Shop Pay Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using Shop Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 99.8% of stores with physical delivery (1,342,926 stores) , followed by Custom (0.1%) and WooCommerce (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,342,926 stores
971 stores
673 stores
519 stores
517 stores
165 stores
37 stores
32 stores
31 stores
30 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1342926 | 99.77% |
| Custom | 971 | 0.07% |
| WooCommerce | 673 | 0.05% |
| Zoorix, Shopify | 519 | 0.04% |
| Shopify, Zoorix | 517 | 0.04% |
| OpenCart | 165 | 0.01% |
| Shopify, TargetBay | 37 | 0.00% |
| TargetBay, Shopify | 32 | 0.00% |
| OpenCart, Shopify | 31 | 0.00% |
| Shopify, BinderPOS | 30 | 0.00% |
| Shopify, UpsellPlus | 28 | 0.00% |
| Shopify, OpenCart | 27 | 0.00% |
| UpsellPlus, Shopify | 27 | 0.00% |
| BinderPOS, Shopify | 19 | 0.00% |
| BigCommerce, Shopify | 18 | 0.00% |
All Stores Distribution
Shopify holds 99.8% share of all Shop Pay e-commerce stores (1,363,561) , with Custom at 0.1% and WooCommerce at 0.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,363,561 stores
971 stores
716 stores
524 stores
520 stores
165 stores
37 stores
32 stores
31 stores
30 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1363561 | 99.77% |
| Custom | 971 | 0.07% |
| WooCommerce | 716 | 0.05% |
| Zoorix, Shopify | 524 | 0.04% |
| Shopify, Zoorix | 520 | 0.04% |
| OpenCart | 165 | 0.01% |
| Shopify, TargetBay | 37 | 0.00% |
| TargetBay, Shopify | 32 | 0.00% |
| OpenCart, Shopify | 31 | 0.00% |
| Shopify, BinderPOS | 30 | 0.00% |
| Shopify, UpsellPlus | 28 | 0.00% |
| Shopify, OpenCart | 27 | 0.00% |
| UpsellPlus, Shopify | 27 | 0.00% |
| BinderPOS, Shopify | 19 | 0.00% |
| BigCommerce, Shopify | 18 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.6% of all stores (311,681 stores) , followed by Health & Beauty (17.0%) and Jewelry & Watches (8.0%) .
Top 10 Categories
311,681 stores
157,579 stores
74,600 stores
69,983 stores
45,924 stores
45,011 stores
35,339 stores
34,357 stores
29,402 stores
28,967 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 311681 | 33.63% |
| Health & Beauty | 157579 | 17.00% |
| Jewelry & Watches | 74600 | 8.05% |
| Food & Beverages | 69983 | 7.55% |
| Arts & Entertainment | 45924 | 4.96% |
| Home & Garden | 45011 | 4.86% |
| Electronics & Technology | 35339 | 3.81% |
| Gifts & Special Occasions | 34357 | 3.71% |
| Sporting Goods & Outdoor Gear | 29402 | 3.17% |
| Pets & Pet Supplies | 28967 | 3.13% |
| Furniture & Home Decor | 27873 | 3.01% |
| Vehicles & Parts | 20514 | 2.21% |
| Toys & Games | 18465 | 1.99% |
| Baby & Toddler | 13830 | 1.49% |
| Books & Media | 13239 | 1.43% |
Payment Providers Distribution
PayPal leads with 25.3% among AI-verified physical stores (100,784 stores) , followed by American Express (12.7%) and Apple Pay (10.9%) .
Base: 182,126 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
100,784 stores
50,465 stores
43,503 stores
39,215 stores
37,349 stores
36,927 stores
32,272 stores
12,860 stores
9,583 stores
8,849 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 100784 | 25.35% |
| American Express | 50465 | 12.69% |
| Apple Pay | 43503 | 10.94% |
| Stripe Connect | 39215 | 9.86% |
| Klarna | 37349 | 9.39% |
| Google Pay | 36927 | 9.29% |
| MasterCard | 32272 | 8.12% |
| VISA | 12860 | 3.23% |
| Amazon Pay | 9583 | 2.41% |
| Bolt | 8849 | 2.23% |
| Bancontact | 6475 | 1.63% |
| JCB | 5082 | 1.28% |
| Paddle | 4977 | 1.25% |
| Amazon Payments | 4918 | 1.24% |
| UnionPay | 4386 | 1.10% |
Shipping Carriers Distribution
USPS leads with 22.2% among AI-verified physical stores (69,165 stores) , followed by UPS (19.4%) and DHL (16.2%) .
