Shopify Technology Adoption in E-commerce

Discover 3.2m verified e-commerce stores using Shopify. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.6m domains. 3.2m verified as active stores with physical delivery.

· · Next full refresh: March 2026

3.2m verified active stores out of 3.6m detected · 90.9% verification rate

E-commerce Platforms Distribution

Shopify leads with 99.9% of stores with physical delivery (3,226,329 stores) , followed by Zoorix, Shopify (0.0%) and Shopify, Zoorix (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.9%

3,226,329 stores

1,104 stores

1,080 stores

513 stores

491 stores

242 stores

211 stores

124 stores

123 stores

121 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Shopify
Platform Stores with Physical Delivery Percentage
Shopify 3226329 99.86%
Zoorix, Shopify 1104 0.03%
Shopify, Zoorix 1080 0.03%
Shopify, Haravan 513 0.02%
Haravan, Shopify 491 0.02%
Shopify, WooCommerce 242 0.01%
WooCommerce, Shopify 211 0.01%
BigCommerce, Shopify 124 0.00%
Shopify, BinderPOS 123 0.00%
Shopify, BigCommerce 121 0.00%
BinderPOS, Shopify 116 0.00%
Shopify, OpenCart 77 0.00%
Shopify, Magento 72 0.00%
Shopify, UpsellPlus 68 0.00%
Shopify, TargetBay 61 0.00%

Categories Distribution

Clothing & Accessories leads with 31.8% of all stores (720,584 stores) , followed by Health & Beauty (19.6%) and Jewelry & Watches (7.9%) .

Base: 2,265,690 AI-verified stores with physical delivery and detected product categories (70.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 31.8%

720,584 stores

Health & Beauty 19.6%

443,852 stores

Jewelry & Watches 7.9%

180,016 stores

Food & Beverages 7.8%

176,912 stores

Electronics & Technology 5.3%

120,987 stores

Home & Garden 5.1%

114,791 stores

Arts & Entertainment 3.8%

86,213 stores

Furniture & Home Decor 3.4%

76,560 stores

Gifts & Special Occasions 3.1%

71,142 stores

Sporting Goods & Outdoor Gear 2.8%

64,124 stores

Visual Distribution

Distribution of top 10 Shopify store categories (February 2026)
Distribution of categories in Shopify e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 720584 31.80%
Health & Beauty 443852 19.59%
Jewelry & Watches 180016 7.95%
Food & Beverages 176912 7.81%
Electronics & Technology 120987 5.34%
Home & Garden 114791 5.07%
Arts & Entertainment 86213 3.81%
Furniture & Home Decor 76560 3.38%
Gifts & Special Occasions 71142 3.14%
Sporting Goods & Outdoor Gear 64124 2.83%
Pets & Pet Supplies 63891 2.82%
Vehicles & Parts 45831 2.02%
Toys & Games 42465 1.87%
Baby & Toddler 32835 1.45%
Tools & Hardware 25487 1.12%

Payment Providers Distribution

PayPal leads with 24.7% among AI-verified physical stores (222,827 stores) , followed by American Express (15.0%) and MasterCard (10.5%) .

Base: 461,846 AI-verified physical stores with detectable payment providers (13.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.7%

222,827 stores

135,029 stores

94,302 stores

88,683 stores

87,908 stores

75,299 stores

71,981 stores

VISA 3.9%

34,956 stores

17,468 stores

Bolt 1.9%

17,214 stores

Visual Distribution

Distribution of top 10 Shopify payment providers (February 2026)
Distribution of payment providers in Shopify e-commerce stores
Payment Provider Store Count Market Share
PayPal 222827 24.73%
American Express 135029 14.99%
MasterCard 94302 10.47%
Stripe Connect 88683 9.84%
Apple Pay 87908 9.76%
Klarna 75299 8.36%
Google Pay 71981 7.99%
VISA 34956 3.88%
Amazon Pay 17468 1.94%
Bolt 17214 1.91%
JCB 15136 1.68%
Bancontact 13367 1.48%
Paddle 10302 1.14%
Amazon Payments 8288 0.92%
iDEAL 8179 0.91%

Shipping Carriers Distribution

USPS leads with 20.2% among AI-verified physical stores (132,219 stores) , followed by UPS (19.4%) and DHL (17.9%) .

Base: 449,802 AI-verified physical stores with detectable shipping carriers (12.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 20.2%

132,219 stores

UPS 19.4%

127,239 stores

DHL 17.9%

117,199 stores

FedEx 12.1%

79,006 stores

36,000 stores

DPD 4.8%

31,388 stores

25,978 stores

GLS 3.0%

19,894 stores

16,190 stores

14,987 stores

Visual Distribution

Distribution of top 10 Shopify shipping carriers (February 2026)
Distribution of shipping carriers in Shopify e-commerce stores
Shipping Carrier Store Count Market Share
USPS 132219 20.17%
UPS 127239 19.41%
DHL 117199 17.88%
FedEx 79006 12.05%
Royal Mail 36000 5.49%
DPD 31388 4.79%
Australia Post 25978 3.96%
GLS 19894 3.04%
Canada Post 16190 2.47%
Colissimo 14987 2.29%
Correios 13388 2.04%
Hermes 11563 1.76%
PostNL 11065 1.69%
Estes 9669 1.48%
La Poste 9648 1.47%

Store Launch Timeline

Over the past 12 months, 1,162,666 new stores were launched in Shopify , with the highest activity in 2026-01 (102,639 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.8%

