WooCommerce PayPal Payments Technology Adoption in E-commerce
Discover 92.5k verified e-commerce stores using WooCommerce PayPal Payments. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 161.3k domains. 92.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
92.5k verified active stores out of 161.3k detected · 57.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 99.9% of stores with physical delivery (92,358 stores) , followed by Custom (0.0%) and Shopify, WooCommerce (0.0%) .
Base: 92,460 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
92,358 stores
18 stores
12 stores
9 stores
6 stores
6 stores
4 stores
4 stores
4 stores
3 stores
Visual Distribution
92,358 stores
18 stores
12 stores
9 stores
6 stores
6 stores
4 stores
4 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 92358 | 99.89% |
| Custom | 18 | 0.02% |
| Shopify, WooCommerce | 12 | 0.01% |
| WooCommerce, Shopify | 9 | 0.01% |
| FreshStore, WooCommerce | 6 | 0.01% |
| WooCommerce, FreshStore | 6 | 0.01% |
| WooCommerce, RunFree | 4 | 0.00% |
| Magento, WooCommerce | 4 | 0.00% |
| WooCommerce, Magento | 4 | 0.00% |
| RunFree, WooCommerce | 3 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.9% share of detected WooCommerce PayPal Payments e-commerce signals (161,115) , with Custom at 0.0% and Shopify, WooCommerce at 0.0% (June 2026) .
Base: 161,268 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
161,115 websites
18 websites
13 websites
16 websites
10 websites
7 websites
5 websites
14 websites
8 websites
3 websites
Visual Distribution
161,115 websites
18 websites
13 websites
16 websites
10 websites
7 websites
5 websites
14 websites
8 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 161115 | 99.91% |
| Custom | 18 | 0.01% |
| Shopify, WooCommerce | 13 | 0.01% |
| WooCommerce, Shopify | 16 | 0.01% |
| FreshStore, WooCommerce | 10 | 0.01% |
| WooCommerce, FreshStore | 7 | 0.00% |
| WooCommerce, RunFree | 5 | 0.00% |
| Magento, WooCommerce | 14 | 0.01% |
| WooCommerce, Magento | 8 | 0.00% |
| RunFree, WooCommerce | 3 | 0.00% |
Categories Distribution
Health & Beauty stores with 12.7% of all stores (11,782 stores) , followed by Clothing & Accessories (12.4%) and Food & Beverages (10.3%) .
Base: 92,460 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
11,782 stores
11,482 stores
9,517 stores
7,651 stores
7,637 stores
5,177 stores
4,731 stores
4,076 stores
3,670 stores
3,502 stores
Visual Distribution
11,782 stores
11,482 stores
9,517 stores
7,651 stores
7,637 stores
5,177 stores
4,731 stores
4,076 stores
3,670 stores
3,502 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 11782 | 12.74% |
| Clothing & Accessories | 11482 | 12.42% |
| Food & Beverages | 9517 | 10.29% |
| Sporting Goods & Outdoor Gear | 7651 | 8.27% |
| Arts & Entertainment | 7637 | 8.26% |
| Toys & Games | 5177 | 5.60% |
| Home & Garden | 4731 | 5.12% |
| Jewelry & Watches | 4076 | 4.41% |
| Gifts & Special Occasions | 3670 | 3.97% |
| Electronics & Technology | 3502 | 3.79% |
Payment Providers Distribution
PayPal accounts for 40.8% of displayed detection occurrences (33,773 occurrences) , followed by Stripe Connect (14.3%) and MasterCard (11.1%) .
Base: 82,708 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
33,773 occurrences
11,867 occurrences
9,208 occurrences
7,333 occurrences
5,618 occurrences
5,042 occurrences
4,500 occurrences
2,648 occurrences
1,456 occurrences
1,263 occurrences
Visual Distribution
33,773 occurrences
11,867 occurrences
9,208 occurrences
7,333 occurrences
5,618 occurrences
5,042 occurrences
4,500 occurrences
2,648 occurrences
1,456 occurrences
1,263 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 33773 | 40.83% |
| Stripe Connect | 11867 | 14.35% |
| MasterCard | 9208 | 11.13% |
| American Express | 7333 | 8.87% |
| Klarna | 5618 | 6.79% |
| Apple Pay | 5042 | 6.10% |
| Google Pay | 4500 | 5.44% |
| VISA | 2648 | 3.20% |
| SEPA | 1456 | 1.76% |
| Bolt | 1263 | 1.53% |
Shipping Carriers Distribution
DHL accounts for 23.3% of displayed detection occurrences (8,345 occurrences) , followed by UPS (17.8%) and USPS (12.8%) .
