Wix Technology Adoption in E-commerce
Discover 295.2k verified e-commerce stores using Wix. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3m domains. 295.2k verified as active stores with physical delivery.
· · Next full refresh: April 2026
295.2k verified active stores out of 1.3m detected · 22.5% verification rate
E-commerce Platforms Distribution
Wix eCommerce leads with 97.9% of stores with physical delivery (288,927 stores) , followed by Custom (1.5%) and Wix eCommerce, AppSell (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
288,927 stores
4,431 stores
778 stores
736 stores
264 stores
17 stores
16 stores
13 stores
11 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 288927 | 97.87% |
| Custom | 4431 | 1.50% |
| Wix eCommerce, AppSell | 778 | 0.26% |
| AppSell, Wix eCommerce | 736 | 0.25% |
| WooCommerce | 264 | 0.09% |
| Shopify, Wix eCommerce | 17 | 0.01% |
| Wix eCommerce, Shopify | 16 | 0.01% |
| Foxy.io, Wix eCommerce | 13 | 0.00% |
| Wix eCommerce, Foxy.io | 11 | 0.00% |
| Shopify | 3 | 0.00% |
| Wix eCommerce, SAP Commerce Cloud | 2 | 0.00% |
| Ecwid, Wix eCommerce | 2 | 0.00% |
| PrestaShop, WooCommerce | 2 | 0.00% |
| Magento, Wix eCommerce | 2 | 0.00% |
| Socital, Wix eCommerce | 1 | 0.00% |
All Stores Distribution
Wix eCommerce holds 99.4% share of all Wix e-commerce stores (1,306,072) , with Custom at 0.3% and Wix eCommerce, AppSell at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,306,072 stores
4,431 stores
1,311 stores
1,276 stores
393 stores
47 stores
55 stores
24 stores
19 stores
102 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1306072 | 99.41% |
| Custom | 4431 | 0.34% |
| Wix eCommerce, AppSell | 1311 | 0.10% |
| AppSell, Wix eCommerce | 1276 | 0.10% |
| WooCommerce | 393 | 0.03% |
| Shopify, Wix eCommerce | 47 | 0.00% |
| Wix eCommerce, Shopify | 55 | 0.00% |
| Foxy.io, Wix eCommerce | 24 | 0.00% |
| Wix eCommerce, Foxy.io | 19 | 0.00% |
| Shopify | 102 | 0.01% |
| Wix eCommerce, SAP Commerce Cloud | 8 | 0.00% |
| Ecwid, Wix eCommerce | 12 | 0.00% |
| PrestaShop, WooCommerce | 2 | 0.00% |
| Magento, Wix eCommerce | 5 | 0.00% |
| Socital, Wix eCommerce | 1 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 25.0% of all stores (52,085 stores) , followed by Health & Beauty (18.3%) and Food & Beverages (10.9%) .
Base: 208,410 AI-verified stores with physical delivery and detected product categories (70.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
52,085 stores
38,057 stores
22,656 stores
20,060 stores
14,646 stores
12,613 stores
10,506 stores
8,458 stores
7,557 stores
4,463 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 52085 | 24.99% |
| Health & Beauty | 38057 | 18.26% |
| Food & Beverages | 22656 | 10.87% |
| Jewelry & Watches | 20060 | 9.63% |
| Arts & Entertainment | 14646 | 7.03% |
| Home & Garden | 12613 | 6.05% |
| Gifts & Special Occasions | 10506 | 5.04% |
| Furniture & Home Decor | 8458 | 4.06% |
| Electronics & Technology | 7557 | 3.63% |
| Pets & Pet Supplies | 4463 | 2.14% |
| Sporting Goods & Outdoor Gear | 4338 | 2.08% |
| Vehicles & Parts | 3662 | 1.76% |
| Books & Media | 3583 | 1.72% |
| Toys & Games | 3482 | 1.67% |
| Tools & Hardware | 2244 | 1.08% |
Payment Providers Distribution
PayPal leads with 30.5% among AI-verified physical stores (30,817 stores) , followed by American Express (14.5%) and MasterCard (12.9%) .
Base: 137,087 AI-verified physical stores with detectable payment providers (10.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30,817 stores
14,650 stores
13,066 stores
12,722 stores
6,383 stores
5,265 stores
4,287 stores
3,095 stores
2,454 stores
2,250 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 30817 | 30.49% |
| American Express | 14650 | 14.50% |
| MasterCard | 13066 | 12.93% |
| Stripe Connect | 12722 | 12.59% |
| Apple Pay | 6383 | 6.32% |
| Klarna | 5265 | 5.21% |
| Google Pay | 4287 | 4.24% |
| VISA | 3095 | 3.06% |
| Boleto | 2454 | 2.43% |
| Bolt | 2250 | 2.23% |
| JCB | 1956 | 1.94% |
| Mercado Pago | 1267 | 1.25% |
| Razorpay | 1057 | 1.05% |
| Giropay | 925 | 0.92% |
| Affirm | 863 | 0.85% |
Shipping Carriers Distribution
USPS leads with 22.3% among AI-verified physical stores (16,512 stores) , followed by UPS (16.4%) and DHL (11.6%) .
Base: 91,823 AI-verified physical stores with detectable shipping carriers (7.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,512 stores
12,171 stores
8,613 stores
7,355 stores
7,155 stores
3,567 stores
3,217 stores
2,704 stores
2,493 stores
2,490 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16512 | 22.30% |
| UPS | 12171 | 16.44% |
| DHL | 8613 | 11.63% |
| Royal Mail | 7355 | 9.93% |
| FedEx | 7155 | 9.66% |
| Correios | 3567 | 4.82% |
| Colissimo | 3217 | 4.34% |
| DPD | 2704 | 3.65% |
| La Poste | 2493 | 3.37% |
| Australia Post | 2490 | 3.36% |
| Mondial Relay | 1901 | 2.57% |
| Canada Post | 1633 | 2.21% |
| Hermes | 1467 | 1.98% |
| Estes | 1453 | 1.96% |
| GLS | 1316 | 1.78% |
Store Launch Timeline
Over the past 12 months, 63,682 new stores were launched in Wix , with the highest activity in 2026-02 (5,629 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,629 stores launched
5,840 stores launched
4,952 stores launched
5,368 stores launched
5,942 stores launched
5,476 stores launched
5,245 stores launched
5,568 stores launched
5,019 stores launched
5,220 stores launched
5,047 stores launched
4,376 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5629 | 8.84% |
| 2026-01 | 5840 | 9.17% |
| 2025-12 | 4952 | 7.78% |
| 2025-11 | 5368 | 8.43% |
| 2025-10 | 5942 | 9.33% |
| 2025-09 | 5476 | 8.60% |
| 2025-08 | 5245 | 8.24% |
| 2025-07 | 5568 | 8.74% |
| 2025-06 | 5019 | 7.88% |
| 2025-05 | 5220 | 8.20% |
| 2025-04 | 5047 | 7.93% |
| 2025-03 | 4376 | 6.87% |
Active Stores by Launch Year
Currently, 295,030 active stores in Wix are tracked in our database , with the most stores launched in 2026 (11,512 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,512 active stores
60,014 active stores
35,918 active stores
26,577 active stores
22,812 active stores
28,234 active stores
28,706 active stores
13,815 active stores
13,684 active stores
10,961 active stores
5,547 active stores
4,638 active stores
4,701 active stores
5,833 active stores
2,957 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11512 | 3.90% |
| 2025 | 60014 | 20.34% |
| 2024 | 35918 | 12.17% |
| 2023 | 26577 | 9.01% |
| 2022 | 22812 | 7.73% |
| 2021 | 28234 | 9.57% |
| 2020 | 28706 | 9.73% |
| 2019 | 13815 | 4.68% |
| 2018 | 13684 | 4.64% |
| 2017 | 10961 | 3.72% |
| 2016 | 5547 | 1.88% |
| 2015 | 4638 | 1.57% |
| 2014 | 4701 | 1.59% |
| 2013 | 5833 | 1.98% |
| 2012 | 2957 | 1.00% |
| 2011 | 3360 | 1.14% |
| 2010 | 2373 | 0.80% |
| 2009 | 2097 | 0.71% |
| 2008 | 1747 | 0.59% |
| 2007 | 1572 | 0.53% |
| 2006 | 1094 | 0.37% |
| 2005 | 1019 | 0.35% |
| 2004 | 1397 | 0.47% |
| 2003 | 970 | 0.33% |
| 2002 | 851 | 0.29% |
| 2001 | 987 | 0.33% |
| 2000 | 652 | 0.22% |
| 1999 | 506 | 0.17% |
| 1998 | 285 | 0.10% |
| 1997 | 137 | 0.05% |
| 1996 | 62 | 0.02% |
| 1995 | 12 | 0.00% |
Geographic Distribution
United States leads with 40.0% (96,223 AI-verified stores) , followed by United Kingdom (10.9%) and France (5.8%) .
Base: 240,718 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
96,223 AI-verified stores
26,315 AI-verified stores
14,000 AI-verified stores
12,906 AI-verified stores
12,793 AI-verified stores
11,221 AI-verified stores
9,976 AI-verified stores
8,807 AI-verified stores
7,591 AI-verified stores
5,323 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 96223 | 39.97% |
| United Kingdom | 26315 | 10.93% |
| France | 14000 | 5.82% |
| Canada | 12906 | 5.36% |
| Brazil | 12793 | 5.31% |
| India | 11221 | 4.66% |
| Australia | 9976 | 4.14% |
| Germany | 8807 | 3.66% |
| Turkey | 7591 | 3.15% |
| Japan | 5323 | 2.21% |
| Mexico | 5301 | 2.20% |
| Italy | 4745 | 1.97% |
| Switzerland | 4676 | 1.94% |
| Israel | 3520 | 1.46% |
| Spain | 3337 | 1.39% |
| Netherlands | 3316 | 1.38% |
| South Africa | 3015 | 1.25% |
| Hong Kong | 2794 | 1.16% |
| Belgium | 2641 | 1.10% |
| New Zealand | 2218 | 0.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Custom
Wix eCommerce
Wix eCommerce
Wix eCommerce - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Health & Beauty
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3m | 100.00% |
| Emails | 974.7k | 74.15% |
| Phones | 174.5k | 13.28% |
| Ecommerce platform | 1.3m | 99.97% |
| Couriers | 91.8k | 6.99% |
| Payment Providers | 137.1k | 10.43% |
| Categories | 251.2k | 19.11% |
| Social Media | 1.0m | 79.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix e-commerce landscape:
Analyze 295.2k verified e-commerce stores on Wix - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wix e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix e-commerce intelligence?
-
We track 295.2k verified Wix e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.8% among stores with at least one detectable social profile (217,341 stores) , followed by Facebook (30.4%) and TikTok (8.9%) .
Base: 1,041,533 stores with any detectable social profile (79.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
217,341 stores
190,040 stores
55,394 stores
44,487 stores
42,718 stores
26,115 stores
24,939 stores
15,775 stores
7,485 stores
559 stores
Visual Distribution