VocalReferences Technology Adoption in E-commerce
Discover 1.9k verified e-commerce stores using VocalReferences. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.4k domains. 1.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.9k verified active stores out of 11.4k detected · 16.9% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 98.9% of stores with physical delivery (1,910 stores) , followed by Custom (0.8%) and Shopify (0.1%) .
Base: 1,931 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,910 stores
16 stores
2 stores
2 stores
1 stores
0 stores
0 stores
Visual Distribution
1,910 stores
16 stores
2 stores
2 stores
1 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 1910 | 98.91% |
| Custom | 16 | 0.83% |
| Shopify | 2 | 0.10% |
| Shopify, Wix eCommerce | 2 | 0.10% |
| Wix eCommerce, Shopify | 1 | 0.05% |
| Wix eCommerce, Redicom Prolepse | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Wix eCommerce holds 99.7% share of detected VocalReferences e-commerce signals (11,413) , with Custom at 0.1% and Shopify at 0.0% (June 2026) .
Base: 11,449 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
11,413 websites
16 websites
3 websites
4 websites
3 websites
1 websites
1 websites
Visual Distribution
11,413 websites
16 websites
3 websites
4 websites
3 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Wix eCommerce | 11413 | 99.69% |
| Custom | 16 | 0.14% |
| Shopify | 3 | 0.03% |
| Shopify, Wix eCommerce | 4 | 0.03% |
| Wix eCommerce, Shopify | 3 | 0.03% |
| Wix eCommerce, Redicom Prolepse | 1 | 0.01% |
| WooCommerce | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 23.1% of all stores (447 stores) , followed by Clothing & Accessories (10.2%) and Food & Beverages (8.4%) .
Base: 1,931 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
447 stores
197 stores
162 stores
151 stores
145 stores
130 stores
126 stores
104 stores
96 stores
54 stores
Visual Distribution
447 stores
197 stores
162 stores
151 stores
145 stores
130 stores
126 stores
104 stores
96 stores
54 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 447 | 23.15% |
| Clothing & Accessories | 197 | 10.20% |
| Food & Beverages | 162 | 8.39% |
| Arts & Entertainment | 151 | 7.82% |
| Jewelry & Watches | 145 | 7.51% |
| Business & Industrial | 130 | 6.73% |
| Sporting Goods & Outdoor Gear | 126 | 6.53% |
| Home & Garden | 104 | 5.39% |
| Gifts & Special Occasions | 96 | 4.97% |
| Toys & Games | 54 | 2.80% |
Payment Providers Distribution
PayPal accounts for 25.4% of displayed detection occurrences (424 occurrences) , followed by MasterCard (15.8%) and American Express (13.7%) .
Base: 1,671 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
424 occurrences
264 occurrences
229 occurrences
185 occurrences
116 occurrences
101 occurrences
98 occurrences
88 occurrences
85 occurrences
81 occurrences
Visual Distribution
424 occurrences
264 occurrences
229 occurrences
185 occurrences
116 occurrences
101 occurrences
98 occurrences
88 occurrences
85 occurrences
81 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 424 | 25.37% |
| MasterCard | 264 | 15.80% |
| American Express | 229 | 13.70% |
| Stripe Connect | 185 | 11.07% |
| Apple Pay | 116 | 6.94% |
| UnionPay | 101 | 6.04% |
| Google Pay | 98 | 5.86% |
| JCB | 88 | 5.27% |
| SEPA | 85 | 5.09% |
| BitCoin | 81 | 4.85% |
Shipping Carriers Distribution
UPS accounts for 19.7% of displayed detection occurrences (233 occurrences) , followed by USPS (16.4%) and FedEx (16.0%) .
