MailOptin Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using MailOptin. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4k domains. 1.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.4k verified active stores out of 4k detected · 36.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.9% of stores with physical delivery (1,414 stores) , followed by Custom (1.9%) and WooCommerce, Ideasoft (0.1%) .
Base: 1,444 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,414 stores
28 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,414 stores
28 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1414 | 97.92% |
| Custom | 28 | 1.94% |
| WooCommerce, Ideasoft | 1 | 0.07% |
| Welcart | 1 | 0.07% |
| PrestaShop | 0 | 0.00% |
| Commerce7 | 0 | 0.00% |
| Accesso | 0 | 0.00% |
| QDM | 0 | 0.00% |
| Nanoshop | 0 | 0.00% |
| VirtueMart, Magento | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.6% share of detected MailOptin e-commerce signals (3,940) , with Custom at 0.7% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 3,996 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,940 websites
28 websites
1 websites
1 websites
2 websites
3 websites
1 websites
1 websites
2 websites
1 websites
Visual Distribution
3,940 websites
28 websites
1 websites
1 websites
2 websites
3 websites
1 websites
1 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3940 | 98.60% |
| Custom | 28 | 0.70% |
| WooCommerce, Ideasoft | 1 | 0.03% |
| Welcart | 1 | 0.03% |
| PrestaShop | 2 | 0.05% |
| Commerce7 | 3 | 0.08% |
| Accesso | 1 | 0.03% |
| QDM | 1 | 0.03% |
| Nanoshop | 2 | 0.05% |
| VirtueMart, Magento | 1 | 0.03% |
Categories Distribution
Health & Beauty stores with 18.4% of all stores (265 stores) , followed by Clothing & Accessories (15.0%) and Food & Beverages (12.1%) .
Base: 1,444 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
265 stores
217 stores
175 stores
104 stores
80 stores
75 stores
54 stores
53 stores
52 stores
46 stores
Visual Distribution
265 stores
217 stores
175 stores
104 stores
80 stores
75 stores
54 stores
53 stores
52 stores
46 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 265 | 18.35% |
| Clothing & Accessories | 217 | 15.03% |
| Food & Beverages | 175 | 12.12% |
| Sporting Goods & Outdoor Gear | 104 | 7.20% |
| Arts & Entertainment | 80 | 5.54% |
| Home & Garden | 75 | 5.19% |
| Tools & Hardware | 54 | 3.74% |
| Toys & Games | 53 | 3.67% |
| Electronics & Technology | 52 | 3.60% |
| Business & Industrial | 46 | 3.19% |
Payment Providers Distribution
PayPal accounts for 28.1% of displayed detection occurrences (255 occurrences) , followed by Stripe Connect (17.2%) and MasterCard (12.8%) .
Base: 908 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
255 occurrences
156 occurrences
116 occurrences
115 occurrences
63 occurrences
57 occurrences
56 occurrences
45 occurrences
24 occurrences
21 occurrences
Visual Distribution
255 occurrences
156 occurrences
116 occurrences
115 occurrences
63 occurrences
57 occurrences
56 occurrences
45 occurrences
24 occurrences
21 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 255 | 28.08% |
| Stripe Connect | 156 | 17.18% |
| MasterCard | 116 | 12.78% |
| American Express | 115 | 12.67% |
| Apple Pay | 63 | 6.94% |
| VISA | 57 | 6.28% |
| Klarna | 56 | 6.17% |
| Google Pay | 45 | 4.96% |
| Mollie | 24 | 2.64% |
| Bancontact | 21 | 2.31% |
Shipping Carriers Distribution
DHL accounts for 18.2% of displayed detection occurrences (79 occurrences) , followed by UPS (17.3%) and USPS (15.7%) .
