eZ Publish Technology Adoption in E-commerce

Discover 82.0 verified e-commerce stores using eZ Publish. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.2k domains. 82.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

82.0 verified active stores out of 3.2k detected · 2.5% verification rate

E-commerce Platforms Distribution

eZ Publish leads with 97.6% of stores with physical delivery (80 stores) , followed by eZ Publish, PrestaShop (2.4%) and Magento, eZ Publish (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

80 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in eZ Publish
Platform Stores with Physical Delivery Percentage
eZ Publish 80 97.56%
eZ Publish, PrestaShop 2 2.44%
Magento, eZ Publish 0 0.00%
PrestaShop, eZ Publish 0 0.00%

Categories Distribution

Health & Beauty leads with 32.4% of all stores (22 stores) , followed by Business & Industrial (14.7%) and Tools & Hardware (11.8%) .

Base: 68 AI-verified stores with physical delivery and detected product categories (82.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 32.4%

22 stores

Business & Industrial 14.7%

10 stores

Tools & Hardware 11.8%

8 stores

Food & Beverages 7.4%

5 stores

Clothing & Accessories 4.4%

3 stores

Sporting Goods & Outdoor Gear 4.4%

3 stores

Vehicles & Parts 4.4%

3 stores

Pets & Pet Supplies 2.9%

2 stores

Jewelry & Watches 2.9%

2 stores

Home & Garden 2.9%

2 stores

Visual Distribution

Distribution of top 10 eZ Publish store categories (March 2026)
Distribution of categories in eZ Publish e-commerce stores
Category Number of Stores Percentage
Health & Beauty 22 32.35%
Business & Industrial 10 14.71%
Tools & Hardware 8 11.76%
Food & Beverages 5 7.35%
Clothing & Accessories 3 4.41%
Sporting Goods & Outdoor Gear 3 4.41%
Vehicles & Parts 3 4.41%
Pets & Pet Supplies 2 2.94%
Jewelry & Watches 2 2.94%
Home & Garden 2 2.94%
Books & Media 2 2.94%
Furniture & Home Decor 2 2.94%
Electronics & Technology 2 2.94%
Gifts & Special Occasions 1 1.47%
Collectibles & Hobbies 1 1.47%

Payment Providers Distribution

PayPal leads with 32.4% among AI-verified physical stores (11 stores) , followed by Klarna (26.5%) and PayU (8.8%) .

Base: 264 AI-verified physical stores with detectable payment providers (8.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.4%

11 stores

Klarna 26.5%

9 stores

PayU 8.8%

3 stores

VISA 5.9%

2 stores

2 stores

2 stores

Bolt 2.9%

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 eZ Publish payment providers (March 2026)
Distribution of payment providers in eZ Publish e-commerce stores
Payment Provider Store Count Market Share
PayPal 11 32.35%
Klarna 9 26.47%
PayU 3 8.82%
VISA 2 5.88%
eService 2 5.88%
Stripe Connect 2 5.88%
Bolt 1 2.94%
Giropay 1 2.94%
Braintree 1 2.94%
MasterCard 1 2.94%
Apple Pay 1 2.94%

Shipping Carriers Distribution

InPost leads with 16.7% among AI-verified physical stores (4 stores) , followed by Zabka (12.5%) and Poczta Polska (12.5%) .

Base: 163 AI-verified physical stores with detectable shipping carriers (5.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 16.7%

4 stores

Zabka 12.5%

3 stores

3 stores

2 stores

DPD 8.3%

2 stores

UPS 8.3%

2 stores

DHL 8.3%

2 stores

1 stores

1 stores

GLS 4.2%

1 stores

Visual Distribution

Distribution of top 10 eZ Publish shipping carriers (March 2026)
Distribution of shipping carriers in eZ Publish e-commerce stores
Shipping Carrier Store Count Market Share
InPost 4 16.67%
Zabka 3 12.50%
Poczta Polska 3 12.50%
Hermes 2 8.33%
DPD 2 8.33%
UPS 2 8.33%
DHL 2 8.33%
Austrian Post 1 4.17%
Postin 1 4.17%
GLS 1 4.17%
FMX 1 4.17%
BRT 1 4.17%
Magyar Posta 1 4.17%