Base: 1,183 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
233 occurrences
194 occurrences
189 occurrences
187 occurrences
97 occurrences
80 occurrences
79 occurrences
64 occurrences
32 occurrences
28 occurrences
Visual Distribution
233 occurrences
194 occurrences
189 occurrences
187 occurrences
97 occurrences
80 occurrences
79 occurrences
64 occurrences
32 occurrences
28 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 233 | 19.70% |
| USPS | 194 | 16.40% |
| FedEx | 189 | 15.98% |
| Royal Mail | 187 | 15.81% |
| S.F. Express | 97 | 8.20% |
| DHL | 80 | 6.76% |
| Hong Kong Post | 79 | 6.68% |
| DPD | 64 | 5.41% |
| Australia Post | 32 | 2.70% |
| Colissimo | 28 | 2.37% |
Store Launch Timeline
Over the past 12 months, 44 new stores were launched in VocalReferences , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
3 stores launched
3 stores launched
3 stores launched
3 stores launched
2 stores launched
3 stores launched
5 stores launched
4 stores launched
1 stores launched
9 stores launched
4 stores launched
Monthly Trend
9.1% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
4.5% of last 12 months
6.8% of last 12 months
11.4% of last 12 months
9.1% of last 12 months
2.3% of last 12 months
20.5% of last 12 months
9.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 9.09% |
| 2026-04 | 3 | 6.82% |
| 2026-03 | 3 | 6.82% |
| 2026-02 | 3 | 6.82% |
| 2026-01 | 3 | 6.82% |
| 2025-12 | 2 | 4.55% |
| 2025-11 | 3 | 6.82% |
| 2025-10 | 5 | 11.36% |
| 2025-09 | 4 | 9.09% |
| 2025-08 | 1 | 2.27% |
| 2025-07 | 9 | 20.45% |
| 2025-06 | 4 | 9.09% |
Active Stores by Launch Year
Currently, 1,931 active stores in VocalReferences are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
49 active stores
60 active stores
68 active stores
215 active stores
245 active stores
367 active stores
186 active stores
156 active stores
126 active stores
75 active stores
78 active stores
47 active stores
55 active stores
39 active stores
Distribution by Launch Year
0.8% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
3.5% of tracked active stores
11.1% of tracked active stores
12.7% of tracked active stores
19.0% of tracked active stores
9.6% of tracked active stores
8.1% of tracked active stores
6.5% of tracked active stores
3.9% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.8% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 0.83% |
| 2025 | 49 | 2.54% |
| 2024 | 60 | 3.11% |
| 2023 | 68 | 3.52% |
| 2022 | 215 | 11.13% |
| 2021 | 245 | 12.69% |
| 2020 | 367 | 19.01% |
| 2019 | 186 | 9.63% |
| 2018 | 156 | 8.08% |
| 2017 | 126 | 6.53% |
| 2016 | 75 | 3.88% |
| 2015 | 78 | 4.04% |
| 2014 | 47 | 2.43% |
| 2013 | 55 | 2.85% |
| 2012 | 39 | 2.02% |
Geographic Distribution
United States stores with 33.1% (639 active verified stores) , followed by United Kingdom (15.3%) and Hong Kong (6.4%) .
Base: 1,931 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
639 active verified stores
295 active verified stores
123 active verified stores
95 active verified stores
88 active verified stores
78 active verified stores
63 active verified stores
42 active verified stores
36 active verified stores
34 active verified stores
Visual Distribution
639 active verified stores
295 active verified stores
123 active verified stores
95 active verified stores
88 active verified stores
78 active verified stores
63 active verified stores
42 active verified stores
36 active verified stores
34 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 639 | 33.09% |
| United Kingdom | 295 | 15.28% |
| Hong Kong | 123 | 6.37% |
| Canada | 95 | 4.92% |
| Australia | 88 | 4.56% |
| France | 78 | 4.04% |
| India | 63 | 3.26% |
| Germany | 42 | 2.18% |
| Israel | 36 | 1.86% |
| Brazil | 34 | 1.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce - Furniture & Home Decor
Wix eCommerce - Electronics & Technology
Wix eCommerce - Home & Garden
Wix eCommerce - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Home & Garden
Wix eCommerce - Health & Beauty
Wix eCommerce - Toys & Games
Wix eCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.4k | 100.00% |
| Emails | 8.7k | 76.17% |
| Phones | 3.8k | 32.96% |
| Ecommerce platform | 11.4k | 99.93% |
| Couriers | 1.2k | 10.75% |
| Payment Providers | 1.9k | 16.99% |
| Categories | 2.1k | 18.18% |
| Social Media | 10k | 87.31% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VocalReferences e-commerce landscape:
Analyze 1.9k verified e-commerce stores on VocalReferences - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VocalReferences e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VocalReferences e-commerce intelligence?
-
We track 1.9k verified VocalReferences e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.6% of displayed detection occurrences (1,618 occurrences) , followed by Facebook (30.4%) and YouTube (8.8%) .
Base: 5,288 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,618 occurrences
1,605 occurrences
463 occurrences
390 occurrences
356 occurrences
274 occurrences
263 occurrences
164 occurrences
131 occurrences
24 occurrences
Visual Distribution
1,618 occurrences
1,605 occurrences
463 occurrences
390 occurrences
356 occurrences
274 occurrences
263 occurrences
164 occurrences
131 occurrences
24 occurrences