Whistl Shipping Carrier Usage Database

Explore 206.0 e-commerce stores shipping with Whistl. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 36.9% of stores with physical delivery (76 stores) , followed by Custom (33.5%) and WooCommerce (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.9%

76 stores

Custom 33.5%

69 stores

28 stores

10 stores

8 stores

5 stores

3 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Whistl
Platform Stores with Physical Delivery Percentage
Shopify 76 36.89%
Custom 69 33.50%
WooCommerce 28 13.59%
BigCommerce 10 4.85%
Magento 8 3.88%
osCommerce 5 2.43%
Wix eCommerce 3 1.46%
nopCommerce 2 0.97%
ShopGold 1 0.49%
GoDaddy Online Store 1 0.49%
Jumpseller 1 0.49%
Squarespace Commerce 1 0.49%
UpsellPlus, Shopify 1 0.49%

All Stores Distribution

Shopify holds 35.9% share of all Whistl e-commerce stores (79) , with Custom at 31.4% and WooCommerce at 17.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 35.9%

79 stores

Custom 31.4%

69 stores

38 stores

10 stores

8 stores

5 stores

4 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Whistl
Platform Total Stores Percentage
Shopify 79 35.91%
Custom 69 31.36%
WooCommerce 38 17.27%
BigCommerce 10 4.55%
Magento 8 3.64%
osCommerce 5 2.27%
Wix eCommerce 4 1.82%
nopCommerce 2 0.91%
ShopGold 1 0.45%
GoDaddy Online Store 1 0.45%
Jumpseller 1 0.45%
Squarespace Commerce 1 0.45%
UpsellPlus, Shopify 1 0.45%

Categories Distribution

Health & Beauty leads with 17.9% of all stores (28 stores) , followed by Arts & Entertainment (16.7%) and Clothing & Accessories (16.0%) .

Top 10 Categories

Health & Beauty 17.9%

28 stores

Arts & Entertainment 16.7%

26 stores

Clothing & Accessories 16.0%

25 stores

Gifts & Special Occasions 9.0%

14 stores

Home & Garden 9.0%

14 stores

Pets & Pet Supplies 7.1%

11 stores

Food & Beverages 7.1%

11 stores

Books & Media 3.8%

6 stores

Furniture & Home Decor 3.2%

5 stores

Sporting Goods & Outdoor Gear 2.6%

4 stores

Visual Distribution

Distribution of top 10 Whistl store categories (December 2025)
Distribution of categories in Whistl e-commerce stores
Category Number of Stores Percentage
Health & Beauty 28 17.95%
Arts & Entertainment 26 16.67%
Clothing & Accessories 25 16.03%
Gifts & Special Occasions 14 8.97%
Home & Garden 14 8.97%
Pets & Pet Supplies 11 7.05%
Food & Beverages 11 7.05%
Books & Media 6 3.85%
Furniture & Home Decor 5 3.21%
Sporting Goods & Outdoor Gear 4 2.56%
Electronics & Technology 3 1.92%
Toys & Games 3 1.92%
Office Supplies 3 1.92%
Baby & Toddler 2 1.28%
Business & Industrial 1 0.64%

Payment Providers Distribution

PayPal leads with 31.7% among AI-verified physical stores (113 stores) , followed by American Express (12.4%) and Klarna (11.8%) .

Base: 183 AI-verified physical stores with detectable payment providers (69.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.7%

113 stores

44 stores

Klarna 11.8%

42 stores

33 stores

30 stores

25 stores

24 stores

12 stores

9 stores

VISA 1.4%

5 stores

Visual Distribution

Distribution of top 10 Whistl payment providers (December 2025)
Distribution of payment providers in Whistl e-commerce stores
Payment Provider Store Count Market Share
PayPal 113 31.74%
American Express 44 12.36%
Klarna 42 11.80%
Apple Pay 33 9.27%
MasterCard 30 8.43%
Google Pay 25 7.02%
Stripe Connect 24 6.74%
Amazon Pay 12 3.37%
Braintree 9 2.53%
VISA 5 1.40%
Bolt 5 1.40%
AliPay 4 1.12%
SagePay 4 1.12%
Clearpay 4 1.12%
BitCoin 2 0.56%

Store Launch Timeline

Over the past 12 months, 16 new stores were launched in Whistl , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.3%