Active Stores by Launch Year

Currently, 81 active stores in eZ Publish are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2024 1.2%

1 active stores

2021 2.5%

2 active stores

2020 3.7%

3 active stores

2018 4.9%

4 active stores

2017 4.9%

4 active stores

2016 13.6%

11 active stores

2015 4.9%

4 active stores

2014 7.4%

6 active stores

2013 12.3%

10 active stores

2012 2.5%

2 active stores

2011 7.4%

6 active stores

2010 4.9%

4 active stores

2009 3.7%

3 active stores

2008 1.2%

1 active stores

2007 4.9%

4 active stores

Distribution by Launch Year

Active stores in eZ Publish by original launch year (March 2026)
Active stores in eZ Publish by launch year
Launch Year Active Stores Percentage
2024 1 1.23%
2021 2 2.47%
2020 3 3.70%
2018 4 4.94%
2017 4 4.94%
2016 11 13.58%
2015 4 4.94%
2014 6 7.41%
2013 10 12.35%
2012 2 2.47%
2011 6 7.41%
2010 4 4.94%
2009 3 3.70%
2008 1 1.23%
2007 4 4.94%
2006 1 1.23%
2005 1 1.23%
2003 1 1.23%
2002 1 1.23%
2001 2 2.47%
2000 2 2.47%
1999 2 2.47%
1998 2 2.47%
1997 3 3.70%
1996 1 1.23%

Social Media Usage

Facebook leads with 39.6% among stores with at least one detectable social profile (38 stores) , followed by Twitter (19.8%) and Instagram (15.6%) .

Base: 1,496 stores with any detectable social profile (46.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.6%

38 stores

Twitter 19.8%

19 stores

Instagram 15.6%

15 stores

YouTube 9.4%

9 stores

Pinterest 6.3%

6 stores

LinkedIn 6.3%

6 stores

Vimeo 2.1%

2 stores

TikTok 1.0%

1 stores

Visual Distribution

Distribution of social media platforms in eZ Publish (March 2026)
Distribution of social media platforms in eZ Publish e-commerce stores
Social Platform Store Count Market Share
Facebook 38 39.58%
Twitter 19 19.79%
Instagram 15 15.63%
YouTube 9 9.38%
Pinterest 6 6.25%
LinkedIn 6 6.25%
Vimeo 2 2.08%
TikTok 1 1.04%

Geographic Distribution

France leads with 21.5% (17 AI-verified stores) , followed by Germany (12.7%) and Poland (8.9%) .

Base: 79 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 21.5%

17 AI-verified stores

Germany 12.7%

10 AI-verified stores

7 AI-verified stores

7 AI-verified stores

7 AI-verified stores

6 AI-verified stores

4 AI-verified stores

Italy 3.8%

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using eZ Publish (March 2026)
Geographic distribution of stores using eZ Publish
Country AI-Verified Store Count Market Share
France 17 21.52%
Germany 10 12.66%
Poland 7 8.86%
Lithuania 7 8.86%
Austria 7 8.86%
Russia 6 7.59%
Czechia 4 5.06%
Italy 3 3.80%
Finland 3 3.80%
Australia 2 2.53%
Switzerland 2 2.53%
Argentina 2 2.53%
Brazil 2 2.53%
United States 1 1.27%
Chile 1 1.27%
Japan 1 1.27%
Slovenia 1 1.27%
Hungary 1 1.27%
China 1 1.27%
United Kingdom 1 1.27%

Data Coverage

Field Rows count Coverage
Website 3.2k 100.00%
Emails 2.0k 60.80%
Phones 1.3k 40.77%
Ecommerce platform 3.2k 100.00%
Couriers 163.0 5.03%
Payment Providers 264.0 8.15%
Categories 139.0 4.29%
Social Media 1.5k 46.17%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the eZ Publish e-commerce landscape:

Analyze 82.0 verified e-commerce stores on eZ Publish - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across eZ Publish e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the eZ Publish e-commerce intelligence?

We track 82.0 verified eZ Publish e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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