Poland E-commerce Database
Explore 142.8k verified e-commerce stores in the Poland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 223.2k with e-commerce signals. 142.8k verified as active stores.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 38.2% of stores with physical delivery (50,937 stores) , followed by Custom (15.3%) and PrestaShop (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
50,937 stores
20,428 stores
17,714 stores
15,793 stores
14,804 stores
4,305 stores
4,233 stores
2,349 stores
1,740 stores
978 stores
Visual Distribution
50,937 stores
20,428 stores
17,714 stores
15,793 stores
14,804 stores
4,305 stores
4,233 stores
2,349 stores
1,740 stores
978 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 50937 | 38.22% |
| Custom | 20428 | 15.33% |
| PrestaShop | 17714 | 13.29% |
| Shoper | 15793 | 11.85% |
| Shopify | 14804 | 11.11% |
| ShopGold | 4305 | 3.23% |
| IdoSell Shop | 4233 | 3.18% |
| Sky-Shop | 2349 | 1.76% |
| Magento | 1740 | 1.31% |
| Wix eCommerce | 978 | 0.73% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 55.9% share of all Poland e-commerce stores (113,537) , with Custom at 10.1% and PrestaShop at 9.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
113,537 stores
20,428 stores
18,932 stores
16,165 stores
15,779 stores
4,501 stores
4,290 stores
2,395 stores
2,206 stores
4,785 stores
Visual Distribution
113,537 stores
20,428 stores
18,932 stores
16,165 stores
15,779 stores
4,501 stores
4,290 stores
2,395 stores
2,206 stores
4,785 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 113537 | 55.92% |
| Custom | 20428 | 10.06% |
| PrestaShop | 18932 | 9.33% |
| Shoper | 16165 | 7.96% |
| Shopify | 15779 | 7.77% |
| ShopGold | 4501 | 2.22% |
| IdoSell Shop | 4290 | 2.11% |
| Sky-Shop | 2395 | 1.18% |
| Magento | 2206 | 1.09% |
| Wix eCommerce | 4785 | 2.36% |
Categories Distribution
Clothing & Accessories stores with 15.3% of all stores (18,461 stores) , followed by Health & Beauty (12.2%) and Home & Garden (10.3%) .
Base: 120,828 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
18,461 stores
14,775 stores
12,419 stores
8,756 stores
8,719 stores
7,842 stores
7,685 stores
7,406 stores
6,996 stores
5,794 stores
Visual Distribution
18,461 stores
14,775 stores
12,419 stores
8,756 stores
8,719 stores
7,842 stores
7,685 stores
7,406 stores
6,996 stores
5,794 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 18461 | 15.28% |
| Health & Beauty | 14775 | 12.23% |
| Home & Garden | 12419 | 10.28% |
| Food & Beverages | 8756 | 7.25% |
| Tools & Hardware | 8719 | 7.22% |
| Sporting Goods & Outdoor Gear | 7842 | 6.49% |
| Arts & Entertainment | 7685 | 6.36% |
| Business & Industrial | 7406 | 6.13% |
| Electronics & Technology | 6996 | 5.79% |
| Vehicles & Parts | 5794 | 4.80% |
Payment Providers Distribution
Przelewy24 stores with 16.2% among AI-verified physical stores (26,557 stores) , followed by BLIK (14.6%) and MasterCard (12.6%) .
Base: 66,858 AI-verified physical stores with detectable payment providers (46.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26,557 stores
23,981 stores
20,761 stores
19,265 stores
18,096 stores
11,379 stores
10,810 stores
9,523 stores
8,021 stores
3,597 stores
Visual Distribution
26,557 stores
23,981 stores
20,761 stores
19,265 stores
18,096 stores
11,379 stores
10,810 stores
9,523 stores
8,021 stores
3,597 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 26557 | 16.18% |
| BLIK | 23981 | 14.61% |
| MasterCard | 20761 | 12.65% |
| PayU | 19265 | 11.74% |
| PayPal | 18096 | 11.02% |
| Google Pay | 11379 | 6.93% |
| PayPro | 10810 | 6.59% |
| Apple Pay | 9523 | 5.80% |
| PayPo | 8021 | 4.89% |
| Tpay | 3597 | 2.19% |
Shipping Carriers Distribution
InPost stores with 32.8% among AI-verified physical stores (42,654 stores) , followed by DPD (23.3%) and DHL (10.4%) .
