OpenResty Technology Adoption in E-commerce

Discover 274.3k e-commerce stores using OpenResty. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 80.4% of stores with physical delivery (219,731 stores) , followed by WooCommerce (8.0%) and Jumpseller (2.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 80.4%

219,731 stores

21,762 stores

7,605 stores

7,100 stores

5,957 stores

2,653 stores

1,893 stores

1,876 stores

1,450 stores

1,307 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in OpenResty
Platform Stores with Physical Delivery Percentage
Custom 219731 80.40%
WooCommerce 21762 7.96%
Jumpseller 7605 2.78%
Shopify 7100 2.60%
DigiFi 5957 2.18%
1C-Bitrix 2653 0.97%
Weblium 1893 0.69%
PrestaShop 1876 0.69%
Raku-uru Cart 1450 0.53%
OpenCart 1307 0.48%
Aedi 607 0.22%
Haravan, Shopify 482 0.18%
Shopify, Haravan 464 0.17%
Magento 246 0.09%
JoomShopping 175 0.06%

All Stores Distribution

Custom holds 71.2% share of all OpenResty e-commerce stores (219,731) , with WooCommerce at 12.4% and Jumpseller at 2.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 71.2%

219,731 stores

38,309 stores

8,093 stores

8,934 stores

6,059 stores

6,683 stores

13,217 stores

2,018 stores

1,624 stores

1,573 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in OpenResty
Platform Total Stores Percentage
Custom 219731 71.19%
WooCommerce 38309 12.41%
Jumpseller 8093 2.62%
Shopify 8934 2.89%
DigiFi 6059 1.96%
1C-Bitrix 6683 2.17%
Weblium 13217 4.28%
PrestaShop 2018 0.65%
Raku-uru Cart 1624 0.53%
OpenCart 1573 0.51%
Aedi 620 0.20%
Haravan, Shopify 611 0.20%
Shopify, Haravan 608 0.20%
Magento 346 0.11%
JoomShopping 229 0.07%

Categories Distribution

Clothing & Accessories leads with 24.2% of all stores (45,614 stores) , followed by Health & Beauty (18.8%) and Food & Beverages (11.1%) .

Top 10 Categories

Clothing & Accessories 24.2%

45,614 stores

Health & Beauty 18.8%

35,344 stores

Food & Beverages 11.1%

20,937 stores

Electronics & Technology 7.7%

14,501 stores

Home & Garden 6.3%

11,942 stores

Furniture & Home Decor 4.7%

8,921 stores

Business & Industrial 4.3%

8,183 stores

Jewelry & Watches 4.3%

8,017 stores

Vehicles & Parts 3.4%

6,464 stores

Arts & Entertainment 3.1%

5,850 stores

Visual Distribution

Distribution of top 10 OpenResty store categories (December 2025)
Distribution of categories in OpenResty e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 45614 24.23%
Health & Beauty 35344 18.77%
Food & Beverages 20937 11.12%
Electronics & Technology 14501 7.70%
Home & Garden 11942 6.34%
Furniture & Home Decor 8921 4.74%
Business & Industrial 8183 4.35%
Jewelry & Watches 8017 4.26%
Vehicles & Parts 6464 3.43%
Arts & Entertainment 5850 3.11%
Sporting Goods & Outdoor Gear 5484 2.91%
Tools & Hardware 5397 2.87%
Gifts & Special Occasions 4750 2.52%
Pets & Pet Supplies 4074 2.16%
Toys & Games 2775 1.47%

Payment Providers Distribution

PayPal leads with 26.0% among AI-verified physical stores (13,944 stores) , followed by MasterCard (23.9%) and American Express (10.5%) .

