WooCommerce Technology Adoption in E-commerce
Discover 3.0m e-commerce stores using WooCommerce. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 99.8% of stores with physical delivery (3,023,568 stores) , followed by WooCommerce, EasyDigitalDownloads (0.1%) and EasyDigitalDownloads, WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,023,568 stores
2,009 stores
1,902 stores
293 stores
256 stores
164 stores
152 stores
79 stores
67 stores
53 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3023568 | 99.83% |
| WooCommerce, EasyDigitalDownloads | 2009 | 0.07% |
| EasyDigitalDownloads, WooCommerce | 1902 | 0.06% |
| WooCommerce, Shopify | 293 | 0.01% |
| Shopify, WooCommerce | 256 | 0.01% |
| WooCommerce, Magento | 164 | 0.01% |
| Magento, WooCommerce | 152 | 0.01% |
| WooCommerce, 1C-Bitrix | 79 | 0.00% |
| 1C-Bitrix, WooCommerce | 67 | 0.00% |
| WooCommerce, OpenCart | 53 | 0.00% |
| BigCommerce, WooCommerce | 50 | 0.00% |
| WooCommerce, Ecwid | 50 | 0.00% |
| Ecwid, WooCommerce | 48 | 0.00% |
| WooCommerce, Happy Meal Prep | 47 | 0.00% |
| WooCommerce, BigCommerce | 46 | 0.00% |
All Stores Distribution
WooCommerce holds 99.7% share of all WooCommerce e-commerce stores (5,711,919) , with WooCommerce, EasyDigitalDownloads at 0.1% and EasyDigitalDownloads, WooCommerce at 0.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,711,919 stores
6,116 stores
5,769 stores
367 stores
329 stores
603 stores
548 stores
105 stores
98 stores
83 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5711919 | 99.75% |
| WooCommerce, EasyDigitalDownloads | 6116 | 0.11% |
| EasyDigitalDownloads, WooCommerce | 5769 | 0.10% |
| WooCommerce, Shopify | 367 | 0.01% |
| Shopify, WooCommerce | 329 | 0.01% |
| WooCommerce, Magento | 603 | 0.01% |
| Magento, WooCommerce | 548 | 0.01% |
| WooCommerce, 1C-Bitrix | 105 | 0.00% |
| 1C-Bitrix, WooCommerce | 98 | 0.00% |
| WooCommerce, OpenCart | 83 | 0.00% |
| BigCommerce, WooCommerce | 63 | 0.00% |
| WooCommerce, Ecwid | 80 | 0.00% |
| Ecwid, WooCommerce | 72 | 0.00% |
| WooCommerce, Happy Meal Prep | 69 | 0.00% |
| WooCommerce, BigCommerce | 67 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 19.1% of all stores (422,144 stores) , followed by Health & Beauty (16.6%) and Food & Beverages (12.2%) .
Top 10 Categories
422,144 stores
367,486 stores
269,204 stores
212,743 stores
145,852 stores
133,644 stores
99,024 stores
97,397 stores
96,617 stores
73,003 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 422144 | 19.10% |
| Health & Beauty | 367486 | 16.62% |
| Food & Beverages | 269204 | 12.18% |
| Electronics & Technology | 212743 | 9.62% |
| Home & Garden | 145852 | 6.60% |
| Furniture & Home Decor | 133644 | 6.05% |
| Business & Industrial | 99024 | 4.48% |
| Vehicles & Parts | 97397 | 4.41% |
| Jewelry & Watches | 96617 | 4.37% |
| Arts & Entertainment | 73003 | 3.30% |
| Tools & Hardware | 68545 | 3.10% |
| Sporting Goods & Outdoor Gear | 67091 | 3.04% |
| Gifts & Special Occasions | 67075 | 3.03% |
| Books & Media | 47540 | 2.15% |
| Pets & Pet Supplies | 43152 | 1.95% |
Payment Providers Distribution
PayPal leads with 29.7% among AI-verified physical stores (281,198 stores) , followed by MasterCard (16.1%) and Stripe Connect (14.2%) .
Base: 872,058 AI-verified physical stores with detectable payment providers (15.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
281,198 stores
152,734 stores
134,234 stores
102,532 stores
46,799 stores
44,436 stores
42,407 stores
34,481 stores
24,276 stores
20,021 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 281198 | 29.68% |
| MasterCard | 152734 | 16.12% |
| Stripe Connect | 134234 | 14.17% |
| American Express | 102532 | 10.82% |
| VISA | 46799 | 4.94% |
| Apple Pay | 44436 | 4.69% |
| Klarna | 42407 | 4.48% |
| Google Pay | 34481 | 3.64% |
| Bolt | 24276 | 2.56% |
| JCB | 20021 | 2.11% |
| BitCoin | 14731 | 1.55% |
| Mercado Pago | 13142 | 1.39% |
| Bancontact | 12414 | 1.31% |
| Przelewy24 | 12309 | 1.30% |
| Mollie | 11753 | 1.24% |
Shipping Carriers Distribution
UPS leads with 18.6% among AI-verified physical stores (100,680 stores) , followed by DHL (18.1%) and USPS (13.5%) .
