Wix Technology Adoption in E-commerce
Discover 294.3k verified e-commerce stores using Wix. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3m domains. 294.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
294.3k verified active stores out of 1.3m detected · 22.9% verification rate
E-commerce Platforms Distribution
Wix eCommerce leads with 98.2% of stores with physical delivery (289,000 stores) , followed by Custom (1.7%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
289,000 stores
4,929 stores
254 stores
21 stores
19 stores
14 stores
13 stores
9 stores
5 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 289000 | 98.21% |
| Custom | 4929 | 1.67% |
| WooCommerce | 254 | 0.09% |
| Shopify, Wix eCommerce | 21 | 0.01% |
| Wix eCommerce, Ideasoft | 19 | 0.01% |
| Wix eCommerce, Shopify | 14 | 0.00% |
| Ideasoft, Wix eCommerce | 13 | 0.00% |
| QDM | 9 | 0.00% |
| QDM, Wix eCommerce | 5 | 0.00% |
| Shopify | 3 | 0.00% |
| WooCommerce, PrestaShop | 2 | 0.00% |
| Cafe24, Wix eCommerce | 2 | 0.00% |
| BW Commerce, Wix eCommerce | 2 | 0.00% |
| SAP Commerce Cloud, Wix eCommerce | 2 | 0.00% |
| PHPShop, Wix eCommerce | 1 | 0.00% |
All Stores Distribution
Wix eCommerce holds 99.6% share of all Wix e-commerce stores (1,279,824) , with Custom at 0.4% and WooCommerce at 0.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,279,824 stores
4,929 stores
372 stores
52 stores
24 stores
50 stores
25 stores
50 stores
20 stores
99 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1279824 | 99.56% |
| Custom | 4929 | 0.38% |
| WooCommerce | 372 | 0.03% |
| Shopify, Wix eCommerce | 52 | 0.00% |
| Wix eCommerce, Ideasoft | 24 | 0.00% |
| Wix eCommerce, Shopify | 50 | 0.00% |
| Ideasoft, Wix eCommerce | 25 | 0.00% |
| QDM | 50 | 0.00% |
| QDM, Wix eCommerce | 20 | 0.00% |
| Shopify | 99 | 0.01% |
| WooCommerce, PrestaShop | 2 | 0.00% |
| Cafe24, Wix eCommerce | 9 | 0.00% |
| BW Commerce, Wix eCommerce | 2 | 0.00% |
| SAP Commerce Cloud, Wix eCommerce | 10 | 0.00% |
| PHPShop, Wix eCommerce | 1 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 17.8% of all stores (45,999 stores) , followed by Health & Beauty (16.5%) and Food & Beverages (12.3%) .
Base: 259,084 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
45,999 stores
42,728 stores
31,899 stores
26,840 stores
20,656 stores
16,755 stores
16,332 stores
14,777 stores
13,288 stores
5,812 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 45999 | 17.75% |
| Health & Beauty | 42728 | 16.49% |
| Food & Beverages | 31899 | 12.31% |
| Arts & Entertainment | 26840 | 10.36% |
| Sporting Goods & Outdoor Gear | 20656 | 7.97% |
| Jewelry & Watches | 16755 | 6.47% |
| Gifts & Special Occasions | 16332 | 6.30% |
| Toys & Games | 14777 | 5.70% |
| Home & Garden | 13288 | 5.13% |
| Electronics & Technology | 5812 | 2.24% |
| Business & Industrial | 5471 | 2.11% |
| Furniture & Home Decor | 5037 | 1.94% |
| Tools & Hardware | 4766 | 1.84% |
| Books & Media | 4649 | 1.79% |
| Vehicles & Parts | 4075 | 1.57% |
Payment Providers Distribution
PayPal leads with 30.6% among AI-verified physical stores (30,378 stores) , followed by American Express (14.6%) and MasterCard (13.0%) .
Base: 137,874 AI-verified physical stores with detectable payment providers (10.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30,378 stores
14,465 stores
12,930 stores
12,582 stores
6,232 stores
5,055 stores
4,178 stores
3,019 stores
2,256 stores
2,053 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 30378 | 30.64% |
| American Express | 14465 | 14.59% |
| MasterCard | 12930 | 13.04% |
| Stripe Connect | 12582 | 12.69% |
| Apple Pay | 6232 | 6.29% |
| Klarna | 5055 | 5.10% |
| Google Pay | 4178 | 4.21% |
| VISA | 3019 | 3.05% |
| Bolt | 2256 | 2.28% |
| Boleto | 2053 | 2.07% |
| JCB | 1908 | 1.92% |
| Mercado Pago | 1278 | 1.29% |
| Razorpay | 1060 | 1.07% |
| Giropay | 904 | 0.91% |
| Affirm | 848 | 0.86% |
Shipping Carriers Distribution
USPS leads with 22.5% among AI-verified physical stores (16,634 stores) , followed by UPS (16.5%) and DHL (11.5%) .
