Fondue Technology Adoption in E-commerce
Discover 479 verified e-commerce stores using Fondue. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 484 domains. 479 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
479 verified active stores out of 484 detected · 99.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.7% of stores with physical delivery (473 stores) , followed by Shopify, Opus Cart (0.4%) and Opus Cart, Shopify (0.4%) .
Base: 479 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
473 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 473 | 98.75% |
| Shopify, Opus Cart | 2 | 0.42% |
| Opus Cart, Shopify | 2 | 0.42% |
| MerchantPro, Shopify | 1 | 0.21% |
| Custom | 1 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.8% share of detected Fondue e-commerce signals (478) , with Shopify, Opus Cart at 0.4% and Opus Cart, Shopify at 0.4% (June 2026) .
Base: 484 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
478 websites
2 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 478 | 98.76% |
| Shopify, Opus Cart | 2 | 0.41% |
| Opus Cart, Shopify | 2 | 0.41% |
| MerchantPro, Shopify | 1 | 0.21% |
| Custom | 1 | 0.21% |
Categories Distribution
Clothing & Accessories stores with 24.6% of all stores (118 stores) , followed by Health & Beauty (23.6%) and Food & Beverages (14.2%) .
Base: 479 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
118 stores
113 stores
68 stores
41 stores
26 stores
17 stores
16 stores
12 stores
8 stores
6 stores
Visual Distribution
118 stores
113 stores
68 stores
41 stores
26 stores
17 stores
16 stores
12 stores
8 stores
6 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 118 | 24.63% |
| Health & Beauty | 113 | 23.59% |
| Food & Beverages | 68 | 14.20% |
| Sporting Goods & Outdoor Gear | 41 | 8.56% |
| Home & Garden | 26 | 5.43% |
| Furniture & Home Decor | 17 | 3.55% |
| Toys & Games | 16 | 3.34% |
| Jewelry & Watches | 12 | 2.51% |
| Electronics & Technology | 8 | 1.67% |
| Baby & Toddler | 6 | 1.25% |
Payment Providers Distribution
PayPal accounts for 22.0% of displayed detection occurrences (11 occurrences) , followed by American Express (14.0%) and Klarna (14.0%) .
Base: 50 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 occurrences
7 occurrences
7 occurrences
6 occurrences
6 occurrences
5 occurrences
3 occurrences
3 occurrences
1 occurrences
1 occurrences
Visual Distribution
11 occurrences
7 occurrences
7 occurrences
6 occurrences
6 occurrences
5 occurrences
3 occurrences
3 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 11 | 22.00% |
| American Express | 7 | 14.00% |
| Klarna | 7 | 14.00% |
| Affirm | 6 | 12.00% |
| Stripe Connect | 6 | 12.00% |
| MasterCard | 5 | 10.00% |
| Apple Pay | 3 | 6.00% |
| Amazon Pay | 3 | 6.00% |
| Amazon Payments | 1 | 2.00% |
| PayPal Credit | 1 | 2.00% |
Shipping Carriers Distribution
USPS accounts for 31.5% of displayed detection occurrences (17 occurrences) , followed by UPS (22.2%) and FedEx (16.7%) .
