Smart Ad Server Technology Adoption in E-commerce

Discover 229.0 e-commerce stores using Smart Ad Server. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 42.8% of stores with physical delivery (98 stores) , followed by Magento (33.6%) and Shopify (13.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 42.8%

98 stores

Magento 33.6%

77 stores

Shopify 13.5%

31 stores

10 stores

7 stores

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Smart Ad Server
Platform Stores with Physical Delivery Percentage
Custom 98 42.79%
Magento 77 33.62%
Shopify 31 13.54%
WooCommerce 10 4.37%
DanDomain Webshop 7 3.06%
Salesforce Commerce Cloud 4 1.75%
PrestaShop 1 0.44%
Squarespace Commerce 1 0.44%
EasyDigitalDownloads 0 0.00%
Magento, Shopify 0 0.00%
Shopify, Magento 0 0.00%
osCommerce 0 0.00%
Aedi 0 0.00%
Shopware 0 0.00%

All Stores Distribution

Custom holds 33.0% share of all Smart Ad Server e-commerce stores (98) , with Magento at 30.3% and Shopify at 11.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 33.0%

98 stores

Magento 30.3%

90 stores

Shopify 11.8%

35 stores

53 stores

7 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Smart Ad Server
Platform Total Stores Percentage
Custom 98 33.00%
Magento 90 30.30%
Shopify 35 11.78%
WooCommerce 53 17.85%
DanDomain Webshop 7 2.36%
Salesforce Commerce Cloud 5 1.68%
PrestaShop 1 0.34%
Squarespace Commerce 1 0.34%
EasyDigitalDownloads 1 0.34%
Magento, Shopify 1 0.34%
Shopify, Magento 2 0.67%
osCommerce 1 0.34%
Aedi 1 0.34%
Shopware 1 0.34%

Categories Distribution

Clothing & Accessories leads with 26.1% of all stores (42 stores) , followed by Gifts & Special Occasions (16.8%) and Food & Beverages (13.0%) .

Top 10 Categories

Clothing & Accessories 26.1%

42 stores

Gifts & Special Occasions 16.8%

27 stores

Food & Beverages 13.0%

21 stores

Health & Beauty 10.6%

17 stores

Collectibles & Hobbies 9.9%

16 stores

Arts & Entertainment 5.6%

9 stores

Vehicles & Parts 5.6%

9 stores

Electronics & Technology 2.5%

4 stores

Books & Media 1.9%

3 stores

Pets & Pet Supplies 1.9%

3 stores

Visual Distribution

Distribution of top 10 Smart Ad Server store categories (December 2025)
Distribution of categories in Smart Ad Server e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 42 26.09%
Gifts & Special Occasions 27 16.77%
Food & Beverages 21 13.04%
Health & Beauty 17 10.56%
Collectibles & Hobbies 16 9.94%
Arts & Entertainment 9 5.59%
Vehicles & Parts 9 5.59%
Electronics & Technology 4 2.48%
Books & Media 3 1.86%
Pets & Pet Supplies 3 1.86%
Home & Garden 3 1.86%
Toys & Games 2 1.24%
Sporting Goods & Outdoor Gear 2 1.24%
Business & Industrial 2 1.24%
Furniture & Home Decor 1 0.62%

Payment Providers Distribution

PayPal leads with 17.3% among AI-verified physical stores (14 stores) , followed by VISA (16.0%) and American Express (11.1%) .

Base: 45 AI-verified physical stores with detectable payment providers (14.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 17.3%

14 stores

VISA 16.0%

13 stores

9 stores

9 stores

6 stores

6 stores

JCB 7.4%

6 stores

6 stores

SEPA 6.2%

5 stores

2 stores

Visual Distribution

Distribution of top 10 Smart Ad Server payment providers (December 2025)
Distribution of payment providers in Smart Ad Server e-commerce stores
Payment Provider Store Count Market Share
PayPal 14 17.28%
VISA 13 16.05%
American Express 9 11.11%
MasterCard 9 11.11%
Google Pay 6 7.41%
Amazon Pay 6 7.41%
JCB 6 7.41%
Apple Pay 6 7.41%
SEPA 5 6.17%
Klarna 2 2.47%
Carta Si 1 1.23%
Mercado Pago 1 1.23%
Stripe Connect 1 1.23%
UnionPay 1 1.23%
PostePay 1 1.23%

Shipping Carriers Distribution

Estes leads with 14.8% among AI-verified physical stores (4 stores) , followed by DHL (14.8%) and UPS (11.1%) .

