Shopify Technology Adoption in E-commerce
Discover 2.3m verified e-commerce stores using Shopify. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5m domains. 2.3m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.3m verified active stores out of 2.5m detected · 91.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 99.0% of stores with physical delivery (2,258,763 stores) , followed by Haravan, Shopify (0.2%) and Shopify, Haravan (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,258,763 stores
4,030 stores
3,636 stores
2,978 stores
2,570 stores
1,403 stores
1,304 stores
1,217 stores
1,150 stores
1,051 stores
Visual Distribution
2,258,763 stores
4,030 stores
3,636 stores
2,978 stores
2,570 stores
1,403 stores
1,304 stores
1,217 stores
1,150 stores
1,051 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2258763 | 98.98% |
| Haravan, Shopify | 4030 | 0.18% |
| Shopify, Haravan | 3636 | 0.16% |
| Shopify, Shopoe | 2978 | 0.13% |
| Shopoe, Shopify | 2570 | 0.11% |
| Shopify, Opus Cart | 1403 | 0.06% |
| Opus Cart, Shopify | 1304 | 0.06% |
| Shopify, Anifit | 1217 | 0.05% |
| Anifit, Shopify | 1150 | 0.05% |
| Tradift, Shopify | 1051 | 0.05% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 99.0% share of all Shopify e-commerce stores (2,460,044) , with Haravan, Shopify at 0.2% and Shopify, Haravan at 0.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,460,044 stores
4,736 stores
4,257 stores
3,140 stores
2,756 stores
1,425 stores
1,336 stores
1,310 stores
1,253 stores
1,067 stores
Visual Distribution
2,460,044 stores
4,736 stores
4,257 stores
3,140 stores
2,756 stores
1,425 stores
1,336 stores
1,310 stores
1,253 stores
1,067 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2460044 | 98.99% |
| Haravan, Shopify | 4736 | 0.19% |
| Shopify, Haravan | 4257 | 0.17% |
| Shopify, Shopoe | 3140 | 0.13% |
| Shopoe, Shopify | 2756 | 0.11% |
| Shopify, Opus Cart | 1425 | 0.06% |
| Opus Cart, Shopify | 1336 | 0.05% |
| Shopify, Anifit | 1310 | 0.05% |
| Anifit, Shopify | 1253 | 0.05% |
| Tradift, Shopify | 1067 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 24.2% of all stores (479,328 stores) , followed by Health & Beauty (20.1%) and Food & Beverages (9.5%) .
Base: 1,983,058 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
479,328 stores
399,096 stores
189,063 stores
175,401 stores
112,412 stores
110,501 stores
101,030 stores
100,516 stores
77,478 stores
57,092 stores
Visual Distribution
479,328 stores
399,096 stores
189,063 stores
175,401 stores
112,412 stores
110,501 stores
101,030 stores
100,516 stores
77,478 stores
57,092 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 479328 | 24.17% |
| Health & Beauty | 399096 | 20.13% |
| Food & Beverages | 189063 | 9.53% |
| Sporting Goods & Outdoor Gear | 175401 | 8.84% |
| Toys & Games | 112412 | 5.67% |
| Jewelry & Watches | 110501 | 5.57% |
| Arts & Entertainment | 101030 | 5.09% |
| Home & Garden | 100516 | 5.07% |
| Gifts & Special Occasions | 77478 | 3.91% |
| Electronics & Technology | 57092 | 2.88% |
Payment Providers Distribution
PayPal stores with 23.5% among AI-verified physical stores (26,616 stores) , followed by Klarna (15.6%) and American Express (10.5%) .
Base: 70,324 AI-verified physical stores with detectable payment providers (2.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26,616 stores
17,643 stores
11,912 stores
11,384 stores
9,585 stores
8,765 stores
7,903 stores
4,304 stores
3,499 stores
2,974 stores
Visual Distribution
26,616 stores
17,643 stores
11,912 stores
11,384 stores
9,585 stores
8,765 stores
7,903 stores
4,304 stores
3,499 stores
2,974 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 26616 | 23.47% |
| Klarna | 17643 | 15.56% |
| American Express | 11912 | 10.50% |
| Apple Pay | 11384 | 10.04% |
| Stripe Connect | 9585 | 8.45% |
| Google Pay | 8765 | 7.73% |
| MasterCard | 7903 | 6.97% |
| VISA | 4304 | 3.80% |
| Bolt | 3499 | 3.09% |
| Bancontact | 2974 | 2.62% |
Shipping Carriers Distribution
UPS stores with 20.1% among AI-verified physical stores (16,904 stores) , followed by DHL (20.1%) and USPS (16.1%) .