Base: 54 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
17 occurrences
12 occurrences
9 occurrences
9 occurrences
3 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
17 occurrences
12 occurrences
9 occurrences
9 occurrences
3 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 17 | 31.48% |
| UPS | 12 | 22.22% |
| FedEx | 9 | 16.67% |
| DHL | 9 | 16.67% |
| OnTrac | 3 | 5.56% |
| APC Postal Logistics | 1 | 1.85% |
| DPD | 1 | 1.85% |
| Pitney Bowes | 1 | 1.85% |
| Blue Star | 1 | 1.85% |
Store Launch Timeline
Over the past 12 months, 35 new stores were launched in Fondue , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
4 stores launched
5 stores launched
2 stores launched
3 stores launched
9 stores launched
2 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
17.1% of last 12 months
11.4% of last 12 months
14.3% of last 12 months
5.7% of last 12 months
8.6% of last 12 months
25.7% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
2.9% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 17.14% |
| 2026-04 | 4 | 11.43% |
| 2026-03 | 5 | 14.29% |
| 2026-02 | 2 | 5.71% |
| 2025-12 | 3 | 8.57% |
| 2025-11 | 9 | 25.71% |
| 2025-10 | 2 | 5.71% |
| 2025-09 | 2 | 5.71% |
| 2025-08 | 1 | 2.86% |
| 2025-07 | 1 | 2.86% |
Active Stores by Launch Year
Currently, 477 active stores in Fondue are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
41 active stores
16 active stores
20 active stores
36 active stores
42 active stores
42 active stores
34 active stores
39 active stores
21 active stores
11 active stores
20 active stores
18 active stores
23 active stores
13 active stores
Distribution by Launch Year
3.6% of tracked active stores
8.6% of tracked active stores
3.4% of tracked active stores
4.2% of tracked active stores
7.5% of tracked active stores
8.8% of tracked active stores
8.8% of tracked active stores
7.1% of tracked active stores
8.2% of tracked active stores
4.4% of tracked active stores
2.3% of tracked active stores
4.2% of tracked active stores
3.8% of tracked active stores
4.8% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 3.56% |
| 2025 | 41 | 8.60% |
| 2024 | 16 | 3.35% |
| 2023 | 20 | 4.19% |
| 2022 | 36 | 7.55% |
| 2021 | 42 | 8.81% |
| 2020 | 42 | 8.81% |
| 2019 | 34 | 7.13% |
| 2018 | 39 | 8.18% |
| 2017 | 21 | 4.40% |
| 2016 | 11 | 2.31% |
| 2015 | 20 | 4.19% |
| 2014 | 18 | 3.77% |
| 2013 | 23 | 4.82% |
| 2012 | 13 | 2.73% |
Geographic Distribution
United States stores with 89.1% (427 active verified stores) , followed by Canada (2.1%) and United Kingdom (1.0%) .
Base: 479 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
427 active verified stores
10 active verified stores
5 active verified stores
5 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
Visual Distribution
427 active verified stores
10 active verified stores
5 active verified stores
5 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 427 | 89.14% |
| Canada | 10 | 2.09% |
| United Kingdom | 5 | 1.04% |
| Australia | 5 | 1.04% |
| Netherlands | 2 | 0.42% |
| France | 2 | 0.42% |
| Denmark | 2 | 0.42% |
| Czechia | 2 | 0.42% |
| Italy | 2 | 0.42% |
| Portugal | 1 | 0.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Sporting Goods & Outdoor Gear
Shopify - Furniture & Home Decor
Shopify - Gifts & Special Occasions
Shopify - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 484 | 100.00% |
| Emails | 58 | 11.98% |
| Phones | 75 | 15.50% |
| Ecommerce platform | 484 | 100.00% |
| Couriers | 21 | 4.34% |
| Payment Providers | 25 | 5.17% |
| Categories | 451 | 93.18% |
| Social Media | 444 | 91.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fondue e-commerce landscape:
Analyze 479 verified e-commerce stores on Fondue - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fondue e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fondue e-commerce intelligence?
-
We track 479 verified Fondue e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.5% of displayed detection occurrences (432 occurrences) , followed by Facebook (23.2%) and TikTok (14.6%) .
Base: 1,697 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
432 occurrences
394 occurrences
247 occurrences
221 occurrences
166 occurrences
119 occurrences
74 occurrences
37 occurrences
5 occurrences
2 occurrences
Visual Distribution
432 occurrences
394 occurrences
247 occurrences
221 occurrences
166 occurrences
119 occurrences
74 occurrences
37 occurrences
5 occurrences
2 occurrences