Pantheon Technology Adoption in E-commerce
Discover 627.0 verified e-commerce stores using Pantheon. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9k domains. 627.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
627.0 verified active stores out of 1.9k detected · 32.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 48.5% of stores with physical delivery (304 stores) , followed by Custom (45.1%) and Drupal Commerce (4.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
304 stores
283 stores
30 stores
4 stores
3 stores
1 stores
1 stores
1 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 304 | 48.48% |
| Custom | 283 | 45.14% |
| Drupal Commerce | 30 | 4.78% |
| Commerce7 | 4 | 0.64% |
| BigCommerce | 3 | 0.48% |
| Shopify | 1 | 0.16% |
| Mystore.no | 1 | 0.16% |
| WooCommerce, Dutchie | 1 | 0.16% |
| Watchfinder & Co. proprietary platform | 0 | 0.00% |
| E3Commerce | 0 | 0.00% |
| WooCommerce, QDM | 0 | 0.00% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| Publitas | 0 | 0.00% |
| Ubercart | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 76.2% share of all Pantheon e-commerce stores (1,342) , with Custom at 16.1% and Drupal Commerce at 2.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,342 stores
283 stores
44 stores
10 stores
4 stores
13 stores
52 stores
1 stores
1 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1342 | 76.21% |
| Custom | 283 | 16.07% |
| Drupal Commerce | 44 | 2.50% |
| Commerce7 | 10 | 0.57% |
| BigCommerce | 4 | 0.23% |
| Shopify | 13 | 0.74% |
| Mystore.no | 52 | 2.95% |
| WooCommerce, Dutchie | 1 | 0.06% |
| Watchfinder & Co. proprietary platform | 1 | 0.06% |
| E3Commerce | 2 | 0.11% |
| WooCommerce, QDM | 1 | 0.06% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 2 | 0.11% |
| Salesforce Commerce Cloud | 3 | 0.17% |
| Publitas | 2 | 0.11% |
| Ubercart | 1 | 0.06% |
Categories Distribution
Books & Media leads with 16.8% of all stores (98 stores) , followed by Food & Beverages (16.6%) and Business & Industrial (15.2%) .
Base: 584 AI-verified stores with physical delivery and detected product categories (93.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
98 stores
97 stores
89 stores
69 stores
39 stores
34 stores
31 stores
25 stores
20 stores
17 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Books & Media | 98 | 16.78% |
| Food & Beverages | 97 | 16.61% |
| Business & Industrial | 89 | 15.24% |
| Health & Beauty | 69 | 11.82% |
| Tools & Hardware | 39 | 6.68% |
| Sporting Goods & Outdoor Gear | 34 | 5.82% |
| Home & Garden | 31 | 5.31% |
| Clothing & Accessories | 25 | 4.28% |
| Toys & Games | 20 | 3.42% |
| Arts & Entertainment | 17 | 2.91% |
| Furniture & Home Decor | 15 | 2.57% |
| Electronics & Technology | 14 | 2.40% |
| Vehicles & Parts | 14 | 2.40% |
| Jewelry & Watches | 12 | 2.05% |
| Gifts & Special Occasions | 10 | 1.71% |
Payment Providers Distribution
PayPal leads with 21.4% among AI-verified physical stores (52 stores) , followed by MasterCard (17.3%) and American Express (16.9%) .
Base: 341 AI-verified physical stores with detectable payment providers (17.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 stores
42 stores
41 stores
31 stores
13 stores
12 stores
10 stores
9 stores
8 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52 | 21.40% |
| MasterCard | 42 | 17.28% |
| American Express | 41 | 16.87% |
| Stripe Connect | 31 | 12.76% |
| Mollie | 13 | 5.35% |
| Bolt | 12 | 4.94% |
| Klarna | 10 | 4.12% |
| Apple Pay | 9 | 3.70% |
| Affirm | 8 | 3.29% |
| VISA | 7 | 2.88% |
| Sezzle | 6 | 2.47% |
| Google Pay | 5 | 2.06% |
| Authorize.Net | 3 | 1.23% |
| PayPal Credit | 2 | 0.82% |
| BitCoin | 2 | 0.82% |
Shipping Carriers Distribution
UPS leads with 28.8% among AI-verified physical stores (105 stores) , followed by USPS (22.2%) and FedEx (17.8%) .
