Yotpo Loyalty & Referrals Technology Adoption in E-commerce

Discover 2.7k verified e-commerce stores using Yotpo Loyalty & Referrals. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.8k domains. 2.7k verified as active stores with physical delivery.

Verified stores
2.7k
active stores with physical delivery
Top country
United States
1,394 verified stores
Top payment signal
American Express
134 detection occurrences
Top carrier signal
UPS
67 detection occurrences
Top category
Health & Beauty
743 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2.7k verified active stores out of 2.8k detected · 97.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 91.8% of stores with physical delivery (2,470 stores) , followed by BigCommerce (4.4%) and Custom (1.1%) .

Base: 2,690 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 91.8%

2,470 stores

118 stores

30 stores

16 stores

Shopify, Sellvio E-commerce Platform 0.2%

5 stores

Shopify, MerchantPro 0.1%

4 stores

Magento, BigCommerce 0.1%

4 stores

MerchantPro, Shopify 0.1%

4 stores

Shopoe, Shopify 0.1%

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Yotpo Loyalty & Referrals
Platform Stores with Physical Delivery Percentage
Shopify 2470 91.82%
BigCommerce 118 4.39%
Custom 30 1.12%
WooCommerce 16 0.59%
Salesforce Commerce Cloud 13 0.48%
Shopify, Sellvio E-commerce Platform 5 0.19%
Shopify, MerchantPro 4 0.15%
Magento, BigCommerce 4 0.15%
MerchantPro, Shopify 4 0.15%
Shopoe, Shopify 3 0.11%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 91.6% share of detected Yotpo Loyalty & Referrals e-commerce signals (2,534) , with BigCommerce at 4.5% and Custom at 1.1% (June 2026) .

Base: 2,767 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 91.6%

2,534 websites

125 websites

30 websites

18 websites

Shopify, Sellvio E-commerce Platform 0.2%

5 websites

Shopify, MerchantPro 0.1%

4 websites

Magento, BigCommerce 0.1%

4 websites

MerchantPro, Shopify 0.1%

4 websites

Shopoe, Shopify 0.1%

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Yotpo Loyalty & Referrals
Platform Websites with Signals Percentage
Shopify 2534 91.58%
BigCommerce 125 4.52%
Custom 30 1.08%
WooCommerce 18 0.65%
Salesforce Commerce Cloud 13 0.47%
Shopify, Sellvio E-commerce Platform 5 0.18%
Shopify, MerchantPro 4 0.14%
Magento, BigCommerce 4 0.14%
MerchantPro, Shopify 4 0.14%
Shopoe, Shopify 3 0.11%

Categories Distribution

Health & Beauty stores with 27.6% of all stores (743 stores) , followed by Clothing & Accessories (23.7%) and Food & Beverages (11.9%) .

Base: 2,690 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 27.6%

743 stores

Clothing & Accessories 23.7%

638 stores

Food & Beverages 11.9%

320 stores

Sporting Goods & Outdoor Gear 7.8%

209 stores

Home & Garden 4.3%

116 stores

Toys & Games 3.3%

90 stores

Jewelry & Watches 2.8%

75 stores

Gifts & Special Occasions 2.8%

74 stores

Arts & Entertainment 1.8%

48 stores

Pets & Pet Supplies 1.6%

43 stores

Visual Distribution

Distribution of top 10 Yotpo Loyalty & Referrals store categories (June 2026)
Distribution of categories in Yotpo Loyalty & Referrals e-commerce stores
Category Number of Stores Percentage
Health & Beauty 743 27.62%
Clothing & Accessories 638 23.72%
Food & Beverages 320 11.90%
Sporting Goods & Outdoor Gear 209 7.77%
Home & Garden 116 4.31%
Toys & Games 90 3.35%
Jewelry & Watches 75 2.79%
Gifts & Special Occasions 74 2.75%
Arts & Entertainment 48 1.78%
Pets & Pet Supplies 43 1.60%

Payment Providers Distribution

American Express accounts for 30.1% of displayed detection occurrences (134 occurrences) , followed by MasterCard (25.4%) and PayPal (12.4%) .

Base: 445 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

134 occurrences

113 occurrences

PayPal 12.4%

55 occurrences

38 occurrences

27 occurrences

Bolt 4.3%

19 occurrences

17 occurrences

16 occurrences

14 occurrences

12 occurrences

Visual Distribution

Distribution of top 10 Yotpo Loyalty & Referrals payment providers (June 2026)
Distribution of payment providers in Yotpo Loyalty & Referrals e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 134 30.11%
MasterCard 113 25.39%
PayPal 55 12.36%
Klarna 38 8.54%
Stripe Connect 27 6.07%
Bolt 19 4.27%
Apple Pay 17 3.82%
Bancontact 16 3.60%
Google Pay 14 3.15%
Mollie 12 2.70%

Shipping Carriers Distribution

UPS accounts for 24.3% of displayed detection occurrences (67 occurrences) , followed by USPS (18.8%) and FedEx (15.9%) .

