Frequently Bought Together Technology Adoption in E-commerce

Discover 3k verified e-commerce stores using Frequently Bought Together. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.1k domains. 3k verified as active stores with physical delivery.

Verified stores
3k
active stores with physical delivery
Top country
United States
1,147 verified stores
Top payment signal
PayPal
59 detection occurrences
Top carrier signal
UPS
41 detection occurrences
Top category
Clothing & Accessories
599 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

3k verified active stores out of 3.1k detected · 96.4% verification rate

E-commerce Platforms Distribution

Shopify stores with 95.6% of stores with physical delivery (2,899 stores) , followed by Shopify, Shopoe (0.7%) and Shopoe, Shopify (0.6%) .

Base: 3,033 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 95.6%

2,899 stores

Shopify, Shopoe 0.7%

20 stores

Shopoe, Shopify 0.6%

18 stores

18 stores

Shopify, Anifit 0.5%

14 stores

OnCartX, Shopify 0.3%

9 stores

Shopify, OnCartX 0.3%

9 stores

Anifit, Shopify 0.2%

6 stores

Shopify, Onlter 0.2%

5 stores

Instasell, Shopify 0.1%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Frequently Bought Together
Platform Stores with Physical Delivery Percentage
Shopify 2899 95.58%
Shopify, Shopoe 20 0.66%
Shopoe, Shopify 18 0.59%
Custom 18 0.59%
Shopify, Anifit 14 0.46%
OnCartX, Shopify 9 0.30%
Shopify, OnCartX 9 0.30%
Anifit, Shopify 6 0.20%
Shopify, Onlter 5 0.16%
Instasell, Shopify 4 0.13%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 95.7% share of detected Frequently Bought Together e-commerce signals (3,010) , with Shopify, Shopoe at 0.6% and Shopoe, Shopify at 0.6% (June 2026) .

Base: 3,145 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 95.7%

3,010 websites

Shopify, Shopoe 0.6%

20 websites

Shopoe, Shopify 0.6%

19 websites

18 websites

Shopify, Anifit 0.4%

14 websites

OnCartX, Shopify 0.3%

9 websites

Shopify, OnCartX 0.3%

9 websites

Anifit, Shopify 0.2%

6 websites

Shopify, Onlter 0.2%

5 websites

Instasell, Shopify 0.1%

4 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Frequently Bought Together
Platform Websites with Signals Percentage
Shopify 3010 95.71%
Shopify, Shopoe 20 0.64%
Shopoe, Shopify 19 0.60%
Custom 18 0.57%
Shopify, Anifit 14 0.45%
OnCartX, Shopify 9 0.29%
Shopify, OnCartX 9 0.29%
Anifit, Shopify 6 0.19%
Shopify, Onlter 5 0.16%
Instasell, Shopify 4 0.13%

Categories Distribution

Clothing & Accessories stores with 19.7% of all stores (599 stores) , followed by Health & Beauty (18.9%) and Sporting Goods & Outdoor Gear (7.7%) .

Base: 3,033 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 19.7%

599 stores

Health & Beauty 18.9%

573 stores

Sporting Goods & Outdoor Gear 7.7%

233 stores

Food & Beverages 7.2%

219 stores

Home & Garden 5.2%

158 stores

Jewelry & Watches 4.5%

138 stores

Electronics & Technology 4.1%

124 stores

Gifts & Special Occasions 3.9%

117 stores

Toys & Games 3.3%

101 stores

Arts & Entertainment 2.9%

89 stores

Visual Distribution

Distribution of top 10 Frequently Bought Together store categories (June 2026)
Distribution of categories in Frequently Bought Together e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 599 19.75%
Health & Beauty 573 18.89%
Sporting Goods & Outdoor Gear 233 7.68%
Food & Beverages 219 7.22%
Home & Garden 158 5.21%
Jewelry & Watches 138 4.55%
Electronics & Technology 124 4.09%
Gifts & Special Occasions 117 3.86%
Toys & Games 101 3.33%
Arts & Entertainment 89 2.93%

Payment Providers Distribution

PayPal accounts for 32.8% of displayed detection occurrences (59 occurrences) , followed by American Express (13.9%) and Klarna (11.1%) .

Base: 180 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.8%

59 occurrences

25 occurrences

Klarna 11.1%

20 occurrences

19 occurrences

14 occurrences

10 occurrences

10 occurrences

VISA 5.6%

10 occurrences

7 occurrences

6 occurrences

Visual Distribution

Distribution of top 10 Frequently Bought Together payment providers (June 2026)
Distribution of payment providers in Frequently Bought Together e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 59 32.78%
American Express 25 13.89%
Klarna 20 11.11%
Stripe Connect 19 10.56%
MasterCard 14 7.78%
Mercado Pago 10 5.56%
Apple Pay 10 5.56%
VISA 10 5.56%
Sezzle 7 3.89%
Affirm 6 3.33%

Shipping Carriers Distribution

UPS accounts for 23.0% of displayed detection occurrences (41 occurrences) , followed by USPS (18.5%) and DHL (17.4%) .