Base: 35,831 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,345 occurrences
6,363 occurrences
4,597 occurrences
3,853 occurrences
2,816 occurrences
2,669 occurrences
2,485 occurrences
1,941 occurrences
1,512 occurrences
1,250 occurrences
Visual Distribution
8,345 occurrences
6,363 occurrences
4,597 occurrences
3,853 occurrences
2,816 occurrences
2,669 occurrences
2,485 occurrences
1,941 occurrences
1,512 occurrences
1,250 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 8345 | 23.29% |
| UPS | 6363 | 17.76% |
| USPS | 4597 | 12.83% |
| FedEx | 3853 | 10.75% |
| Royal Mail | 2816 | 7.86% |
| DPD | 2669 | 7.45% |
| GLS | 2485 | 6.94% |
| Colissimo | 1941 | 5.42% |
| Australia Post | 1512 | 4.22% |
| La Poste | 1250 | 3.49% |
Store Launch Timeline
Over the past 12 months, 11,390 new stores were launched in WooCommerce PayPal Payments , with the highest activity in 2026-05 (1,181 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,181 stores launched
1,224 stores launched
1,079 stores launched
765 stores launched
963 stores launched
791 stores launched
1,059 stores launched
975 stores launched
1,016 stores launched
900 stores launched
1,004 stores launched
433 stores launched
Monthly Trend
10.4% of last 12 months
10.7% of last 12 months
9.5% of last 12 months
6.7% of last 12 months
8.5% of last 12 months
6.9% of last 12 months
9.3% of last 12 months
8.6% of last 12 months
8.9% of last 12 months
7.9% of last 12 months
8.8% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1181 | 10.37% |
| 2026-04 | 1224 | 10.75% |
| 2026-03 | 1079 | 9.47% |
| 2026-02 | 765 | 6.72% |
| 2026-01 | 963 | 8.45% |
| 2025-12 | 791 | 6.94% |
| 2025-11 | 1059 | 9.30% |
| 2025-10 | 975 | 8.56% |
| 2025-09 | 1016 | 8.92% |
| 2025-08 | 900 | 7.90% |
| 2025-07 | 1004 | 8.81% |
| 2025-06 | 433 | 3.80% |
Active Stores by Launch Year
Currently, 92,381 active stores in WooCommerce PayPal Payments are tracked in our database , with the most stores launched in 2026 (5,290 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,290 active stores
10,667 active stores
8,278 active stores
7,150 active stores
7,661 active stores
7,812 active stores
6,398 active stores
4,241 active stores
4,872 active stores
4,163 active stores
2,456 active stores
2,158 active stores
2,254 active stores
2,952 active stores
1,757 active stores
Distribution by Launch Year
5.7% of tracked active stores
11.5% of tracked active stores
9.0% of tracked active stores
7.7% of tracked active stores
8.3% of tracked active stores
8.5% of tracked active stores
6.9% of tracked active stores
4.6% of tracked active stores
5.3% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
3.2% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5290 | 5.73% |
| 2025 | 10667 | 11.55% |
| 2024 | 8278 | 8.96% |
| 2023 | 7150 | 7.74% |
| 2022 | 7661 | 8.29% |
| 2021 | 7812 | 8.46% |
| 2020 | 6398 | 6.93% |
| 2019 | 4241 | 4.59% |
| 2018 | 4872 | 5.27% |
| 2017 | 4163 | 4.51% |
| 2016 | 2456 | 2.66% |
| 2015 | 2158 | 2.34% |
| 2014 | 2254 | 2.44% |
| 2013 | 2952 | 3.20% |
| 2012 | 1757 | 1.90% |
Geographic Distribution
United States stores with 21.4% (19,788 active verified stores) , followed by Italy (12.2%) and Germany (10.9%) .
Base: 92,460 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
19,788 active verified stores
11,323 active verified stores
10,063 active verified stores
8,620 active verified stores
6,889 active verified stores
4,824 active verified stores
4,418 active verified stores
1,979 active verified stores
1,728 active verified stores
1,523 active verified stores
Visual Distribution
19,788 active verified stores
11,323 active verified stores
10,063 active verified stores
8,620 active verified stores
6,889 active verified stores
4,824 active verified stores
4,418 active verified stores
1,979 active verified stores
1,728 active verified stores
1,523 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 19788 | 21.40% |
| Italy | 11323 | 12.25% |
| Germany | 10063 | 10.88% |
| United Kingdom | 8620 | 9.32% |
| France | 6889 | 7.45% |
| Spain | 4824 | 5.22% |
| Australia | 4418 | 4.78% |
| Canada | 1979 | 2.14% |
| Mexico | 1728 | 1.87% |
| China | 1523 | 1.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Toys & Games
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Jewelry & Watches
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 161.3k | 100.00% |
| Emails | 104.2k | 64.64% |
| Phones | 67.8k | 42.07% |
| Ecommerce platform | 161.3k | 100.00% |
| Couriers | 33.3k | 20.66% |
| Payment Providers | 60.1k | 37.27% |
| Categories | 90.1k | 55.89% |
| Social Media | 118k | 73.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce PayPal Payments e-commerce landscape:
Analyze 92.5k verified e-commerce stores on WooCommerce PayPal Payments - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WooCommerce PayPal Payments e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce PayPal Payments e-commerce intelligence?
-
We track 92.5k verified WooCommerce PayPal Payments e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.2% of displayed detection occurrences (56,001 occurrences) , followed by Instagram (30.5%) and YouTube (10.1%) .
Base: 179,367 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
56,001 occurrences
54,639 occurrences
18,163 occurrences
10,765 occurrences
10,288 occurrences
8,747 occurrences
8,601 occurrences
8,139 occurrences
3,704 occurrences
320 occurrences
Visual Distribution
56,001 occurrences
54,639 occurrences
18,163 occurrences
10,765 occurrences
10,288 occurrences
8,747 occurrences
8,601 occurrences
8,139 occurrences
3,704 occurrences
320 occurrences