Reputon Technology Adoption in E-commerce
Discover 1.2k verified e-commerce stores using Reputon. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 1.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.2k verified active stores out of 1.4k detected · 86.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.1% of stores with physical delivery (1,148 stores) , followed by Shopify, Opus Cart (0.3%) and Custom (0.2%) .
Base: 1,170 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,148 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
1,148 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1148 | 98.12% |
| Shopify, Opus Cart | 3 | 0.26% |
| Custom | 2 | 0.17% |
| Shopify, Shopoe | 2 | 0.17% |
| Shopoe, Shopify | 2 | 0.17% |
| Pyrus (GoPyrus) E-commerce Platform, Shopify | 2 | 0.17% |
| Empreender, Shopify | 1 | 0.09% |
| Shopify, WooCommerce | 1 | 0.09% |
| Shopify, Instasell | 1 | 0.09% |
| Opus Cart, Shopify | 1 | 0.09% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.2% share of detected Reputon e-commerce signals (1,331) , with Shopify, Opus Cart at 0.2% and Custom at 0.1% (June 2026) .
Base: 1,355 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,331 websites
3 websites
2 websites
3 websites
2 websites
2 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
1,331 websites
3 websites
2 websites
3 websites
2 websites
2 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1331 | 98.23% |
| Shopify, Opus Cart | 3 | 0.22% |
| Custom | 2 | 0.15% |
| Shopify, Shopoe | 3 | 0.22% |
| Shopoe, Shopify | 2 | 0.15% |
| Pyrus (GoPyrus) E-commerce Platform, Shopify | 2 | 0.15% |
| Empreender, Shopify | 1 | 0.07% |
| Shopify, WooCommerce | 1 | 0.07% |
| Shopify, Instasell | 1 | 0.07% |
| Opus Cart, Shopify | 1 | 0.07% |
Categories Distribution
Clothing & Accessories stores with 13.1% of all stores (153 stores) , followed by Sporting Goods & Outdoor Gear (10.3%) and Health & Beauty (10.3%) .
Base: 1,170 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
153 stores
120 stores
120 stores
98 stores
81 stores
74 stores
67 stores
63 stores
62 stores
53 stores
Visual Distribution
153 stores
120 stores
120 stores
98 stores
81 stores
74 stores
67 stores
63 stores
62 stores
53 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 153 | 13.08% |
| Sporting Goods & Outdoor Gear | 120 | 10.26% |
| Health & Beauty | 120 | 10.26% |
| Food & Beverages | 98 | 8.38% |
| Home & Garden | 81 | 6.92% |
| Jewelry & Watches | 74 | 6.32% |
| Tools & Hardware | 67 | 5.73% |
| Vehicles & Parts | 63 | 5.38% |
| Electronics & Technology | 62 | 5.30% |
| Arts & Entertainment | 53 | 4.53% |
Payment Providers Distribution
Klarna accounts for 22.6% of displayed detection occurrences (35 occurrences) , followed by PayPal (18.7%) and American Express (13.5%) .
Base: 155 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
35 occurrences
29 occurrences
21 occurrences
20 occurrences
20 occurrences
8 occurrences
8 occurrences
5 occurrences
5 occurrences
4 occurrences
Visual Distribution
35 occurrences
29 occurrences
21 occurrences
20 occurrences
20 occurrences
8 occurrences
8 occurrences
5 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 35 | 22.58% |
| PayPal | 29 | 18.71% |
| American Express | 21 | 13.55% |
| MasterCard | 20 | 12.90% |
| Apple Pay | 20 | 12.90% |
| Google Pay | 8 | 5.16% |
| Bolt | 8 | 5.16% |
| VISA | 5 | 3.23% |
| Stripe Connect | 5 | 3.23% |
| Affirm | 4 | 2.58% |
Shipping Carriers Distribution
UPS accounts for 19.5% of displayed detection occurrences (24 occurrences) , followed by Australia Post (18.7%) and DHL (16.3%) .
