eZ Publish Technology Adoption in E-commerce

Discover 168.0 e-commerce stores using eZ Publish. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

eZ Publish leads with 96.4% of stores with physical delivery (162 stores) , followed by eZ Publish, PrestaShop (2.4%) and PrestaShop, eZ Publish (1.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

162 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in eZ Publish
Platform Stores with Physical Delivery Percentage
eZ Publish 162 96.43%
eZ Publish, PrestaShop 4 2.38%
PrestaShop, eZ Publish 2 1.19%
eZ Publish, Magento 0 0.00%

All Stores Distribution

eZ Publish holds 99.4% share of all eZ Publish e-commerce stores (3,244) , with eZ Publish, PrestaShop at 0.3% and PrestaShop, eZ Publish at 0.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

3,244 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in eZ Publish
Platform Total Stores Percentage
eZ Publish 3244 99.39%
eZ Publish, PrestaShop 10 0.31%
PrestaShop, eZ Publish 9 0.28%
eZ Publish, Magento 1 0.03%

Categories Distribution

Tools & Hardware leads with 16.9% of all stores (20 stores) , followed by Business & Industrial (16.1%) and Health & Beauty (16.1%) .

Top 10 Categories

Tools & Hardware 16.9%

20 stores

Business & Industrial 16.1%

19 stores

Health & Beauty 16.1%

19 stores

Vehicles & Parts 11.0%

13 stores

Food & Beverages 7.6%

9 stores

Books & Media 6.8%

8 stores

Home & Garden 5.9%

7 stores

Electronics & Technology 5.9%

7 stores

Sporting Goods & Outdoor Gear 3.4%

4 stores

Clothing & Accessories 2.5%

3 stores

Visual Distribution

Distribution of top 10 eZ Publish store categories (December 2025)
Distribution of categories in eZ Publish e-commerce stores
Category Number of Stores Percentage
Tools & Hardware 20 16.95%
Business & Industrial 19 16.10%
Health & Beauty 19 16.10%
Vehicles & Parts 13 11.02%
Food & Beverages 9 7.63%
Books & Media 8 6.78%
Home & Garden 7 5.93%
Electronics & Technology 7 5.93%
Sporting Goods & Outdoor Gear 4 3.39%
Clothing & Accessories 3 2.54%
Gifts & Special Occasions 3 2.54%
Arts & Entertainment 2 1.69%
Pets & Pet Supplies 2 1.69%
Toys & Games 1 0.85%
Collectibles & Hobbies 1 0.85%

Payment Providers Distribution

PayPal leads with 24.1% among AI-verified physical stores (7 stores) , followed by VISA (13.8%) and Klarna (10.3%) .

Base: 252 AI-verified physical stores with detectable payment providers (7.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.1%

7 stores

VISA 13.8%

4 stores

Klarna 10.3%

3 stores

3 stores

Paddle 10.3%

3 stores

PayU 6.9%

2 stores

2 stores

2 stores

Bolt 3.4%

1 stores

JCB 3.4%

1 stores

Visual Distribution

Distribution of top 10 eZ Publish payment providers (December 2025)
Distribution of payment providers in eZ Publish e-commerce stores
Payment Provider Store Count Market Share
PayPal 7 24.14%
VISA 4 13.79%
Klarna 3 10.34%
MasterCard 3 10.34%
Paddle 3 10.34%
PayU 2 6.90%
eService 2 6.90%
Stripe Connect 2 6.90%
Bolt 1 3.45%
JCB 1 3.45%
American Express 1 3.45%

Shipping Carriers Distribution

UPS leads with 20.0% among AI-verified physical stores (4 stores) , followed by InPost (15.0%) and Omniva (10.0%) .

Base: 168 AI-verified physical stores with detectable shipping carriers (5.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.0%

4 stores

InPost 15.0%

3 stores

Omniva 10.0%

2 stores

Zabka 10.0%

2 stores

Hermes 10.0%

2 stores

2 stores

1 stores

DPD 5.0%

1 stores

FMX 5.0%

1 stores

1 stores

Visual Distribution

Distribution of top 10 eZ Publish shipping carriers (December 2025)
Distribution of shipping carriers in eZ Publish e-commerce stores
Shipping Carrier Store Count Market Share
UPS 4 20.00%
InPost 3 15.00%
Omniva 2 10.00%
Zabka 2 10.00%
Hermes 2 10.00%
Poczta Polska 2 10.00%
СДЭК 1 5.00%
DPD 1 5.00%
FMX 1 5.00%
Austrian Post 1 5.00%
BRT 1 5.00%

