The Events Calendar Technology Adoption in E-commerce
Discover 10.1k verified e-commerce stores using The Events Calendar. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 96.8k domains. 10.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
10.1k verified active stores out of 96.8k detected · 10.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.1% of stores with physical delivery (9,706 stores) , followed by Custom (2.7%) and Commerce7 (0.4%) .
Base: 10,096 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,706 stores
273 stores
37 stores
30 stores
27 stores
9 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
9,706 stores
273 stores
37 stores
30 stores
27 stores
9 stores
3 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9706 | 96.14% |
| Custom | 273 | 2.70% |
| Commerce7 | 37 | 0.37% |
| Store.link E-commerce Platform | 30 | 0.30% |
| Dutchie | 27 | 0.27% |
| Activ8 Commerce | 9 | 0.09% |
| Welcart | 3 | 0.03% |
| BigCommerce, WooCommerce | 2 | 0.02% |
| NCR Commerce Cloud | 1 | 0.01% |
| HCL Commerce | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.9% share of detected The Events Calendar e-commerce signals (95,668) , with Custom at 0.3% and Commerce7 at 0.2% (June 2026) .
Base: 96,768 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
95,668 websites
273 websites
208 websites
31 websites
34 websites
11 websites
16 websites
2 websites
1 websites
10 websites
Visual Distribution
95,668 websites
273 websites
208 websites
31 websites
34 websites
11 websites
16 websites
2 websites
1 websites
10 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 95668 | 98.86% |
| Custom | 273 | 0.28% |
| Commerce7 | 208 | 0.21% |
| Store.link E-commerce Platform | 31 | 0.03% |
| Dutchie | 34 | 0.04% |
| Activ8 Commerce | 11 | 0.01% |
| Welcart | 16 | 0.02% |
| BigCommerce, WooCommerce | 2 | 0.00% |
| NCR Commerce Cloud | 1 | 0.00% |
| HCL Commerce | 10 | 0.01% |
Categories Distribution
Food & Beverages stores with 21.0% of all stores (2,119 stores) , followed by Health & Beauty (12.2%) and Sporting Goods & Outdoor Gear (9.9%) .
Base: 10,096 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,119 stores
1,233 stores
1,001 stores
961 stores
756 stores
597 stores
534 stores
349 stores
346 stores
259 stores
Visual Distribution
2,119 stores
1,233 stores
1,001 stores
961 stores
756 stores
597 stores
534 stores
349 stores
346 stores
259 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2119 | 20.99% |
| Health & Beauty | 1233 | 12.21% |
| Sporting Goods & Outdoor Gear | 1001 | 9.91% |
| Arts & Entertainment | 961 | 9.52% |
| Clothing & Accessories | 756 | 7.49% |
| Books & Media | 597 | 5.91% |
| Toys & Games | 534 | 5.29% |
| Home & Garden | 349 | 3.46% |
| Gifts & Special Occasions | 346 | 3.43% |
| Jewelry & Watches | 259 | 2.57% |
Payment Providers Distribution
PayPal accounts for 34.3% of displayed detection occurrences (1,292 occurrences) , followed by Stripe Connect (15.2%) and MasterCard (14.4%) .
Base: 3,772 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,292 occurrences
573 occurrences
542 occurrences
407 occurrences
223 occurrences
191 occurrences
177 occurrences
161 occurrences
143 occurrences
63 occurrences
Visual Distribution
1,292 occurrences
573 occurrences
542 occurrences
407 occurrences
223 occurrences
191 occurrences
177 occurrences
161 occurrences
143 occurrences
63 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1292 | 34.25% |
| Stripe Connect | 573 | 15.19% |
| MasterCard | 542 | 14.37% |
| American Express | 407 | 10.79% |
| Klarna | 223 | 5.91% |
| Apple Pay | 191 | 5.06% |
| VISA | 177 | 4.69% |
| Google Pay | 161 | 4.27% |
| Bolt | 143 | 3.79% |
| Bancontact | 63 | 1.67% |
Shipping Carriers Distribution
UPS accounts for 21.9% of displayed detection occurrences (436 occurrences) , followed by DHL (18.1%) and USPS (17.8%) .
