Shop Pay Technology Adoption in E-commerce
Discover 943.5k verified e-commerce stores using Shop Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 980.9k domains. 943.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
943.5k verified active stores out of 980.9k detected · 96.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 99.0% of stores with physical delivery (933,981 stores) , followed by Shopify, Shopoe (0.1%) and Shopoe, Shopify (0.1%) .
Base: 943,482 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
933,981 stores
1,345 stores
1,141 stores
850 stores
811 stores
570 stores
567 stores
421 stores
392 stores
348 stores
Visual Distribution
933,981 stores
1,345 stores
1,141 stores
850 stores
811 stores
570 stores
567 stores
421 stores
392 stores
348 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 933981 | 98.99% |
| Shopify, Shopoe | 1345 | 0.14% |
| Shopoe, Shopify | 1141 | 0.12% |
| WooCommerce | 850 | 0.09% |
| Custom | 811 | 0.09% |
| Shopify, Opus Cart | 570 | 0.06% |
| Opus Cart, Shopify | 567 | 0.06% |
| Shopify, Anifit | 421 | 0.04% |
| Anifit, Shopify | 392 | 0.04% |
| Shopify, Instasell | 348 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 99.0% share of detected Shop Pay e-commerce signals (971,061) , with Shopify, Shopoe at 0.1% and Shopoe, Shopify at 0.1% (June 2026) .
Base: 980,922 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
971,061 websites
1,401 websites
1,194 websites
895 websites
811 websites
579 websites
581 websites
438 websites
409 websites
363 websites
Visual Distribution
971,061 websites
1,401 websites
1,194 websites
895 websites
811 websites
579 websites
581 websites
438 websites
409 websites
363 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 971061 | 98.99% |
| Shopify, Shopoe | 1401 | 0.14% |
| Shopoe, Shopify | 1194 | 0.12% |
| WooCommerce | 895 | 0.09% |
| Custom | 811 | 0.08% |
| Shopify, Opus Cart | 579 | 0.06% |
| Opus Cart, Shopify | 581 | 0.06% |
| Shopify, Anifit | 438 | 0.04% |
| Anifit, Shopify | 409 | 0.04% |
| Shopify, Instasell | 363 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 20.1% of all stores (189,422 stores) , followed by Health & Beauty (16.1%) and Sporting Goods & Outdoor Gear (8.7%) .
Base: 943,482 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
189,422 stores
152,144 stores
82,265 stores
71,611 stores
54,794 stores
49,239 stores
44,344 stores
39,418 stores
35,237 stores
17,573 stores
Visual Distribution
189,422 stores
152,144 stores
82,265 stores
71,611 stores
54,794 stores
49,239 stores
44,344 stores
39,418 stores
35,237 stores
17,573 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 189422 | 20.08% |
| Health & Beauty | 152144 | 16.13% |
| Sporting Goods & Outdoor Gear | 82265 | 8.72% |
| Food & Beverages | 71611 | 7.59% |
| Toys & Games | 54794 | 5.81% |
| Arts & Entertainment | 49239 | 5.22% |
| Jewelry & Watches | 44344 | 4.70% |
| Home & Garden | 39418 | 4.18% |
| Gifts & Special Occasions | 35237 | 3.73% |
| Vehicles & Parts | 17573 | 1.86% |
Payment Providers Distribution
PayPal accounts for 24.9% of displayed detection occurrences (11,410 occurrences) , followed by Klarna (19.6%) and Apple Pay (11.1%) .
Base: 45,890 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,410 occurrences
9,010 occurrences
5,093 occurrences
4,448 occurrences
4,167 occurrences
3,882 occurrences
2,492 occurrences
1,822 occurrences
1,789 occurrences
1,777 occurrences
Visual Distribution
11,410 occurrences
9,010 occurrences
5,093 occurrences
4,448 occurrences
4,167 occurrences
3,882 occurrences
2,492 occurrences
1,822 occurrences
1,789 occurrences
1,777 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 11410 | 24.86% |
| Klarna | 9010 | 19.63% |
| Apple Pay | 5093 | 11.10% |
| American Express | 4448 | 9.69% |
| Google Pay | 4167 | 9.08% |
| Stripe Connect | 3882 | 8.46% |
| MasterCard | 2492 | 5.43% |
| UnionPay | 1822 | 3.97% |
| Bancontact | 1789 | 3.90% |
| Bolt | 1777 | 3.87% |
Shipping Carriers Distribution
UPS accounts for 21.6% of displayed detection occurrences (7,959 occurrences) , followed by DHL (20.8%) and USPS (18.8%) .