Base: 29,723 AI-verified physical stores with detectable payment providers (9.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.0%

13,944 stores

12,807 stores

5,657 stores

4,791 stores

3,340 stores

VISA 5.9%

3,143 stores

JCB 5.5%

2,927 stores

2,684 stores

1,055 stores

774 stores

Visual Distribution

Distribution of top 10 OpenResty payment providers (December 2025)
Distribution of payment providers in OpenResty e-commerce stores
Payment Provider Store Count Market Share
PayPal 13944 25.97%
MasterCard 12807 23.85%
American Express 5657 10.54%
Giropay 4791 8.92%
Stripe Connect 3340 6.22%
VISA 3143 5.85%
JCB 2927 5.45%
Apple Pay 2684 5.00%
Google Pay 1055 1.96%
AliPay 774 1.44%
Bolt 640 1.19%
UnionPay 626 1.17%
BitCoin 509 0.95%
Mercado Pago 404 0.75%
Klarna 391 0.73%

Shipping Carriers Distribution

DPD leads with 23.4% among AI-verified physical stores (7,172 stores) , followed by DHL (22.7%) and UPS (8.0%) .

Base: 24,338 AI-verified physical stores with detectable shipping carriers (7.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DPD 23.4%

7,172 stores

DHL 22.7%

6,965 stores

UPS 8.0%

2,457 stores

GLS 6.6%

2,040 stores

1,896 stores

1,697 stores

1,570 stores

FedEx 4.2%

1,297 stores

1,136 stores

USPS 3.4%

1,045 stores

Visual Distribution

Distribution of top 10 OpenResty shipping carriers (December 2025)
Distribution of shipping carriers in OpenResty e-commerce stores
Shipping Carrier Store Count Market Share
DPD 7172 23.38%
DHL 6965 22.70%
UPS 2457 8.01%
GLS 2040 6.65%
Почта России 1896 6.18%
СДЭК 1697 5.53%
Slovenska posta 1570 5.12%
FedEx 1297 4.23%
Ceska Posta 1136 3.70%
USPS 1045 3.41%
Giaohangnhanh 1028 3.35%
S.F. Express 837 2.73%
TNT 529 1.72%
Estes 517 1.69%
Hermes 495 1.61%

Store Launch Timeline

Over the past 12 months, 65,616 new stores were launched in OpenResty , with the highest activity in 2025-11 (6,225 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.5%

6,225 stores launched

2025-10 7.8%

5,095 stores launched

2025-09 8.6%

5,636 stores launched

2025-08 8.3%

5,417 stores launched

2025-07 9.6%

6,272 stores launched

2025-06 7.8%

5,097 stores launched

2025-05 9.3%

6,094 stores launched

2025-04 9.7%

6,382 stores launched

2025-03 9.4%

6,153 stores launched

2025-02 8.2%

5,353 stores launched

2025-01 7.8%

5,145 stores launched

2024-12 4.2%

2,747 stores launched

Monthly Trend

Monthly store launches in OpenResty (December 2025)
Monthly store launches in OpenResty over the past 12 months
Month Stores Launched Percentage
2025-11 6225 9.49%
2025-10 5095 7.76%
2025-09 5636 8.59%
2025-08 5417 8.26%
2025-07 6272 9.56%
2025-06 5097 7.77%
2025-05 6094 9.29%
2025-04 6382 9.73%
2025-03 6153 9.38%
2025-02 5353 8.16%
2025-01 5145 7.84%
2024-12 2747 4.19%

Active Stores by Launch Year

Currently, 270,626 active stores in OpenResty are tracked in our database , with the most stores launched in 2025 (62,938 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 23.3%