Store Launch Timeline

Over the past 12 months, 3 new stores were launched in eZ Publish , with the highest activity in 2025-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-03 66.7%

2 stores launched

2025-02 33.3%

1 stores launched

Monthly Trend

Monthly store launches in eZ Publish (December 2025)
Monthly store launches in eZ Publish over the past 12 months
Month Stores Launched Percentage
2025-03 2 66.67%
2025-02 1 33.33%

Active Stores by Launch Year

Currently, 167 active stores in eZ Publish are tracked in our database , with the most stores launched in 2025 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 1.8%

3 active stores

2024 1.8%

3 active stores

2023 7.2%

12 active stores

2022 2.4%

4 active stores

2021 4.2%

7 active stores

2020 6.0%

10 active stores

2019 2.4%

4 active stores

2018 5.4%

9 active stores

2017 3.0%

5 active stores

2016 3.6%

6 active stores

2015 4.2%

7 active stores

2014 3.6%

6 active stores

2013 8.4%

14 active stores

2012 3.6%

6 active stores

2011 7.2%

12 active stores

Distribution by Launch Year

Active stores in eZ Publish by original launch year (December 2025)
Active stores in eZ Publish by launch year
Launch Year Active Stores Percentage
2025 3 1.80%
2024 3 1.80%
2023 12 7.19%
2022 4 2.40%
2021 7 4.19%
2020 10 5.99%
2019 4 2.40%
2018 9 5.39%
2017 5 2.99%
2016 6 3.59%
2015 7 4.19%
2014 6 3.59%
2013 14 8.38%
2012 6 3.59%
2011 12 7.19%
2010 7 4.19%
2009 4 2.40%
2008 4 2.40%
2007 5 2.99%
2006 4 2.40%
2005 2 1.20%
2004 2 1.20%
2003 2 1.20%
2002 8 4.79%
2001 5 2.99%
2000 4 2.40%
1999 5 2.99%
1998 4 2.40%
1997 3 1.80%

Social Media Usage

Facebook leads with 35.5% among stores with at least one detectable social profile (60 stores) , followed by Instagram (21.9%) and YouTube (16.0%) .

Base: 1,584 stores with any detectable social profile (48.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

60 stores

Instagram 21.9%

37 stores

YouTube 16.0%

27 stores

Twitter 12.4%

21 stores

LinkedIn 8.9%

15 stores

WhatsApp 1.8%

3 stores

Vimeo 1.8%

3 stores

TikTok 1.2%

2 stores

Pinterest 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in eZ Publish (December 2025)
Distribution of social media platforms in eZ Publish e-commerce stores
Social Platform Store Count Market Share
Facebook 60 35.50%
Instagram 37 21.89%
YouTube 27 15.98%
Twitter 21 12.43%
LinkedIn 15 8.88%
WhatsApp 3 1.78%
Vimeo 3 1.78%
TikTok 2 1.18%
Pinterest 1 0.59%

Geographic Distribution

France leads with 11.3% (16 AI-verified stores) , followed by Argentina (9.2%) and Russia (9.2%) .

Base: 142 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 11.3%

16 AI-verified stores

13 AI-verified stores

13 AI-verified stores

13 AI-verified stores

9 AI-verified stores

9 AI-verified stores

8 AI-verified stores

7 AI-verified stores

7 AI-verified stores

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using eZ Publish (December 2025)
Geographic distribution of stores using eZ Publish
Country AI-Verified Store Count Market Share
France 16 11.27%
Argentina 13 9.15%
Russia 13 9.15%
Poland 13 9.15%
Finland 9 6.34%
United States 9 6.34%
Austria 8 5.63%
Lithuania 7 4.93%
Germany 7 4.93%
Norway 7 4.93%
Italy 7 4.93%
Spain 5 3.52%
Japan 5 3.52%
Czechia 4 2.82%
United Kingdom 4 2.82%
Colombia 3 2.11%
Croatia 3 2.11%
Kyrgyzstan 3 2.11%
Uzbekistan 3 2.11%
Canada 3 2.11%

Dataset Coverage

Field Rows count Coverage
Website 3.3k 100.00%
Emails 1.9k 57.05%
Phones 1.4k 43.35%
Ecommerce platform 3.3k 100.00%
Couriers 168.0 5.15%
Payment Providers 252.0 7.72%
Categories 1.1k 34.07%
Social Media 1.6k 48.53%

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Frequently Asked Questions

What data is included in the eZ Publish E-commerce Database?

Our database covers over 168.0 eZ Publish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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