El Salvador e-commerce intelligence?
-
We track 1.4k verified El Salvador e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.1% among stores with at least one detectable social profile (896 stores) , followed by Instagram (31.5%) and TikTok (11.2%) .
Base: 1,026 stores with any detectable social profile (74.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
896 stores
880 stores
314 stores
205 stores
176 stores
122 stores
88 stores
55 stores
55 stores
4 stores
Visual Distribution
896 stores
880 stores
314 stores
205 stores
176 stores
122 stores
88 stores
55 stores
55 stores
4 stores