Spectra Technology Adoption in E-commerce
Discover 54.1k verified e-commerce stores using Spectra. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 93.3k domains. 54.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
54.1k verified active stores out of 93.3k detected · 58.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.6% of stores with physical delivery (52,264 stores) , followed by Custom (3.3%) and WooCommerce, Ideasoft (0.0%) .
Base: 54,111 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
52,264 stores
1,798 stores
6 stores
5 stores
5 stores
4 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
52,264 stores
1,798 stores
6 stores
5 stores
5 stores
4 stores
3 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 52264 | 96.59% |
| Custom | 1798 | 3.32% |
| WooCommerce, Ideasoft | 6 | 0.01% |
| Shopify | 5 | 0.01% |
| Ideasoft, WooCommerce | 5 | 0.01% |
| WooCommerce, Shopify | 4 | 0.01% |
| Welcart | 3 | 0.01% |
| WooCommerce, Cafe24 | 2 | 0.00% |
| BASE, WooCommerce | 2 | 0.00% |
| WooCommerce, Welcart | 2 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.8% share of detected Spectra e-commerce signals (90,344) , with Custom at 1.9% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 93,283 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
90,344 websites
1,798 websites
6 websites
15 websites
5 websites
9 websites
9 websites
9 websites
2 websites
3 websites
Visual Distribution
90,344 websites
1,798 websites
6 websites
15 websites
5 websites
9 websites
9 websites
9 websites
2 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 90344 | 96.85% |
| Custom | 1798 | 1.93% |
| WooCommerce, Ideasoft | 6 | 0.01% |
| Shopify | 15 | 0.02% |
| Ideasoft, WooCommerce | 5 | 0.01% |
| WooCommerce, Shopify | 9 | 0.01% |
| Welcart | 9 | 0.01% |
| WooCommerce, Cafe24 | 9 | 0.01% |
| BASE, WooCommerce | 2 | 0.00% |
| WooCommerce, Welcart | 3 | 0.00% |
Categories Distribution
Health & Beauty stores with 18.8% of all stores (10,191 stores) , followed by Clothing & Accessories (17.7%) and Food & Beverages (11.3%) .
Base: 54,111 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
10,191 stores
9,574 stores
6,120 stores
2,882 stores
2,384 stores
2,230 stores
2,079 stores
1,947 stores
1,652 stores
1,534 stores
Visual Distribution
10,191 stores
9,574 stores
6,120 stores
2,882 stores
2,384 stores
2,230 stores
2,079 stores
1,947 stores
1,652 stores
1,534 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 10191 | 18.83% |
| Clothing & Accessories | 9574 | 17.69% |
| Food & Beverages | 6120 | 11.31% |
| Gifts & Special Occasions | 2882 | 5.33% |
| Sporting Goods & Outdoor Gear | 2384 | 4.41% |
| Home & Garden | 2230 | 4.12% |
| Jewelry & Watches | 2079 | 3.84% |
| Arts & Entertainment | 1947 | 3.60% |
| Furniture & Home Decor | 1652 | 3.05% |
| Electronics & Technology | 1534 | 2.83% |
Payment Providers Distribution
PayPal accounts for 33.4% of displayed detection occurrences (3,459 occurrences) , followed by Stripe Connect (20.2%) and MasterCard (10.1%) .
Base: 10,367 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,459 occurrences
2,097 occurrences
1,044 occurrences
939 occurrences
686 occurrences
653 occurrences
452 occurrences
398 occurrences
362 occurrences
277 occurrences
Visual Distribution
3,459 occurrences
2,097 occurrences
1,044 occurrences
939 occurrences
686 occurrences
653 occurrences
452 occurrences
398 occurrences
362 occurrences
277 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3459 | 33.37% |
| Stripe Connect | 2097 | 20.23% |
| MasterCard | 1044 | 10.07% |
| American Express | 939 | 9.06% |
| Apple Pay | 686 | 6.62% |
| Google Pay | 653 | 6.30% |
| Klarna | 452 | 4.36% |
| VISA | 398 | 3.84% |
| Mercado Pago | 362 | 3.49% |
| Przelewy24 | 277 | 2.67% |
Shipping Carriers Distribution
DHL accounts for 19.4% of displayed detection occurrences (1,011 occurrences) , followed by UPS (17.6%) and USPS (16.6%) .