102,639 stores launched

2025-12 7.8%

90,819 stores launched

2025-11 8.3%

97,076 stores launched

2025-10 9.3%

107,791 stores launched

2025-09 9.4%

109,357 stores launched

2025-08 9.6%

112,164 stores launched

2025-07 10.1%

117,088 stores launched

2025-06 8.3%

96,115 stores launched

2025-05 8.9%

103,318 stores launched

2025-04 7.7%

89,280 stores launched

2025-03 7.7%

89,672 stores launched

2025-02 4.1%

47,347 stores launched

Monthly Trend

Monthly store launches in Shopify (February 2026)
Monthly store launches in Shopify over the past 12 months
Month Stores Launched Percentage
2026-01 102639 8.83%
2025-12 90819 7.81%
2025-11 97076 8.35%
2025-10 107791 9.27%
2025-09 109357 9.41%
2025-08 112164 9.65%
2025-07 117088 10.07%
2025-06 96115 8.27%
2025-05 103318 8.89%
2025-04 89280 7.68%
2025-03 89672 7.71%
2025-02 47347 4.07%

Active Stores by Launch Year

Currently, 3,157,393 active stores in Shopify are tracked in our database , with the most stores launched in 2026 (103,075 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.3%

103,075 active stores

2025 35.4%

1,119,179 active stores

2024 12.0%

379,129 active stores

2023 8.0%

253,447 active stores

2022 6.0%

189,582 active stores

2021 6.1%

192,500 active stores

2020 5.8%

182,063 active stores

2019 3.5%

109,017 active stores

2018 3.5%

111,012 active stores

2017 2.8%

87,835 active stores

2016 1.5%

47,695 active stores

2015 1.3%

42,387 active stores

2014 1.4%

44,684 active stores

2013 1.8%

56,550 active stores

2012 0.9%

29,638 active stores

Distribution by Launch Year

Active stores in Shopify by original launch year (February 2026)
Active stores in Shopify by launch year
Launch Year Active Stores Percentage
2026 103075 3.26%
2025 1119179 35.45%
2024 379129 12.01%
2023 253447 8.03%
2022 189582 6.00%
2021 192500 6.10%
2020 182063 5.77%
2019 109017 3.45%
2018 111012 3.52%
2017 87835 2.78%
2016 47695 1.51%
2015 42387 1.34%
2014 44684 1.42%
2013 56550 1.79%
2012 29638 0.94%
2011 34316 1.09%
2010 24243 0.77%
2009 20933 0.66%
2008 16960 0.54%
2007 15409 0.49%
2006 11643 0.37%
2005 10633 0.34%
2004 15472 0.49%
2003 11386 0.36%
2002 10014 0.32%
2001 11871 0.38%
2000 8546 0.27%
1999 7547 0.24%
1998 5036 0.16%
1997 2892 0.09%
1996 2143 0.07%
1995 556 0.02%

Social Media Usage

Instagram leads with 34.5% among stores with at least one detectable social profile (1,698,542 stores) , followed by Facebook (26.4%) and TikTok (12.5%) .

Base: 2,002,351 stores with any detectable social profile (56.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.5%

1,698,542 stores

Facebook 26.4%

1,300,601 stores

TikTok 12.5%

615,659 stores

YouTube 9.6%

473,623 stores

Pinterest 6.3%

308,196 stores

Twitter 6.1%

297,958 stores

LinkedIn 1.7%

85,750 stores

X 1.7%

85,625 stores

WhatsApp 0.9%

44,153 stores

Vimeo 0.3%

12,596 stores

Visual Distribution

Distribution of social media platforms in Shopify (February 2026)
Distribution of social media platforms in Shopify e-commerce stores
Social Platform Store Count Market Share
Instagram 1698542 34.50%
Facebook 1300601 26.42%
TikTok 615659 12.51%
YouTube 473623 9.62%
Pinterest 308196 6.26%
Twitter 297958 6.05%
LinkedIn 85750 1.74%
X 85625 1.74%
WhatsApp 44153 0.90%
Vimeo 12596 0.26%

Geographic Distribution

United States leads with 42.9% (1,142,958 AI-verified stores) , followed by United Kingdom (9.2%) and India (5.8%) .

Base: 2,665,447 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,142,958 AI-verified stores

245,986 AI-verified stores

India 5.8%

153,305 AI-verified stores

146,068 AI-verified stores

139,430 AI-verified stores

128,589 AI-verified stores

119,247 AI-verified stores

70,884 AI-verified stores

65,862 AI-verified stores

Spain 2.5%

65,730 AI-verified stores

Visual Distribution

Geographic distribution of stores using Shopify (February 2026)
Geographic distribution of stores using Shopify
Country AI-Verified Store Count Market Share
United States 1142958 42.88%
United Kingdom 245986 9.23%
India 153305 5.75%
Canada 146068 5.48%
Australia 139430 5.23%
France 128589 4.82%
Germany 119247 4.47%
Netherlands 70884 2.66%
Pakistan 65862 2.47%
Spain 65730 2.47%
Italy 62932 2.36%
Brazil 49934 1.87%
Japan 41613 1.56%
Colombia 40929 1.54%
Mexico 40889 1.53%
Hong Kong 35537 1.33%
China 32342 1.21%
United Arab Emirates 28973 1.09%
Sweden 28105 1.05%
New Zealand 26134 0.98%

Dataset Coverage

Field Rows count Coverage
Website 3.6m 100.00%
Emails 1.6m 46.26%
Phones 333.1k 9.37%
Ecommerce platform 3.6m 100.00%
Couriers 449.8k 12.66%
Payment Providers 461.8k 13.00%
Categories 2.4m 66.47%
Social Media 2.0m 56.35%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

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Our database covers over 3.2m verified Shopify e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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