Base: 36,807 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
7,959 occurrences
7,663 occurrences
6,922 occurrences
4,467 occurrences
2,991 occurrences
2,084 occurrences
1,679 occurrences
1,142 occurrences
1,129 occurrences
771 occurrences
Visual Distribution
7,959 occurrences
7,663 occurrences
6,922 occurrences
4,467 occurrences
2,991 occurrences
2,084 occurrences
1,679 occurrences
1,142 occurrences
1,129 occurrences
771 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 7959 | 21.62% |
| DHL | 7663 | 20.82% |
| USPS | 6922 | 18.81% |
| FedEx | 4467 | 12.14% |
| Royal Mail | 2991 | 8.13% |
| DPD | 2084 | 5.66% |
| Australia Post | 1679 | 4.56% |
| Canada Post | 1142 | 3.10% |
| GLS | 1129 | 3.07% |
| Colissimo | 771 | 2.09% |
Store Launch Timeline
Over the past 12 months, 185,703 new stores were launched in Shop Pay , with the highest activity in 2026-05 (22,616 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22,616 stores launched
20,085 stores launched
19,387 stores launched
15,529 stores launched
16,325 stores launched
12,834 stores launched
12,903 stores launched
14,042 stores launched
14,725 stores launched
15,520 stores launched
15,359 stores launched
6,378 stores launched
Monthly Trend
12.2% of last 12 months
10.8% of last 12 months
10.4% of last 12 months
8.4% of last 12 months
8.8% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
7.6% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
8.3% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 22616 | 12.18% |
| 2026-04 | 20085 | 10.82% |
| 2026-03 | 19387 | 10.44% |
| 2026-02 | 15529 | 8.36% |
| 2026-01 | 16325 | 8.79% |
| 2025-12 | 12834 | 6.91% |
| 2025-11 | 12903 | 6.95% |
| 2025-10 | 14042 | 7.56% |
| 2025-09 | 14725 | 7.93% |
| 2025-08 | 15520 | 8.36% |
| 2025-07 | 15359 | 8.27% |
| 2025-06 | 6378 | 3.43% |
Active Stores by Launch Year
Currently, 937,523 active stores in Shop Pay are tracked in our database , with the most stores launched in 2026 (95,635 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
95,635 active stores
165,918 active stores
119,776 active stores
90,420 active stores
71,037 active stores
73,130 active stores
67,946 active stores
39,661 active stores
38,340 active stores
28,999 active stores
15,479 active stores
14,074 active stores
14,687 active stores
18,874 active stores
10,146 active stores
Distribution by Launch Year
10.2% of tracked active stores
17.7% of tracked active stores
12.8% of tracked active stores
9.6% of tracked active stores
7.6% of tracked active stores
7.8% of tracked active stores
7.2% of tracked active stores
4.2% of tracked active stores
4.1% of tracked active stores
3.1% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 95635 | 10.20% |
| 2025 | 165918 | 17.70% |
| 2024 | 119776 | 12.78% |
| 2023 | 90420 | 9.64% |
| 2022 | 71037 | 7.58% |
| 2021 | 73130 | 7.80% |
| 2020 | 67946 | 7.25% |
| 2019 | 39661 | 4.23% |
| 2018 | 38340 | 4.09% |
| 2017 | 28999 | 3.09% |
| 2016 | 15479 | 1.65% |
| 2015 | 14074 | 1.50% |
| 2014 | 14687 | 1.57% |
| 2013 | 18874 | 2.01% |
| 2012 | 10146 | 1.08% |
Geographic Distribution
United States stores with 48.2% (454,575 active verified stores) , followed by United Kingdom (10.8%) and Australia (6.7%) .
Base: 943,482 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
454,575 active verified stores
101,753 active verified stores
63,666 active verified stores
57,975 active verified stores
45,818 active verified stores
31,218 active verified stores
24,148 active verified stores
20,725 active verified stores
20,441 active verified stores
17,404 active verified stores
Visual Distribution
454,575 active verified stores
101,753 active verified stores
63,666 active verified stores
57,975 active verified stores
45,818 active verified stores
31,218 active verified stores
24,148 active verified stores
20,725 active verified stores
20,441 active verified stores
17,404 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 454575 | 48.18% |
| United Kingdom | 101753 | 10.78% |
| Australia | 63666 | 6.75% |
| Canada | 57975 | 6.14% |
| Germany | 45818 | 4.86% |
| France | 31218 | 3.31% |
| Italy | 24148 | 2.56% |
| Netherlands | 20725 | 2.20% |
| Spain | 20441 | 2.17% |
| Japan | 17404 | 1.84% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Pets & Pet Supplies
Shopify - Home & Garden
Shopify - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 980.9k | 100.00% |
| Emails | 162.6k | 16.58% |
| Phones | 166.1k | 16.93% |
| Ecommerce platform | 980.9k | 100.00% |
| Couriers | 27.4k | 2.79% |
| Payment Providers | 28.8k | 2.94% |
| Categories | 838k | 85.43% |
| Social Media | 644.4k | 65.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shop Pay e-commerce landscape:
Analyze 943.5k verified e-commerce stores on Shop Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shop Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shop Pay e-commerce intelligence?
-
We track 943.5k verified Shop Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.9% of displayed detection occurrences (570,732 occurrences) , followed by Facebook (27.1%) and TikTok (12.9%) .
Base: 1,636,830 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
570,732 occurrences
442,976 occurrences
211,253 occurrences
156,908 occurrences
106,781 occurrences
81,734 occurrences
28,564 occurrences
27,809 occurrences
6,646 occurrences
3,427 occurrences
Visual Distribution
570,732 occurrences
442,976 occurrences
211,253 occurrences
156,908 occurrences
106,781 occurrences
81,734 occurrences
28,564 occurrences
27,809 occurrences
6,646 occurrences
3,427 occurrences