El Salvador E-commerce Market
Explore 1.7k verified e-commerce stores in the El Salvador. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 3.2k with e-commerce signals. 1.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 43.7% of stores with physical delivery (744 stores) , followed by Shopify (29.1%) and Custom (13.7%) .
Base: 1,703 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
744 stores
496 stores
234 stores
69 stores
46 stores
21 stores
20 stores
16 stores
11 stores
11 stores
Visual Distribution
744 stores
496 stores
234 stores
69 stores
46 stores
21 stores
20 stores
16 stores
11 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 744 | 43.69% |
| Shopify | 496 | 29.13% |
| Custom | 234 | 13.74% |
| Wix eCommerce | 69 | 4.05% |
| Odoo | 46 | 2.70% |
| OpenCart | 21 | 1.23% |
| PrestaShop | 20 | 1.17% |
| Magento | 16 | 0.94% |
| GoDaddy Online Store | 11 | 0.65% |
| VTEX | 11 | 0.65% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 51.1% share of detected El Salvador e-commerce signals (1,632) , with Shopify at 18.6% and Custom at 8.0% (October 2026) .
Base: 3,192 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,632 websites
595 websites
256 websites
450 websites
46 websites
31 websites
23 websites
27 websites
14 websites
14 websites
Visual Distribution
1,632 websites
595 websites
256 websites
450 websites
46 websites
31 websites
23 websites
27 websites
14 websites
14 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1632 | 51.13% |
| Shopify | 595 | 18.64% |
| Custom | 256 | 8.02% |
| Wix eCommerce | 450 | 14.10% |
| Odoo | 46 | 1.44% |
| OpenCart | 31 | 0.97% |
| PrestaShop | 23 | 0.72% |
| Magento | 27 | 0.85% |
| GoDaddy Online Store | 14 | 0.44% |
| VTEX | 14 | 0.44% |
Categories Distribution
Clothing & Accessories stores with 15.9% of all stores (270 stores) , followed by Health & Beauty (15.2%) and Electronics & Technology (11.7%) .
Base: 1,703 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
270 stores
259 stores
200 stores
145 stores
78 stores
73 stores
71 stores
65 stores
59 stores
52 stores
Visual Distribution
270 stores
259 stores
200 stores
145 stores
78 stores
73 stores
71 stores
65 stores
59 stores
52 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 270 | 15.85% |
| Health & Beauty | 259 | 15.21% |
| Electronics & Technology | 200 | 11.74% |
| Food & Beverages | 145 | 8.51% |
| Gifts & Special Occasions | 78 | 4.58% |
| Business & Industrial | 73 | 4.29% |
| Home & Garden | 71 | 4.17% |
| Jewelry & Watches | 65 | 3.82% |
| Tools & Hardware | 59 | 3.46% |
| Sporting Goods & Outdoor Gear | 52 | 3.05% |
Payment Providers Distribution
PayPal accounts for 26.3% of displayed detection occurrences (337 occurrences) , followed by MasterCard (21.4%) and VISA (21.3%) .
Base: 1,281 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
337 occurrences
274 occurrences
273 occurrences
145 occurrences
104 occurrences
36 occurrences
30 occurrences
29 occurrences
27 occurrences
26 occurrences
Visual Distribution
337 occurrences
274 occurrences
273 occurrences
145 occurrences
104 occurrences
36 occurrences
30 occurrences
29 occurrences
27 occurrences
26 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 337 | 26.31% |
| MasterCard | 274 | 21.39% |
| VISA | 273 | 21.31% |
| American Express | 145 | 11.32% |
| Wompi | 104 | 8.12% |
| Discover | 36 | 2.81% |
| DinersClub | 30 | 2.34% |
| Cielo | 29 | 2.26% |
| BitCoin | 27 | 2.11% |
| Apple Pay | 26 | 2.03% |
Shipping Carriers Distribution
DHL accounts for 29.3% of displayed detection occurrences (27 occurrences) , followed by UPS (20.7%) and FedEx (13.0%) .
