eZ Publish Market Share & Real Store Usage

Explore 91.0 verified e-commerce stores built on eZ Publish. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 3.1k domains. 91.0 verified as active stores with physical delivery.

Verified stores
91.0
active stores with physical delivery
Top country
France
17 verified stores
Top payment signal
Klarna
10 stores detected
Top carrier signal
InPost
4 stores detected
Top category
Health & Beauty
22 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

91.0 verified active stores out of 3.1k detected · 2.9% verification rate

Categories Distribution

Health & Beauty stores with 26.2% of all stores (22 stores) , followed by Tools & Hardware (15.5%) and Home & Garden (11.9%) .

Base: 84 AI-verified stores with physical delivery and detected product categories (92.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 26.2%

22 stores

Tools & Hardware 15.5%

13 stores

Home & Garden 11.9%

10 stores

Business & Industrial 10.7%

9 stores

Books & Media 7.1%

6 stores

Food & Beverages 7.1%

6 stores

Vehicles & Parts 4.8%

4 stores

Arts & Entertainment 4.8%

4 stores

Clothing & Accessories 3.6%

3 stores

Jewelry & Watches 2.4%

2 stores

Visual Distribution

Distribution of top 10 eZ Publish store categories (June 2026)
Distribution of categories in eZ Publish e-commerce stores
Category Number of Stores Percentage
Health & Beauty 22 26.19%
Tools & Hardware 13 15.48%
Home & Garden 10 11.90%
Business & Industrial 9 10.71%
Books & Media 6 7.14%
Food & Beverages 6 7.14%
Vehicles & Parts 4 4.76%
Arts & Entertainment 4 4.76%
Clothing & Accessories 3 3.57%
Jewelry & Watches 2 2.38%

Payment Providers Distribution

Klarna stores with 22.2% among AI-verified physical stores (10 stores) , followed by PayPal (20.0%) and MasterCard (11.1%) .

Base: 258 AI-verified physical stores with detectable payment providers (8.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 22.2%

10 stores

PayPal 20.0%

9 stores

5 stores

VISA 8.9%

4 stores

JCB 6.7%

3 stores

3 stores

PayU 6.7%

3 stores

2 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 eZ Publish payment providers (June 2026)
Distribution of payment providers in eZ Publish e-commerce stores
Payment Provider Store Count Market Share
Klarna 10 22.22%
PayPal 9 20.00%
MasterCard 5 11.11%
VISA 4 8.89%
JCB 3 6.67%
Stripe Connect 3 6.67%
PayU 3 6.67%
eService 2 4.44%
American Express 2 4.44%
Apple Pay 2 4.44%

Shipping Carriers Distribution

InPost stores with 14.3% among AI-verified physical stores (4 stores) , followed by Zabka (10.7%) and UPS (10.7%) .

Base: 154 AI-verified physical stores with detectable shipping carriers (4.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 14.3%

4 stores

Zabka 10.7%

3 stores

UPS 10.7%

3 stores

3 stores

DPD 7.1%

2 stores

2 stores

DHL 7.1%

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 eZ Publish shipping carriers (June 2026)
Distribution of shipping carriers in eZ Publish e-commerce stores
Shipping Carrier Store Count Market Share
InPost 4 14.29%
Zabka 3 10.71%
UPS 3 10.71%
Poczta Polska 3 10.71%
DPD 2 7.14%
La Poste 2 7.14%
DHL 2 7.14%
Hermes 2 7.14%
Mondial Relay 1 3.57%
СДЭК 1 3.57%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in eZ Publish , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 50.0%

1 stores launched

2026-01 50.0%

1 stores launched

Monthly Trend

Monthly store launches in eZ Publish (June 2026)
Monthly store launches in eZ Publish over the past 12 months
Month Stores Launched Percentage
2026-03 1 50.00%
2026-01 1 50.00%

Active Stores by Launch Year

Currently, 90 active stores in eZ Publish are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.2%

2 active stores

2024 1.1%

1 active stores

2023 1.1%

1 active stores

2022 2.2%

2 active stores

2021 2.2%

2 active stores

2020 1.1%

1 active stores

2019 1.1%

1 active stores

2018 7.8%

7 active stores

2017 4.4%

4 active stores

2016 11.1%

10 active stores

2015 10.0%

9 active stores

2014 5.6%

5 active stores

2013 13.3%

12 active stores

2012 1.1%

1 active stores

2011 5.6%

5 active stores

Distribution by Launch Year

Active stores in eZ Publish by original launch year (June 2026)
Active stores in eZ Publish by launch year
Launch Year Active Stores Percentage
2026 2 2.22%
2024 1 1.11%
2023 1 1.11%
2022 2 2.22%
2021 2 2.22%
2020 1 1.11%
2019 1 1.11%
2018 7 7.78%
2017 4 4.44%
2016 10 11.11%
2015 9 10.00%
2014 5 5.56%
2013 12 13.33%
2012 1 1.11%
2011 5 5.56%

Social Media Usage

Facebook stores with 38.7% among stores with at least one detectable social profile (48 stores) , followed by Instagram (19.4%) and Twitter (16.1%) .

Base: 1,374 stores with any detectable social profile (44.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.7%

48 stores

Instagram 19.4%

24 stores

Twitter 16.1%

20 stores

YouTube 11.3%

14 stores

Pinterest 6.5%

8 stores

LinkedIn 5.6%

7 stores

Vimeo 1.6%

2 stores

TikTok 0.8%

1 stores

Visual Distribution

Distribution of social media platforms in eZ Publish (June 2026)
Distribution of social media platforms in eZ Publish e-commerce stores
Social Platform Store Count Market Share
Facebook 48 38.71%
Instagram 24 19.35%
Twitter 20 16.13%
YouTube 14 11.29%
Pinterest 8 6.45%
LinkedIn 7 5.65%
Vimeo 2 1.61%
TikTok 1 0.81%

Geographic Distribution

France stores with 19.3% (17 AI-verified stores) , followed by Germany (12.5%) and Austria (12.5%) .

Base: 88 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 19.3%

17 AI-verified stores

Germany 12.5%

11 AI-verified stores

Austria 12.5%

11 AI-verified stores

8 AI-verified stores

6 AI-verified stores

Italy 5.7%

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using eZ Publish (June 2026)
Geographic distribution of stores using eZ Publish
Country AI-Verified Store Count Market Share
France 17 19.32%
Germany 11 12.50%
Austria 11 12.50%
Poland 8 9.09%
Russia 6 6.82%
Italy 5 5.68%
Lithuania 4 4.55%
Finland 4 4.55%
Argentina 3 3.41%
Switzerland 3 3.41%

Data Coverage

Field Rows count Coverage
Website 3.1k 100.00%
Emails 1.9k 61.60%
Phones 1.7k 53.32%
Ecommerce platform 3.1k 100.00%
Couriers 154.0 4.94%
Payment Providers 258.0 8.28%
Categories 124.0 3.98%
Social Media 1.4k 44.08%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the eZ Publish e-commerce landscape:

Analyze 91.0 verified e-commerce stores on eZ Publish - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across eZ Publish e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the eZ Publish e-commerce intelligence?

We track 91.0 verified eZ Publish e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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