Magento Technology Adoption in E-commerce

Discover 95.6k verified e-commerce stores using Magento. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 131.8k domains. 95.6k verified as active stores with physical delivery.

· · Next full refresh: March 2026

95.6k verified active stores out of 131.8k detected · 72.5% verification rate

E-commerce Platforms Distribution

Magento leads with 99.3% of stores with physical delivery (94,904 stores) , followed by Magento, WooCommerce (0.1%) and WooCommerce, Magento (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Magento 99.3%

94,904 stores

142 stores

133 stores

72 stores

63 stores

62 stores

55 stores

21 stores

19 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Magento
Platform Stores with Physical Delivery Percentage
Magento 94904 99.35%
Magento, WooCommerce 142 0.15%
WooCommerce, Magento 133 0.14%
Shopify, Magento 72 0.08%
JTL Shop, Magento 63 0.07%
Magento, JTL Shop 62 0.06%
Magento, Shopify 55 0.06%
Magento, BigCommerce 21 0.02%
Magento, Yepcomm 19 0.02%
BigCommerce, Magento 16 0.02%
Yepcomm, Magento 14 0.01%
Magento, SAP Commerce Cloud 10 0.01%
Magento, OpenCart 6 0.01%
1C-Bitrix, Magento 6 0.01%
PrestaShop, Magento 6 0.01%

Categories Distribution

Clothing & Accessories leads with 17.0% of all stores (13,052 stores) , followed by Health & Beauty (15.3%) and Electronics & Technology (11.6%) .

Base: 76,915 AI-verified stores with physical delivery and detected product categories (80.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.0%

13,052 stores

Health & Beauty 15.3%

11,742 stores

Electronics & Technology 11.6%

8,892 stores

Home & Garden 8.0%

6,159 stores

Food & Beverages 7.4%

5,663 stores

Furniture & Home Decor 6.8%

5,233 stores

Tools & Hardware 6.6%

5,071 stores

Business & Industrial 5.6%

4,292 stores

Vehicles & Parts 5.6%

4,269 stores

Sporting Goods & Outdoor Gear 4.7%

3,634 stores

Visual Distribution

Distribution of top 10 Magento store categories (February 2026)
Distribution of categories in Magento e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 13052 16.97%
Health & Beauty 11742 15.27%
Electronics & Technology 8892 11.56%
Home & Garden 6159 8.01%
Food & Beverages 5663 7.36%
Furniture & Home Decor 5233 6.80%
Tools & Hardware 5071 6.59%
Business & Industrial 4292 5.58%
Vehicles & Parts 4269 5.55%
Sporting Goods & Outdoor Gear 3634 4.72%
Jewelry & Watches 2969 3.86%
Gifts & Special Occasions 2289 2.98%
Arts & Entertainment 1342 1.74%
Office Supplies 1216 1.58%
Pets & Pet Supplies 1092 1.42%

Payment Providers Distribution

PayPal leads with 28.7% among AI-verified physical stores (15,511 stores) , followed by MasterCard (14.5%) and American Express (11.7%) .

Base: 36,593 AI-verified physical stores with detectable payment providers (27.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.7%

15,511 stores

7,834 stores

6,299 stores

4,605 stores

VISA 7.0%

3,788 stores

2,731 stores

2,266 stores

2,067 stores

iDEAL 3.0%

1,642 stores

Bolt 3.0%

1,620 stores

Visual Distribution

Distribution of top 10 Magento payment providers (February 2026)
Distribution of payment providers in Magento e-commerce stores
Payment Provider Store Count Market Share
PayPal 15511 28.72%
MasterCard 7834 14.51%
American Express 6299 11.66%
Klarna 4605 8.53%
VISA 3788 7.01%
Stripe Connect 2731 5.06%
Apple Pay 2266 4.20%
Bancontact 2067 3.83%
iDEAL 1642 3.04%
Bolt 1620 3.00%
Google Pay 1544 2.86%
Boleto 1118 2.07%
SEPA 1084 2.01%
JCB 966 1.79%
Amazon Pay 927 1.72%

Shipping Carriers Distribution

UPS leads with 21.2% among AI-verified physical stores (9,220 stores) , followed by DHL (17.4%) and FedEx (12.8%) .

Base: 30,773 AI-verified physical stores with detectable shipping carriers (23.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.2%

9,220 stores

DHL 17.4%

7,552 stores

FedEx 12.8%

5,553 stores

USPS 10.1%

4,389 stores

DPD 9.4%

4,101 stores

GLS 6.5%

2,823 stores

1,777 stores

1,542 stores

1,418 stores

1,349 stores

Visual Distribution

Distribution of top 10 Magento shipping carriers (February 2026)
Distribution of shipping carriers in Magento e-commerce stores
Shipping Carrier Store Count Market Share
UPS 9220 21.20%
DHL 7552 17.37%
FedEx 5553 12.77%
USPS 4389 10.09%
DPD 4101 9.43%
GLS 2823 6.49%
Royal Mail 1777 4.09%
PostNL 1542 3.55%
Correios 1418 3.26%
Canada Post 1349 3.10%
TNT 1293 2.97%
Hermes 775 1.78%
Colissimo 654 1.50%
Deutsche Post 524 1.20%
Australia Post 516 1.19%

Store Launch Timeline

Over the past 12 months, 9,711 new stores were launched in Magento , with the highest activity in 2026-01 (774 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.0%