62,938 active stores

2024 13.2%

35,645 active stores

2023 8.1%

22,004 active stores

2022 6.3%

17,068 active stores

2021 7.0%

18,882 active stores

2020 5.9%

16,102 active stores

2019 4.4%

11,935 active stores

2018 7.1%

19,082 active stores

2017 4.3%

11,666 active stores

2016 2.5%

6,872 active stores

2015 2.2%

5,951 active stores

2014 2.1%

5,691 active stores

2013 2.5%

6,832 active stores

2012 1.6%

4,210 active stores

2011 1.6%

4,255 active stores

Distribution by Launch Year

Active stores in OpenResty by original launch year (December 2025)
Active stores in OpenResty by launch year
Launch Year Active Stores Percentage
2025 62938 23.26%
2024 35645 13.17%
2023 22004 8.13%
2022 17068 6.31%
2021 18882 6.98%
2020 16102 5.95%
2019 11935 4.41%
2018 19082 7.05%
2017 11666 4.31%
2016 6872 2.54%
2015 5951 2.20%
2014 5691 2.10%
2013 6832 2.52%
2012 4210 1.56%
2011 4255 1.57%
2010 3550 1.31%
2009 2808 1.04%
2008 2441 0.90%
2007 2246 0.83%
2006 1549 0.57%
2005 1378 0.51%
2004 1627 0.60%
2003 1518 0.56%
2002 1250 0.46%
2001 1410 0.52%
2000 809 0.30%
1999 495 0.18%
1998 250 0.09%
1997 115 0.04%
1996 38 0.01%
1995 9 0.00%

Social Media Usage

Instagram leads with 35.7% among stores with at least one detectable social profile (150,946 stores) , followed by Facebook (27.6%) and YouTube (13.7%) .

Base: 202,962 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.7%

150,946 stores

Facebook 27.6%

116,790 stores

YouTube 13.7%

58,032 stores

Twitter 8.3%

35,102 stores

TikTok 5.8%

24,638 stores

X 3.2%

13,520 stores

WhatsApp 2.5%

10,642 stores

LinkedIn 1.9%

8,039 stores

Pinterest 1.0%

4,302 stores

Vimeo 0.2%

807 stores

Visual Distribution

Distribution of social media platforms in OpenResty (December 2025)
Distribution of social media platforms in OpenResty e-commerce stores
Social Platform Store Count Market Share
Instagram 150946 35.70%
Facebook 116790 27.62%
YouTube 58032 13.73%
Twitter 35102 8.30%
TikTok 24638 5.83%
X 13520 3.20%
WhatsApp 10642 2.52%
LinkedIn 8039 1.90%
Pinterest 4302 1.02%
Vimeo 807 0.19%

Geographic Distribution

South Korea leads with 45.0% (93,477 AI-verified stores) , followed by Russia (8.1%) and Bosnia and Herzegovina (5.4%) .

Base: 207,826 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

93,477 AI-verified stores

16,788 AI-verified stores

11,286 AI-verified stores

10,301 AI-verified stores

9,584 AI-verified stores

9,049 AI-verified stores

Iran 3.8%

7,826 AI-verified stores

7,468 AI-verified stores

Japan 3.2%

6,686 AI-verified stores

Chile 2.8%

5,894 AI-verified stores

Visual Distribution

Geographic distribution of stores using OpenResty (December 2025)
Geographic distribution of stores using OpenResty
Country AI-Verified Store Count Market Share
South Korea 93477 44.98%
Russia 16788 8.08%
Bosnia and Herzegovina 11286 5.43%
Vietnam 10301 4.96%
Slovakia 9584 4.61%
United States 9049 4.35%
Iran 7826 3.77%
Czechia 7468 3.59%
Japan 6686 3.22%
Chile 5894 2.84%
Germany 5880 2.83%
China 5201 2.50%
Taiwan 3621 1.74%
India 3136 1.51%
United Kingdom 2313 1.11%
Spain 2206 1.06%
Ukraine 1894 0.91%
France 1802 0.87%
Hong Kong 1761 0.85%
Brazil 1653 0.80%

Dataset Coverage

Field Rows count Coverage
Website 314.6k 100.00%
Emails 185.0k 58.82%
Phones 68.9k 21.89%
Ecommerce platform 313.4k 99.61%
Couriers 24.3k 7.74%
Payment Providers 29.7k 9.45%
Categories 212.2k 67.45%
Social Media 203.0k 64.51%

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Frequently Asked Questions

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Our database covers over 274.3k OpenResty physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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