StoryStream Technology Adoption in E-commerce

Discover 64 verified e-commerce stores using StoryStream. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 68 domains. 64 verified as active stores with physical delivery.

Verified stores
64
active stores with physical delivery
Top country
United Kingdom
23 verified stores
Top payment signal
PayPal
14 detection occurrences
Top carrier signal
Evri
11 detection occurrences
Top category
Clothing & Accessories
42 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

64 verified active stores out of 68 detected · 94.1% verification rate

E-commerce Platforms Distribution

Shopify stores with 26.6% of stores with physical delivery (17 stores) , followed by Salesforce Commerce Cloud (25.0%) and Magento (23.4%) .

Base: 64 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 26.6%

17 stores

Magento 23.4%

15 stores

Custom 21.9%

14 stores

1 stores

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in StoryStream
Platform Stores with Physical Delivery Percentage
Shopify 17 26.56%
Salesforce Commerce Cloud 16 25.00%
Magento 15 23.44%
Custom 14 21.88%
BigCommerce 1 1.56%
SAP Commerce Cloud 1 1.56%
TradePending 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 25.0% share of detected StoryStream e-commerce signals (17) , with Salesforce Commerce Cloud at 27.9% and Magento at 22.1% (March 2026) .

Base: 68 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 25.0%

17 websites

19 websites

Magento 22.1%

15 websites

Custom 20.6%

14 websites

1 websites

1 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in StoryStream
Platform Websites with Signals Percentage
Shopify 17 25.00%
Salesforce Commerce Cloud 19 27.94%
Magento 15 22.06%
Custom 14 20.59%
BigCommerce 1 1.47%
SAP Commerce Cloud 1 1.47%
TradePending 1 1.47%

Categories Distribution

Clothing & Accessories stores with 65.6% of all stores (42 stores) , followed by Health & Beauty (21.9%) and Gifts & Special Occasions (3.1%) .

Base: 64 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 65.6%

42 stores

Health & Beauty 21.9%

14 stores

Gifts & Special Occasions 3.1%

2 stores

Pets & Pet Supplies 3.1%

2 stores

Food & Beverages 1.6%

1 stores

Visual Distribution

Distribution of top 10 StoryStream store categories (March 2026)
Distribution of categories in StoryStream e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 42 65.63%
Health & Beauty 14 21.88%
Gifts & Special Occasions 2 3.13%
Pets & Pet Supplies 2 3.13%
Food & Beverages 1 1.56%

Payment Providers Distribution

PayPal accounts for 23.7% of displayed detection occurrences (14 occurrences) , followed by Klarna (22.0%) and Stripe Connect (15.3%) .

Base: 59 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.7%

14 occurrences

Klarna 22.0%

13 occurrences

9 occurrences

8 occurrences

4 occurrences

4 occurrences

JCB 5.1%

3 occurrences

2 occurrences

1 occurrences

VISA 1.7%

1 occurrences

Visual Distribution

Distribution of top 10 StoryStream payment providers (March 2026)
Distribution of payment providers in StoryStream e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 14 23.73%
Klarna 13 22.03%
Stripe Connect 9 15.25%
Clearpay 8 13.56%
MasterCard 4 6.78%
American Express 4 6.78%
JCB 3 5.08%
Apple Pay 2 3.39%
UnionPay 1 1.69%
VISA 1 1.69%

Shipping Carriers Distribution

Evri accounts for 22.9% of displayed detection occurrences (11 occurrences) , followed by Yodel (20.8%) and Royal Mail (16.7%) .