Base: 276 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 24.3%

67 occurrences

USPS 18.8%

52 occurrences

FedEx 15.9%

44 occurrences

DHL 13.0%

36 occurrences

DPD 8.3%

23 occurrences

15 occurrences

15 occurrences

12 occurrences

7 occurrences

5 occurrences

Visual Distribution

Distribution of top 10 Yotpo Loyalty & Referrals shipping carriers (June 2026)
Distribution of shipping carriers in Yotpo Loyalty & Referrals e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 67 24.28%
USPS 52 18.84%
FedEx 44 15.94%
DHL 36 13.04%
DPD 23 8.33%
Speedy 15 5.43%
Australia Post 15 5.43%
PostNL 12 4.35%
New Zealand Post 7 2.54%
Canada Post 5 1.81%

Store Launch Timeline

Over the past 12 months, 136 new stores were launched in Yotpo Loyalty & Referrals , with the highest activity in 2026-05 (13 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.6%

13 stores launched

2026-04 6.6%

9 stores launched

2026-03 10.3%

14 stores launched

2026-02 8.1%

11 stores launched

2026-01 4.4%

6 stores launched

2025-12 2.9%

4 stores launched

2025-11 3.7%

5 stores launched

2025-10 10.3%

14 stores launched

2025-09 7.4%

10 stores launched

2025-08 25.0%

34 stores launched

2025-07 8.8%

12 stores launched

2025-06 2.9%

4 stores launched

Monthly Trend

Monthly store launches in Yotpo Loyalty & Referrals (June 2026)
Monthly store launches in Yotpo Loyalty & Referrals over the past 12 months
Month Stores Launched Percentage
2026-05 13 9.56%
2026-04 9 6.62%
2026-03 14 10.29%
2026-02 11 8.09%
2026-01 6 4.41%
2025-12 4 2.94%
2025-11 5 3.68%
2025-10 14 10.29%
2025-09 10 7.35%
2025-08 34 25.00%
2025-07 12 8.82%
2025-06 4 2.94%

Active Stores by Launch Year

Currently, 2,640 active stores in Yotpo Loyalty & Referrals are tracked in our database , with the most stores launched in 2026 (54 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

54 active stores

2025 6.3%

167 active stores

2024 6.0%

159 active stores

2023 7.0%

184 active stores

2022 7.9%

208 active stores

2021 11.6%

306 active stores

2020 8.5%

224 active stores

2019 5.8%

154 active stores

2018 5.8%

152 active stores

2017 5.4%

142 active stores

2016 3.7%

97 active stores

2015 3.3%

88 active stores

2014 3.4%

91 active stores

2013 3.9%

103 active stores

2012 2.3%

60 active stores

Distribution by Launch Year

Active stores in Yotpo Loyalty & Referrals by original launch year (June 2026)
Active stores in Yotpo Loyalty & Referrals by launch year
Launch Year Active Stores Percentage
2026 54 2.05%
2025 167 6.33%
2024 159 6.02%
2023 184 6.97%
2022 208 7.88%
2021 306 11.59%
2020 224 8.48%
2019 154 5.83%
2018 152 5.76%
2017 142 5.38%
2016 97 3.67%
2015 88 3.33%
2014 91 3.45%
2013 103 3.90%
2012 60 2.27%

Social Media Usage

Instagram accounts for 27.5% of displayed detection occurrences (2,401 occurrences) , followed by Facebook (25.4%) and TikTok (12.7%) .

Base: 8,737 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.5%

2,401 occurrences

Facebook 25.4%

2,220 occurrences

TikTok 12.7%

1,111 occurrences

YouTube 12.1%

1,059 occurrences

Pinterest 9.0%

783 occurrences

Twitter 7.6%

662 occurrences

LinkedIn 3.4%

294 occurrences

X 1.8%

154 occurrences

Vimeo 0.3%

29 occurrences

Reddit 0.3%

24 occurrences

Visual Distribution

Distribution of social media platforms in Yotpo Loyalty & Referrals (June 2026)
Distribution of social media platforms in Yotpo Loyalty & Referrals e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 2401 27.48%
Facebook 2220 25.41%
TikTok 1111 12.72%
YouTube 1059 12.12%
Pinterest 783 8.96%
Twitter 662 7.58%
LinkedIn 294 3.36%
X 154 1.76%
Vimeo 29 0.33%
Reddit 24 0.27%

Geographic Distribution

United States stores with 51.8% (1,394 active verified stores) , followed by United Kingdom (8.7%) and Australia (7.3%) .

Base: 2,690 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,394 active verified stores

235 active verified stores

197 active verified stores

138 active verified stores

76 active verified stores

76 active verified stores

41 active verified stores

35 active verified stores

30 active verified stores

Spain 1.1%

29 active verified stores

Visual Distribution

Geographic distribution of stores using Yotpo Loyalty & Referrals (June 2026)
Geographic distribution of stores using Yotpo Loyalty & Referrals
Country AI-Verified Store Count Market Share
United States 1394 51.82%
United Kingdom 235 8.74%
Australia 197 7.32%
Canada 138 5.13%
Netherlands 76 2.83%
France 76 2.83%
New Zealand 41 1.52%
Germany 35 1.30%
Hong Kong 30 1.12%
Spain 29 1.08%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.8k 100.00%
Emails 607 21.94%
Phones 632 22.84%
Ecommerce platform 2.8k 99.96%
Couriers 163 5.89%
Payment Providers 251 9.07%
Categories 2.6k 92.66%
Social Media 2.5k 90.35%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Yotpo Loyalty & Referrals e-commerce landscape:

Analyze 2.7k verified e-commerce stores on Yotpo Loyalty & Referrals - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Yotpo Loyalty & Referrals e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Yotpo Loyalty & Referrals e-commerce intelligence?

We track 2.7k verified Yotpo Loyalty & Referrals e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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