Site Kit Technology Adoption in E-commerce
Discover 427.7k verified e-commerce stores using Site Kit. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 964.2k domains. 427.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
427.7k verified active stores out of 964.2k detected · 44.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.5% of stores with physical delivery (416,865 stores) , followed by Custom (2.1%) and Welcart (0.2%) .
Base: 427,695 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
416,865 stores
9,053 stores
899 stores
169 stores
62 stores
58 stores
52 stores
44 stores
38 stores
37 stores
Visual Distribution
416,865 stores
9,053 stores
899 stores
169 stores
62 stores
58 stores
52 stores
44 stores
38 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 416865 | 97.47% |
| Custom | 9053 | 2.12% |
| Welcart | 899 | 0.21% |
| Commerce7 | 169 | 0.04% |
| NCR Commerce Cloud | 62 | 0.01% |
| Shopify, WooCommerce | 58 | 0.01% |
| WooCommerce, Shopify | 52 | 0.01% |
| Ideasoft, WooCommerce | 44 | 0.01% |
| Shopify | 38 | 0.01% |
| WooCommerce, Ideasoft | 37 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected Site Kit e-commerce signals (945,203) , with Custom at 0.9% and Welcart at 0.1% (June 2026) .
Base: 964,194 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
945,203 websites
9,053 websites
1,393 websites
515 websites
70 websites
242 websites
224 websites
62 websites
296 websites
57 websites
Visual Distribution
945,203 websites
9,053 websites
1,393 websites
515 websites
70 websites
242 websites
224 websites
62 websites
296 websites
57 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 945203 | 98.03% |
| Custom | 9053 | 0.94% |
| Welcart | 1393 | 0.14% |
| Commerce7 | 515 | 0.05% |
| NCR Commerce Cloud | 70 | 0.01% |
| Shopify, WooCommerce | 242 | 0.03% |
| WooCommerce, Shopify | 224 | 0.02% |
| Ideasoft, WooCommerce | 62 | 0.01% |
| Shopify | 296 | 0.03% |
| WooCommerce, Ideasoft | 57 | 0.01% |
Categories Distribution
Health & Beauty stores with 15.6% of all stores (66,571 stores) , followed by Clothing & Accessories (12.9%) and Food & Beverages (11.6%) .
Base: 427,695 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
66,571 stores
55,076 stores
49,652 stores
27,698 stores
24,572 stores
23,366 stores
19,240 stores
18,327 stores
17,001 stores
16,346 stores
Visual Distribution
66,571 stores
55,076 stores
49,652 stores
27,698 stores
24,572 stores
23,366 stores
19,240 stores
18,327 stores
17,001 stores
16,346 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 66571 | 15.57% |
| Clothing & Accessories | 55076 | 12.88% |
| Food & Beverages | 49652 | 11.61% |
| Home & Garden | 27698 | 6.48% |
| Sporting Goods & Outdoor Gear | 24572 | 5.75% |
| Electronics & Technology | 23366 | 5.46% |
| Business & Industrial | 19240 | 4.50% |
| Arts & Entertainment | 18327 | 4.29% |
| Tools & Hardware | 17001 | 3.98% |
| Gifts & Special Occasions | 16346 | 3.82% |
Payment Providers Distribution
PayPal accounts for 29.9% of displayed detection occurrences (50,528 occurrences) , followed by Stripe Connect (16.3%) and MasterCard (15.0%) .
Base: 168,764 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
50,528 occurrences
27,580 occurrences
25,236 occurrences
18,603 occurrences
11,512 occurrences
9,810 occurrences
9,198 occurrences
8,278 occurrences
4,311 occurrences
3,708 occurrences
Visual Distribution
50,528 occurrences
27,580 occurrences
25,236 occurrences
18,603 occurrences
11,512 occurrences
9,810 occurrences
9,198 occurrences
8,278 occurrences
4,311 occurrences
3,708 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 50528 | 29.94% |
| Stripe Connect | 27580 | 16.34% |
| MasterCard | 25236 | 14.95% |
| American Express | 18603 | 11.02% |
| Apple Pay | 11512 | 6.82% |
| Google Pay | 9810 | 5.81% |
| Klarna | 9198 | 5.45% |
| VISA | 8278 | 4.91% |
| Bolt | 4311 | 2.55% |
| Bancontact | 3708 | 2.20% |
Shipping Carriers Distribution
UPS accounts for 21.4% of displayed detection occurrences (18,385 occurrences) , followed by DHL (20.5%) and FedEx (12.2%) .
Base: 86,072 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
18,385 occurrences
17,653 occurrences
10,462 occurrences
9,308 occurrences
8,289 occurrences
6,242 occurrences
4,737 occurrences
4,085 occurrences
3,503 occurrences
3,408 occurrences
Visual Distribution
18,385 occurrences
17,653 occurrences
10,462 occurrences
9,308 occurrences
8,289 occurrences
6,242 occurrences
4,737 occurrences
4,085 occurrences
3,503 occurrences
3,408 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 18385 | 21.36% |
| DHL | 17653 | 20.51% |
| FedEx | 10462 | 12.15% |
| USPS | 9308 | 10.81% |
| DPD | 8289 | 9.63% |
| GLS | 6242 | 7.25% |
| Colissimo | 4737 | 5.50% |
| Royal Mail | 4085 | 4.75% |
| PostNL | 3503 | 4.07% |
| La Poste | 3408 | 3.96% |
Store Launch Timeline
Over the past 12 months, 92,782 new stores were launched in Site Kit , with the highest activity in 2026-05 (5,626 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,626 stores launched
6,833 stores launched
7,767 stores launched
6,778 stores launched
8,588 stores launched
8,003 stores launched
9,023 stores launched
8,954 stores launched
9,146 stores launched
8,843 stores launched
9,361 stores launched
3,860 stores launched
Monthly Trend
6.1% of last 12 months
7.4% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
9.3% of last 12 months
8.6% of last 12 months
9.7% of last 12 months
9.7% of last 12 months
9.9% of last 12 months
9.5% of last 12 months
10.1% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5626 | 6.06% |
| 2026-04 | 6833 | 7.36% |
| 2026-03 | 7767 | 8.37% |
| 2026-02 | 6778 | 7.31% |
| 2026-01 | 8588 | 9.26% |
| 2025-12 | 8003 | 8.63% |
| 2025-11 | 9023 | 9.72% |
| 2025-10 | 8954 | 9.65% |
| 2025-09 | 9146 | 9.86% |
| 2025-08 | 8843 | 9.53% |
| 2025-07 | 9361 | 10.09% |
| 2025-06 | 3860 | 4.16% |
Active Stores by Launch Year
Currently, 427,254 active stores in Site Kit are tracked in our database , with the most stores launched in 2026 (35,898 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,898 active stores
90,693 active stores
51,828 active stores
36,180 active stores
28,004 active stores
29,633 active stores
27,826 active stores
17,930 active stores
18,049 active stores
14,265 active stores
7,975 active stores
6,790 active stores
7,360 active stores
9,667 active stores
5,613 active stores
Distribution by Launch Year
8.4% of tracked active stores
21.2% of tracked active stores
12.1% of tracked active stores
8.5% of tracked active stores
6.6% of tracked active stores
6.9% of tracked active stores
6.5% of tracked active stores
4.2% of tracked active stores
4.2% of tracked active stores
3.3% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35898 | 8.40% |
| 2025 | 90693 | 21.23% |
| 2024 | 51828 | 12.13% |
| 2023 | 36180 | 8.47% |
| 2022 | 28004 | 6.55% |
| 2021 | 29633 | 6.94% |
| 2020 | 27826 | 6.51% |
| 2019 | 17930 | 4.20% |
| 2018 | 18049 | 4.22% |
| 2017 | 14265 | 3.34% |
| 2016 | 7975 | 1.87% |
| 2015 | 6790 | 1.59% |
| 2014 | 7360 | 1.72% |
| 2013 | 9667 | 2.26% |
| 2012 | 5613 | 1.31% |
Geographic Distribution
United States stores with 12.8% (54,585 active verified stores) , followed by India (7.3%) and Spain (4.7%) .
Base: 427,695 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
54,585 active verified stores
31,413 active verified stores
20,288 active verified stores
19,298 active verified stores
18,175 active verified stores
14,883 active verified stores
12,251 active verified stores
12,203 active verified stores
9,681 active verified stores
9,018 active verified stores
Visual Distribution
54,585 active verified stores
31,413 active verified stores
20,288 active verified stores
19,298 active verified stores
18,175 active verified stores
14,883 active verified stores
12,251 active verified stores
12,203 active verified stores
9,681 active verified stores
9,018 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 54585 | 12.76% |
| India | 31413 | 7.34% |
| Spain | 20288 | 4.74% |
| France | 19298 | 4.51% |
| United Kingdom | 18175 | 4.25% |
| Italy | 14883 | 3.48% |
| Brazil | 12251 | 2.86% |
| Netherlands | 12203 | 2.85% |
| Germany | 9681 | 2.26% |
| Turkey | 9018 | 2.11% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce - Jewelry & Watches
WooCommerce - Food & Beverages
WooCommerce
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 964.2k | 100.00% |
| Emails | 628.7k | 65.21% |
| Phones | 463.8k | 48.10% |
| Ecommerce platform | 960.5k | 99.62% |
| Couriers | 115.4k | 11.97% |
| Payment Providers | 177.1k | 18.36% |
| Categories | 423.5k | 43.92% |
| Social Media | 686.7k | 71.23% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Site Kit e-commerce landscape:
Analyze 427.7k verified e-commerce stores on Site Kit - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Site Kit e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Site Kit e-commerce intelligence?
-
We track 427.7k verified Site Kit e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.2% of displayed detection occurrences (245,930 occurrences) , followed by Instagram (29.1%) and YouTube (9.0%) .
Base: 813,016 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
245,930 occurrences
236,780 occurrences
73,163 occurrences
54,430 occurrences
49,472 occurrences
40,668 occurrences
38,742 occurrences
37,465 occurrences
34,964 occurrences
1,402 occurrences
Visual Distribution
245,930 occurrences
236,780 occurrences
73,163 occurrences
54,430 occurrences
49,472 occurrences
40,668 occurrences
38,742 occurrences
37,465 occurrences
34,964 occurrences
1,402 occurrences