Base: 48 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Evri 22.9%

11 occurrences

Yodel 20.8%

10 occurrences

8 occurrences

InPost 12.5%

6 occurrences

Hermes 10.4%

5 occurrences

DPD 6.3%

3 occurrences

DHL 4.2%

2 occurrences

1 occurrences

FedEx 2.1%

1 occurrences

USPS 2.1%

1 occurrences

Visual Distribution

Distribution of top 10 StoryStream shipping carriers (March 2026)
Distribution of shipping carriers in StoryStream e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Evri 11 22.92%
Yodel 10 20.83%
Royal Mail 8 16.67%
InPost 6 12.50%
Hermes 5 10.42%
DPD 3 6.25%
DHL 2 4.17%
Canada Post 1 2.08%
FedEx 1 2.08%
USPS 1 2.08%

Store Launch Timeline

Over the past 12 months, 1 new stores were launched in StoryStream , with the highest activity in 2025-07 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-07 100.0%

1 stores launched

Monthly Trend

Monthly store launches in StoryStream (March 2026)
Monthly store launches in StoryStream over the past 12 months
Month Stores Launched Percentage
2025-07 1 100.00%

Active Stores by Launch Year

Currently, 63 active stores in StoryStream are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.2%

2 active stores

2024 6.3%

4 active stores

2022 1.6%

1 active stores

2021 1.6%

1 active stores

2020 3.2%

2 active stores

2019 19.0%

12 active stores

2018 1.6%

1 active stores

2017 3.2%

2 active stores

2015 1.6%

1 active stores

2014 1.6%

1 active stores

2013 6.3%

4 active stores

2012 3.2%

2 active stores

2011 6.3%

4 active stores

2010 3.2%

2 active stores

2009 6.3%

4 active stores

Distribution by Launch Year

Active stores in StoryStream by original launch year (March 2026)
Active stores in StoryStream by launch year
Launch Year Active Stores Percentage
2025 2 3.17%
2024 4 6.35%
2022 1 1.59%
2021 1 1.59%
2020 2 3.17%
2019 12 19.05%
2018 1 1.59%
2017 2 3.17%
2015 1 1.59%
2014 1 1.59%
2013 4 6.35%
2012 2 3.17%
2011 4 6.35%
2010 2 3.17%
2009 4 6.35%

Social Media Usage

Instagram accounts for 20.6% of displayed detection occurrences (47 occurrences) , followed by Facebook (20.2%) and TikTok (17.1%) .

Base: 228 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 20.6%

47 occurrences

Facebook 20.2%

46 occurrences

TikTok 17.1%

39 occurrences

X 15.8%

36 occurrences

Pinterest 13.2%

30 occurrences

YouTube 7.5%

17 occurrences

Twitter 3.9%

9 occurrences

LinkedIn 1.3%

3 occurrences

WhatsApp 0.4%

1 occurrences

Visual Distribution

Distribution of social media platforms in StoryStream (March 2026)
Distribution of social media platforms in StoryStream e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 47 20.61%
Facebook 46 20.18%
TikTok 39 17.11%
X 36 15.79%
Pinterest 30 13.16%
YouTube 17 7.46%
Twitter 9 3.95%
LinkedIn 3 1.32%
WhatsApp 1 0.44%

Geographic Distribution

United Kingdom stores with 35.9% (23 active verified stores) , followed by Germany (9.4%) and United States (9.4%) .

Base: 64 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

23 active verified stores

6 active verified stores

6 active verified stores

4 active verified stores

Spain 6.3%

4 active verified stores

3 active verified stores

3 active verified stores

2 active verified stores

2 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using StoryStream (March 2026)
Geographic distribution of stores using StoryStream
Country AI-Verified Store Count Market Share
United Kingdom 23 35.94%
Germany 6 9.38%
United States 6 9.38%
Netherlands 4 6.25%
Spain 4 6.25%
France 3 4.69%
Australia 3 4.69%
Argentina 2 3.13%
South Korea 2 3.13%
Finland 1 1.56%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 68 100.00%
Emails 24 35.29%
Phones 31 45.59%
Ecommerce platform 68 100.00%
Couriers 14 20.59%
Payment Providers 15 22.06%
Categories 61 89.71%
Social Media 48 70.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the StoryStream e-commerce landscape:

Analyze 64 verified e-commerce stores on StoryStream - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across StoryStream e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the StoryStream e-commerce intelligence?

We track 64 verified StoryStream e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy