Shop Pay Technology Adoption in E-commerce
Discover 1.1m verified e-commerce stores using Shop Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2m domains. 1.1m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.1m verified active stores out of 1.2m detected · 96.5% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (1,109,895 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,109,895 stores
868 stores
692 stores
450 stores
427 stores
211 stores
39 stores
38 stores
36 stores
32 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1109895 | 99.74% |
| Custom | 868 | 0.08% |
| WooCommerce | 692 | 0.06% |
| Zoorix, Shopify | 450 | 0.04% |
| Shopify, Zoorix | 427 | 0.04% |
| OpenCart | 211 | 0.02% |
| TargetBay, Shopify | 39 | 0.00% |
| OpenCart, Shopify | 38 | 0.00% |
| Shopify, OpenCart | 36 | 0.00% |
| Shopify, TargetBay | 32 | 0.00% |
| Shopify, UpsellPlus | 29 | 0.00% |
| BinderPOS, Shopify | 28 | 0.00% |
| Shopify, BinderPOS | 24 | 0.00% |
| UpsellPlus, Shopify | 22 | 0.00% |
| PrestaShop | 15 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Shop Pay e-commerce stores (1,149,720) , with Custom at 0.1% and WooCommerce at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,149,720 stores
868 stores
756 stores
465 stores
432 stores
211 stores
39 stores
38 stores
36 stores
32 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1149720 | 99.74% |
| Custom | 868 | 0.08% |
| WooCommerce | 756 | 0.07% |
| Zoorix, Shopify | 465 | 0.04% |
| Shopify, Zoorix | 432 | 0.04% |
| OpenCart | 211 | 0.02% |
| TargetBay, Shopify | 39 | 0.00% |
| OpenCart, Shopify | 38 | 0.00% |
| Shopify, OpenCart | 36 | 0.00% |
| Shopify, TargetBay | 32 | 0.00% |
| Shopify, UpsellPlus | 29 | 0.00% |
| BinderPOS, Shopify | 28 | 0.00% |
| Shopify, BinderPOS | 24 | 0.00% |
| UpsellPlus, Shopify | 23 | 0.00% |
| PrestaShop | 16 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 32.9% of all stores (255,015 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (8.3%) .
Base: 775,603 AI-verified stores with physical delivery and detected product categories (69.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
255,015 stores
131,612 stores
64,045 stores
63,367 stores
40,047 stores
37,701 stores
30,826 stores
26,293 stores
24,875 stores
24,045 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 255015 | 32.88% |
| Health & Beauty | 131612 | 16.97% |
| Food & Beverages | 64045 | 8.26% |
| Jewelry & Watches | 63367 | 8.17% |
| Arts & Entertainment | 40047 | 5.16% |
| Home & Garden | 37701 | 4.86% |
| Gifts & Special Occasions | 30826 | 3.97% |
| Electronics & Technology | 26293 | 3.39% |
| Sporting Goods & Outdoor Gear | 24875 | 3.21% |
| Furniture & Home Decor | 24045 | 3.10% |
| Pets & Pet Supplies | 22000 | 2.84% |
| Vehicles & Parts | 18817 | 2.43% |
| Toys & Games | 15323 | 1.98% |
| Baby & Toddler | 10828 | 1.40% |
| Books & Media | 10809 | 1.39% |
Payment Providers Distribution
PayPal leads with 25.0% among AI-verified physical stores (90,793 stores) , followed by American Express (12.8%) and Apple Pay (11.3%) .
Base: 162,769 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
90,793 stores
46,500 stores
40,870 stores
35,140 stores
34,774 stores
34,082 stores
29,334 stores
11,481 stores
8,812 stores
8,039 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 90793 | 25.01% |
| American Express | 46500 | 12.81% |
| Apple Pay | 40870 | 11.26% |
| Klarna | 35140 | 9.68% |
| Google Pay | 34774 | 9.58% |
| Stripe Connect | 34082 | 9.39% |
| MasterCard | 29334 | 8.08% |
| VISA | 11481 | 3.16% |
| Amazon Pay | 8812 | 2.43% |
| Bolt | 8039 | 2.21% |
| Bancontact | 5968 | 1.64% |
| JCB | 5230 | 1.44% |
| UnionPay | 4281 | 1.18% |
| Amazon Payments | 4165 | 1.15% |
| SEPA | 3511 | 0.97% |
Shipping Carriers Distribution
USPS leads with 21.9% among AI-verified physical stores (64,908 stores) , followed by UPS (19.6%) and DHL (16.1%) .