Base: 1,994 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
436 occurrences
361 occurrences
354 occurrences
226 occurrences
164 occurrences
142 occurrences
97 occurrences
76 occurrences
71 occurrences
67 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 436 | 21.87% |
| DHL | 361 | 18.10% |
| USPS | 354 | 17.75% |
| FedEx | 226 | 11.33% |
| Royal Mail | 164 | 8.22% |
| DPD | 142 | 7.12% |
| GLS | 97 | 4.86% |
| Colissimo | 76 | 3.81% |
| La Poste | 71 | 3.56% |
| PostNL | 67 | 3.36% |
Store Launch Timeline
Over the past 12 months, 1,386 new stores were launched in The Events Calendar , with the highest activity in 2026-05 (62 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
62 stores launched
75 stores launched
90 stores launched
98 stores launched
102 stores launched
133 stores launched
175 stores launched
178 stores launched
158 stores launched
124 stores launched
132 stores launched
59 stores launched
Monthly Trend
4.5% of last 12 months
5.4% of last 12 months
6.5% of last 12 months
7.1% of last 12 months
7.4% of last 12 months
9.6% of last 12 months
12.6% of last 12 months
12.8% of last 12 months
11.4% of last 12 months
8.9% of last 12 months
9.5% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 62 | 4.47% |
| 2026-04 | 75 | 5.41% |
| 2026-03 | 90 | 6.49% |
| 2026-02 | 98 | 7.07% |
| 2026-01 | 102 | 7.36% |
| 2025-12 | 133 | 9.60% |
| 2025-11 | 175 | 12.63% |
| 2025-10 | 178 | 12.84% |
| 2025-09 | 158 | 11.40% |
| 2025-08 | 124 | 8.95% |
| 2025-07 | 132 | 9.52% |
| 2025-06 | 59 | 4.26% |
Active Stores by Launch Year
Currently, 10,069 active stores in The Events Calendar are tracked in our database , with the most stores launched in 2026 (433 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
433 active stores
1,533 active stores
927 active stores
686 active stores
630 active stores
684 active stores
776 active stores
514 active stores
569 active stores
449 active stores
256 active stores
234 active stores
270 active stores
264 active stores
171 active stores
Distribution by Launch Year
4.3% of tracked active stores
15.2% of tracked active stores
9.2% of tracked active stores
6.8% of tracked active stores
6.3% of tracked active stores
6.8% of tracked active stores
7.7% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
4.5% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 433 | 4.30% |
| 2025 | 1533 | 15.22% |
| 2024 | 927 | 9.21% |
| 2023 | 686 | 6.81% |
| 2022 | 630 | 6.26% |
| 2021 | 684 | 6.79% |
| 2020 | 776 | 7.71% |
| 2019 | 514 | 5.10% |
| 2018 | 569 | 5.65% |
| 2017 | 449 | 4.46% |
| 2016 | 256 | 2.54% |
| 2015 | 234 | 2.32% |
| 2014 | 270 | 2.68% |
| 2013 | 264 | 2.62% |
| 2012 | 171 | 1.70% |
Geographic Distribution
United States stores with 28.4% (2,865 active verified stores) , followed by Germany (6.0%) and United Kingdom (5.7%) .
Base: 10,096 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,865 active verified stores
603 active verified stores
577 active verified stores
518 active verified stores
510 active verified stores
401 active verified stores
329 active verified stores
295 active verified stores
258 active verified stores
235 active verified stores
Visual Distribution
2,865 active verified stores
603 active verified stores
577 active verified stores
518 active verified stores
510 active verified stores
401 active verified stores
329 active verified stores
295 active verified stores
258 active verified stores
235 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2865 | 28.38% |
| Germany | 603 | 5.97% |
| United Kingdom | 577 | 5.72% |
| France | 518 | 5.13% |
| Italy | 510 | 5.05% |
| Spain | 401 | 3.97% |
| Netherlands | 329 | 3.26% |
| Canada | 295 | 2.92% |
| India | 258 | 2.56% |
| Australia | 235 | 2.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce
WooCommerce
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 96.8k | 100.00% |
| Emails | 67.7k | 70.00% |
| Phones | 43.1k | 44.56% |
| Ecommerce platform | 96.6k | 99.78% |
| Couriers | 5.2k | 5.36% |
| Payment Providers | 12.2k | 12.58% |
| Categories | 11.2k | 11.62% |
| Social Media | 74.8k | 77.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the The Events Calendar e-commerce landscape:
Analyze 10.1k verified e-commerce stores on The Events Calendar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across The Events Calendar e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the The Events Calendar e-commerce intelligence?
-
We track 10.1k verified The Events Calendar e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.1% of displayed detection occurrences (6,885 occurrences) , followed by Instagram (30.0%) and YouTube (10.6%) .
Base: 21,442 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,885 occurrences
6,431 occurrences
2,278 occurrences
1,681 occurrences
1,096 occurrences
996 occurrences
820 occurrences
730 occurrences
289 occurrences
236 occurrences
Visual Distribution
6,885 occurrences
6,431 occurrences
2,278 occurrences
1,681 occurrences
1,096 occurrences
996 occurrences
820 occurrences
730 occurrences
289 occurrences
236 occurrences