Base: 92 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
27 occurrences
19 occurrences
12 occurrences
11 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 27 | 29.35% |
| UPS | 19 | 20.65% |
| FedEx | 12 | 13.04% |
| Correos | 11 | 11.96% |
| GLS | 6 | 6.52% |
| USPS | 6 | 6.52% |
| EMS | 3 | 3.26% |
| Royal Mail | 3 | 3.26% |
| Urbano Express | 3 | 3.26% |
| Blue Express | 2 | 2.17% |
Store Launch Timeline
Over the past 12 months, 434 new stores were launched in El Salvador , with the highest activity in 2026-09 (64 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
64 stores launched
62 stores launched
41 stores launched
43 stores launched
41 stores launched
30 stores launched
35 stores launched
34 stores launched
34 stores launched
19 stores launched
24 stores launched
7 stores launched
Monthly Trend
14.7% of last 12 months
14.3% of last 12 months
9.4% of last 12 months
9.9% of last 12 months
9.4% of last 12 months
6.9% of last 12 months
8.1% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
4.4% of last 12 months
5.5% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 64 | 14.75% |
| 2026-08 | 62 | 14.29% |
| 2026-07 | 41 | 9.45% |
| 2026-06 | 43 | 9.91% |
| 2026-05 | 41 | 9.45% |
| 2026-04 | 30 | 6.91% |
| 2026-03 | 35 | 8.06% |
| 2026-02 | 34 | 7.83% |
| 2026-01 | 34 | 7.83% |
| 2025-12 | 19 | 4.38% |
| 2025-11 | 24 | 5.53% |
| 2025-10 | 7 | 1.61% |
Active Stores by Launch Year
Currently, 1,699 active stores in El Salvador are tracked in our database , with the most stores launched in 2026 (398 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
398 active stores
234 active stores
165 active stores
147 active stores
96 active stores
102 active stores
149 active stores
52 active stores
73 active stores
49 active stores
23 active stores
22 active stores
28 active stores
27 active stores
25 active stores
Distribution by Launch Year
23.4% of tracked active stores
13.8% of tracked active stores
9.7% of tracked active stores
8.7% of tracked active stores
5.7% of tracked active stores
6.0% of tracked active stores
8.8% of tracked active stores
3.1% of tracked active stores
4.3% of tracked active stores
2.9% of tracked active stores
1.4% of tracked active stores
1.3% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 398 | 23.43% |
| 2025 | 234 | 13.77% |
| 2024 | 165 | 9.71% |
| 2023 | 147 | 8.65% |
| 2022 | 96 | 5.65% |
| 2021 | 102 | 6.00% |
| 2020 | 149 | 8.77% |
| 2019 | 52 | 3.06% |
| 2018 | 73 | 4.30% |
| 2017 | 49 | 2.88% |
| 2016 | 23 | 1.35% |
| 2015 | 22 | 1.29% |
| 2014 | 28 | 1.65% |
| 2013 | 27 | 1.59% |
| 2012 | 25 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Gifts & Special Occasions
Shopify - Health & Beauty
Shopify
WooCommerce - Food & Beverages
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 1.3k | 74.22% |
| Phones | 928 | 54.49% |
| Ecommerce platform | 1.7k | 100.00% |
| Couriers | 75 | 4.40% |
| Payment Providers | 641 | 37.64% |
| Categories | 1.5k | 88.90% |
| Social Media | 1.2k | 72.05% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the El Salvador e-commerce landscape:
Analyze 1.7k verified e-commerce stores in El Salvador - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the El Salvador e-commerce intelligence?
-
We track 1.7k verified El Salvador e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.2% of displayed detection occurrences (1,070 occurrences) , followed by Instagram (31.9%) and TikTok (13.0%) .
Base: 3,324 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,070 occurrences
1,061 occurrences
432 occurrences
248 occurrences
182 occurrences
119 occurrences
95 occurrences
63 occurrences
51 occurrences
3 occurrences
Visual Distribution
1,070 occurrences
1,061 occurrences
432 occurrences
248 occurrences
182 occurrences
119 occurrences
95 occurrences
63 occurrences
51 occurrences
3 occurrences