Smile Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using Smile. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.5k domains. 1.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.4k verified active stores out of 1.5k detected · 91.6% verification rate
E-commerce Platforms Distribution
BigCommerce stores with 93.3% of stores with physical delivery (1,306 stores) , followed by Shopify (4.6%) and BigCommerce, Shopify (0.9%) .
Base: 1,400 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,306 stores
64 stores
12 stores
10 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
1,306 stores
64 stores
12 stores
10 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| BigCommerce | 1306 | 93.29% |
| Shopify | 64 | 4.57% |
| BigCommerce, Shopify | 12 | 0.86% |
| Shopify, BigCommerce | 10 | 0.71% |
| EpicShops, BigCommerce | 2 | 0.14% |
| Wix eCommerce | 1 | 0.07% |
| Sellvio E-commerce Platform, Shopify | 1 | 0.07% |
| Custom | 1 | 0.07% |
| BigCommerce, EpicShops | 1 | 0.07% |
| BigCommerce, RandemRetail | 1 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
BigCommerce holds 92.5% share of detected Smile e-commerce signals (1,415) , with Shopify at 5.3% and BigCommerce, Shopify at 0.9% (June 2026) .
Base: 1,529 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,415 websites
81 websites
13 websites
10 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
1,415 websites
81 websites
13 websites
10 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| BigCommerce | 1415 | 92.54% |
| Shopify | 81 | 5.30% |
| BigCommerce, Shopify | 13 | 0.85% |
| Shopify, BigCommerce | 10 | 0.65% |
| EpicShops, BigCommerce | 2 | 0.13% |
| Wix eCommerce | 1 | 0.07% |
| Sellvio E-commerce Platform, Shopify | 1 | 0.07% |
| Custom | 1 | 0.07% |
| BigCommerce, EpicShops | 1 | 0.07% |
| BigCommerce, RandemRetail | 1 | 0.07% |
Categories Distribution
Health & Beauty stores with 21.6% of all stores (303 stores) , followed by Sporting Goods & Outdoor Gear (14.3%) and Food & Beverages (11.6%) .
Base: 1,400 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
303 stores
200 stores
163 stores
100 stores
100 stores
84 stores
72 stores
69 stores
54 stores
44 stores
Visual Distribution
303 stores
200 stores
163 stores
100 stores
100 stores
84 stores
72 stores
69 stores
54 stores
44 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 303 | 21.64% |
| Sporting Goods & Outdoor Gear | 200 | 14.29% |
| Food & Beverages | 163 | 11.64% |
| Toys & Games | 100 | 7.14% |
| Clothing & Accessories | 100 | 7.14% |
| Business & Industrial | 84 | 6.00% |
| Vehicles & Parts | 72 | 5.14% |
| Home & Garden | 69 | 4.93% |
| Arts & Entertainment | 54 | 3.86% |
| Electronics & Technology | 44 | 3.14% |
Payment Providers Distribution
PayPal accounts for 29.6% of displayed detection occurrences (229 occurrences) , followed by American Express (16.7%) and MasterCard (13.0%) .
Base: 774 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
229 occurrences
129 occurrences
101 occurrences
94 occurrences
89 occurrences
32 occurrences
29 occurrences
28 occurrences
24 occurrences
19 occurrences
Visual Distribution
229 occurrences
129 occurrences
101 occurrences
94 occurrences
89 occurrences
32 occurrences
29 occurrences
28 occurrences
24 occurrences
19 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 229 | 29.59% |
| American Express | 129 | 16.67% |
| MasterCard | 101 | 13.05% |
| Stripe Connect | 94 | 12.14% |
| Bolt | 89 | 11.50% |
| Apple Pay | 32 | 4.13% |
| Klarna | 29 | 3.75% |
| Google Pay | 28 | 3.62% |
| Amazon Pay | 24 | 3.10% |
| Braintree | 19 | 2.45% |
Shipping Carriers Distribution
USPS accounts for 30.2% of displayed detection occurrences (343 occurrences) , followed by UPS (29.3%) and FedEx (19.2%) .
Base: 1,137 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
343 occurrences
333 occurrences
218 occurrences
75 occurrences
46 occurrences
45 occurrences
32 occurrences
24 occurrences
12 occurrences
9 occurrences
Visual Distribution
343 occurrences
333 occurrences
218 occurrences
75 occurrences
46 occurrences
45 occurrences
32 occurrences
24 occurrences
12 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 343 | 30.17% |
| UPS | 333 | 29.29% |
| FedEx | 218 | 19.17% |
| DHL | 75 | 6.60% |
| Australia Post | 46 | 4.05% |
| Royal Mail | 45 | 3.96% |
| DPD | 32 | 2.81% |
| Canada Post | 24 | 2.11% |
| An Post | 12 | 1.06% |
| Speedy | 9 | 0.79% |
Store Launch Timeline
Over the past 12 months, 26 new stores were launched in Smile , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
4 stores launched
1 stores launched
2 stores launched
1 stores launched
4 stores launched
4 stores launched
4 stores launched
1 stores launched
1 stores launched
Monthly Trend
15.4% of last 12 months
15.4% of last 12 months
3.8% of last 12 months
7.7% of last 12 months
3.8% of last 12 months
15.4% of last 12 months
15.4% of last 12 months
15.4% of last 12 months
3.8% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 15.38% |
| 2026-04 | 4 | 15.38% |
| 2026-03 | 1 | 3.85% |
| 2026-02 | 2 | 7.69% |
| 2025-12 | 1 | 3.85% |
| 2025-10 | 4 | 15.38% |
| 2025-09 | 4 | 15.38% |
| 2025-08 | 4 | 15.38% |
| 2025-07 | 1 | 3.85% |
| 2025-06 | 1 | 3.85% |
Active Stores by Launch Year
Currently, 1,309 active stores in Smile are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
51 active stores
31 active stores
53 active stores
50 active stores
84 active stores
79 active stores
42 active stores
65 active stores
75 active stores
58 active stores
58 active stores
58 active stores
86 active stores
38 active stores
Distribution by Launch Year
0.8% of tracked active stores
3.9% of tracked active stores
2.4% of tracked active stores
4.0% of tracked active stores
3.8% of tracked active stores
6.4% of tracked active stores
6.0% of tracked active stores
3.2% of tracked active stores
5.0% of tracked active stores
5.7% of tracked active stores
4.4% of tracked active stores
4.4% of tracked active stores
4.4% of tracked active stores
6.6% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 0.84% |
| 2025 | 51 | 3.90% |
| 2024 | 31 | 2.37% |
| 2023 | 53 | 4.05% |
| 2022 | 50 | 3.82% |
| 2021 | 84 | 6.42% |
| 2020 | 79 | 6.04% |
| 2019 | 42 | 3.21% |
| 2018 | 65 | 4.97% |
| 2017 | 75 | 5.73% |
| 2016 | 58 | 4.43% |
| 2015 | 58 | 4.43% |
| 2014 | 58 | 4.43% |
| 2013 | 86 | 6.57% |
| 2012 | 38 | 2.90% |
Geographic Distribution
United States stores with 64.8% (907 active verified stores) , followed by United Kingdom (8.6%) and Australia (5.4%) .
Base: 1,400 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
907 active verified stores
120 active verified stores
75 active verified stores
73 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
Visual Distribution
907 active verified stores
120 active verified stores
75 active verified stores
73 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 907 | 64.79% |
| United Kingdom | 120 | 8.57% |
| Australia | 75 | 5.36% |
| Canada | 73 | 5.21% |
| France | 12 | 0.86% |
| Singapore | 11 | 0.79% |
| Luxembourg | 11 | 0.79% |
| Germany | 11 | 0.79% |
| South Africa | 8 | 0.57% |
| Japan | 8 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
BigCommerce - Health & Beauty
BigCommerce - Electronics & Technology
BigCommerce - Home & Garden
BigCommerce - Jewelry & Watches
BigCommerce - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
BigCommerce - Health & Beauty
BigCommerce - Sporting Goods & Outdoor Gear
Shopify - Gifts & Special Occasions
BigCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 772 | 50.49% |
| Phones | 272 | 17.79% |
| Ecommerce platform | 1.5k | 100.00% |
| Couriers | 611 | 39.96% |
| Payment Providers | 465 | 30.41% |
| Categories | 1.4k | 90.19% |
| Social Media | 1.3k | 84.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Smile e-commerce landscape:
Analyze 1.4k verified e-commerce stores on Smile - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Smile e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Smile e-commerce intelligence?
-
We track 1.4k verified Smile e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.6% of displayed detection occurrences (1,136 occurrences) , followed by Instagram (25.3%) and YouTube (14.5%) .
Base: 4,123 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,136 occurrences
1,044 occurrences
596 occurrences
480 occurrences
407 occurrences
200 occurrences
176 occurrences
66 occurrences
14 occurrences
4 occurrences
Visual Distribution
1,136 occurrences
1,044 occurrences
596 occurrences
480 occurrences
407 occurrences
200 occurrences
176 occurrences
66 occurrences
14 occurrences
4 occurrences