Magento Technology Adoption in E-commerce
Discover 81.2k verified e-commerce stores using Magento. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 113.1k domains. 81.2k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
81.2k verified active stores out of 113.1k detected · 71.8% verification rate
E-commerce Platforms Distribution
Magento stores with 98.9% of stores with physical delivery (80,189 stores) , followed by Magento, Youngevity E-commerce Platform (0.1%) and Youngevity E-commerce Platform, Magento (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
80,189 stores
106 stores
102 stores
101 stores
100 stores
95 stores
86 stores
58 stores
52 stores
50 stores
Visual Distribution
80,189 stores
106 stores
102 stores
101 stores
100 stores
95 stores
86 stores
58 stores
52 stores
50 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Magento | 80189 | 98.94% |
| Magento, Youngevity E-commerce Platform | 106 | 0.13% |
| Youngevity E-commerce Platform, Magento | 102 | 0.13% |
| Magento, NutriDyn | 101 | 0.12% |
| Magento, WooCommerce | 100 | 0.12% |
| WooCommerce, Magento | 95 | 0.12% |
| NutriDyn, Magento | 86 | 0.11% |
| Shopify, Magento | 58 | 0.07% |
| Magento, Shopify | 52 | 0.06% |
| Magento, JTL Shop | 50 | 0.06% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Magento holds 98.5% share of all Magento e-commerce stores (111,074) , with Magento, Youngevity E-commerce Platform at 0.1% and Youngevity E-commerce Platform, Magento at 0.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
111,074 stores
109 stores
105 stores
101 stores
476 stores
515 stores
86 stores
78 stores
77 stores
51 stores
Visual Distribution
111,074 stores
109 stores
105 stores
101 stores
476 stores
515 stores
86 stores
78 stores
77 stores
51 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Magento | 111074 | 98.48% |
| Magento, Youngevity E-commerce Platform | 109 | 0.10% |
| Youngevity E-commerce Platform, Magento | 105 | 0.09% |
| Magento, NutriDyn | 101 | 0.09% |
| Magento, WooCommerce | 476 | 0.42% |
| WooCommerce, Magento | 515 | 0.46% |
| NutriDyn, Magento | 86 | 0.08% |
| Shopify, Magento | 78 | 0.07% |
| Magento, Shopify | 77 | 0.07% |
| Magento, JTL Shop | 51 | 0.05% |
Categories Distribution
Health & Beauty stores with 13.1% of all stores (9,588 stores) , followed by Clothing & Accessories (12.5%) and Home & Garden (10.6%) .
Base: 73,058 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,588 stores
9,155 stores
7,712 stores
6,374 stores
5,989 stores
5,838 stores
5,283 stores
5,226 stores
3,863 stores
3,171 stores
Visual Distribution
9,588 stores
9,155 stores
7,712 stores
6,374 stores
5,989 stores
5,838 stores
5,283 stores
5,226 stores
3,863 stores
3,171 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 9588 | 13.12% |
| Clothing & Accessories | 9155 | 12.53% |
| Home & Garden | 7712 | 10.56% |
| Sporting Goods & Outdoor Gear | 6374 | 8.72% |
| Tools & Hardware | 5989 | 8.20% |
| Food & Beverages | 5838 | 7.99% |
| Business & Industrial | 5283 | 7.23% |
| Electronics & Technology | 5226 | 7.15% |
| Vehicles & Parts | 3863 | 5.29% |
| Furniture & Home Decor | 3171 | 4.34% |
Payment Providers Distribution
PayPal stores with 28.7% among AI-verified physical stores (12,037 stores) , followed by MasterCard (13.7%) and American Express (11.4%) .
Base: 28,106 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,037 stores
5,720 stores
4,756 stores
3,602 stores
2,922 stores
2,109 stores
1,919 stores
1,571 stores
1,392 stores
1,318 stores
Visual Distribution
12,037 stores
5,720 stores
4,756 stores
3,602 stores
2,922 stores
2,109 stores
1,919 stores
1,571 stores
1,392 stores
1,318 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12037 | 28.74% |
| MasterCard | 5720 | 13.66% |
| American Express | 4756 | 11.36% |
| Klarna | 3602 | 8.60% |
| VISA | 2922 | 6.98% |
| Stripe Connect | 2109 | 5.04% |
| Apple Pay | 1919 | 4.58% |
| Bancontact | 1571 | 3.75% |
| Google Pay | 1392 | 3.32% |
| iDEAL | 1318 | 3.15% |
Shipping Carriers Distribution
UPS stores with 21.2% among AI-verified physical stores (6,792 stores) , followed by DHL (18.4%) and FedEx (12.2%) .