Base: 91,954 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,634 stores
12,246 stores
8,489 stores
7,462 stores
7,187 stores
3,441 stores
3,253 stores
2,678 stores
2,534 stores
2,506 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16634 | 22.47% |
| UPS | 12246 | 16.54% |
| DHL | 8489 | 11.47% |
| Royal Mail | 7462 | 10.08% |
| FedEx | 7187 | 9.71% |
| Correios | 3441 | 4.65% |
| Colissimo | 3253 | 4.39% |
| DPD | 2678 | 3.62% |
| La Poste | 2534 | 3.42% |
| Australia Post | 2506 | 3.38% |
| Mondial Relay | 1908 | 2.58% |
| Canada Post | 1653 | 2.23% |
| Hermes | 1408 | 1.90% |
| Estes | 1386 | 1.87% |
| GLS | 1250 | 1.69% |
Store Launch Timeline
Over the past 12 months, 56,431 new stores were launched in Wix , with the highest activity in 2026-02 (5,419 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,419 stores launched
5,450 stores launched
4,555 stores launched
5,058 stores launched
5,619 stores launched
5,221 stores launched
5,069 stores launched
5,257 stores launched
4,789 stores launched
4,964 stores launched
4,762 stores launched
268 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5419 | 9.60% |
| 2026-01 | 5450 | 9.66% |
| 2025-12 | 4555 | 8.07% |
| 2025-11 | 5058 | 8.96% |
| 2025-10 | 5619 | 9.96% |
| 2025-09 | 5221 | 9.25% |
| 2025-08 | 5069 | 8.98% |
| 2025-07 | 5257 | 9.32% |
| 2025-06 | 4789 | 8.49% |
| 2025-05 | 4964 | 8.80% |
| 2025-04 | 4762 | 8.44% |
| 2025-03 | 268 | 0.47% |
Active Stores by Launch Year
Currently, 294,171 active stores in Wix are tracked in our database , with the most stores launched in 2026 (10,914 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,914 active stores
56,356 active stores
35,216 active stores
26,622 active stores
23,360 active stores
28,987 active stores
29,379 active stores
14,249 active stores
14,054 active stores
11,330 active stores
5,731 active stores
4,735 active stores
4,865 active stores
5,909 active stores
2,978 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10914 | 3.71% |
| 2025 | 56356 | 19.16% |
| 2024 | 35216 | 11.97% |
| 2023 | 26622 | 9.05% |
| 2022 | 23360 | 7.94% |
| 2021 | 28987 | 9.85% |
| 2020 | 29379 | 9.99% |
| 2019 | 14249 | 4.84% |
| 2018 | 14054 | 4.78% |
| 2017 | 11330 | 3.85% |
| 2016 | 5731 | 1.95% |
| 2015 | 4735 | 1.61% |
| 2014 | 4865 | 1.65% |
| 2013 | 5909 | 2.01% |
| 2012 | 2978 | 1.01% |
| 2011 | 3437 | 1.17% |
| 2010 | 2440 | 0.83% |
| 2009 | 2106 | 0.72% |
| 2008 | 1794 | 0.61% |
| 2007 | 1611 | 0.55% |
| 2006 | 1098 | 0.37% |
| 2005 | 1027 | 0.35% |
| 2004 | 1410 | 0.48% |
| 2003 | 1001 | 0.34% |
| 2002 | 858 | 0.29% |
| 2001 | 1014 | 0.34% |
| 2000 | 677 | 0.23% |
| 1999 | 515 | 0.18% |
| 1998 | 288 | 0.10% |
| 1997 | 131 | 0.04% |
| 1996 | 71 | 0.02% |
| 1995 | 8 | 0.00% |
Geographic Distribution
United States leads with 40.5% (97,521 AI-verified stores) , followed by United Kingdom (11.1%) and France (6.0%) .
Base: 240,763 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
97,521 AI-verified stores
26,829 AI-verified stores
14,378 AI-verified stores
12,923 AI-verified stores
11,922 AI-verified stores
10,959 AI-verified stores
10,081 AI-verified stores
8,361 AI-verified stores
7,542 AI-verified stores
5,183 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 97521 | 40.50% |
| United Kingdom | 26829 | 11.14% |
| France | 14378 | 5.97% |
| Canada | 12923 | 5.37% |
| Brazil | 11922 | 4.95% |
| India | 10959 | 4.55% |
| Australia | 10081 | 4.19% |
| Germany | 8361 | 3.47% |
| Turkey | 7542 | 3.13% |
| Japan | 5183 | 2.15% |
| Mexico | 5072 | 2.11% |
| Switzerland | 4727 | 1.96% |
| Italy | 4512 | 1.87% |
| Israel | 3630 | 1.51% |
| Spain | 3411 | 1.42% |
| Netherlands | 3226 | 1.34% |
| South Africa | 2999 | 1.25% |
| Hong Kong | 2617 | 1.09% |
| Belgium | 2611 | 1.08% |
| New Zealand | 2259 | 0.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Custom
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Jewelry & Watches
Wix eCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Health & Beauty
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3m | 100.00% |
| Emails | 961.6k | 74.73% |
| Phones | 172.3k | 13.39% |
| Ecommerce platform | 1.3m | 99.93% |
| Couriers | 92.0k | 7.15% |
| Payment Providers | 137.9k | 10.71% |
| Categories | 304.0k | 23.62% |
| Social Media | 1.0m | 79.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix e-commerce landscape:
Analyze 294.3k verified e-commerce stores on Wix - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wix e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix e-commerce intelligence?
-
We track 294.3k verified Wix e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (215,914 stores) , followed by Facebook (30.7%) and TikTok (8.5%) .
Base: 1,020,420 stores with any detectable social profile (79.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
215,914 stores
189,464 stores
52,660 stores
44,327 stores
43,119 stores
25,840 stores
24,598 stores
13,970 stores
7,270 stores
610 stores
Visual Distribution