774 stores launched

2025-12 9.1%

880 stores launched

2025-11 9.3%

907 stores launched

2025-10 9.0%

871 stores launched

2025-09 8.8%

853 stores launched

2025-08 7.7%

748 stores launched

2025-07 9.3%

903 stores launched

2025-06 8.7%

849 stores launched

2025-05 9.0%

874 stores launched

2025-04 7.6%

740 stores launched

2025-03 8.4%

820 stores launched

2025-02 5.1%

492 stores launched

Monthly Trend

Monthly store launches in Magento (February 2026)
Monthly store launches in Magento over the past 12 months
Month Stores Launched Percentage
2026-01 774 7.97%
2025-12 880 9.06%
2025-11 907 9.34%
2025-10 871 8.97%
2025-09 853 8.78%
2025-08 748 7.70%
2025-07 903 9.30%
2025-06 849 8.74%
2025-05 874 9.00%
2025-04 740 7.62%
2025-03 820 8.44%
2025-02 492 5.07%

Active Stores by Launch Year

Currently, 94,035 active stores in Magento are tracked in our database , with the most stores launched in 2026 (774 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.8%

774 active stores

2025 10.4%

9,786 active stores

2024 7.9%

7,437 active stores

2023 6.0%

5,633 active stores

2022 5.7%

5,314 active stores

2021 6.4%

5,990 active stores

2020 5.8%

5,456 active stores

2019 4.3%

4,073 active stores

2018 4.6%

4,316 active stores

2017 5.1%

4,817 active stores

2016 3.1%

2,945 active stores

2015 3.0%

2,825 active stores

2014 3.0%

2,842 active stores

2013 4.2%

3,905 active stores

2012 3.0%

2,810 active stores

Distribution by Launch Year

Active stores in Magento by original launch year (February 2026)
Active stores in Magento by launch year
Launch Year Active Stores Percentage
2026 774 0.82%
2025 9786 10.41%
2024 7437 7.91%
2023 5633 5.99%
2022 5314 5.65%
2021 5990 6.37%
2020 5456 5.80%
2019 4073 4.33%
2018 4316 4.59%
2017 4817 5.12%
2016 2945 3.13%
2015 2825 3.00%
2014 2842 3.02%
2013 3905 4.15%
2012 2810 2.99%
2011 2802 2.98%
2010 2557 2.72%
2009 2374 2.52%
2008 2010 2.14%
2007 1741 1.85%
2006 1389 1.48%
2005 1224 1.30%
2004 1446 1.54%
2003 1363 1.45%
2002 1288 1.37%
2001 1834 1.95%
2000 1487 1.58%
1999 1362 1.45%
1998 1019 1.08%
1997 621 0.66%
1996 483 0.51%
1995 112 0.12%

Social Media Usage

Facebook leads with 28.9% among stores with at least one detectable social profile (55,473 stores) , followed by Instagram (24.1%) and YouTube (14.5%) .

Base: 74,329 stores with any detectable social profile (56.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.9%

55,473 stores

Instagram 24.1%

46,300 stores

YouTube 14.5%

27,722 stores

Twitter 10.6%

20,392 stores

LinkedIn 8.1%

15,566 stores

Pinterest 5.1%

9,684 stores

TikTok 3.8%

7,247 stores

WhatsApp 3.1%

5,899 stores

X 1.5%

2,852 stores

Vimeo 0.3%

596 stores

Visual Distribution

Distribution of social media platforms in Magento (February 2026)
Distribution of social media platforms in Magento e-commerce stores
Social Platform Store Count Market Share
Facebook 55473 28.93%
Instagram 46300 24.15%
YouTube 27722 14.46%
Twitter 20392 10.64%
LinkedIn 15566 8.12%
Pinterest 9684 5.05%
TikTok 7247 3.78%
WhatsApp 5899 3.08%
X 2852 1.49%
Vimeo 596 0.31%

Geographic Distribution

United States leads with 20.1% (13,039 AI-verified stores) , followed by United Kingdom (11.8%) and Germany (11.6%) .

Base: 64,998 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

13,039 AI-verified stores

7,693 AI-verified stores

Germany 11.6%

7,567 AI-verified stores

6,727 AI-verified stores

3,886 AI-verified stores

Italy 5.7%

3,730 AI-verified stores

3,372 AI-verified stores

2,197 AI-verified stores

Spain 2.8%

1,823 AI-verified stores

1,792 AI-verified stores

Visual Distribution

Geographic distribution of stores using Magento (February 2026)
Geographic distribution of stores using Magento
Country AI-Verified Store Count Market Share
United States 13039 20.06%
United Kingdom 7693 11.84%
Germany 7567 11.64%
Netherlands 6727 10.35%
Brazil 3886 5.98%
Italy 3730 5.74%
France 3372 5.19%
Australia 2197 3.38%
Spain 1823 2.80%
Belgium 1792 2.76%
Poland 1788 2.75%
India 1766 2.72%
Romania 1645 2.53%
Canada 1537 2.36%
Switzerland 1485 2.28%
Austria 1167 1.80%
Sweden 1107 1.70%
Greece 1006 1.55%
Denmark 893 1.37%
Russia 778 1.20%

Dataset Coverage

Field Rows count Coverage
Website 131.8k 100.00%
Emails 52.0k 39.43%
Phones 50.9k 38.64%
Ecommerce platform 131.8k 100.00%
Couriers 30.8k 23.35%
Payment Providers 36.6k 27.77%
Categories 82.7k 62.76%
Social Media 74.3k 56.41%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Magento E-commerce Database?

Our database covers over 95.6k verified Magento e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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