Base: 64,699 AI-verified physical stores with detectable shipping carriers (45.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
42,654 stores
30,276 stores
13,537 stores
12,941 stores
9,555 stores
7,687 stores
5,533 stores
3,330 stores
1,357 stores
795 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 42654 | 32.77% |
| DPD | 30276 | 23.26% |
| DHL | 13537 | 10.40% |
| Poczta Polska | 12941 | 9.94% |
| UPS | 9555 | 7.34% |
| GLS | 7687 | 5.91% |
| Orlen | 5533 | 4.25% |
| FedEx | 3330 | 2.56% |
| Zabka | 1357 | 1.04% |
| Raben | 795 | 0.61% |
Store Launch Timeline
Over the past 12 months, 30,141 new stores were launched in Poland , with the highest activity in 2026-04 (3,412 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,412 stores launched
3,441 stores launched
3,114 stores launched
3,186 stores launched
2,440 stores launched
2,774 stores launched
2,758 stores launched
2,256 stores launched
1,994 stores launched
2,040 stores launched
1,738 stores launched
988 stores launched
Monthly Trend
11.3% of last 12 months
11.4% of last 12 months
10.3% of last 12 months
10.6% of last 12 months
8.1% of last 12 months
9.2% of last 12 months
9.2% of last 12 months
7.5% of last 12 months
6.6% of last 12 months
6.8% of last 12 months
5.8% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3412 | 11.32% |
| 2026-03 | 3441 | 11.42% |
| 2026-02 | 3114 | 10.33% |
| 2026-01 | 3186 | 10.57% |
| 2025-12 | 2440 | 8.10% |
| 2025-11 | 2774 | 9.20% |
| 2025-10 | 2758 | 9.15% |
| 2025-09 | 2256 | 7.48% |
| 2025-08 | 1994 | 6.62% |
| 2025-07 | 2040 | 6.77% |
| 2025-06 | 1738 | 5.77% |
| 2025-05 | 988 | 3.28% |
Active Stores by Launch Year
Currently, 141,129 active stores in Poland are tracked in our database , with the most stores launched in 2026 (13,496 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,496 active stores
23,888 active stores
12,994 active stores
9,762 active stores
7,523 active stores
8,968 active stores
9,273 active stores
6,869 active stores
5,820 active stores
5,426 active stores
4,141 active stores
3,548 active stores
3,653 active stores
4,400 active stores
3,016 active stores
Distribution by Launch Year
9.6% of tracked active stores
16.9% of tracked active stores
9.2% of tracked active stores
6.9% of tracked active stores
5.3% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
4.1% of tracked active stores
3.8% of tracked active stores
2.9% of tracked active stores
2.5% of tracked active stores
2.6% of tracked active stores
3.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13496 | 9.56% |
| 2025 | 23888 | 16.93% |
| 2024 | 12994 | 9.21% |
| 2023 | 9762 | 6.92% |
| 2022 | 7523 | 5.33% |
| 2021 | 8968 | 6.35% |
| 2020 | 9273 | 6.57% |
| 2019 | 6869 | 4.87% |
| 2018 | 5820 | 4.12% |
| 2017 | 5426 | 3.84% |
| 2016 | 4141 | 2.93% |
| 2015 | 3548 | 2.51% |
| 2014 | 3653 | 2.59% |
| 2013 | 4400 | 3.12% |
| 2012 | 3016 | 2.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
IdoSell Shop - Baby & Toddler
Shopify - Electronics & Technology
Custom - Toys & Games
Shopify - Toys & Games
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 142.8k | 100.00% |
| Emails | 100.8k | 70.61% |
| Phones | 94.3k | 66.06% |
| Ecommerce platform | 142.8k | 100.00% |
| Couriers | 64.7k | 45.32% |
| Payment Providers | 66.9k | 46.83% |
| Categories | 125.9k | 88.21% |
| Social Media | 79.7k | 55.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 142.8k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Poland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 142.8k verified Poland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.7% among stores with at least one detectable social profile (71,609 stores) , followed by Instagram (30.6%) and YouTube (11.5%) .
Base: 79,673 stores with any detectable social profile (55.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
71,609 stores
58,222 stores
21,840 stores
12,775 stores
8,526 stores
6,905 stores
6,068 stores
2,591 stores
1,228 stores
334 stores
Visual Distribution
71,609 stores
58,222 stores
21,840 stores
12,775 stores
8,526 stores
6,905 stores
6,068 stores
2,591 stores
1,228 stores
334 stores