Base: 433 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
79 occurrences
75 occurrences
68 occurrences
41 occurrences
41 occurrences
35 occurrences
26 occurrences
25 occurrences
23 occurrences
20 occurrences
Visual Distribution
79 occurrences
75 occurrences
68 occurrences
41 occurrences
41 occurrences
35 occurrences
26 occurrences
25 occurrences
23 occurrences
20 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 79 | 18.24% |
| UPS | 75 | 17.32% |
| USPS | 68 | 15.70% |
| GLS | 41 | 9.47% |
| Colissimo | 41 | 9.47% |
| FedEx | 35 | 8.08% |
| DPD | 26 | 6.00% |
| La Poste | 25 | 5.77% |
| Mondial Relay | 23 | 5.31% |
| Royal Mail | 20 | 4.62% |
Store Launch Timeline
Over the past 12 months, 96 new stores were launched in MailOptin , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
18 stores launched
10 stores launched
4 stores launched
4 stores launched
7 stores launched
6 stores launched
8 stores launched
8 stores launched
11 stores launched
7 stores launched
8 stores launched
Monthly Trend
5.2% of last 12 months
18.8% of last 12 months
10.4% of last 12 months
4.2% of last 12 months
4.2% of last 12 months
7.3% of last 12 months
6.3% of last 12 months
8.3% of last 12 months
8.3% of last 12 months
11.5% of last 12 months
7.3% of last 12 months
8.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 5.21% |
| 2026-04 | 18 | 18.75% |
| 2026-03 | 10 | 10.42% |
| 2026-02 | 4 | 4.17% |
| 2026-01 | 4 | 4.17% |
| 2025-12 | 7 | 7.29% |
| 2025-11 | 6 | 6.25% |
| 2025-10 | 8 | 8.33% |
| 2025-09 | 8 | 8.33% |
| 2025-08 | 11 | 11.46% |
| 2025-07 | 7 | 7.29% |
| 2025-06 | 8 | 8.33% |
Active Stores by Launch Year
Currently, 1,440 active stores in MailOptin are tracked in our database , with the most stores launched in 2026 (43 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
43 active stores
89 active stores
121 active stores
89 active stores
116 active stores
112 active stores
150 active stores
109 active stores
119 active stores
89 active stores
50 active stores
39 active stores
43 active stores
38 active stores
32 active stores
Distribution by Launch Year
3.0% of tracked active stores
6.2% of tracked active stores
8.4% of tracked active stores
6.2% of tracked active stores
8.1% of tracked active stores
7.8% of tracked active stores
10.4% of tracked active stores
7.6% of tracked active stores
8.3% of tracked active stores
6.2% of tracked active stores
3.5% of tracked active stores
2.7% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 43 | 2.99% |
| 2025 | 89 | 6.18% |
| 2024 | 121 | 8.40% |
| 2023 | 89 | 6.18% |
| 2022 | 116 | 8.06% |
| 2021 | 112 | 7.78% |
| 2020 | 150 | 10.42% |
| 2019 | 109 | 7.57% |
| 2018 | 119 | 8.26% |
| 2017 | 89 | 6.18% |
| 2016 | 50 | 3.47% |
| 2015 | 39 | 2.71% |
| 2014 | 43 | 2.99% |
| 2013 | 38 | 2.64% |
| 2012 | 32 | 2.22% |
Geographic Distribution
United States stores with 20.9% (302 active verified stores) , followed by France (10.6%) and Italy (7.1%) .
Base: 1,444 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
302 active verified stores
153 active verified stores
103 active verified stores
90 active verified stores
52 active verified stores
50 active verified stores
43 active verified stores
42 active verified stores
41 active verified stores
28 active verified stores
Visual Distribution
302 active verified stores
153 active verified stores
103 active verified stores
90 active verified stores
52 active verified stores
50 active verified stores
43 active verified stores
42 active verified stores
41 active verified stores
28 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 302 | 20.91% |
| France | 153 | 10.60% |
| Italy | 103 | 7.13% |
| United Kingdom | 90 | 6.23% |
| Germany | 52 | 3.60% |
| Spain | 50 | 3.46% |
| Australia | 43 | 2.98% |
| Netherlands | 42 | 2.91% |
| Canada | 41 | 2.84% |
| India | 28 | 1.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Custom - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Books & Media
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Furniture & Home Decor
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4k | 100.00% |
| Emails | 2.6k | 63.84% |
| Phones | 1.7k | 41.32% |
| Ecommerce platform | 4k | 99.62% |
| Couriers | 560 | 14.01% |
| Payment Providers | 919 | 23.00% |
| Categories | 1.4k | 36.19% |
| Social Media | 3.1k | 78.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MailOptin e-commerce landscape:
Analyze 1.4k verified e-commerce stores on MailOptin - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MailOptin e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MailOptin e-commerce intelligence?
-
We track 1.4k verified MailOptin e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.3% of displayed detection occurrences (984 occurrences) , followed by Facebook (30.4%) and YouTube (9.9%) .
Base: 3,140 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
984 occurrences
955 occurrences
310 occurrences
217 occurrences
201 occurrences
176 occurrences
126 occurrences
91 occurrences
72 occurrences
8 occurrences
Visual Distribution
984 occurrences
955 occurrences
310 occurrences
217 occurrences
201 occurrences
176 occurrences
126 occurrences
91 occurrences
72 occurrences
8 occurrences