Base: 31 AI-verified physical stores with detectable shipping carriers (10.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 14.8%

4 stores

DHL 14.8%

4 stores

UPS 11.1%

3 stores

2 stores

USPS 7.4%

2 stores

2 stores

2 stores

FedEx 7.4%

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Smart Ad Server shipping carriers (December 2025)
Distribution of shipping carriers in Smart Ad Server e-commerce stores
Shipping Carrier Store Count Market Share
Estes 4 14.81%
DHL 4 14.81%
UPS 3 11.11%
Speedy 2 7.41%
USPS 2 7.41%
Schenker 2 7.41%
Correos 2 7.41%
FedEx 2 7.41%
La Poste 1 3.70%
Hermes 1 3.70%
JNE 1 3.70%
Poste Italiane 1 3.70%
Posti 1 3.70%
BRT 1 3.70%

Store Launch Timeline

Over the past 12 months, 55 new stores were launched in Smart Ad Server , with the highest activity in 2025-11 (38 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 69.1%

38 stores launched

2025-10 7.3%

4 stores launched

2025-07 9.1%

5 stores launched

2025-05 3.6%

2 stores launched

2025-04 5.5%

3 stores launched

2025-03 3.6%

2 stores launched

2024-12 1.8%

1 stores launched

Monthly Trend

Monthly store launches in Smart Ad Server (December 2025)
Monthly store launches in Smart Ad Server over the past 12 months
Month Stores Launched Percentage
2025-11 38 69.09%
2025-10 4 7.27%
2025-07 5 9.09%
2025-05 2 3.64%
2025-04 3 5.45%
2025-03 2 3.64%
2024-12 1 1.82%

Active Stores by Launch Year

Currently, 227 active stores in Smart Ad Server are tracked in our database , with the most stores launched in 2025 (54 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 23.8%

54 active stores

2024 4.8%

11 active stores

2023 8.8%

20 active stores

2022 1.8%

4 active stores

2021 0.9%

2 active stores

2020 7.5%

17 active stores

2019 2.6%

6 active stores

2018 7.0%

16 active stores

2017 3.1%

7 active stores

2016 1.8%

4 active stores

2015 2.6%

6 active stores

2014 6.2%

14 active stores

2013 4.8%

11 active stores

2012 0.9%

2 active stores

2011 3.5%

8 active stores

Distribution by Launch Year

Active stores in Smart Ad Server by original launch year (December 2025)
Active stores in Smart Ad Server by launch year
Launch Year Active Stores Percentage
2025 54 23.79%
2024 11 4.85%
2023 20 8.81%
2022 4 1.76%
2021 2 0.88%
2020 17 7.49%
2019 6 2.64%
2018 16 7.05%
2017 7 3.08%
2016 4 1.76%
2015 6 2.64%
2014 14 6.17%
2013 11 4.85%
2012 2 0.88%
2011 8 3.52%
2010 7 3.08%
2009 4 1.76%
2008 2 0.88%
2007 3 1.32%
2006 1 0.44%
2005 4 1.76%
2004 3 1.32%
2003 4 1.76%
2002 2 0.88%
2001 3 1.32%
2000 3 1.32%
1999 4 1.76%
1998 1 0.44%
1997 2 0.88%
1995 2 0.88%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (195 stores) , followed by Instagram (27.1%) and YouTube (14.6%) .

Base: 272 stores with any detectable social profile (89.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

195 stores

Instagram 27.1%

177 stores

YouTube 14.6%

95 stores

Twitter 13.5%

88 stores

TikTok 7.7%

50 stores

LinkedIn 3.2%

21 stores

Pinterest 2.0%

13 stores

X 0.8%

5 stores

WhatsApp 0.8%

5 stores

Twitch 0.5%

3 stores

Visual Distribution

Distribution of social media platforms in Smart Ad Server (December 2025)
Distribution of social media platforms in Smart Ad Server e-commerce stores
Social Platform Store Count Market Share
Facebook 195 29.91%
Instagram 177 27.15%
YouTube 95 14.57%
Twitter 88 13.50%
TikTok 50 7.67%
LinkedIn 21 3.22%
Pinterest 13 1.99%
X 5 0.77%
WhatsApp 5 0.77%
Twitch 3 0.46%

Geographic Distribution

Indonesia leads with 34.9% (65 AI-verified stores) , followed by United States (15.1%) and Spain (9.1%) .

Base: 186 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

65 AI-verified stores

28 AI-verified stores

Spain 9.1%

17 AI-verified stores

Italy 7.5%

14 AI-verified stores

9 AI-verified stores

7 AI-verified stores

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Smart Ad Server (December 2025)
Geographic distribution of stores using Smart Ad Server
Country AI-Verified Store Count Market Share
Indonesia 65 34.95%
United States 28 15.05%
Spain 17 9.14%
Italy 14 7.53%
France 9 4.84%
Mexico 7 3.76%
Germany 6 3.23%
Portugal 5 2.69%
Brazil 4 2.15%
Sweden 4 2.15%
Slovakia 4 2.15%
Poland 4 2.15%
Denmark 4 2.15%
United Kingdom 4 2.15%
Russia 2 1.08%
Vietnam 2 1.08%
Croatia 2 1.08%
Thailand 2 1.08%
Norway 2 1.08%
Belgium 1 0.54%

Dataset Coverage

Field Rows count Coverage
Website 305.0 100.00%
Emails 90.0 29.51%
Phones 68.0 22.30%
Ecommerce platform 297.0 97.38%
Couriers 31.0 10.16%
Payment Providers 45.0 14.75%
Categories 192.0 62.95%
Social Media 272.0 89.18%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Smart Ad Server E-commerce Database to:

Gain actionable insights into 229.0 physical stores in Smart Ad Server.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Smart Ad Server online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Smart Ad Server E-commerce Database?

Our database covers over 229.0 Smart Ad Server physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy