Wix Technology Adoption in E-commerce
Discover 280.4k verified e-commerce stores using Wix. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2m domains. 280.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
280.4k verified active stores out of 1.2m detected · 23.0% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 97.9% of stores with physical delivery (274,602 stores) , followed by Custom (1.9%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
274,602 stores
5,303 stores
389 stores
18 stores
17 stores
15 stores
14 stores
3 stores
3 stores
2 stores
Visual Distribution
274,602 stores
5,303 stores
389 stores
18 stores
17 stores
15 stores
14 stores
3 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 274602 | 97.94% |
| Custom | 5303 | 1.89% |
| WooCommerce | 389 | 0.14% |
| Shopify, Wix eCommerce | 18 | 0.01% |
| Wix eCommerce, Shopify | 17 | 0.01% |
| Wix eCommerce, Ideasoft | 15 | 0.01% |
| Ideasoft, Wix eCommerce | 14 | 0.00% |
| Wix eCommerce, SAP Commerce Cloud | 3 | 0.00% |
| QDM, Wix eCommerce | 3 | 0.00% |
| Shopify | 2 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Wix eCommerce holds 99.5% share of all Wix e-commerce stores (1,209,468) , with Custom at 0.4% and WooCommerce at 0.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,209,468 stores
5,303 stores
499 stores
46 stores
47 stores
24 stores
19 stores
11 stores
8 stores
94 stores
Visual Distribution
1,209,468 stores
5,303 stores
499 stores
46 stores
47 stores
24 stores
19 stores
11 stores
8 stores
94 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1209468 | 99.50% |
| Custom | 5303 | 0.44% |
| WooCommerce | 499 | 0.04% |
| Shopify, Wix eCommerce | 46 | 0.00% |
| Wix eCommerce, Shopify | 47 | 0.00% |
| Wix eCommerce, Ideasoft | 24 | 0.00% |
| Ideasoft, Wix eCommerce | 19 | 0.00% |
| Wix eCommerce, SAP Commerce Cloud | 11 | 0.00% |
| QDM, Wix eCommerce | 8 | 0.00% |
| Shopify | 94 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 17.6% of all stores (43,757 stores) , followed by Health & Beauty (16.5%) and Food & Beverages (11.9%) .
Base: 247,916 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
43,757 stores
40,980 stores
29,535 stores
25,657 stores
20,103 stores
16,456 stores
14,839 stores
13,776 stores
12,598 stores
7,193 stores
Visual Distribution
43,757 stores
40,980 stores
29,535 stores
25,657 stores
20,103 stores
16,456 stores
14,839 stores
13,776 stores
12,598 stores
7,193 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 43757 | 17.65% |
| Health & Beauty | 40980 | 16.53% |
| Food & Beverages | 29535 | 11.91% |
| Arts & Entertainment | 25657 | 10.35% |
| Sporting Goods & Outdoor Gear | 20103 | 8.11% |
| Jewelry & Watches | 16456 | 6.64% |
| Gifts & Special Occasions | 14839 | 5.99% |
| Toys & Games | 13776 | 5.56% |
| Home & Garden | 12598 | 5.08% |
| Electronics & Technology | 7193 | 2.90% |
Payment Providers Distribution
PayPal stores with 29.8% among AI-verified physical stores (29,058 stores) , followed by American Express (14.1%) and Stripe Connect (12.9%) .
Base: 134,884 AI-verified physical stores with detectable payment providers (11.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
29,058 stores
13,736 stores
12,542 stores
12,223 stores
6,463 stores
4,921 stores
4,250 stores
3,667 stores
2,853 stores
2,153 stores
Visual Distribution
29,058 stores
13,736 stores
12,542 stores
12,223 stores
6,463 stores
4,921 stores
4,250 stores
3,667 stores
2,853 stores
2,153 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 29058 | 29.78% |
| American Express | 13736 | 14.08% |
| Stripe Connect | 12542 | 12.86% |
| MasterCard | 12223 | 12.53% |
| Apple Pay | 6463 | 6.62% |
| Klarna | 4921 | 5.04% |
| Google Pay | 4250 | 4.36% |
| Boleto | 3667 | 3.76% |
| VISA | 2853 | 2.92% |
| Bolt | 2153 | 2.21% |
Shipping Carriers Distribution
USPS stores with 22.3% among AI-verified physical stores (15,682 stores) , followed by UPS (16.6%) and DHL (11.7%) .
Base: 87,102 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,682 stores
11,699 stores
8,215 stores
7,152 stores
6,986 stores
3,208 stores
3,033 stores
2,557 stores
2,374 stores
2,351 stores
Visual Distribution
15,682 stores
11,699 stores
8,215 stores
7,152 stores
6,986 stores
3,208 stores
3,033 stores
2,557 stores
2,374 stores
2,351 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 15682 | 22.28% |
| UPS | 11699 | 16.62% |
| DHL | 8215 | 11.67% |
| Royal Mail | 7152 | 10.16% |
| FedEx | 6986 | 9.93% |
| Correios | 3208 | 4.56% |
| Colissimo | 3033 | 4.31% |
| DPD | 2557 | 3.63% |
| Australia Post | 2374 | 3.37% |
| La Poste | 2351 | 3.34% |
Store Launch Timeline
Over the past 12 months, 57,642 new stores were launched in Wix , with the highest activity in 2026-05 (8,205 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,205 stores launched
6,737 stores launched
4,946 stores launched
4,210 stores launched
4,320 stores launched
3,801 stores launched
4,390 stores launched
5,036 stores launched
4,607 stores launched
4,542 stores launched
4,778 stores launched
2,070 stores launched
Monthly Trend
14.2% of last 12 months
11.7% of last 12 months
8.6% of last 12 months
7.3% of last 12 months
7.5% of last 12 months
6.6% of last 12 months
7.6% of last 12 months
8.7% of last 12 months
8.0% of last 12 months
7.9% of last 12 months
8.3% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8205 | 14.23% |
| 2026-04 | 6737 | 11.69% |
| 2026-03 | 4946 | 8.58% |
| 2026-02 | 4210 | 7.30% |
| 2026-01 | 4320 | 7.49% |
| 2025-12 | 3801 | 6.59% |
| 2025-11 | 4390 | 7.62% |
| 2025-10 | 5036 | 8.74% |
| 2025-09 | 4607 | 7.99% |
| 2025-08 | 4542 | 7.88% |
| 2025-07 | 4778 | 8.29% |
| 2025-06 | 2070 | 3.59% |
Active Stores by Launch Year
Currently, 280,267 active stores in Wix are tracked in our database , with the most stores launched in 2026 (29,022 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
29,022 active stores
46,491 active stores
30,660 active stores
23,573 active stores
20,718 active stores
26,057 active stores
26,796 active stores
13,042 active stores
12,850 active stores
10,525 active stores
5,356 active stores
4,425 active stores
4,498 active stores
5,389 active stores
2,774 active stores
Distribution by Launch Year
10.4% of tracked active stores
16.6% of tracked active stores
10.9% of tracked active stores
8.4% of tracked active stores
7.4% of tracked active stores
9.3% of tracked active stores
9.6% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
1.9% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 29022 | 10.36% |
| 2025 | 46491 | 16.59% |
| 2024 | 30660 | 10.94% |
| 2023 | 23573 | 8.41% |
| 2022 | 20718 | 7.39% |
| 2021 | 26057 | 9.30% |
| 2020 | 26796 | 9.56% |
| 2019 | 13042 | 4.65% |
| 2018 | 12850 | 4.58% |
| 2017 | 10525 | 3.76% |
| 2016 | 5356 | 1.91% |
| 2015 | 4425 | 1.58% |
| 2014 | 4498 | 1.60% |
| 2013 | 5389 | 1.92% |
| 2012 | 2774 | 0.99% |
Geographic Distribution
United States stores with 40.7% (91,839 AI-verified stores) , followed by United Kingdom (11.2%) and France (5.9%) .
Base: 225,508 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
91,839 AI-verified stores
25,256 AI-verified stores
13,244 AI-verified stores
12,086 AI-verified stores
11,546 AI-verified stores
9,912 AI-verified stores
9,339 AI-verified stores
7,850 AI-verified stores
6,956 AI-verified stores
4,908 AI-verified stores
Visual Distribution
91,839 AI-verified stores
25,256 AI-verified stores
13,244 AI-verified stores
12,086 AI-verified stores
11,546 AI-verified stores
9,912 AI-verified stores
9,339 AI-verified stores
7,850 AI-verified stores
6,956 AI-verified stores
4,908 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 91839 | 40.73% |
| United Kingdom | 25256 | 11.20% |
| France | 13244 | 5.87% |
| Brazil | 12086 | 5.36% |
| Canada | 11546 | 5.12% |
| India | 9912 | 4.40% |
| Australia | 9339 | 4.14% |
| Germany | 7850 | 3.48% |
| Turkey | 6956 | 3.08% |
| Japan | 4908 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Custom
Wix eCommerce
Wix eCommerce - Clothing & Accessories
Wix eCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
Wix eCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 921.2k | 75.71% |
| Phones | 300.2k | 24.67% |
| Ecommerce platform | 1.2m | 99.93% |
| Couriers | 87.1k | 7.16% |
| Payment Providers | 134.9k | 11.09% |
| Categories | 291.0k | 23.92% |
| Social Media | 964.1k | 79.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix e-commerce landscape:
Analyze 280.4k verified e-commerce stores on Wix - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wix e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix e-commerce intelligence?
-
We track 280.4k verified Wix e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.6% among stores with at least one detectable social profile (206,152 stores) , followed by Facebook (30.3%) and TikTok (8.4%) .
Base: 964,143 stores with any detectable social profile (79.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
206,152 stores
180,766 stores
50,244 stores
46,064 stores
43,720 stores
25,442 stores
23,446 stores
12,739 stores
7,507 stores
571 stores
Visual Distribution
206,152 stores
180,766 stores
50,244 stores
46,064 stores
43,720 stores
25,442 stores
23,446 stores
12,739 stores
7,507 stores
571 stores