Magento Technology Adoption in E-commerce
Discover 84.6k verified e-commerce stores using Magento. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 116.4k domains. 84.6k verified as active stores with physical delivery.
· · Next full refresh: April 2026
84.6k verified active stores out of 116.4k detected · 72.7% verification rate
E-commerce Platforms Distribution
Magento leads with 99.0% of stores with physical delivery (83,402 stores) , followed by Magento, WooCommerce (0.1%) and Youngevity E-commerce Platform, Magento (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
83,402 stores
113 stores
104 stores
103 stores
101 stores
98 stores
87 stores
64 stores
52 stores
46 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Magento | 83402 | 98.95% |
| Magento, WooCommerce | 113 | 0.13% |
| Youngevity E-commerce Platform, Magento | 104 | 0.12% |
| Magento, Youngevity E-commerce Platform | 103 | 0.12% |
| Magento, NutriDyn | 101 | 0.12% |
| WooCommerce, Magento | 98 | 0.12% |
| NutriDyn, Magento | 87 | 0.10% |
| Shopify, Magento | 64 | 0.08% |
| Magento, JTL Shop | 52 | 0.06% |
| Magento, Shopify | 46 | 0.05% |
| JTL Shop, Magento | 44 | 0.05% |
| Magento, BigCommerce | 20 | 0.02% |
| Magento, nopCommerce with Venture Theme and SevenSpikes Plugins | 19 | 0.02% |
| nopCommerce with Venture Theme and SevenSpikes Plugins, Magento | 17 | 0.02% |
| Magento, MerchantPro | 16 | 0.02% |
All Stores Distribution
Magento holds 98.5% share of all Magento e-commerce stores (114,113) , with Magento, WooCommerce at 0.5% and Youngevity E-commerce Platform, Magento at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
114,113 stores
529 stores
108 stores
106 stores
101 stores
505 stores
88 stores
87 stores
52 stores
77 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Magento | 114113 | 98.47% |
| Magento, WooCommerce | 529 | 0.46% |
| Youngevity E-commerce Platform, Magento | 108 | 0.09% |
| Magento, Youngevity E-commerce Platform | 106 | 0.09% |
| Magento, NutriDyn | 101 | 0.09% |
| WooCommerce, Magento | 505 | 0.44% |
| NutriDyn, Magento | 88 | 0.08% |
| Shopify, Magento | 87 | 0.08% |
| Magento, JTL Shop | 52 | 0.04% |
| Magento, Shopify | 77 | 0.07% |
| JTL Shop, Magento | 45 | 0.04% |
| Magento, BigCommerce | 24 | 0.02% |
| Magento, nopCommerce with Venture Theme and SevenSpikes Plugins | 21 | 0.02% |
| nopCommerce with Venture Theme and SevenSpikes Plugins, Magento | 19 | 0.02% |
| Magento, MerchantPro | 16 | 0.01% |
Categories Distribution
Health & Beauty leads with 13.7% of all stores (10,433 stores) , followed by Clothing & Accessories (13.2%) and Home & Garden (10.5%) .
Base: 76,376 AI-verified stores with physical delivery and detected product categories (90.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
10,433 stores
10,115 stores
8,051 stores
6,663 stores
6,207 stores
6,109 stores
5,539 stores
5,478 stores
3,992 stores
3,661 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 10433 | 13.66% |
| Clothing & Accessories | 10115 | 13.24% |
| Home & Garden | 8051 | 10.54% |
| Sporting Goods & Outdoor Gear | 6663 | 8.72% |
| Tools & Hardware | 6207 | 8.13% |
| Food & Beverages | 6109 | 8.00% |
| Electronics & Technology | 5539 | 7.25% |
| Business & Industrial | 5478 | 7.17% |
| Vehicles & Parts | 3992 | 5.23% |
| Furniture & Home Decor | 3661 | 4.79% |
| Toys & Games | 2562 | 3.35% |
| Jewelry & Watches | 2246 | 2.94% |
| Arts & Entertainment | 2158 | 2.83% |
| Gifts & Special Occasions | 2058 | 2.69% |
| Books & Media | 1104 | 1.45% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (13,588 stores) , followed by MasterCard (13.9%) and American Express (11.5%) .
Base: 31,262 AI-verified physical stores with detectable payment providers (26.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,588 stores
6,484 stores
5,357 stores
3,981 stores
3,281 stores
2,250 stores
2,071 stores
1,718 stores
1,474 stores
1,391 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13588 | 29.22% |
| MasterCard | 6484 | 13.94% |
| American Express | 5357 | 11.52% |
| Klarna | 3981 | 8.56% |
| VISA | 3281 | 7.06% |
| Stripe Connect | 2250 | 4.84% |
| Apple Pay | 2071 | 4.45% |
| Bancontact | 1718 | 3.69% |
| Google Pay | 1474 | 3.17% |
| iDEAL | 1391 | 2.99% |
| Bolt | 1367 | 2.94% |
| Boleto | 944 | 2.03% |
| SEPA | 933 | 2.01% |
| JCB | 835 | 1.80% |
| Mollie | 827 | 1.78% |
Shipping Carriers Distribution
UPS leads with 21.5% among AI-verified physical stores (8,175 stores) , followed by DHL (17.0%) and FedEx (13.3%) .
