Speculative Loading Technology Adoption in E-commerce
Discover 6.2k verified e-commerce stores using Speculative Loading. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.9k domains. 6.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.2k verified active stores out of 12.9k detected · 48.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.3% of stores with physical delivery (6,028 stores) , followed by Custom (2.3%) and Welcart (0.1%) .
Base: 6,195 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,028 stores
145 stores
5 stores
4 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
6,028 stores
145 stores
5 stores
4 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6028 | 97.30% |
| Custom | 145 | 2.34% |
| Welcart | 5 | 0.08% |
| Shopify | 4 | 0.06% |
| WooCommerce, Cafe24 | 2 | 0.03% |
| Shopify, WooCommerce | 1 | 0.02% |
| WooCommerce, VTEX | 1 | 0.02% |
| WooCommerce, Shopify | 1 | 0.02% |
| Dutchie | 1 | 0.02% |
| MakeShop | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.7% share of detected Speculative Loading e-commerce signals (12,564) , with Custom at 1.1% and Welcart at 0.0% (June 2026) .
Base: 12,864 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,564 websites
145 websites
6 websites
9 websites
2 websites
1 websites
1 websites
3 websites
2 websites
1 websites
Visual Distribution
12,564 websites
145 websites
6 websites
9 websites
2 websites
1 websites
1 websites
3 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 12564 | 97.67% |
| Custom | 145 | 1.13% |
| Welcart | 6 | 0.05% |
| Shopify | 9 | 0.07% |
| WooCommerce, Cafe24 | 2 | 0.02% |
| Shopify, WooCommerce | 1 | 0.01% |
| WooCommerce, VTEX | 1 | 0.01% |
| WooCommerce, Shopify | 3 | 0.02% |
| Dutchie | 2 | 0.02% |
| MakeShop | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.6% of all stores (841 stores) , followed by Clothing & Accessories (11.4%) and Food & Beverages (10.2%) .
Base: 6,195 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
841 stores
705 stores
634 stores
410 stores
404 stores
402 stores
358 stores
313 stores
290 stores
261 stores
Visual Distribution
841 stores
705 stores
634 stores
410 stores
404 stores
402 stores
358 stores
313 stores
290 stores
261 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 841 | 13.58% |
| Clothing & Accessories | 705 | 11.38% |
| Food & Beverages | 634 | 10.23% |
| Electronics & Technology | 410 | 6.62% |
| Home & Garden | 404 | 6.52% |
| Sporting Goods & Outdoor Gear | 402 | 6.49% |
| Arts & Entertainment | 358 | 5.78% |
| Business & Industrial | 313 | 5.05% |
| Tools & Hardware | 290 | 4.68% |
| Vehicles & Parts | 261 | 4.21% |
Payment Providers Distribution
PayPal accounts for 27.1% of displayed detection occurrences (993 occurrences) , followed by Stripe Connect (15.8%) and MasterCard (15.6%) .
Base: 3,667 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
993 occurrences
578 occurrences
571 occurrences
362 occurrences
300 occurrences
288 occurrences
241 occurrences
149 occurrences
97 occurrences
88 occurrences
Visual Distribution
993 occurrences
578 occurrences
571 occurrences
362 occurrences
300 occurrences
288 occurrences
241 occurrences
149 occurrences
97 occurrences
88 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 993 | 27.08% |
| Stripe Connect | 578 | 15.76% |
| MasterCard | 571 | 15.57% |
| American Express | 362 | 9.87% |
| Apple Pay | 300 | 8.18% |
| Klarna | 288 | 7.85% |
| Google Pay | 241 | 6.57% |
| VISA | 149 | 4.06% |
| JCB | 97 | 2.65% |
| Bancontact | 88 | 2.40% |
Shipping Carriers Distribution
DHL accounts for 19.7% of displayed detection occurrences (352 occurrences) , followed by UPS (18.8%) and DPD (13.9%) .