Base: 577,637 AI-verified physical stores with detectable shipping carriers (10.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 100680 | 18.56% |
| DHL | 98110 | 18.09% |
| USPS | 73389 | 13.53% |
| FedEx | 59792 | 11.02% |
| DPD | 45189 | 8.33% |
| GLS | 30617 | 5.64% |
| Royal Mail | 21056 | 3.88% |
| PostNL | 16833 | 3.10% |
| Estes | 16505 | 3.04% |
| Correos | 14825 | 2.73% |
| InPost | 14249 | 2.63% |
| TNT | 13983 | 2.58% |
| Correios | 13245 | 2.44% |
| Hermes | 12366 | 2.28% |
| Colissimo | 11650 | 2.15% |
Store Launch Timeline
Over the past 12 months, 819,938 new stores were launched in WooCommerce , with the highest activity in 2025-11 (79,795 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
79,795 stores launched
72,822 stores launched
72,853 stores launched
70,635 stores launched
78,944 stores launched
68,557 stores launched
71,867 stores launched
71,162 stores launched
72,230 stores launched
62,342 stores launched
65,700 stores launched
33,031 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 79795 | 9.73% |
| 2025-10 | 72822 | 8.88% |
| 2025-09 | 72853 | 8.89% |
| 2025-08 | 70635 | 8.61% |
| 2025-07 | 78944 | 9.63% |
| 2025-06 | 68557 | 8.36% |
| 2025-05 | 71867 | 8.76% |
| 2025-04 | 71162 | 8.68% |
| 2025-03 | 72230 | 8.81% |
| 2025-02 | 62342 | 7.60% |
| 2025-01 | 65700 | 8.01% |
| 2024-12 | 33031 | 4.03% |
Active Stores by Launch Year
Currently, 3,025,582 active stores in WooCommerce are tracked in our database , with the most stores launched in 2025 (787,493 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
787,493 active stores
416,782 active stores
263,747 active stores
200,564 active stores
209,311 active stores
197,222 active stores
132,384 active stores
136,094 active stores
106,636 active stores
63,014 active stores
52,445 active stores
55,091 active stores
72,306 active stores
41,733 active stores
43,003 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 787493 | 26.03% |
| 2024 | 416782 | 13.78% |
| 2023 | 263747 | 8.72% |
| 2022 | 200564 | 6.63% |
| 2021 | 209311 | 6.92% |
| 2020 | 197222 | 6.52% |
| 2019 | 132384 | 4.38% |
| 2018 | 136094 | 4.50% |
| 2017 | 106636 | 3.52% |
| 2016 | 63014 | 2.08% |
| 2015 | 52445 | 1.73% |
| 2014 | 55091 | 1.82% |
| 2013 | 72306 | 2.39% |
| 2012 | 41733 | 1.38% |
| 2011 | 43003 | 1.42% |
| 2010 | 35717 | 1.18% |
| 2009 | 32408 | 1.07% |
| 2008 | 26402 | 0.87% |
| 2007 | 24349 | 0.80% |
| 2006 | 16989 | 0.56% |
| 2005 | 14704 | 0.49% |
| 2004 | 19664 | 0.65% |
| 2003 | 15445 | 0.51% |
| 2002 | 14011 | 0.46% |
| 2001 | 16829 | 0.56% |
| 2000 | 12092 | 0.40% |
| 1999 | 8665 | 0.29% |
| 1998 | 5671 | 0.19% |
| 1997 | 2905 | 0.10% |
| 1996 | 1634 | 0.05% |
| 1995 | 272 | 0.01% |
Geographic Distribution
United States leads with 20.1% (345,978 AI-verified stores) , followed by Iran (9.1%) and India (7.5%) .
Base: 1,720,937 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
345,978 AI-verified stores
157,373 AI-verified stores
128,832 AI-verified stores
118,992 AI-verified stores
103,958 AI-verified stores
92,756 AI-verified stores
82,123 AI-verified stores
81,765 AI-verified stores
67,423 AI-verified stores
66,072 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 345978 | 20.10% |
| Iran | 157373 | 9.14% |
| India | 128832 | 7.49% |
| United Kingdom | 118992 | 6.91% |
| Spain | 103958 | 6.04% |
| Vietnam | 92756 | 5.39% |
| France | 82123 | 4.77% |
| Italy | 81765 | 4.75% |
| Netherlands | 67423 | 3.92% |
| Russia | 66072 | 3.84% |
| Brazil | 64135 | 3.73% |
| Poland | 62222 | 3.62% |
| Germany | 56745 | 3.30% |
| Turkey | 54163 | 3.15% |
| Australia | 52541 | 3.05% |
| Canada | 42803 | 2.49% |
| South Africa | 42492 | 2.47% |
| Mexico | 35175 | 2.04% |
| Chile | 32965 | 1.92% |
| Pakistan | 32424 | 1.88% |
Featured Stores
Discover the strongest performers and newest entrants in WooCommerce's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Gifts & Special Occasions
WooCommerce
WooCommerce — Clothing & Accessories
WooCommerce — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.7m | 100.00% |
| Emails | 3.6m | 63.42% |
| Phones | 1.3m | 23.19% |
| Ecommerce platform | 5.7m | 100.00% |
| Couriers | 577.6k | 10.09% |
| Payment Providers | 872.1k | 15.23% |
| Categories | 3.4m | 60.04% |
| Social Media | 3.4m | 59.91% |
Starter Package
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Use our detailed WooCommerce E-commerce Database to:
Gain actionable insights into 3.0m physical stores in WooCommerce.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at WooCommerce online stores.
- Conduct Competitive Analysis
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Data Format & Delivery
Available Formats
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Delivery Methods
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Use Cases
- Lead Generation
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- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the WooCommerce E-commerce Database?
-
Our database covers over 3.0m WooCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.3% among stores with at least one detectable social profile (1,395,456 stores) , followed by Instagram (27.8%) and YouTube (9.1%) .
Base: 3,431,499 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,395,456 stores
1,279,407 stores
417,522 stores
332,697 stores
322,674 stores
261,131 stores
201,835 stores
195,109 stores
192,971 stores
10,247 stores
Visual Distribution