Base: 123 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
24 occurrences
23 occurrences
20 occurrences
15 occurrences
9 occurrences
9 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
Visual Distribution
24 occurrences
23 occurrences
20 occurrences
15 occurrences
9 occurrences
9 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 24 | 19.51% |
| Australia Post | 23 | 18.70% |
| DHL | 20 | 16.26% |
| USPS | 15 | 12.20% |
| Hermes | 9 | 7.32% |
| FedEx | 9 | 7.32% |
| Royal Mail | 8 | 6.50% |
| Canada Post | 6 | 4.88% |
| Couriers Please | 5 | 4.07% |
| GLS | 4 | 3.25% |
Store Launch Timeline
Over the past 12 months, 68 new stores were launched in Reputon , with the highest activity in 2026-05 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
6 stores launched
6 stores launched
6 stores launched
3 stores launched
9 stores launched
5 stores launched
1 stores launched
7 stores launched
6 stores launched
3 stores launched
6 stores launched
Monthly Trend
14.7% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
4.4% of last 12 months
13.2% of last 12 months
7.4% of last 12 months
1.5% of last 12 months
10.3% of last 12 months
8.8% of last 12 months
4.4% of last 12 months
8.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 10 | 14.71% |
| 2026-04 | 6 | 8.82% |
| 2026-03 | 6 | 8.82% |
| 2026-02 | 6 | 8.82% |
| 2026-01 | 3 | 4.41% |
| 2025-12 | 9 | 13.24% |
| 2025-11 | 5 | 7.35% |
| 2025-10 | 1 | 1.47% |
| 2025-09 | 7 | 10.29% |
| 2025-08 | 6 | 8.82% |
| 2025-07 | 3 | 4.41% |
| 2025-06 | 6 | 8.82% |
Active Stores by Launch Year
Currently, 1,166 active stores in Reputon are tracked in our database , with the most stores launched in 2026 (31 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31 active stores
77 active stores
100 active stores
56 active stores
79 active stores
122 active stores
106 active stores
80 active stores
88 active stores
79 active stores
36 active stores
33 active stores
31 active stores
29 active stores
24 active stores
Distribution by Launch Year
2.7% of tracked active stores
6.6% of tracked active stores
8.6% of tracked active stores
4.8% of tracked active stores
6.8% of tracked active stores
10.5% of tracked active stores
9.1% of tracked active stores
6.9% of tracked active stores
7.5% of tracked active stores
6.8% of tracked active stores
3.1% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 31 | 2.66% |
| 2025 | 77 | 6.60% |
| 2024 | 100 | 8.58% |
| 2023 | 56 | 4.80% |
| 2022 | 79 | 6.78% |
| 2021 | 122 | 10.46% |
| 2020 | 106 | 9.09% |
| 2019 | 80 | 6.86% |
| 2018 | 88 | 7.55% |
| 2017 | 79 | 6.78% |
| 2016 | 36 | 3.09% |
| 2015 | 33 | 2.83% |
| 2014 | 31 | 2.66% |
| 2013 | 29 | 2.49% |
| 2012 | 24 | 2.06% |
Geographic Distribution
United States stores with 29.3% (343 active verified stores) , followed by United Kingdom (12.8%) and Australia (10.7%) .
Base: 1,170 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
343 active verified stores
150 active verified stores
125 active verified stores
74 active verified stores
60 active verified stores
59 active verified stores
44 active verified stores
34 active verified stores
21 active verified stores
19 active verified stores
Visual Distribution
343 active verified stores
150 active verified stores
125 active verified stores
74 active verified stores
60 active verified stores
59 active verified stores
44 active verified stores
34 active verified stores
21 active verified stores
19 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 343 | 29.32% |
| United Kingdom | 150 | 12.82% |
| Australia | 125 | 10.68% |
| Germany | 74 | 6.32% |
| Italy | 60 | 5.13% |
| Canada | 59 | 5.04% |
| France | 44 | 3.76% |
| Netherlands | 34 | 2.91% |
| New Zealand | 21 | 1.79% |
| India | 19 | 1.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Tools & Hardware
Shopify - Electronics & Technology
Shopify - Toys & Games
Shopify - Jewelry & Watches
Shopify - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Tools & Hardware
Shopify - Tools & Hardware
Shopify - Arts & Entertainment
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 434 | 32.03% |
| Phones | 578 | 42.66% |
| Ecommerce platform | 1.4k | 100.00% |
| Couriers | 86 | 6.35% |
| Payment Providers | 101 | 7.45% |
| Categories | 1.1k | 83.47% |
| Social Media | 1.2k | 90.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Reputon e-commerce landscape:
Analyze 1.2k verified e-commerce stores on Reputon - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Reputon e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Reputon e-commerce intelligence?
-
We track 1.2k verified Reputon e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.6% of displayed detection occurrences (993 occurrences) , followed by Facebook (28.4%) and YouTube (13.7%) .
Base: 3,351 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
993 occurrences
953 occurrences
460 occurrences
329 occurrences
202 occurrences
172 occurrences
136 occurrences
60 occurrences
34 occurrences
12 occurrences
Visual Distribution
993 occurrences
953 occurrences
460 occurrences
329 occurrences
202 occurrences
172 occurrences
136 occurrences
60 occurrences
34 occurrences
12 occurrences