Base: 187,729 AI-verified physical stores with detectable shipping carriers (16.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
64,908 stores
58,108 stores
47,589 stores
32,672 stores
21,696 stores
15,500 stores
14,379 stores
8,598 stores
7,906 stores
5,317 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 64908 | 21.92% |
| UPS | 58108 | 19.63% |
| DHL | 47589 | 16.07% |
| FedEx | 32672 | 11.03% |
| Royal Mail | 21696 | 7.33% |
| Australia Post | 15500 | 5.24% |
| DPD | 14379 | 4.86% |
| Canada Post | 8598 | 2.90% |
| GLS | 7906 | 2.67% |
| Colissimo | 5317 | 1.80% |
| Hermes | 4584 | 1.55% |
| PostNL | 3981 | 1.34% |
| Deutsche Post | 3640 | 1.23% |
| La Poste | 3621 | 1.22% |
| Mondial Relay | 3581 | 1.21% |
Store Launch Timeline
Over the past 12 months, 263,632 new stores were launched in Shop Pay , with the highest activity in 2026-02 (24,739 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24,739 stores launched
30,617 stores launched
23,888 stores launched
22,274 stores launched
22,094 stores launched
21,699 stores launched
22,152 stores launched
21,188 stores launched
18,173 stores launched
20,271 stores launched
19,117 stores launched
17,420 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 24739 | 9.38% |
| 2026-01 | 30617 | 11.61% |
| 2025-12 | 23888 | 9.06% |
| 2025-11 | 22274 | 8.45% |
| 2025-10 | 22094 | 8.38% |
| 2025-09 | 21699 | 8.23% |
| 2025-08 | 22152 | 8.40% |
| 2025-07 | 21188 | 8.04% |
| 2025-06 | 18173 | 6.89% |
| 2025-05 | 20271 | 7.69% |
| 2025-04 | 19117 | 7.25% |
| 2025-03 | 17420 | 6.61% |
Active Stores by Launch Year
Currently, 1,106,011 active stores in Shop Pay are tracked in our database , with the most stores launched in 2026 (55,619 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
55,619 active stores
243,366 active stores
149,369 active stores
110,957 active stores
85,172 active stores
86,857 active stores
81,009 active stores
46,764 active stores
45,162 active stores
33,480 active stores
17,816 active stores
16,137 active stores
17,168 active stores
22,099 active stores
11,780 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 55619 | 5.03% |
| 2025 | 243366 | 22.00% |
| 2024 | 149369 | 13.51% |
| 2023 | 110957 | 10.03% |
| 2022 | 85172 | 7.70% |
| 2021 | 86857 | 7.85% |
| 2020 | 81009 | 7.32% |
| 2019 | 46764 | 4.23% |
| 2018 | 45162 | 4.08% |
| 2017 | 33480 | 3.03% |
| 2016 | 17816 | 1.61% |
| 2015 | 16137 | 1.46% |
| 2014 | 17168 | 1.55% |
| 2013 | 22099 | 2.00% |
| 2012 | 11780 | 1.07% |
| 2011 | 13524 | 1.22% |
| 2010 | 9698 | 0.88% |
| 2009 | 8423 | 0.76% |
| 2008 | 6827 | 0.62% |
| 2007 | 6039 | 0.55% |
| 2006 | 4687 | 0.42% |
| 2005 | 4329 | 0.39% |
| 2004 | 6219 | 0.56% |
| 2003 | 4624 | 0.42% |
| 2002 | 3901 | 0.35% |
| 2001 | 4724 | 0.43% |
| 2000 | 3427 | 0.31% |
| 1999 | 2893 | 0.26% |
| 1998 | 1923 | 0.17% |
| 1997 | 1059 | 0.10% |
| 1996 | 771 | 0.07% |
| 1995 | 188 | 0.02% |
Geographic Distribution
United States leads with 50.6% (532,290 AI-verified stores) , followed by United Kingdom (11.4%) and Australia (7.0%) .
Base: 1,051,333 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
532,290 AI-verified stores
120,077 AI-verified stores
73,323 AI-verified stores
66,953 AI-verified stores
52,704 AI-verified stores
37,407 AI-verified stores
27,878 AI-verified stores
23,986 AI-verified stores
22,542 AI-verified stores
19,030 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 532290 | 50.63% |
| United Kingdom | 120077 | 11.42% |
| Australia | 73323 | 6.97% |
| Canada | 66953 | 6.37% |
| Germany | 52704 | 5.01% |
| France | 37407 | 3.56% |
| Italy | 27878 | 2.65% |
| Netherlands | 23986 | 2.28% |
| Spain | 22542 | 2.14% |
| Japan | 19030 | 1.81% |
| New Zealand | 13364 | 1.27% |
| Hong Kong | 9895 | 0.94% |
| Sweden | 9220 | 0.88% |
| Switzerland | 8008 | 0.76% |
| Ireland | 6491 | 0.62% |
| Belgium | 6221 | 0.59% |
| Mexico | 5942 | 0.57% |
| Singapore | 5688 | 0.54% |
| Austria | 5417 | 0.52% |
| Denmark | 4897 | 0.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Shopify - Pets & Pet Supplies
Shopify - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Food & Beverages
Shopify
Shopify
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 559.0k | 48.49% |
| Phones | 106.8k | 9.26% |
| Ecommerce platform | 1.2m | 100.00% |
| Couriers | 187.7k | 16.28% |
| Payment Providers | 162.8k | 14.12% |
| Categories | 808.0k | 70.09% |
| Social Media | 738.7k | 64.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shop Pay e-commerce landscape:
Analyze 1.1m verified e-commerce stores on Shop Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shop Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shop Pay e-commerce intelligence?
-
We track 1.1m verified Shop Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (656,941 stores) , followed by Facebook (26.9%) and TikTok (13.1%) .
Base: 738,745 stores with any detectable social profile (64.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
656,941 stores
505,609 stores
245,699 stores
178,180 stores
120,406 stores
99,216 stores
30,908 stores
29,984 stores
7,503 stores
3,988 stores
Visual Distribution