Base: 178 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 23.0%

41 occurrences

USPS 18.5%

33 occurrences

DHL 17.4%

31 occurrences

FedEx 14.6%

26 occurrences

12 occurrences

TNT 5.1%

9 occurrences

8 occurrences

DPD 4.5%

8 occurrences

5 occurrences

GLS 2.8%

5 occurrences

Visual Distribution

Distribution of top 10 Frequently Bought Together shipping carriers (June 2026)
Distribution of shipping carriers in Frequently Bought Together e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 41 23.03%
USPS 33 18.54%
DHL 31 17.42%
FedEx 26 14.61%
Royal Mail 12 6.74%
TNT 9 5.06%
Australia Post 8 4.49%
DPD 8 4.49%
Correos 5 2.81%
GLS 5 2.81%

Store Launch Timeline

Over the past 12 months, 186 new stores were launched in Frequently Bought Together , with the highest activity in 2026-05 (16 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.6%

16 stores launched

2026-04 17.2%

32 stores launched

2026-03 10.8%

20 stores launched

2026-02 9.1%

17 stores launched

2026-01 6.5%

12 stores launched

2025-12 8.1%

15 stores launched

2025-11 5.9%

11 stores launched

2025-10 7.5%

14 stores launched

2025-09 8.1%

15 stores launched

2025-08 7.0%

13 stores launched

2025-07 8.6%

16 stores launched

2025-06 2.7%

5 stores launched

Monthly Trend

Monthly store launches in Frequently Bought Together (June 2026)
Monthly store launches in Frequently Bought Together over the past 12 months
Month Stores Launched Percentage
2026-05 16 8.60%
2026-04 32 17.20%
2026-03 20 10.75%
2026-02 17 9.14%
2026-01 12 6.45%
2025-12 15 8.06%
2025-11 11 5.91%
2025-10 14 7.53%
2025-09 15 8.06%
2025-08 13 6.99%
2025-07 16 8.60%
2025-06 5 2.69%

Active Stores by Launch Year

Currently, 2,779 active stores in Frequently Bought Together are tracked in our database , with the most stores launched in 2026 (100 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.6%

100 active stores

2025 5.1%

142 active stores

2024 5.1%

142 active stores

2023 6.4%

178 active stores

2022 8.7%

242 active stores

2021 11.4%

318 active stores

2020 13.0%

362 active stores

2019 9.5%

264 active stores

2018 7.0%

194 active stores

2017 6.0%

167 active stores

2016 3.5%

97 active stores

2015 3.0%

83 active stores

2014 3.0%

82 active stores

2013 2.6%

73 active stores

2012 1.9%

52 active stores

Distribution by Launch Year

Active stores in Frequently Bought Together by original launch year (June 2026)
Active stores in Frequently Bought Together by launch year
Launch Year Active Stores Percentage
2026 100 3.60%
2025 142 5.11%
2024 142 5.11%
2023 178 6.41%
2022 242 8.71%
2021 318 11.44%
2020 362 13.03%
2019 264 9.50%
2018 194 6.98%
2017 167 6.01%
2016 97 3.49%
2015 83 2.99%
2014 82 2.95%
2013 73 2.63%
2012 52 1.87%

Social Media Usage

Facebook accounts for 30.3% of displayed detection occurrences (2,145 occurrences) , followed by Instagram (30.2%) and YouTube (11.7%) .

Base: 7,079 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.3%

2,145 occurrences

Instagram 30.2%

2,141 occurrences

YouTube 11.7%

827 occurrences

Twitter 10.1%

714 occurrences

Pinterest 9.0%

640 occurrences

TikTok 4.9%

350 occurrences

LinkedIn 1.9%

133 occurrences

WhatsApp 1.0%

71 occurrences

Vimeo 0.5%

37 occurrences

X 0.3%

21 occurrences

Visual Distribution

Distribution of social media platforms in Frequently Bought Together (June 2026)
Distribution of social media platforms in Frequently Bought Together e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 2145 30.30%
Instagram 2141 30.24%
YouTube 827 11.68%
Twitter 714 10.09%
Pinterest 640 9.04%
TikTok 350 4.94%
LinkedIn 133 1.88%
WhatsApp 71 1.00%
Vimeo 37 0.52%
X 21 0.30%

Geographic Distribution

United States stores with 37.8% (1,147 active verified stores) , followed by United Kingdom (7.9%) and Canada (6.0%) .

Base: 3,033 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,147 active verified stores

240 active verified stores

183 active verified stores

151 active verified stores

Spain 3.7%

111 active verified stores

98 active verified stores

92 active verified stores

China 2.9%

89 active verified stores

Chile 2.9%

88 active verified stores

India 2.6%

78 active verified stores

Visual Distribution

Geographic distribution of stores using Frequently Bought Together (June 2026)
Geographic distribution of stores using Frequently Bought Together
Country AI-Verified Store Count Market Share
United States 1147 37.82%
United Kingdom 240 7.91%
Canada 183 6.03%
Australia 151 4.98%
Spain 111 3.66%
Germany 98 3.23%
France 92 3.03%
China 89 2.93%
Chile 88 2.90%
India 78 2.57%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 3.1k 100.00%
Emails 936 29.76%
Phones 929 29.54%
Ecommerce platform 3.1k 100.00%
Couriers 123 3.91%
Payment Providers 142 4.52%
Categories 2.8k 87.57%
Social Media 2.5k 78.47%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Periodic index updates
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Frequently Bought Together e-commerce landscape:

Analyze 3k verified e-commerce stores on Frequently Bought Together - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Frequently Bought Together e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Frequently Bought Together e-commerce intelligence?

We track 3k verified Frequently Bought Together e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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