WooCommerce Subscriptions Technology Adoption in E-commerce
Discover 5.1k verified e-commerce stores using WooCommerce Subscriptions. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 23.8k domains. 5.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.1k verified active stores out of 23.8k detected · 21.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 100.0% of stores with physical delivery (5,146 stores) , followed by WooCommerce, Magento (0.0%) and WooCommerce, BW Commerce (0.0%) .
Base: 5,147 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,146 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
5,146 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5146 | 99.98% |
| WooCommerce, Magento | 1 | 0.02% |
| WooCommerce, BW Commerce | 0 | 0.00% |
| WooCommerce, AVIA Shop System | 0 | 0.00% |
| GodoMall, WooCommerce | 0 | 0.00% |
| FC2 Cart, WooCommerce | 0 | 0.00% |
| WooCommerce, FC2 Cart | 0 | 0.00% |
| WooCommerce, FreshStore | 0 | 0.00% |
| WooCommerce, Prosteps E-commerce Platform | 0 | 0.00% |
| WooCommerce, Cafe24 | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.9% share of detected WooCommerce Subscriptions e-commerce signals (23,828) , with WooCommerce, Magento at 0.0% and WooCommerce, BW Commerce at 0.0% (June 2026) .
Base: 23,841 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
23,828 websites
3 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
23,828 websites
3 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 23828 | 99.95% |
| WooCommerce, Magento | 3 | 0.01% |
| WooCommerce, BW Commerce | 1 | 0.00% |
| WooCommerce, AVIA Shop System | 1 | 0.00% |
| GodoMall, WooCommerce | 1 | 0.00% |
| FC2 Cart, WooCommerce | 1 | 0.00% |
| WooCommerce, FC2 Cart | 1 | 0.00% |
| WooCommerce, FreshStore | 1 | 0.00% |
| WooCommerce, Prosteps E-commerce Platform | 1 | 0.00% |
| WooCommerce, Cafe24 | 1 | 0.00% |
Categories Distribution
Health & Beauty stores with 29.4% of all stores (1,512 stores) , followed by Food & Beverages (24.7%) and Sporting Goods & Outdoor Gear (5.2%) .
Base: 5,147 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,512 stores
1,271 stores
268 stores
204 stores
175 stores
173 stores
152 stores
140 stores
125 stores
122 stores
Visual Distribution
1,512 stores
1,271 stores
268 stores
204 stores
175 stores
173 stores
152 stores
140 stores
125 stores
122 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1512 | 29.38% |
| Food & Beverages | 1271 | 24.69% |
| Sporting Goods & Outdoor Gear | 268 | 5.21% |
| Clothing & Accessories | 204 | 3.96% |
| Toys & Games | 175 | 3.40% |
| Home & Garden | 173 | 3.36% |
| Gifts & Special Occasions | 152 | 2.95% |
| Pets & Pet Supplies | 140 | 2.72% |
| Books & Media | 125 | 2.43% |
| Arts & Entertainment | 122 | 2.37% |
Payment Providers Distribution
PayPal accounts for 27.4% of displayed detection occurrences (621 occurrences) , followed by Stripe Connect (19.1%) and MasterCard (14.5%) .
Base: 2,268 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
621 occurrences
434 occurrences
328 occurrences
293 occurrences
150 occurrences
137 occurrences
105 occurrences
105 occurrences
48 occurrences
47 occurrences
Visual Distribution
621 occurrences
434 occurrences
328 occurrences
293 occurrences
150 occurrences
137 occurrences
105 occurrences
105 occurrences
48 occurrences
47 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 621 | 27.38% |
| Stripe Connect | 434 | 19.14% |
| MasterCard | 328 | 14.46% |
| American Express | 293 | 12.92% |
| Apple Pay | 150 | 6.61% |
| Klarna | 137 | 6.04% |
| VISA | 105 | 4.63% |
| Google Pay | 105 | 4.63% |
| Mollie | 48 | 2.12% |
| SEPA | 47 | 2.07% |
Shipping Carriers Distribution
USPS accounts for 25.0% of displayed detection occurrences (348 occurrences) , followed by UPS (21.7%) and FedEx (12.3%) .