Base: 23,886 AI-verified physical stores with detectable shipping carriers (21.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,792 stores
5,891 stores
3,910 stores
3,234 stores
2,906 stores
2,256 stores
1,282 stores
1,171 stores
1,151 stores
918 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 6792 | 21.19% |
| DHL | 5891 | 18.38% |
| FedEx | 3910 | 12.20% |
| DPD | 3234 | 10.09% |
| USPS | 2906 | 9.06% |
| GLS | 2256 | 7.04% |
| Royal Mail | 1282 | 4.00% |
| Correios | 1171 | 3.65% |
| PostNL | 1151 | 3.59% |
| TNT | 918 | 2.86% |
Store Launch Timeline
Over the past 12 months, 7,566 new stores were launched in Magento , with the highest activity in 2026-05 (1,030 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,030 stores launched
691 stores launched
709 stores launched
535 stores launched
513 stores launched
832 stores launched
574 stores launched
713 stores launched
558 stores launched
538 stores launched
600 stores launched
273 stores launched
Monthly Trend
13.6% of last 12 months
9.1% of last 12 months
9.4% of last 12 months
7.1% of last 12 months
6.8% of last 12 months
11.0% of last 12 months
7.6% of last 12 months
9.4% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
7.9% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1030 | 13.61% |
| 2026-04 | 691 | 9.13% |
| 2026-03 | 709 | 9.37% |
| 2026-02 | 535 | 7.07% |
| 2026-01 | 513 | 6.78% |
| 2025-12 | 832 | 11.00% |
| 2025-11 | 574 | 7.59% |
| 2025-10 | 713 | 9.42% |
| 2025-09 | 558 | 7.38% |
| 2025-08 | 538 | 7.11% |
| 2025-07 | 600 | 7.93% |
| 2025-06 | 273 | 3.61% |
Active Stores by Launch Year
Currently, 80,184 active stores in Magento are tracked in our database , with the most stores launched in 2026 (3,569 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,569 active stores
6,767 active stores
5,313 active stores
4,133 active stores
4,180 active stores
4,778 active stores
4,372 active stores
3,350 active stores
3,751 active stores
4,295 active stores
2,516 active stores
2,494 active stores
2,459 active stores
3,474 active stores
2,452 active stores
Distribution by Launch Year
4.5% of tracked active stores
8.4% of tracked active stores
6.6% of tracked active stores
5.2% of tracked active stores
5.2% of tracked active stores
6.0% of tracked active stores
5.5% of tracked active stores
4.2% of tracked active stores
4.7% of tracked active stores
5.4% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
4.3% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3569 | 4.45% |
| 2025 | 6767 | 8.44% |
| 2024 | 5313 | 6.63% |
| 2023 | 4133 | 5.15% |
| 2022 | 4180 | 5.21% |
| 2021 | 4778 | 5.96% |
| 2020 | 4372 | 5.45% |
| 2019 | 3350 | 4.18% |
| 2018 | 3751 | 4.68% |
| 2017 | 4295 | 5.36% |
| 2016 | 2516 | 3.14% |
| 2015 | 2494 | 3.11% |
| 2014 | 2459 | 3.07% |
| 2013 | 3474 | 4.33% |
| 2012 | 2452 | 3.06% |
Geographic Distribution
United States stores with 23.4% (15,095 AI-verified stores) , followed by United Kingdom (11.1%) and Germany (11.0%) .
Base: 64,479 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,095 AI-verified stores
7,132 AI-verified stores
7,124 AI-verified stores
6,126 AI-verified stores
3,472 AI-verified stores
3,108 AI-verified stores
3,068 AI-verified stores
3,023 AI-verified stores
1,863 AI-verified stores
1,811 AI-verified stores
Visual Distribution
15,095 AI-verified stores
7,132 AI-verified stores
7,124 AI-verified stores
6,126 AI-verified stores
3,472 AI-verified stores
3,108 AI-verified stores
3,068 AI-verified stores
3,023 AI-verified stores
1,863 AI-verified stores
1,811 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15095 | 23.41% |
| United Kingdom | 7132 | 11.06% |
| Germany | 7124 | 11.05% |
| Netherlands | 6126 | 9.50% |
| Italy | 3472 | 5.38% |
| Brazil | 3108 | 4.82% |
| France | 3068 | 4.76% |
| Indonesia | 3023 | 4.69% |
| Australia | 1863 | 2.89% |
| Spain | 1811 | 2.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Health & Beauty
Magento - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Baby & Toddler
Magento - Clothing & Accessories
Magento - Jewelry & Watches
Magento - Electronics & Technology
Magento - Baby & Toddler
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 113.1k | 100.00% |
| Emails | 38.4k | 33.99% |
| Phones | 54.4k | 48.10% |
| Ecommerce platform | 113.1k | 100.00% |
| Couriers | 23.9k | 21.13% |
| Payment Providers | 28.1k | 24.86% |
| Categories | 78.1k | 69.07% |
| Social Media | 70.4k | 62.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magento e-commerce landscape:
Analyze 81.2k verified e-commerce stores on Magento - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Magento e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magento e-commerce intelligence?
-
We track 81.2k verified Magento e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 28.8% among stores with at least one detectable social profile (50,155 stores) , followed by Instagram (24.5%) and YouTube (14.3%) .
Base: 70,408 stores with any detectable social profile (62.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
50,155 stores
42,732 stores
24,878 stores
18,711 stores
13,758 stores
8,494 stores
7,271 stores
4,652 stores
3,175 stores
486 stores
Visual Distribution
50,155 stores
42,732 stores
24,878 stores
18,711 stores
13,758 stores
8,494 stores
7,271 stores
4,652 stores
3,175 stores
486 stores