Base: 26,886 AI-verified physical stores with detectable shipping carriers (23.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,175 stores
6,460 stores
5,060 stores
3,848 stores
3,605 stores
2,467 stores
1,567 stores
1,253 stores
1,231 stores
1,227 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 8175 | 21.54% |
| DHL | 6460 | 17.02% |
| FedEx | 5060 | 13.33% |
| USPS | 3848 | 10.14% |
| DPD | 3605 | 9.50% |
| GLS | 2467 | 6.50% |
| Royal Mail | 1567 | 4.13% |
| PostNL | 1253 | 3.30% |
| Canada Post | 1231 | 3.24% |
| Correios | 1227 | 3.23% |
| TNT | 1039 | 2.74% |
| Hermes | 601 | 1.58% |
| Colissimo | 541 | 1.43% |
| Deutsche Post | 459 | 1.21% |
| Estes | 426 | 1.12% |
Store Launch Timeline
Over the past 12 months, 8,232 new stores were launched in Magento , with the highest activity in 2026-02 (808 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
808 stores launched
719 stores launched
854 stores launched
771 stores launched
879 stores launched
672 stores launched
651 stores launched
717 stores launched
693 stores launched
799 stores launched
623 stores launched
46 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 808 | 9.82% |
| 2026-01 | 719 | 8.73% |
| 2025-12 | 854 | 10.37% |
| 2025-11 | 771 | 9.37% |
| 2025-10 | 879 | 10.68% |
| 2025-09 | 672 | 8.16% |
| 2025-08 | 651 | 7.91% |
| 2025-07 | 717 | 8.71% |
| 2025-06 | 693 | 8.42% |
| 2025-05 | 799 | 9.71% |
| 2025-04 | 623 | 7.57% |
| 2025-03 | 46 | 0.56% |
Active Stores by Launch Year
Currently, 83,524 active stores in Magento are tracked in our database , with the most stores launched in 2026 (1,528 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,528 active stores
8,318 active stores
6,347 active stores
4,701 active stores
4,592 active stores
5,108 active stores
4,738 active stores
3,495 active stores
3,879 active stores
4,406 active stores
2,586 active stores
2,516 active stores
2,529 active stores
3,556 active stores
2,507 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1528 | 1.83% |
| 2025 | 8318 | 9.96% |
| 2024 | 6347 | 7.60% |
| 2023 | 4701 | 5.63% |
| 2022 | 4592 | 5.50% |
| 2021 | 5108 | 6.12% |
| 2020 | 4738 | 5.67% |
| 2019 | 3495 | 4.18% |
| 2018 | 3879 | 4.64% |
| 2017 | 4406 | 5.28% |
| 2016 | 2586 | 3.10% |
| 2015 | 2516 | 3.01% |
| 2014 | 2529 | 3.03% |
| 2013 | 3556 | 4.26% |
| 2012 | 2507 | 3.00% |
| 2011 | 2507 | 3.00% |
| 2010 | 2290 | 2.74% |
| 2009 | 2178 | 2.61% |
| 2008 | 1826 | 2.19% |
| 2007 | 1571 | 1.88% |
| 2006 | 1241 | 1.49% |
| 2005 | 1117 | 1.34% |
| 2004 | 1292 | 1.55% |
| 2003 | 1229 | 1.47% |
| 2002 | 1173 | 1.40% |
| 2001 | 1636 | 1.96% |
| 2000 | 1370 | 1.64% |
| 1999 | 1227 | 1.47% |
| 1998 | 946 | 1.13% |
| 1997 | 575 | 0.69% |
| 1996 | 440 | 0.53% |
| 1995 | 100 | 0.12% |
Geographic Distribution
United States leads with 25.5% (17,131 AI-verified stores) , followed by United Kingdom (11.3%) and Germany (10.8%) .
Base: 67,159 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
17,131 AI-verified stores
7,567 AI-verified stores
7,276 AI-verified stores
6,364 AI-verified stores
3,532 AI-verified stores
3,519 AI-verified stores
3,153 AI-verified stores
1,917 AI-verified stores
1,806 AI-verified stores
1,769 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 17131 | 25.51% |
| United Kingdom | 7567 | 11.27% |
| Germany | 7276 | 10.83% |
| Netherlands | 6364 | 9.48% |
| Italy | 3532 | 5.26% |
| Brazil | 3519 | 5.24% |
| France | 3153 | 4.69% |
| Australia | 1917 | 2.85% |
| Spain | 1806 | 2.69% |
| Indonesia | 1769 | 2.63% |
| Belgium | 1768 | 2.63% |
| Poland | 1701 | 2.53% |
| Canada | 1607 | 2.39% |
| Romania | 1457 | 2.17% |
| India | 1421 | 2.12% |
| Switzerland | 1413 | 2.10% |
| Austria | 1046 | 1.56% |
| Sweden | 1037 | 1.54% |
| Greece | 871 | 1.30% |
| Denmark | 804 | 1.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Jewelry & Watches
Magento - Clothing & Accessories
Magento - Sporting Goods & Outdoor Gear
Magento - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Health & Beauty
Magento - Food & Beverages
Magento - Toys & Games
Magento - Sporting Goods & Outdoor Gear
Magento - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 116.4k | 100.00% |
| Emails | 40.9k | 35.18% |
| Phones | 43.3k | 37.18% |
| Ecommerce platform | 116.4k | 100.00% |
| Couriers | 26.9k | 23.11% |
| Payment Providers | 31.3k | 26.87% |
| Categories | 81.2k | 69.80% |
| Social Media | 71.3k | 61.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magento e-commerce landscape:
Analyze 84.6k verified e-commerce stores on Magento - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Magento e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magento e-commerce intelligence?
-
We track 84.6k verified Magento e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.6% among stores with at least one detectable social profile (50,796 stores) , followed by Instagram (24.3%) and YouTube (14.8%) .
Base: 71,256 stores with any detectable social profile (61.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
50,796 stores
43,141 stores
26,205 stores
18,451 stores
14,032 stores
8,958 stores
7,581 stores
4,907 stores
3,078 stores
485 stores
Visual Distribution