Base: 1,394 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
348 occurrences
302 occurrences
172 occurrences
163 occurrences
109 occurrences
94 occurrences
56 occurrences
55 occurrences
55 occurrences
40 occurrences
Visual Distribution
348 occurrences
302 occurrences
172 occurrences
163 occurrences
109 occurrences
94 occurrences
56 occurrences
55 occurrences
55 occurrences
40 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 348 | 24.96% |
| UPS | 302 | 21.66% |
| FedEx | 172 | 12.34% |
| DHL | 163 | 11.69% |
| Royal Mail | 109 | 7.82% |
| DPD | 94 | 6.74% |
| Australia Post | 56 | 4.02% |
| PostNL | 55 | 3.95% |
| GLS | 55 | 3.95% |
| TCS | 40 | 2.87% |
Store Launch Timeline
Over the past 12 months, 597 new stores were launched in WooCommerce Subscriptions , with the highest activity in 2026-05 (35 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
35 stores launched
41 stores launched
50 stores launched
39 stores launched
42 stores launched
29 stores launched
46 stores launched
42 stores launched
63 stores launched
66 stores launched
99 stores launched
45 stores launched
Monthly Trend
5.9% of last 12 months
6.9% of last 12 months
8.4% of last 12 months
6.5% of last 12 months
7.0% of last 12 months
4.9% of last 12 months
7.7% of last 12 months
7.0% of last 12 months
10.6% of last 12 months
11.1% of last 12 months
16.6% of last 12 months
7.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 35 | 5.86% |
| 2026-04 | 41 | 6.87% |
| 2026-03 | 50 | 8.38% |
| 2026-02 | 39 | 6.53% |
| 2026-01 | 42 | 7.04% |
| 2025-12 | 29 | 4.86% |
| 2025-11 | 46 | 7.71% |
| 2025-10 | 42 | 7.04% |
| 2025-09 | 63 | 10.55% |
| 2025-08 | 66 | 11.06% |
| 2025-07 | 99 | 16.58% |
| 2025-06 | 45 | 7.54% |
Active Stores by Launch Year
Currently, 5,127 active stores in WooCommerce Subscriptions are tracked in our database , with the most stores launched in 2026 (208 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
208 active stores
743 active stores
712 active stores
477 active stores
397 active stores
404 active stores
362 active stores
249 active stores
286 active stores
204 active stores
123 active stores
118 active stores
103 active stores
128 active stores
77 active stores
Distribution by Launch Year
4.1% of tracked active stores
14.5% of tracked active stores
13.9% of tracked active stores
9.3% of tracked active stores
7.7% of tracked active stores
7.9% of tracked active stores
7.1% of tracked active stores
4.9% of tracked active stores
5.6% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 208 | 4.06% |
| 2025 | 743 | 14.49% |
| 2024 | 712 | 13.89% |
| 2023 | 477 | 9.30% |
| 2022 | 397 | 7.74% |
| 2021 | 404 | 7.88% |
| 2020 | 362 | 7.06% |
| 2019 | 249 | 4.86% |
| 2018 | 286 | 5.58% |
| 2017 | 204 | 3.98% |
| 2016 | 123 | 2.40% |
| 2015 | 118 | 2.30% |
| 2014 | 103 | 2.01% |
| 2013 | 128 | 2.50% |
| 2012 | 77 | 1.50% |
Geographic Distribution
United States stores with 34.3% (1,763 active verified stores) , followed by United Kingdom (8.3%) and Taiwan (4.7%) .
Base: 5,147 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,763 active verified stores
428 active verified stores
241 active verified stores
174 active verified stores
155 active verified stores
146 active verified stores
140 active verified stores
140 active verified stores
131 active verified stores
123 active verified stores
Visual Distribution
1,763 active verified stores
428 active verified stores
241 active verified stores
174 active verified stores
155 active verified stores
146 active verified stores
140 active verified stores
140 active verified stores
131 active verified stores
123 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1763 | 34.25% |
| United Kingdom | 428 | 8.32% |
| Taiwan | 241 | 4.68% |
| Australia | 174 | 3.38% |
| Netherlands | 155 | 3.01% |
| Germany | 146 | 2.84% |
| Canada | 140 | 2.72% |
| France | 140 | 2.72% |
| Brazil | 131 | 2.55% |
| Spain | 123 | 2.39% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.8k | 100.00% |
| Emails | 12.8k | 53.88% |
| Phones | 7.3k | 30.54% |
| Ecommerce platform | 23.8k | 100.00% |
| Couriers | 2.1k | 8.86% |
| Payment Providers | 5.4k | 22.59% |
| Categories | 5.1k | 21.60% |
| Social Media | 15.7k | 65.71% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce Subscriptions e-commerce landscape:
Analyze 5.1k verified e-commerce stores on WooCommerce Subscriptions - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WooCommerce Subscriptions e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce Subscriptions e-commerce intelligence?
-
We track 5.1k verified WooCommerce Subscriptions e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.0% of displayed detection occurrences (3,136 occurrences) , followed by Instagram (29.7%) and YouTube (10.0%) .
Base: 10,457 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,136 occurrences
3,110 occurrences
1,044 occurrences
790 occurrences
694 occurrences
594 occurrences
497 occurrences
410 occurrences
162 occurrences
20 occurrences
Visual Distribution
3,136 occurrences
3,110 occurrences
1,044 occurrences
790 occurrences
694 occurrences
594 occurrences
497 occurrences
410 occurrences
162 occurrences
20 occurrences