Base: 197,189 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
69,165 stores
60,458 stores
50,584 stores
33,660 stores
22,238 stores
16,199 stores
15,232 stores
9,175 stores
8,190 stores
5,529 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 69165 | 22.20% |
| UPS | 60458 | 19.41% |
| DHL | 50584 | 16.24% |
| FedEx | 33660 | 10.81% |
| Royal Mail | 22238 | 7.14% |
| Australia Post | 16199 | 5.20% |
| DPD | 15232 | 4.89% |
| Canada Post | 9175 | 2.95% |
| GLS | 8190 | 2.63% |
| Colissimo | 5529 | 1.77% |
| Hermes | 5274 | 1.69% |
| PostNL | 4363 | 1.40% |
| Deutsche Post | 3996 | 1.28% |
| La Poste | 3770 | 1.21% |
| Mondial Relay | 3689 | 1.18% |
Store Launch Timeline
Over the past 12 months, 410,940 new stores were launched in Shop Pay , with the highest activity in 2025-12 (28,042 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
28,042 stores launched
28,424 stores launched
33,602 stores launched
38,312 stores launched
41,591 stores launched
44,909 stores launched
35,824 stores launched
41,557 stores launched
37,645 stores launched
39,404 stores launched
29,795 stores launched
11,835 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 28042 | 6.82% |
| 2025-11 | 28424 | 6.92% |
| 2025-10 | 33602 | 8.18% |
| 2025-09 | 38312 | 9.32% |
| 2025-08 | 41591 | 10.12% |
| 2025-07 | 44909 | 10.93% |
| 2025-06 | 35824 | 8.72% |
| 2025-05 | 41557 | 10.11% |
| 2025-04 | 37645 | 9.16% |
| 2025-03 | 39404 | 9.59% |
| 2025-02 | 29795 | 7.25% |
| 2025-01 | 11835 | 2.88% |
Active Stores by Launch Year
Currently, 1,337,567 active stores in Shop Pay are tracked in our database , with the most stores launched in 2026 (187 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
187 active stores
425,020 active stores
181,403 active stores
128,950 active stores
96,111 active stores
98,133 active stores
89,433 active stores
50,589 active stores
49,393 active stores
35,398 active stores
19,248 active stores
17,173 active stores
18,557 active stores
25,022 active stores
12,587 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 187 | 0.01% |
| 2025 | 425020 | 31.78% |
| 2024 | 181403 | 13.56% |
| 2023 | 128950 | 9.64% |
| 2022 | 96111 | 7.19% |
| 2021 | 98133 | 7.34% |
| 2020 | 89433 | 6.69% |
| 2019 | 50589 | 3.78% |
| 2018 | 49393 | 3.69% |
| 2017 | 35398 | 2.65% |
| 2016 | 19248 | 1.44% |
| 2015 | 17173 | 1.28% |
| 2014 | 18557 | 1.39% |
| 2013 | 25022 | 1.87% |
| 2012 | 12587 | 0.94% |
| 2011 | 15521 | 1.16% |
| 2010 | 10546 | 0.79% |
| 2009 | 8964 | 0.67% |
| 2008 | 7382 | 0.55% |
| 2007 | 6606 | 0.49% |
| 2006 | 4971 | 0.37% |
| 2005 | 4601 | 0.34% |
| 2004 | 6941 | 0.52% |
| 2003 | 4961 | 0.37% |
| 2002 | 4183 | 0.31% |
| 2001 | 5172 | 0.39% |
| 2000 | 3534 | 0.26% |
| 1999 | 2980 | 0.22% |
| 1998 | 1965 | 0.15% |
| 1997 | 1063 | 0.08% |
| 1996 | 790 | 0.06% |
| 1995 | 183 | 0.01% |
Geographic Distribution
United States leads with 50.4% (648,415 AI-verified stores) , followed by United Kingdom (11.4%) and Australia (6.8%) .
Base: 1,285,738 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
648,415 AI-verified stores
146,948 AI-verified stores
87,522 AI-verified stores
80,906 AI-verified stores
62,144 AI-verified stores
51,824 AI-verified stores
34,400 AI-verified stores
30,968 AI-verified stores
30,482 AI-verified stores
20,036 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 648415 | 50.43% |
| United Kingdom | 146948 | 11.43% |
| Australia | 87522 | 6.81% |
| Canada | 80906 | 6.29% |
| Germany | 62144 | 4.83% |
| France | 51824 | 4.03% |
| Italy | 34400 | 2.68% |
| Spain | 30968 | 2.41% |
| Netherlands | 30482 | 2.37% |
| Japan | 20036 | 1.56% |
| New Zealand | 15347 | 1.19% |
| Hong Kong | 11739 | 0.91% |
| Sweden | 11714 | 0.91% |
| Switzerland | 9952 | 0.77% |
| Belgium | 8265 | 0.64% |
| Ireland | 7733 | 0.60% |
| Mexico | 7701 | 0.60% |
| Portugal | 6598 | 0.51% |
| Poland | 6573 | 0.51% |
| Singapore | 6471 | 0.50% |
Featured Stores
Discover the strongest performers and newest entrants in Shop Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 617.3k | 45.16% |
| Phones | 110.7k | 8.10% |
| Ecommerce platform | 1.4m | 100.00% |
| Couriers | 197.2k | 14.43% |
| Payment Providers | 182.1k | 13.32% |
| Categories | 961.1k | 70.31% |
| Social Media | 816.9k | 59.76% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Shop Pay E-commerce Database to:
Gain actionable insights into 1.3m physical stores in Shop Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Shop Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Shop Pay E-commerce Database?
-
Our database covers over 1.3m Shop Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.7% among stores with at least one detectable social profile (735,878 stores) , followed by Facebook (26.4%) and TikTok (13.9%) .
Base: 816,867 stores with any detectable social profile (59.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
735,878 stores
543,398 stores
287,245 stores
184,445 stores
130,084 stores
106,480 stores
32,246 stores
29,520 stores
8,435 stores
4,313 stores
Visual Distribution