1 stores launched

2025-10 12.5%

2 stores launched

2025-09 6.3%

1 stores launched

2025-08 6.3%

1 stores launched

2025-07 6.3%

1 stores launched

2025-06 12.5%

2 stores launched

2025-05 12.5%

2 stores launched

2025-02 18.8%

3 stores launched

2025-01 12.5%

2 stores launched

2024-12 6.3%

1 stores launched

Monthly Trend

Monthly store launches in Whistl (December 2025)
Monthly store launches in Whistl over the past 12 months
Month Stores Launched Percentage
2025-11 1 6.25%
2025-10 2 12.50%
2025-09 1 6.25%
2025-08 1 6.25%
2025-07 1 6.25%
2025-06 2 12.50%
2025-05 2 12.50%
2025-02 3 18.75%
2025-01 2 12.50%
2024-12 1 6.25%

Active Stores by Launch Year

Currently, 206 active stores in Whistl are tracked in our database , with the most stores launched in 2025 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.3%

15 active stores

2024 4.9%

10 active stores

2023 5.3%

11 active stores

2022 6.3%

13 active stores

2021 9.7%

20 active stores

2020 3.4%

7 active stores

2019 3.9%

8 active stores

2018 6.3%

13 active stores

2017 10.2%

21 active stores

2016 3.4%

7 active stores

2015 3.9%

8 active stores

2014 4.4%

9 active stores

2013 5.8%

12 active stores

2012 1.5%

3 active stores

2011 1.5%

3 active stores

Distribution by Launch Year

Active stores in Whistl by original launch year (December 2025)
Active stores in Whistl by launch year
Launch Year Active Stores Percentage
2025 15 7.28%
2024 10 4.85%
2023 11 5.34%
2022 13 6.31%
2021 20 9.71%
2020 7 3.40%
2019 8 3.88%
2018 13 6.31%
2017 21 10.19%
2016 7 3.40%
2015 8 3.88%
2014 9 4.37%
2013 12 5.83%
2012 3 1.46%
2011 3 1.46%
2010 3 1.46%
2009 4 1.94%
2008 1 0.49%
2007 3 1.46%
2006 2 0.97%
2005 6 2.91%
2004 2 0.97%
2003 3 1.46%
2002 3 1.46%
2001 5 2.43%
2000 5 2.43%
1999 5 2.43%
1997 1 0.49%
1996 3 1.46%

Social Media Usage

Facebook leads with 25.0% among stores with at least one detectable social profile (133 stores) , followed by Instagram (24.6%) and YouTube (12.8%) .

Base: 180 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.0%

133 stores

Instagram 24.6%

131 stores

YouTube 12.8%

68 stores

TikTok 8.8%

47 stores

LinkedIn 8.4%

45 stores

Twitter 7.7%

41 stores

X 6.2%

33 stores

Pinterest 5.6%

30 stores

Vimeo 0.8%

4 stores

SoundCloud 0.2%

1 stores

Visual Distribution

Distribution of social media platforms in Whistl (December 2025)
Distribution of social media platforms in Whistl e-commerce stores
Social Platform Store Count Market Share
Facebook 133 24.95%
Instagram 131 24.58%
YouTube 68 12.76%
TikTok 47 8.82%
LinkedIn 45 8.44%
Twitter 41 7.69%
X 33 6.19%
Pinterest 30 5.63%
Vimeo 4 0.75%
SoundCloud 1 0.19%

Geographic Distribution

United Kingdom leads with 71.4% (137 AI-verified stores) , followed by United States (8.3%) and India (6.3%) .

Base: 192 AI-verified stores across 19 countries. Percentages show share among AI-verified stores.

Top 10 Countries

137 AI-verified stores

16 AI-verified stores

India 6.3%

12 AI-verified stores

5 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Whistl (December 2025)
Geographic distribution of stores using Whistl
Country AI-Verified Store Count Market Share
United Kingdom 137 71.35%
United States 16 8.33%
India 12 6.25%
Russia 5 2.60%
Germany 3 1.56%
France 2 1.04%
Canada 2 1.04%
Ireland 2 1.04%
Netherlands 2 1.04%
Lithuania 2 1.04%
Cocos (Keeling) Islands 2 1.04%
Turkey 1 0.52%
Spain 1 0.52%
Chile 1 0.52%
South Africa 1 0.52%
Italy 1 0.52%
Hong Kong 1 0.52%
Denmark 1 0.52%
Australia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 262.0 100.00%
Emails 182.0 69.47%
Phones 79.0 30.15%
Ecommerce platform 220.0 83.97%
Couriers 262.0 100.00%
Payment Providers 183.0 69.85%
Categories 176.0 67.18%
Social Media 180.0 68.70%

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Frequently Asked Questions

What data is included in the Whistl E-commerce Database?

Our database covers over 206.0 Whistl physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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