Base: 1,783 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
352 occurrences
335 occurrences
248 occurrences
203 occurrences
171 occurrences
149 occurrences
100 occurrences
83 occurrences
76 occurrences
66 occurrences
Visual Distribution
352 occurrences
335 occurrences
248 occurrences
203 occurrences
171 occurrences
149 occurrences
100 occurrences
83 occurrences
76 occurrences
66 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 352 | 19.74% |
| UPS | 335 | 18.79% |
| DPD | 248 | 13.91% |
| FedEx | 203 | 11.39% |
| USPS | 171 | 9.59% |
| GLS | 149 | 8.36% |
| Royal Mail | 100 | 5.61% |
| Giaohangnhanh | 83 | 4.66% |
| PostNL | 76 | 4.26% |
| Estes | 66 | 3.70% |
Store Launch Timeline
Over the past 12 months, 780 new stores were launched in Speculative Loading , with the highest activity in 2026-05 (43 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
43 stores launched
55 stores launched
45 stores launched
49 stores launched
59 stores launched
52 stores launched
50 stores launched
80 stores launched
91 stores launched
115 stores launched
104 stores launched
37 stores launched
Monthly Trend
5.5% of last 12 months
7.1% of last 12 months
5.8% of last 12 months
6.3% of last 12 months
7.6% of last 12 months
6.7% of last 12 months
6.4% of last 12 months
10.3% of last 12 months
11.7% of last 12 months
14.7% of last 12 months
13.3% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 43 | 5.51% |
| 2026-04 | 55 | 7.05% |
| 2026-03 | 45 | 5.77% |
| 2026-02 | 49 | 6.28% |
| 2026-01 | 59 | 7.56% |
| 2025-12 | 52 | 6.67% |
| 2025-11 | 50 | 6.41% |
| 2025-10 | 80 | 10.26% |
| 2025-09 | 91 | 11.67% |
| 2025-08 | 115 | 14.74% |
| 2025-07 | 104 | 13.33% |
| 2025-06 | 37 | 4.74% |
Active Stores by Launch Year
Currently, 6,190 active stores in Speculative Loading are tracked in our database , with the most stores launched in 2026 (251 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
251 active stores
1,058 active stores
935 active stores
478 active stores
425 active stores
374 active stores
409 active stores
302 active stores
284 active stores
251 active stores
142 active stores
121 active stores
144 active stores
166 active stores
99 active stores
Distribution by Launch Year
4.1% of tracked active stores
17.1% of tracked active stores
15.1% of tracked active stores
7.7% of tracked active stores
6.9% of tracked active stores
6.0% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
4.6% of tracked active stores
4.1% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.3% of tracked active stores
2.7% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 251 | 4.05% |
| 2025 | 1058 | 17.09% |
| 2024 | 935 | 15.11% |
| 2023 | 478 | 7.72% |
| 2022 | 425 | 6.87% |
| 2021 | 374 | 6.04% |
| 2020 | 409 | 6.61% |
| 2019 | 302 | 4.88% |
| 2018 | 284 | 4.59% |
| 2017 | 251 | 4.05% |
| 2016 | 142 | 2.29% |
| 2015 | 121 | 1.95% |
| 2014 | 144 | 2.33% |
| 2013 | 166 | 2.68% |
| 2012 | 99 | 1.60% |
Geographic Distribution
United States stores with 12.0% (746 active verified stores) , followed by United Kingdom (5.7%) and Vietnam (4.7%) .
Base: 6,195 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
746 active verified stores
353 active verified stores
291 active verified stores
264 active verified stores
238 active verified stores
238 active verified stores
234 active verified stores
223 active verified stores
212 active verified stores
197 active verified stores
Visual Distribution
746 active verified stores
353 active verified stores
291 active verified stores
264 active verified stores
238 active verified stores
238 active verified stores
234 active verified stores
223 active verified stores
212 active verified stores
197 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 746 | 12.04% |
| United Kingdom | 353 | 5.70% |
| Vietnam | 291 | 4.70% |
| France | 264 | 4.26% |
| India | 238 | 3.84% |
| Netherlands | 238 | 3.84% |
| Germany | 234 | 3.78% |
| Brazil | 223 | 3.60% |
| Poland | 212 | 3.42% |
| Spain | 197 | 3.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.9k | 100.00% |
| Emails | 7.4k | 57.25% |
| Phones | 6.3k | 48.96% |
| Ecommerce platform | 12.8k | 99.35% |
| Couriers | 2.1k | 16.35% |
| Payment Providers | 2.9k | 22.69% |
| Categories | 6.2k | 48.46% |
| Social Media | 10k | 77.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Speculative Loading e-commerce landscape:
Analyze 6.2k verified e-commerce stores on Speculative Loading - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Speculative Loading e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Speculative Loading e-commerce intelligence?
-
We track 6.2k verified Speculative Loading e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.0% of displayed detection occurrences (3,956 occurrences) , followed by Instagram (27.7%) and YouTube (10.6%) .
Base: 13,645 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,956 occurrences
3,777 occurrences
1,442 occurrences
930 occurrences
858 occurrences
757 occurrences
728 occurrences
637 occurrences
531 occurrences
29 occurrences
Visual Distribution
3,956 occurrences
3,777 occurrences
1,442 occurrences
930 occurrences
858 occurrences
757 occurrences
728 occurrences
637 occurrences
531 occurrences
29 occurrences