Base: 63,982 AI-verified physical stores with detectable shipping carriers (2.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,904 stores
16,903 stores
13,505 stores
9,929 stores
4,874 stores
4,412 stores
3,056 stores
2,733 stores
2,025 stores
1,977 stores
Visual Distribution
16,904 stores
16,903 stores
13,505 stores
9,929 stores
4,874 stores
4,412 stores
3,056 stores
2,733 stores
2,025 stores
1,977 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 16904 | 20.12% |
| DHL | 16903 | 20.12% |
| USPS | 13505 | 16.08% |
| FedEx | 9929 | 11.82% |
| Royal Mail | 4874 | 5.80% |
| DPD | 4412 | 5.25% |
| GLS | 3056 | 3.64% |
| Australia Post | 2733 | 3.25% |
| Correios | 2025 | 2.41% |
| Colissimo | 1977 | 2.35% |
Store Launch Timeline
Over the past 12 months, 574,958 new stores were launched in Shopify , with the highest activity in 2026-05 (84,754 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84,754 stores launched
74,349 stores launched
66,702 stores launched
53,342 stores launched
50,563 stores launched
39,651 stores launched
38,190 stores launched
39,669 stores launched
38,186 stores launched
37,825 stores launched
36,462 stores launched
15,265 stores launched
Monthly Trend
14.7% of last 12 months
12.9% of last 12 months
11.6% of last 12 months
9.3% of last 12 months
8.8% of last 12 months
6.9% of last 12 months
6.6% of last 12 months
6.9% of last 12 months
6.6% of last 12 months
6.6% of last 12 months
6.3% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 84754 | 14.74% |
| 2026-04 | 74349 | 12.93% |
| 2026-03 | 66702 | 11.60% |
| 2026-02 | 53342 | 9.28% |
| 2026-01 | 50563 | 8.79% |
| 2025-12 | 39651 | 6.90% |
| 2025-11 | 38190 | 6.64% |
| 2025-10 | 39669 | 6.90% |
| 2025-09 | 38186 | 6.64% |
| 2025-08 | 37825 | 6.58% |
| 2025-07 | 36462 | 6.34% |
| 2025-06 | 15265 | 2.65% |
Active Stores by Launch Year
Currently, 2,229,558 active stores in Shopify are tracked in our database , with the most stores launched in 2026 (335,715 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
335,715 active stores
404,185 active stores
257,561 active stores
185,064 active stores
144,985 active stores
149,743 active stores
144,347 active stores
88,657 active stores
88,766 active stores
73,780 active stores
39,313 active stores
35,700 active stores
36,612 active stores
44,213 active stores
24,790 active stores
Distribution by Launch Year
15.1% of tracked active stores
18.1% of tracked active stores
11.6% of tracked active stores
8.3% of tracked active stores
6.5% of tracked active stores
6.7% of tracked active stores
6.5% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.3% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 335715 | 15.06% |
| 2025 | 404185 | 18.13% |
| 2024 | 257561 | 11.55% |
| 2023 | 185064 | 8.30% |
| 2022 | 144985 | 6.50% |
| 2021 | 149743 | 6.72% |
| 2020 | 144347 | 6.47% |
| 2019 | 88657 | 3.98% |
| 2018 | 88766 | 3.98% |
| 2017 | 73780 | 3.31% |
| 2016 | 39313 | 1.76% |
| 2015 | 35700 | 1.60% |
| 2014 | 36612 | 1.64% |
| 2013 | 44213 | 1.98% |
| 2012 | 24790 | 1.11% |
Geographic Distribution
United States stores with 45.7% (879,837 AI-verified stores) , followed by United Kingdom (9.2%) and Canada (5.8%) .
Base: 1,925,064 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
879,837 AI-verified stores
176,667 AI-verified stores
111,979 AI-verified stores
108,766 AI-verified stores
89,913 AI-verified stores
89,616 AI-verified stores
81,355 AI-verified stores
50,549 AI-verified stores
46,028 AI-verified stores
42,832 AI-verified stores
Visual Distribution
879,837 AI-verified stores
176,667 AI-verified stores
111,979 AI-verified stores
108,766 AI-verified stores
89,913 AI-verified stores
89,616 AI-verified stores
81,355 AI-verified stores
50,549 AI-verified stores
46,028 AI-verified stores
42,832 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 879837 | 45.70% |
| United Kingdom | 176667 | 9.18% |
| Canada | 111979 | 5.82% |
| Australia | 108766 | 5.65% |
| India | 89913 | 4.67% |
| Germany | 89616 | 4.66% |
| France | 81355 | 4.23% |
| Netherlands | 50549 | 2.63% |
| Italy | 46028 | 2.39% |
| Spain | 42832 | 2.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5m | 100.00% |
| Emails | 458.5k | 18.37% |
| Phones | 519.2k | 20.80% |
| Ecommerce platform | 2.5m | 100.00% |
| Couriers | 64.0k | 2.56% |
| Payment Providers | 70.3k | 2.82% |
| Categories | 2.1m | 83.05% |
| Social Media | 1.6m | 64.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shopify e-commerce landscape:
Analyze 2.3m verified e-commerce stores on Shopify - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shopify e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shopify e-commerce intelligence?
-
We track 2.3m verified Shopify e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.1% among stores with at least one detectable social profile (1,355,312 stores) , followed by Facebook (26.6%) and TikTok (11.9%) .
Base: 1,607,852 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,355,312 stores
1,058,175 stores
474,682 stores
405,658 stores
252,181 stores
235,005 stores
83,671 stores
71,082 stores
32,856 stores
10,691 stores
Visual Distribution
1,355,312 stores
1,058,175 stores
474,682 stores
405,658 stores
252,181 stores
235,005 stores
83,671 stores
71,082 stores
32,856 stores
10,691 stores