Base: 5,217 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,011 occurrences
920 occurrences
866 occurrences
717 occurrences
495 occurrences
317 occurrences
257 occurrences
256 occurrences
203 occurrences
175 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 1011 | 19.38% |
| UPS | 920 | 17.63% |
| USPS | 866 | 16.60% |
| FedEx | 717 | 13.74% |
| DPD | 495 | 9.49% |
| InPost | 317 | 6.08% |
| GLS | 257 | 4.93% |
| Correos | 256 | 4.91% |
| Colissimo | 203 | 3.89% |
| Royal Mail | 175 | 3.35% |
Store Launch Timeline
Over the past 12 months, 23,898 new stores were launched in Spectra , with the highest activity in 2026-05 (1,268 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,268 stores launched
2,182 stores launched
2,266 stores launched
2,073 stores launched
2,539 stores launched
2,287 stores launched
2,209 stores launched
2,079 stores launched
2,038 stores launched
2,146 stores launched
2,034 stores launched
777 stores launched
Monthly Trend
5.3% of last 12 months
9.1% of last 12 months
9.5% of last 12 months
8.7% of last 12 months
10.6% of last 12 months
9.6% of last 12 months
9.2% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
9.0% of last 12 months
8.5% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1268 | 5.31% |
| 2026-04 | 2182 | 9.13% |
| 2026-03 | 2266 | 9.48% |
| 2026-02 | 2073 | 8.67% |
| 2026-01 | 2539 | 10.62% |
| 2025-12 | 2287 | 9.57% |
| 2025-11 | 2209 | 9.24% |
| 2025-10 | 2079 | 8.70% |
| 2025-09 | 2038 | 8.53% |
| 2025-08 | 2146 | 8.98% |
| 2025-07 | 2034 | 8.51% |
| 2025-06 | 777 | 3.25% |
Active Stores by Launch Year
Currently, 54,093 active stores in Spectra are tracked in our database , with the most stores launched in 2026 (10,413 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,413 active stores
19,322 active stores
8,623 active stores
3,243 active stores
1,927 active stores
1,662 active stores
1,611 active stores
1,126 active stores
1,237 active stores
811 active stores
416 active stores
339 active stores
410 active stores
602 active stores
331 active stores
Distribution by Launch Year
19.3% of tracked active stores
35.7% of tracked active stores
15.9% of tracked active stores
6.0% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
3.0% of tracked active stores
2.1% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
0.8% of tracked active stores
0.6% of tracked active stores
0.8% of tracked active stores
1.1% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10413 | 19.25% |
| 2025 | 19322 | 35.72% |
| 2024 | 8623 | 15.94% |
| 2023 | 3243 | 6.00% |
| 2022 | 1927 | 3.56% |
| 2021 | 1662 | 3.07% |
| 2020 | 1611 | 2.98% |
| 2019 | 1126 | 2.08% |
| 2018 | 1237 | 2.29% |
| 2017 | 811 | 1.50% |
| 2016 | 416 | 0.77% |
| 2015 | 339 | 0.63% |
| 2014 | 410 | 0.76% |
| 2013 | 602 | 1.11% |
| 2012 | 331 | 0.61% |
Geographic Distribution
United States stores with 18.7% (10,133 active verified stores) , followed by India (10.1%) and Spain (4.1%) .
Base: 54,111 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
10,133 active verified stores
5,478 active verified stores
2,240 active verified stores
1,950 active verified stores
1,490 active verified stores
1,450 active verified stores
1,434 active verified stores
1,319 active verified stores
1,203 active verified stores
1,038 active verified stores
Visual Distribution
10,133 active verified stores
5,478 active verified stores
2,240 active verified stores
1,950 active verified stores
1,490 active verified stores
1,450 active verified stores
1,434 active verified stores
1,319 active verified stores
1,203 active verified stores
1,038 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 10133 | 18.73% |
| India | 5478 | 10.12% |
| Spain | 2240 | 4.14% |
| France | 1950 | 3.60% |
| Brazil | 1490 | 2.75% |
| United Kingdom | 1450 | 2.68% |
| Mexico | 1434 | 2.65% |
| Germany | 1319 | 2.44% |
| Poland | 1203 | 2.22% |
| China | 1038 | 1.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
Custom
WooCommerce
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Jewelry & Watches
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 93.3k | 100.00% |
| Emails | 55.6k | 59.61% |
| Phones | 28.6k | 30.65% |
| Ecommerce platform | 93.1k | 99.77% |
| Couriers | 6k | 6.43% |
| Payment Providers | 10.4k | 11.10% |
| Categories | 49.6k | 53.14% |
| Social Media | 37.2k | 39.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Spectra e-commerce landscape:
Analyze 54.1k verified e-commerce stores on Spectra - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Spectra e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Spectra e-commerce intelligence?
-
We track 54.1k verified Spectra e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.6% of displayed detection occurrences (15,589 occurrences) , followed by Facebook (29.3%) and TikTok (9.4%) .
Base: 46,464 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,589 occurrences
13,621 occurrences
4,376 occurrences
3,791 occurrences
3,033 occurrences
1,968 occurrences
1,611 occurrences
1,456 occurrences
927 occurrences
92 occurrences
Visual Distribution
15,589 occurrences
13,621 occurrences
4,376 occurrences
3,791 occurrences
3,033 occurrences
1,968 occurrences
1,611 occurrences
1,456 occurrences
927 occurrences
92 occurrences