Base: 336 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
105 stores
81 stores
65 stores
23 stores
19 stores
18 stores
18 stores
13 stores
9 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 105 | 28.77% |
| USPS | 81 | 22.19% |
| FedEx | 65 | 17.81% |
| DHL | 23 | 6.30% |
| Royal Mail | 19 | 5.21% |
| DPD | 18 | 4.93% |
| Hermes | 18 | 4.93% |
| TNT | 13 | 3.56% |
| Canada Post | 9 | 2.47% |
| Australia Post | 3 | 0.82% |
| GLS | 3 | 0.82% |
| Speedy | 2 | 0.55% |
| CBL | 2 | 0.55% |
| Blue Star | 2 | 0.55% |
| An Post | 2 | 0.55% |
Store Launch Timeline
Over the past 12 months, 31 new stores were launched in Pantheon , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
1 stores launched
8 stores launched
7 stores launched
4 stores launched
3 stores launched
1 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 3.23% |
| 2025-12 | 2 | 6.45% |
| 2025-11 | 1 | 3.23% |
| 2025-10 | 1 | 3.23% |
| 2025-09 | 8 | 25.81% |
| 2025-08 | 7 | 22.58% |
| 2025-07 | 4 | 12.90% |
| 2025-06 | 3 | 9.68% |
| 2025-05 | 1 | 3.23% |
| 2025-04 | 3 | 9.68% |
Active Stores by Launch Year
Currently, 597 active stores in Pantheon are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
39 active stores
29 active stores
33 active stores
31 active stores
30 active stores
31 active stores
23 active stores
28 active stores
20 active stores
10 active stores
14 active stores
5 active stores
24 active stores
11 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.17% |
| 2025 | 39 | 6.53% |
| 2024 | 29 | 4.86% |
| 2023 | 33 | 5.53% |
| 2022 | 31 | 5.19% |
| 2021 | 30 | 5.03% |
| 2020 | 31 | 5.19% |
| 2019 | 23 | 3.85% |
| 2018 | 28 | 4.69% |
| 2017 | 20 | 3.35% |
| 2016 | 10 | 1.68% |
| 2015 | 14 | 2.35% |
| 2014 | 5 | 0.84% |
| 2013 | 24 | 4.02% |
| 2012 | 11 | 1.84% |
| 2011 | 25 | 4.19% |
| 2010 | 15 | 2.51% |
| 2009 | 10 | 1.68% |
| 2008 | 18 | 3.02% |
| 2007 | 19 | 3.18% |
| 2006 | 17 | 2.85% |
| 2005 | 8 | 1.34% |
| 2004 | 10 | 1.68% |
| 2003 | 18 | 3.02% |
| 2002 | 23 | 3.85% |
| 2001 | 25 | 4.19% |
| 2000 | 22 | 3.69% |
| 1999 | 17 | 2.85% |
| 1998 | 17 | 2.85% |
| 1997 | 11 | 1.84% |
| 1996 | 7 | 1.17% |
| 1995 | 6 | 1.01% |
Geographic Distribution
United States leads with 70.9% (395 AI-verified stores) , followed by United Kingdom (11.8%) and Canada (4.5%) .
Base: 557 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
395 AI-verified stores
66 AI-verified stores
25 AI-verified stores
21 AI-verified stores
7 AI-verified stores
7 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 395 | 70.92% |
| United Kingdom | 66 | 11.85% |
| Canada | 25 | 4.49% |
| Australia | 21 | 3.77% |
| France | 7 | 1.26% |
| Bahrain | 7 | 1.26% |
| Guatemala | 4 | 0.72% |
| South Africa | 4 | 0.72% |
| Costa Rica | 3 | 0.54% |
| Spain | 3 | 0.54% |
| Japan | 3 | 0.54% |
| Poland | 3 | 0.54% |
| Germany | 2 | 0.36% |
| China | 2 | 0.36% |
| Hong Kong | 2 | 0.36% |
| Italy | 2 | 0.36% |
| Philippines | 2 | 0.36% |
| French Polynesia | 2 | 0.36% |
| India | 2 | 0.36% |
| Brazil | 2 | 0.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Tools & Hardware
Custom - Food & Beverages
Custom
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 1.2k | 62.30% |
| Phones | 282.0 | 14.48% |
| Ecommerce platform | 1.9k | 96.30% |
| Couriers | 336.0 | 17.26% |
| Payment Providers | 341.0 | 17.51% |
| Categories | 656.0 | 33.69% |
| Social Media | 1.6k | 82.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pantheon e-commerce landscape:
Analyze 627.0 verified e-commerce stores on Pantheon - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pantheon e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pantheon e-commerce intelligence?
-
We track 627.0 verified Pantheon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 27.5% among stores with at least one detectable social profile (466 stores) , followed by Instagram (25.5%) and YouTube (13.0%) .
Base: 1,613 stores with any detectable social profile (82.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
466 stores
432 stores
220 stores
152 stores
138 stores
115 stores
81 stores
75 stores
7 stores
6 stores
Visual Distribution